Episodes

Dec. 18, 2019

SPI 402: Everyone Needs to Have a Podcast

#402: If you’re not already podcasting, I have just one question for you: WHY?! As I’ve been saying over and over on the Smart Passive Income Podcast, podcasting is just the most rapidly growing way to connect directly your listeners. Learn more at https://www.smartpassiveincome.com/session402. Se…

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Dec. 11, 2019

SPI 401: Jesse Cole—The Yellow Tux Guy

#401: On SPI 401, Jessie Cole, the Yellow Tux Guy, stops by to share one of the most inspiring and wackiest success stories I've ever heard on this podcast! You'll learn how Jessie has created unbelievable and amazing experiences for his fans, and how you can do the same. Podcast show notes availab…

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Dec. 4, 2019

SPI 400: Top 10 Things I've Learned Since Recording 400 Episodes of t…

#400: I share the top 10 things I've learned since recording 400 episodes of the SPI podcast. Podcast show notes available here: https://www.smartpassiveincome.com/session400 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-i…

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Nov. 27, 2019

SPI 399: Last Minute Cyber Monday Strategies to Get More Sales

#399: As Cyber Monday approaches I run through 10 strategies you can use to take advantage of the holiday and drive sales, including the kinds of special bonuses people pay attention to and why free shipping can be the best deal you offer. Podcast show notes available here: https://www.smartpassive…

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Nov. 20, 2019

SPI 398: 5 Different Affiliate Marketing Strategies I Use

#398: Today I have 5 strategies for the most underutilized, underrated, underappreciated form of marketing out there: affiliate marketing. Learn how interviewing the creator or founder of the product makes great content that sells, the right way to do product demo videos, and how I turned a time-se…

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Nov. 13, 2019

SPI 397: Becoming a Niche Reviewer: The Story Behind Bagworks with Ch…

#397: Chase Reeves is a niche reviewer focusing on travel bags and accessories. You can find his curated best-of lists at matterful.co and his reviews on his YouTube channel. I first met Chase when he was a web designer for smartpassiveincome.com. Chase shares how he found his passion for great bag…

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Nov. 6, 2019

SPI 396: Not So Fun Business Stuff (But in a Fun Way)

#396: Today we're bring my CFO and COO, Matt Gartland, on the show to talk about the changes that are coming to smartpassiveincome.com (including how we're getting team members more involved in the content) and the new business fundamentals guide he's writing. Learn the basics of getting started wi…

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Oct. 30, 2019

SPI 395: Podcasting in 2020—What You Need to Know

#395: Kevin Finn, the co-founder of Buzzsprout, shares with us what works and what doesn't in the ever-expanding world of podcasting. Kevin and I discuss why Buzzsprout is the podcast host I recommend to people just starting out, and we get deep into how advertising works in podcasting, and why aff…

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Oct. 23, 2019

SPI 394: Organizing Your Life with April and Eric Perry

#394: April and Eric Perry help people escape the piles of stuff we're all drowning in by re-organizing their lives through their community and courses at LearnDoBecome.com. Hear how they have created their own superfans, as well as what they learned from Don Miller to transform their messaging. Po…

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Oct. 16, 2019

SPI 393: Got Story Brand? An Interview with Donald Miller

#393: Donald Miller is the author of Building Your Storybrand and the founder of StoryBrand.com. He shares how you can spend a few days rewriting your website's copy to dramatically increase your sales. We discuss the key examples of story structure you’ve probably already heard of and how to make …

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Oct. 9, 2019

SPI 392: Everything You Need to Know about Membership Websites with S…

#392: Stu McLaren from stu.me is the founder of Tribe, an amazing community of people building membership websites. He explains the ins and outs of the business, and how you can start something that lasts. He shares examples of people with small communities who have launched successful membership s…

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Oct. 2, 2019

SPI 391: FlynnCon1 – The Unexpected Story – A Behind the Scenes Inter…

#391: Michael O'Neal, host of the Solopreneur Hour Podcast, turns the tables and interviews me about FlynnCon1 and what's on deck for FlynnCon2. We talk about why FlynnCon is family-oriented and how the SmartBar allowed us to serve our attendees in a unique way. See Privacy Policy at https://art19…

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Sept. 25, 2019

SPI 390: Scott Voelker and The Take Action Effect

#390: Scott Voelker from the Amazing Seller brings us insights from his new book, Take Action Effect, to show us how an appreciation for how far we've come can help us achieve more going forward. This episode offers a wealth of advice on improving your mindset so that you can truly take action on t…

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Sept. 18, 2019

SPI 389: How to Get More 1-on-1 Clients with Jenny Shih

#389: Jenny Shih teaches business owners how to earn a full-time income as service-based entrepreneurs. She shares her unique approach to getting more 1-on-1 clients, how to be helpful, and how to avoid coming across as sales-y. Jenny has a dedicated audience—her superfans made this episode happen!…

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Sept. 11, 2019

SPI 388: Why Everything is Figureoutable with Marie Forleo

#388: The legendary Marie Forleo is here to talk about her new book, Everything Is Figureoutable, and shares her lessons from coaching thousands of people in almost every industry you can imagine. We discuss the variety of jobs she has had, why she started B-School, and why it’s only offered once a…

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Sept. 4, 2019

SPI 387: How to Become Indistractable with Nir Eyal

#387: Nir Eyal returns to SPI to discuss his new book, Indistractable, and teaches us how to be indistractable in lives and in our business. We talk about the problems that run deeper than technology and why digital detoxes aren't a sustainable solution. Listen in to hear why the opposite of distra…

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Aug. 28, 2019

SPI 386: The Upside-Down Content and Product Strategy with Todd Tress…

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in …

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Aug. 21, 2019

SPI 385: The Next BIG Thing for Marketers Is . . . Email

#385: I cover why you can't rely on Facebook, YouTube, and Google to reach your fans, and why email marketing is back in a big way. Learn how the big algorithms get in the way of you actually reaching your fans and how email (plus a few other tools) can help you get your message to the people who w…

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Aug. 14, 2019

SPI 384: An Essay to All Entrepreneurs, Business Owners, and Marketers

#384: To celebrate to launch of Superfans, we take this episode to share episodes 6 and 11 from the audiobook so you can get a preview of why this book is so important for any business, large or small. I share lessons I've learned about engaging an audience on all mediums. Podcast show notes availa…

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Aug. 7, 2019

SPI 383: Income Report: How Much Did "Will It Fly?" Make?

#383: With Superfans launching next week, we look back at the total earnings of Will It Fly? three years later and break down all the numbers. I share the profits breakdown for total book sales, how Kindle Unlimited and Audible audiobooks can help your sales, and how much I made with foreign licens…

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July 31, 2019

SPI 382: The Surprising Truth about How One (Self-Published) Author S…

#382: Hal Elrod explains how his self-published book, The Miracle Morning, sold over 1.8 million copies. Learn the secret behind Miracle Morning’s eighty-two percent conversion rate for email opt-ins and how he developed his book's framework. Podcast show notes available here: https://www.smartpass…

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July 24, 2019

SPI 381: Self-Publishing versus Traditional Publishing

#381: Thinking of publishing a book? Listen in on the pros and cons of self-publishing versus traditional publishing, hybrid publishing, and publishing tips! I discuss the costs involved and how your choice affects the editorial and marketing processes. Podcast show notes available here: https://ww…

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July 17, 2019

SPI 380: 5 Hard Truths About Writing and Publishing Books

#380: If you're thinking about writing and publishing a book, get your notepad out because here are the 5 hard truths about writing and publishing books today. In this episode, I cover the differences between self-publishing and more traditional models, why initial sales numbers aren’t everything, …

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July 10, 2019

SPI 379: How Books Increase Our Authority and Leadership with Azul Te…

#379: Azul Terronez shares how books increase our authority and leadership, build our community, grow our business, and boost our opportunities. Podcast show notes available here: https://www.smartpassiveincome.com/session379 See Privacy Policy at https://art19.com/privacy and California Privacy N…

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