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All Episodes

542
Aug. 16, 2025

Emotions Drive Audiences, Numbers Don't

Send us feedback/questions via Text What truly builds podcast audiences - authentic connections or inflated metrics? This episode explores the fascinating contrast between Taylor Swift's approach to audience building and questionable industry practices like buying fake downloads. When Taylor Swift recently proclaimed "I'm in the business of human emotion" on a podcast, she revealed the secret behind her massive success - creating genuine connections with fans through carefully crafted experienc...
541
Aug. 9, 2025

Podcast Names That Rank: Turning Searches into Subscribers

Send us feedback/questions via Text Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding. Sponsors: PodcastBranding.co - They see you before they hear you Ba...
540
Aug. 2, 2025

What Am I Missing, Why Isn't My Show Growing?

Send us feedback/questions via Text Welcome to our show, where we dive deep into the secrets of growth and why your favorite shows might not be hitting the big time. Are lackluster plots or poor marketing to blame? We'll analyze the common pitfalls and obstacles that keep shows from expanding their viewership. Hear from Dave, Jim and the chat room as we share behind-the-scenes knowledge on what it really takes to make a show succeed and what the common missteps are. Is there a lost connection ...
539
July 19, 2025

How Are Podcasters Wasting Time?

Send us feedback/questions via Text Is there something podcasters are doing that is a waste of time, and if so, what should we doing instead? Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Video Version Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www.trypodpage.com Home Gadget Geeks https://www.homegadgegeeks.com Vid IQ https://supportthisshow.com/vi...
538
July 5, 2025

What Would You Do With 12 Monitors?

Send us feedback/questions via Text Jim has 12 monitors, and the chat room can't get over it. He explains how he uses them and if it keeps him warm in the winter. Check the chapters for other topics. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Video Version Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www.trypodpage.com Home Gadget Geeks https://www.h...
537
June 28, 2025

Quit Spamming My Facebook Group!

Send us feedback/questions via Text We have a new Awesome Supporter! Randy Black from the Shooting Straight Podcast with Jim Clayton. Jim and Dave start with helping Ray figure out how to handle a potential sponsor spamming his Facebook group. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Video Version Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www...
536
June 21, 2025

AI As a Co-Host?

Send us feedback/questions via Text Jim tried something new on his latest episode, he added "Mick" his AI Co-host. So we talked about the roll of AI in podcasting. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Video Version Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www.trypodpage.com Home Gadget Geeks https://www.homegadgegeeks.com Ecamm Live https:/...
535
June 14, 2025

Is Your Show Shareworthy?

Send us feedback/questions via Text Ever wonder why some podcast episodes get shared like wildfire while others barely get a whisper? This week on Ask the Podcast Coach, we're diving deep into the mysterious world of podcast shareability - uncovering the secret sauce that transforms good content into must-share moments. From emotional triggers to building trust, we'll break down exactly what makes listeners hit that share button and spread the word about their favorite shows." Sponsors: Pod...
534
June 7, 2025

Who Will Be the Next Marc Maron?

Send us feedback/questions via Text Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www.trypodpage.com Home Gadget Geeks https://www.homegadgegeeks.com Ecamm Live https://supportthisshow.com/ecamm [00:00:00] Introduction and Greetings Opening the show with hosts Dave Jackson and Jim Cullison.Mention the usual...
533
May 31, 2025

What Do We Need to Stop the Scroll?

Send us feedback/questions via Text Today we start off by talking about using social media to promote your show, and what it takes to get someone to stop the scroll, and come listen to your show (hint: it's not "episode 16 is out!). This podcast uses chapters to make it easy to skip to different topics. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Mentioned In This Episode School of Podcasting ht...
531
May 24, 2025

What Does Advanced Podcasting Mean?

Send us feedback/questions via Text In this episode, we talk about the unpredictability of podcasting when things like power outages shut things down, strategies for running better interviews, and the importance of prepping your guests and your own questions. We dig into what actually makes a podcast “advanced,” swapping thoughts on whether it’s about the gear, the content, skill, style, or just deeper expertise, and debate the value and pitfalls of reading guest bios and how to make your intros...
531
May 10, 2025

Obsessing Over Downloads and Metrics

Send us feedback/questions via Text Spotify announced that it is to add a “play” count, visible within the app, for all podcasts. “Plays will capture engagement across audio and video content on Spotify.” Do we care? Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Mentioned In This Episode School of Podcasting https://www.schoolofpodcasting.com/join Podpage http://www.trypodpage.com Home Gadget Geeks https://ww...
530
May 4, 2025

What Payment Link Should I Use? Does it Matter?

Send us feedback/questions via Text Today we start where we left off. We talked about the $ button in Pocketcasts and how you can add a payment link (see video). NOTE: There was a technical glitch in the middle where Dave couldn't hear Jim. This has been left in - the solution was to "Jiggle the cable." Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Mentioned In This Episode School of Podcasting https://www...
April 26, 2025

Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

Send us feedback/questions via Text Today we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastru...
528
April 19, 2025

Different Episodic Artwork YAY or NAY?

We start off talking about your top three podcasting tips, and then get into creating episodic artwork and do you need it. Send us feedback/questions via Text 00:00 Introduction and Greetings 01:15 PodcastBranding.co 02:32 Based on a True Story Podcast 03:53 Health Tips and Fun Tangents 05:23 Podcasting Advice for Newbies 14:07 Debate on Custom Artwork for Episodes 28:45 Spotify and Video Monetization Discussion 35:15 Shoutouts and Sharing Links 44:13 The Cost of Domain Renewals 44:42 Sell...
527
April 12, 2025

The Spotify Dilemma: Understanding Its Impact on Your Podcast Stats

In today's episode, we explore Spotify video as well as various intriguing topics that resonate closely with the podcasting community. From the challenges of seasonal allergies affecting podcasters to the heated discussions about Spotify's handling of podcasting statistics and whether it's impacting download numbers, we cover it all. We also tackle the age-old debate of repurposing old episodes and when it might be beneficial for your show. Plus, the episode wouldn't be complete without a touch ...
526
April 5, 2025

Navigating Podcast Analytics and Growing Your Audience

Send us feedback/questions via Text This episode covers the nuances of podcast analytics on platforms like Spotify and Apple, the intricacies of streaming services such as StreamYard and Ecamm Live, and the importance of podcast titles. We also talked about audio enhancement tools like Adobe Enhance and Descript. Special thanks to our supporters and guests for their questions and participation. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Co...
524
March 29, 2025

Surviving Podcasting Roadblocks

Send us feedback/questions via Text Dave Jackson and Jim Collison discuss various podcasting topics, including reflections on last week's episode, dealing with hosting challenges, the impact of Spotify's podcast deletion policies, measuring engagement through Spotify analytics, sustaining passion amid life's challenges, and the importance of meaningful feedback. They also touch on leveraging YouTube for brand growth, engaging audience commentary, and illustrating the value of personal creativity...
524
March 22, 2025

Capturing and Resizing Clips

Send us feedback/questions via Text In this episode, we explore the intricacies of using sound bites and organizing them efficiently, delve into the art of crafting genuine human connections over automated pitches for podcast guest appearances, and touch upon the challenges of uploading hefty video files to platforms like Spotify. Jim Collison shares the value of being content with your current audience size, while Dave Jackson draws from his experiences to highlight the power of relationship bu...
523
March 15, 2025

Shorts vs Long Videos - Which One Shows the True Engagement

Send us feedback/questions via Text Today we talk about the challenges of integrating podcasts with YouTube, utilizing shorts and reels for better engagement, and exploring various tools that can streamline your podcasting process. We also discuss the power of niche podcasting, effective affiliate marketing strategies, and the importance of intros in podcast episodes. Tune in for all this and more as we explore the podcasting landscape and share valuable insights to enhance your podcasting journ...
522
March 8, 2025

Navigating Tax Season for Podcasters

Send us feedback/questions via Text Today, we noticed it's March, and that means taxes are right around the corner. Always, we have tons of topics from making good first impressions, how many UMS are too many, starting another podcast, and more (see chapters). Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Mentioned In This Episode School of Podcasting https://learn.schoolofpodcasting.com Podpage http://www.try...
521
March 1, 2025

Successful Podcast Strategies for Hyper Niche Markets

Send us feedback/questions via Text Today we kick off March with engaging discussions, bringing you the latest insights and advice for your podcasting journey. They tackle questions spanning from the technicalities of audio equipment to the intricacies of podcast branding and the ever-evolving landscape of the industry. This episode digs deep into the value of personalized artwork for your podcast episodes and explores the balance between regularity and creativity in your podcast schedule. Plus...
520
Feb. 22, 2025

WordPress Woes and When is AI Too Much AI?

Send us feedback/questions via Text We talk WordPress woes, how much AI is too much AI, portrait monitors, pop ups, YOU make your show different and more. See chapters for time stamps. Sponsors: PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Mentioned In This Episode School of Podcasting https://learn.schoolofpodcasting.com Podpage http://www.trypodpage.com Home Gadget Geeks https://www.homegadgegeeks.com Onvocado Pop Up...
519
Feb. 15, 2025

Navigating Podcasting's Evolving Landscape: Feedback, Podcast Newsletters, and AI

Today Dave and Jim tackle everything from epic promo swap strategies, having a podcast newsletter, and podcast growth tips to how feedback and understanding your audience can take your podcast to the next level. They also share humorous anecdotes, valuable recommendations on tools like ChatGPT for podcast critiques, and even some hardware tips for your equipment setup. Plus, hear about all the exciting updates on platforms like Riverside and Descript. Grab your coffee, leave your phone in the ca...
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