Welcome to Coffee Talk…a Venue Managers Guide
July 6, 2022

KinderHill Brew Lab - "Don't Kill The Plants"

Laura & Jason give Sarah & TJ the scoop on the amazing KinderHill Brew Lab; venue, catering, custom brews, dog birthday parties, music bingo and what's the deal with the plants?

SARAH, TJ, LAURA, & JASON CHAT ABOUT

  • Why did you open KinderHIll?  
  • What type of events do you host?  
  • How do you market the facility?  
  • What catering options do you have?  
  • What is capacity?  
  • Where is parking located?

RESOURCES AND LINKS MENTIONED IN THIS EPISODE:

https://www.kinderhillbrewlab.com/
https://www.thewildgarlicpizza.com/
https://politecoffee.com/
https://today.tamu.edu/2022/06/02/buc-ees-creator-giving-50-million-for-hospitality-entrepreneurship-program-at-texas-am/
https://www.blinn.edu/agricultural-sciences/index.html

 

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Transcript
Happy Talk.
Summer Series is a podcast about venues in the Brian, Texas area.
Our onsite visits will give you a visual look at the venues
along with meeting the staff member,
hearing about what they can offer and information on how to book them.
Each venue offers a unique aspect to any event you might be hosting.
Each week, we're here to share, educate
and enlighten with what is available to you in your area.
Today.
Today we are at Kinder Hill Brew Lab,
the Flora and Jason. Hi.
Welcome at the going.
It's going great.
Thanks for coming.
Yes, well, thanks for having us.
I haven't been out to this property, have obviously seen
a bunch on social media and have seen events and going to dance.
So yeah.
Why don't you tell us a little bit about
your place?
Sure. Okay.
So we're a one barrel brewhouse,
so we bring our own small batch beers, and we also have a full bar.
So we do signature cocktails as well.
Have this huge outdoor space, which is the primary kind of customer
seating area, and through all of our beers inside this tiny house.
And we also have a little bit of indoor seating as well.
And then the shipping container back behind us is our main bar.
So that's where we drink finance or our beer out of that's where we store
all of our.
Those are barn doors.
They're foreign tourists. Oh, that's in.
And so, yeah, we I got excited.
A little bars.
What?
That's exciting.
Okay. I'm sorry. I'm done.
Okay. So
what gave you the idea to open us here?
Again, Brian? Yeah.
So Laura was working for Spezia Brewing, which makes Shiner,
and so she was creating all the recipes for them for multiple years.
I was working at a brewery in Austin,
and we met and decided we wanted to open our own brewery.
Laura had done her Ph.D.
at A&M, so we came to visit her dad.
And step mom, who are both professors at A&M, and fell in love with the area
I had never been.
I'm from Florida originally, and we really, really loved downtown Brian
and kind of everything that was going on and like the art and making scene.
So once we found this beautiful property, we decided this was
the spot we wanted to be.
Awesome.
That is awesome.
And I have to say, I know one of five
female brewers.
There may be more now, but that was when we started.
I love it.
Yeah, that's a fancy I feel like that needs to be on a plaque.
I know with your photo,
like Employee of the Month, but more like Employee of the business.
Yeah, I don't know.
Like, my photo taken that, and neither do we.
We don't either. Yeah.
Yeah.
Sorry.
Well, so what kind of events do you have here?
I know there was, like, music trivia.
We have music bingo.
Bingo. Sun
which is really fun.
And even if you don't want to play, we're just playing music in the background.
So it's kind of a low stakes activity event
to participate in Yesterday, we actually had a benefit
for the Pride Community Center here in the Brazos Valley.
So they had some drag performers do a drag show, and it was a big fundraiser
and had some other vendors and things out there yesterday as a weapon.
I said.
That's fun.
So how do y'all how do you market the venue?
Like, what is y'all's, I guess, like pricing structure
if y'all have any kind of
information that people can find, like online versus like social media?
Do you guys have a website?
We have a website for coordinating any kind of events.
We just have people reach out to us by email generally and then depending
on what they need to give it, nonprofit will donate the space for an event
if someone's just wanting to have a little birthday gathering.
If it's not that many people will say, You know, there's no price.
Just show up.
If we're
closing the brewery down for something, then it's by the hour, essentially.
Okay.
And we have this kind of little side patio area over here
for people who want kind of medium size events but don't necessarily want to
rent the whole space. Okay. Okay.
And you have 80.
Is that a like a projector area for that?
During the freeze this year, the projector died this
or hanging switch that out and add TVs up.
Yeah.
But we also have like a 200 foot blow up screen that we show all the
and football games on you tailgate.
It's like way.
Yeah. Yeah. Mostly at nighttime.
Since during daytime, the projector doesn't have quite a range.
That's probably hot. Yeah, yeah, yeah, yeah.
Tailgating.
That's. Yeah, that's a good idea.
That's a really good idea.
So if somebody wanted to rent the courtyard
for a Christmas party,
you know, like, you, like 100 people,
that would be something you got to book through us.
Yeah. Yeah.
Just because it's bigger.
Yeah. We're very small business, so.
Jason, I'd do most of the email correspondence
he does all of our marketing, social media,
and so we just kind of coordinate with people,
see what they're looking for, and hear the whole thing.
Yeah, it's a good thing.
Very cool.
This would have been a cool place for that one capstone
to have their vendor selling stuff.
Oh, yeah.
The ladies from Mexico. Yeah.
Yeah, that this one are there.
They were center for non profit right where. So now profit
school will have to connect to them.
Yeah. Yeah, it's fun.
I mean, there's lots of opportunities for it.
And usually, like, four times a year we do a vendor market,
so we invite local vendors and don't charge them to be here.
And so then they can set up and sell their stuff and kind of introduce
our clientele to their clientele and kind of do with cross-promotion.
Very cool.
We're trying to do things like that at our facility.
Yeah, but it's
it's a cool and to get people to commit.
So from a vendor standpoint,
I feel like that's a little bit well, especially when
because a lot of people started businesses during COVID
and so they're not quite ready for the whole, you know, get out there.
Yeah. Yeah.
Especially with the one girl that we've been trying.
She's really great desserts, but she it's just her.
Oh, yeah.
And so she is, I think, more particular.
Yeah.
About where she goes and what she does
just because of the amount of time she has.
We'll make so many times. But
trip. Mm.
So how many when people come and do an event.
So obviously I'm hoping they would go to you guys for all their beer.
I would hope that probably you guys will allow them to bring anything else in.
So to see this not okay.
So I figure outside gets up to a per minute premises.
So by law we could go to jail, they could go to jail,
we could lose our permit.
So, so it's really out there
for anyone who wants to bring in sneak in their cooler for a tailgate.
Yeah.
And especially since it's full liquor. Yes.
Because I know
like if you just have a beer license and they're like,
there's like some gray area for bringing in your own liquor.
But yeah, they're not so much great.
But we're always happy to special order things.
If someone says they like this particular brand of champagne or whatever,
we're happy to accommodate any kind of requests.
But yeah, and you know, outside alcohol getting good credit for the cost of beers
for people, for weddings, so they've asked for a specific thing.
We're saying, hey, I really like this. Can you try and make it taste like this?
And we can make pretty much anything or naming a beer.
We have someone do their dogs birthday party here Oh.
And they asked if we could rename one of the beers after their dog.
And so we happened to have a pink beer at the time.
And her dog name was Rosie.
So it just kind of all worked out.
A red beer for a dog named Ginger.
Yeah. I see all this working right now
in July.
Yeah, it was pretty fun.
She had, like, custom coasters with a dog's face thrown on.
It was fabulous. An event.
She's making all kinds of notes today.
I mean, if you're going to go out, you should go all out, right?
Absolutely.
So if somebody wanted to have an event
and cater.
Do you have any restrictions on catering?
I know you'll have wild garlic
here. Yes.
Tell us about all garlic first.
Yeah. Don't you just
recommend wild go first to cater, but if they say no, like it's
something very special, then we can work out, especially
if they're renting the entire space, then whoever they want to cater is no problem.
If we're going to be open and they're bringing in lots of food
from somewhere else, sometimes people kind of raise their eyebrows, but
we're, we're happy to make.
There are.
So when I like barbecue in you know, and we have birthday cakes and things
like that, we have lots of barbecue vendors
we work with, so we can always put them in contact with other local, um,
you know, food trucks or anybody, if they're looking for some caterers.
Yeah.
Food trucks where it's at it it's getting there is.
Yeah.
Well, garlic, just one best food
truck and best pizza restaurant I saw in sight a list.
That's awesome.
I saw. Did you invite them? Delicious. Yeah.
We need to invite them
to our vendor showcase now that we know to date or do they cater?
Yeah. Yeah.
So she was thinking of her food truck.
Well,
I know now that we found our food trucks and come on for special events,
and you don't have to go through the whole process of getting.
I gotcha. Yeah, I'm picking up a it's okay.
Okay.
I was slow this morning or slow this up, and I got it's.
I hit that noontime, and I'm done
talking about stops working I need more caffeine.
And he does lots besides just pizza.
So he worked for James Beard Restaurant in New Orleans for years.
And so he has gone to culinary school and until you have done brunch with him
before, we've done private dinners where he does like high end steaks.
And so he does a little bit of everything that's fabulous.
Like yes.
Okay.
Well, we just we keep finding out about caterers,
like slowly. Yes.
And until we start having these conversations with people
who have their own businesses, we don't ever hear about a lot of them.
I try, but stuff pops up so fast.
Yeah. I mean, like, how long have you been here?
A year here.
And again, like, I feel like it's been longer just because
the social media presence is pretty high.
You know?
And I'm always like, Oh, I need to get out there.
And then it's, you know,
life happens, we understand.
Or it's like, what?
Like, is it kid friendly?
There's some places I can kid friendly, pet friendly.
So everyone's welcome.
That's awesome.
She's made a mental note for every home game in the fall.
Sunday night. Yeah.
Oh, yeah.
Yeah. We'll set up a play date. So it's.
Yeah, there are toys stashed throughout the entire year.
Guys from, like, forgotten toys that's fun.
Just something they can discover.
Okay, I forgot the toys.
What would we bury in the gravel?
The fabulous.
Yeah, it's really pretty.
Have you guys done weddings or wedding receptions? Out here?
We did our wedding here. Okay.
Makes sense.
And we've done some rehearsal dinner.
Okay. Okay.
And before we opened,
we did weddings before we ever had any of the brewing equipment in there.
Okay. Yeah.
At the start, do you have restrictions on what people can bring in
if they're going to do, you know, as far as, like, decorations or things?
Yeah. Yep, yep.
Okay.
I guess you don't kill the plants. Well, for me.
Yeah, right.
No break and fire safety cope. Get out of them.
Yeah, but I feel like people should do stuff.
And Brian, where everybody's
just so much more accommodating, they know if it's cold station, but, like,
I feel, ah, you know, it's really back home, right?
Yes. Well, it's very family oriented type vibe.
Yeah, well, I get it.
I just wish more people were like that anim.
You cut that, then cut that we're and leave that
anyways. Yeah.
What else you got?
I don't know what's capacity
for my son.
Over a thousand people.
And he said, how does that work with parking?
So we own the parking lot across.
Well, I've got two right now.
It's a big empty field, but we're working, trying to get it paved and
get everything else done to it.
And we share a parking lot with our sister business.
You know, plenty.
Plenty of parking.
Purple Turtle. Yeah.
So please, I try to send you to.
Yeah.
I was looking for a ceramics class for my kid,
but he does more,
I think, drawing and paint here.
Just ceramics.
Look, you asked for art.
I found she knows some.
Yes, that was really great.
Direction fusion. Your network
connections.
Yeah. It's not that work
connection.
Yeah.
Right now you can it's nothing but
well, that's great.
Yeah, I like it.
I want to.
I want to walk the courtyard.
How can we possibly open the barn doors? Yes,
sorry, Michael. You got to move.
So where were you at? In Austin?
So I worked for Thirsty Planet and Jester King.
Okay, I've heard of Thirsty Planet. It's Cigar City, Florida.
How do you like the humidity here compared to there?
Yeah, yeah,
I remember that.
It's miserable.
Yeah.
This awesome. I love.
This was unit chief of A&M.
And what was I done?
It was in bioengineering, but focused in food engineering.
I've kind of always been in the food.
Yeah.
Oh, right. Yeah.
Well, part of that new thing that they're building, they just got,
like, that $5 million donation for is supposed to be
food engineering, and we're like, coffee roasting brewhouse, right?
We saw that. We're very shallow.
Yeah. The only professors.
You can have interns from there. Yeah.
Oh, yeah.
11 yeah.
She teaches food science and horticulture.
Oh, okay.
So, yeah, you heard Gary from
the plant part. Makes sense now. Yeah.
Yeah, don't kill her plants. Don't kill the plant.
Come back here.
I get gardening tips because I kill everything.
That's going to be the time of their
so we got it going.
Kill the place
we like, create a title.
They're going to
So how many events do you guys think you've done so far in Intel?
Been open because you said a year, right? Okay.
Probably like our vents where people have had like
birthday parties or like maybe where you've had actually closed down.
Oh, or had actually closed down was down, I would say five to six times.
Okay.
But we've had I would say over 80 events or we didn't have to close.
Yeah.
So almost every weekend somebody rents the little side patio area for some event
how do you block that off for the public to not we put up sign up
to now that it's preserved and if anybody is there
as we're setting up, we just let them know
that there is going to be a private party there.
And you've been pretty gracious. Yeah.
To try and run in there.
Yeah, yeah. Cool.
That's awesome. That's a lot for when you're. Yeah.
I mean who wouldn't want to have a beer on tap?
I mean and a drink single margaritas
and lavender beer lavender lemonade. Mm.
Lavender live in my back. Yeah. I made a lot of
00 boy.
That was a really good day.
I'll do a pumpkin for the fall.
Yes, yes.
October best events. Yeah.
Because Shiner used to do a really good pumpkin pie beer.
And now I can't ever find I could never find it anywhere like this.
Very long time, I think.
Yeah, I think they only made it once.
Yeah, it was the best
as they like this and a canticle or thing.
A cool whip. It's perfect.
Well, thank you all so much for showing us your space.
And of course, the corn and the I guess the barn door
Thanks for joining us this week on Coffee Talk Summer series.
Make sure to visit our website app scam you to you
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You'll never miss an episode while you're at it.
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or just drop us a comment and let us know how we're doing
and if there's a local space, we should check out.
I'm Sarah.
And I'm T.J. Thanks for listening.
Sarah ChrasteckyProfile Photo

Sarah Chrastecky

Co-Host of the Coffee Talk Podcast & Director - Annenberg Presidential Conference Center

Sarah Chrastecky is the director of the Annenberg Presidential Conference Center, where she oversees all aspects of the operation.

Chrastecky graduated from Texas Lutheran University in 2006 with a Bachelor of Arts degree in studio art and a minor in psychology. Upon graduation, she moved to the Bryan/College Station area.

In the summer of 2009, Chrastecky began working for the APCC and caught the industry bug. During this time, she had the opportunity to expand her knowledge and passion by attending and graduating from the IAVM Venue Management School. In October of 2012, she transitioned to an associate director position for Chartwells Catering at Texas A&M University to continue her experience and business interests. She returned to the APCC as the manager in the summer of 2015. In February of 2017, she stepped in as interim director until June of 2018, when she accepted the director position.

Chrastecky is the mother of two beautiful boys and wife to a golf course superintendent. She enjoys spending time with family and friends, game nights, family movie nights and entertainment provided by sarcastic 10 and 4-year-olds.

Tracy

Tracy "TJ" Hefti

Co-Host of the Coffee Talk Podcast & Event Manager at Annenberg Presidential Conference Center

Tracy ‘TJ’ Hefti is originally from Houston, Texas, and joined the APCC in 2018. She has over 10 years of experience in various service industry roles and is excited to bring those skills to Texas A&M. TJ has her Certified Meeting Professionals (CMP) certification, as well as the Certified Professional in Management certification (AMA-CPM). In her free time she enjoys creating art, exploring and supporting local cuisines and spending time with her family.