Ep.150 From Kitchen Experiments to Business Success - James Oliver
In this engaging conversation, Sabine Kvenberg interviews James, the founder and CEO of Atlas, a company that is redefining clean and effective nutrition through innovative protein bars. James shares his journey from a young boy fascinated by nutrition to an entrepreneur who faced numerous challenges while building his brand. The discussion explores the significance of curiosity, the impact of consumer education, and the influence of personal choice in the food industry. James emphasizes the need for better nutrition solutions and the significance of direct consumer relationships in business.
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Chapters
00:00 – The Genesis of Atlas Bar
01:57 – Introduction
05:08 – Curiosity and Cultural Experiences
10:18 – The Entrepreneurial Spirit
14:20 – Vibrant Voices Network
16:19 – Overcoming Challenges
18:54 – Vision for a Healthier Future
23:12 – Consumer Power and Education
29:06 – The Importance of Customer Service
33:22 – Product Offerings and Future Plans
37:30 – Advice for Aspiring Entrepreneurs
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