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Dave Jackson has been helping people launch podcasts since 2005 and every Saturday he is joined by Jim Collison to is runs the Average Guy Network. Together they have 32 years of podcasting experience and coaching.
Sept. 26, 2026

Auphonic's New Studio Voice Beta

Auphonic's New Studio Voice Beta
Auphonic's New Studio Voice Beta
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Auphonic's New Studio Voice Beta

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Dave is back from Podcast Movement in New York City with a full report on the new venue, the split business and indie days, and the $1.50 pizza. He and Jim cover a lot this week.

Video Version (unedited)

Randy Black plays a before-and-after demo of Auphonic's new Studio Voice beta that turns an echoey 8-year-old Skype call into something that sounds like it came from a treated studio. A new industry stat puts Netflix at number three for podcast consumption, ahead of Apple, which leads to a debate about what counts as a "podcast" and why a closed platform matters to independent creators.

Dan Schultz makes the case that audio-first shows can skip the YouTube algorithm games, handle SEO in ten minutes, and spend the rest of their time making the show good. Jim shares early results from his YouTube Shorts experiment and a surprisingly powerful stats tool hiding in YouTube Studio.

Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History
Video Version (unedited)
Mentioned In This Episode
School of Podcasting
https://www.schoolofpodcasting.com/join
Podpage
http://www.trypodpage.com
Home Gadget Geeks
https://www.theaverageguy.tv
Fix My Podcast
https://www.fixmypodcast.com

Also Mentioned
Auphonic
https://supportthisshow.com/auphonic

Sounds Profitable
https://www.soundsprofitable.com

Podcast Movement
https://www.podcastmovement.com

Randall Black
https://www.randallblack.com

Dan Schultz Banned Camp
https://www.bannedcamppodcast.com/

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Free Podcast Tips

00:00 - Introduction

00:47 - Podcast Movement and the return of a working voice

01:34 - Escaping New York City traffic after the conference

01:59 - A comedy show, a boss, and podcasting jokes

03:37 - Sponsor: PodcastBranding.co - Happy Birthday Mark

05:02 - SponsorL Based on a True Story Podcast

05:43 - Why podcasts can be better than late-night television

07:52 - Radio experience and the evolution of a broadcaster's voice

09:06 - Different does not mean bad at Podcast Movement

09:51 - Testing Auphonic's Studio Voice audio enhancement

10:23 - Comparing unprocessed and enhanced podcast audio

11:18 - Rescuing an awful first podcast recording

11:51 - Cleaning up echoes, phone calls, and difficult recording environments

13:01 - Studio Voice works well, but always check AI results

13:38 - Using AI agents to build websites and daily news briefings

14:53 - Behind-the-scenes editing and finding Studio Voice in Auphonic

16:07 - Why Podpage is worth using even for developers

17:33 - What felt different about this Podcast Movement venue

19:32 - New York conference costs, food, and networking

20:45 - A quieter meetup makes it easier to connect

21:55 - Making conference stages more interactive with live technology

22:49 - Why the conference schedule worked better than expected

23:48 - YouTube and Spotify lead podcast consumption

24:24 - What Netflix's podcast strategy means for creators

26:18 - Platform consolidation threatens podcast discovery

29:04 - Podcast growth is nearing saturation

30:45 - The growing importance of distribution platforms

31:25 - Exclusive platform deals can hide podcasts from new listeners

33:37 - Should audio podcasts be uploaded to YouTube?

34:14 - Use YouTube as a discovery engine

34:49 - Promote your show as if your life depended on it

36:35 - Comparing podcast audiences across YouTube, Spotify, and Apple

37:49 - Audio-first podcasts can outperform video

38:09 - Grow an audio show with podcast SEO

41:30 - Make the show good before gaming the algorithms

44:24 - Using YouTube Shorts and clips to build impressions

45:33 - Use YouTube Studio to turn content into actionable insights

46:41 - Support The Show

47:18 - Join the School of Podcasting Worry Free

47:31 - Try Podpage

47:41 - Home Gadget Geeks

47:48 - Podindy.com November 7th Use Coupon Code SOP

48:26 - Featured Supporter: AI Goes to College

49:17 - Support the Show and Get a Shout Out!

49:42 - Completion percentage is an imperfect but useful metric

52:17 - Ask your audience how they actually consume your show

53:29 - Choosing between solo and interview formats

54:45 - Measure success by your purpose and strengths

55:50 - Interviews take more time but grow your network

57:22 - Listen to your podcast in the way that suits you

58:53 - Submit your best and worst podcast feedback

59:30 - Supporters, upcoming events, and the closing chat


Dave Jackson: Ask the podcast coach for 09/26/2026.

Jim Collison: Let's get ready to podcast. There

Dave Jackson: it is. It's that music that means it is Saturday morning. It's time for ask the podcast coach where you get your podcast questions answered live. I'm Dave Jackson from the schoolofpodcasting.com, and joining me right over there is the 1 and only Jim Cullison from theaverageguy.tv. Jim, how's it going, buddy?

Jim Collison: Greetings, Dave. Happy Saturday morning to you. Welcome back after a Podfest week. You have a you have a voice? What's

Dave Jackson: I have a voice. We, I was at podcast movement in New York City.

Jim Collison: I'm sorry. Podcast movement.

Dave Jackson: And, the thing that was missing, which is a good thing, was when you went to meetups, there was no that you're like, tell me about your podcast. Like, you didn't have to scream at people. So I got home and actually had, pretty much a voice. You know, I was a little tired. It's weird.

I don't understand why, you know, besides walking 20,000 steps a day, which I was doing. Right. But the whole like, I got a earlier flight home, which was, like, a whole hour and 45 minutes. I'm like, why does sitting on a plane for, you know, a little under 2 hours wipe you out? That's all the

Jim Collison: work to get there.

Dave Jackson: That's

Jim Collison: Get there.

Dave Jackson: Check it

Jim Collison: You're like, carry weight.

Dave Jackson: I was flying out Friday, and all of sudden, my original flight was 08:00. And I was like, oh, I got all this time, and then it dawned on me. I'm in New York City. It's Friday. Everybody and their brother that stays in the city during the week will be leaving.

It took me an hour to get I flew into Newark, and it took me almost an hour to get there because you gotta go under the Lincoln Tunnel, which is weird because you're like, wait. I driving under the Hudson River? And you're like, yes. Yes. You are.

And, like, that's kinda weird. So, Brendan and I from Podpage, took a taxi or something, And, I was on standby and actually got on my flight, which was cool. So I got home earlier, which was cool. Yeah. Was good.

Jim Collison: Time with them too, which is great. Right?

Randy Black: You know? That face to

Jim Collison: FaceTime with your with your boss.

Dave Jackson: Well, that and and we went to the comedy seller the 1st night. So I just get in,

Jim Collison: and I look over, and I'm like, dude, we're in

Dave Jackson: the front row of a comedy show. And he's like, oh, yeah. We'll we'll we'll be oh, no. Of course. And then then the guy goes, who's here from out of town?

Right? And I'm like, me. I'm from out of town. Were you from Akron, Ohio? Oh, cool.

Who are you here with? And I'm like, this guy. And he's like, oh, who's this? Like oh, go, that's my boss. And Brennan was like, I was trying to telepath.

He just just say he's my friend. You know? Alright. So I go I go my boss, and Brendan is considerably younger looking than I am. And the guy looks at me and goes, what the hell happened that that's your boss?

And he's like, what do you guys do? And I'm like, oh, we make websites for podcasters. It's called PodPage. And he's like, PodPage? Wait.

Podcasters is like living in your basement with your mom's basement? And I was like, like, all all the jokes.

Jim Collison: Here we go.

Dave Jackson: And I was like, yep. We had to sit in the front row. Yeah. So it was a good time, but, you know, it was good. But, anyway, anytime you're tired, though, you know, there is something you can do.

Jim Collison: Oh, when you come back, you definitely fresh brewed coffee.

Dave Jackson: That's right. And, which is funny about that. I'm gonna do the coffee pour, and then it dawned on me. See, I'm out of I'm out of practice because I'm like, oh, wait. Where's my slides?

Jim Collison: We spent too much time catching up.

Dave Jackson: That's it. But here's the good news is we're gonna talk about Mark. And today, before we even say 1 thing about how great podcastbranding.co is, we have to wish Mark a happy birthday. Today is Mark's birthday. So if you've ever thought of buying, any kind of graphic, website, PDF, business cards, PowerPoint, anything that looks good over at podcastbranding.co.

Now would be the time because then Mark can buy a bigger cake and ice cream and everything else for his birthday. So happy birthday, Mark. But I am a repeat customer of podcastbranding.co anytime I need artwork. And look. I could go into Canva.

I could. I've done it. And then I will give the same concept to Mark, and it's just look. A a you know, a cupcake is a muffin with icing and nothing against muffins, but we all love cupcakes. And when Mark puts his little just, hey.

I've got, you know, 20, 30 years of graphic artists, that experience into it, it always looks better. And so when you're ready to look good, you know, there's only 1 place to go, and that is podcastbranding.co. And let him bring his marketing brain to the game. You just focus on the podcast, and you're gonna end up looking great. So tell him Dave and Jim sent you over at podcastbranding.co.

Jim Collison: And, of course, big thanks to our good friend Dan LeFeb over there based on a true story based on a truestorypodcast.com. We talked about this 2 weeks ago. Top Gun is out there. Top Gun, not the Maverick 1, the original, the OC. I I listen.

Maverick was good. It was good. I liked it. It's I mean, it's Top Gun, friends. Like, it's this isn't gone with the wind.

Okay? So, like, you know, but but, my my favorites, and Dan is out there talking about it. If you wanna catch up on his podcast, you can do that. I think the best album art in the industry. Check it out today based on a true story at basedonatruestorypodcast.com.

And as always, Dan, thanks for your sponsorship.

Dave Jackson: Yeah. It's, I saw Tom Cruise because he's getting ready to come out with a here's something to keep in mind. How long have you been seeing Digger commercials? Because that's the new Tom Cruise show.

Jim Collison: And I

Dave Jackson: I it's been, like, a couple months.

Randy Black: Yeah.

Dave Jackson: Like, what is this? September? So I saw some last month that would have been August. The movie comes out in October. Yeah.

Like, October or so, I don't know, sometime next week. And it's Tom Cruise in a fat suit and a interesting, like, Dallas, Texas kinda accent. Mhmm. And he was on on, of all people, which was really interesting because I did did you know that Tom Cruise is short?

Jim Collison: Yeah. Very short.

Dave Jackson: Right. Now put him next to the Kelsey brothers.

Jim Collison: Oh, yikes.

Dave Jackson: Yeah. So you got these big football players, and they're like, Tom, thanks for coming on the show. And then literally, Tom Cruise is like, it's great to be here. It's like it's, but it was a really interesting interview because they a, they're giant fans. And the whole time I was watching them, like, this is not your typical it's, again, proving why podcasts are better than Jimmy Fallon.

Because, you know, if Tom Cruise goes on Jimmy Fallon, it's gonna be like, hey. I heard you had a crazy vacation or something, and then Tom will have his crazy vacation story. And then he'll be like, oh, and I hear you're in Digger. It just so happens, you know, that you're in Digger. Roll the clip.

And it's you know, if you look at YouTube, a typical Jimmy Fallon segment is 8 minutes long. That's why if you ever listen to, your podcast consultant, that's a show that I do that I literally did just to see, does it make a difference if the episode is short? And, the answer is no. It doesn't make a difference. And, so it's a it's a interesting interview.

And, also, I could be wrong. I see we have somebody coming to this coming to the stage. But I think Tom has had some work done. He has those weird kind of puffy chipmunk cheeks going on, and I was like, really?

Jim Collison: I think it's inevitable. Yeah. But with that crew. Work. You know?

I'm sorry.

Dave Jackson: Yeah. We're

Jim Collison: I Dave and I have not had any work done. No. Can tell. No work done here.

Dave Jackson: Also, we're gonna bring Randy up in just a 2nd. I have a question for you. Do you have any radio experience?

Jim Collison: I've been on the radio 1 time.

Dave Jackson: Okay. So but you didn't, like, go to radio school?

Jim Collison: I did not go to radio.

Dave Jackson: Yeah. Because I was was going through our comments on on everything in my YouTube channel. In fact, I really I need to make sure somewhere I probably have a filter that has told me that that's spam or something, but I'm not getting notified when somebody leaves a comment. And there were all these comments over on the YouTube channel. And 1 guy's really like to ask the podcast coach.

He goes, it's obvious you guys aren't like me. You're an old radio veteran. And I'm like, no. No. We're not.

I'm like, I don't know about Jim. I go, but I got 0 training. So

Jim Collison: Well, but I went back and listened to I've been doing some cleanup of some old archive stuff, and you go back, you know, 10 years ago, and it's like, ugh.

Dave Jackson: Oh, yeah.

Jim Collison: Why am I talking that way? So, you know, you you just it's just different.

Dave Jackson: You know,

Jim Collison: you're all high pitched. I don't know why I had a higher voice when I was 15 years ago. And now all of a sudden, I'm like, Barry, why are you no dogging on the mic like this?

Dave Jackson: That is true.

Jim Collison: Yeah.

Dave Jackson: It's When I listen, I'm like, hey. It's Dave Jackson. Thanks for I'm like, who who's this guy talking up here? Now I'm like, down here.

Jim Collison: Why why am I bugs bunny? I don't know what is

Randy Black: happening here.

Dave Jackson: So Dan Schultz is in the house.

Jim Collison: Hey, Dan.

Dave Jackson: I met him at, Empowered Podcasting Conference.

Jim Collison: I'm Weser's out there too. Hey, Tom. Good to

Dave Jackson: There you go. Yeah. Yes. We both have.

Jim Collison: Yeah. Had no. Not well, maybe. Well, let's put a rumor out there.

Dave Jackson: We'll we'll talk a little podcast movement, a little later. I did have a good time, and it it took me a 2nd to figure out if I had a good time because it was different. And that's something we'll talk about is different. Different doesn't mean bad. It just means it's different.

So I'm gonna bring oh, that's different. And now if I do this, and we're gonna throw Randy over here. There we go. We'll make Randy the big guy, and we'll sit on the side. But, Randy Black, how are you, my friend?

Speaker 3: I am fantastic, Dave. How are you today?

Dave Jackson: Good, man. What's going on?

Speaker 3: Well, Iphonic apparently has put out this really awesome new filter in their processing called Studio Beta. It is it is in beta. It is in testing. And I decided to run some really, old not old, but, like, 8 years ago, old audio that was really bad through it to see how it would do, and, oh my gosh, it cleaned up dramatically. I have 2 I have the same the same audio queued up, the 1 that was not processed and the 1 that was.

So here's the 1st 1. This is the not processed audio.

Jim Collison: Alright. A variety of different roles at the time.

Dave Jackson: Oh, man.

Jim Collison: Gained some insight on what to do as a superintendent.

Speaker 3: So that was over Skype to a phone with a former superintendent that worked for, and I'd interviewed him for a podcast. This is the processed audio using that studio filtering.

Jim Collison: So I've had a variety of different roles that have helped me, gain some insight on what to do as a superintendent.

Speaker 3: It literally sounds like we're setting to get like, my audio was horrible on this thing too because I was in a I was in an empty classroom at a school, and there was a huge echo. It cleans it all up, and it is amazing.

Jim Collison: So if you use

Randy Black: Where is this, Randy?

Speaker 3: If you're if you use Authonic Authonic. In your filter settings, the under the audio algorithm is filtering enhancement, it's called Studio Voice, and it says beta. So it is in beta, but it is amazing. Holy cow. So impressed when I ran some audio through it.

The very 1st podcast I ever recorded with my my buddy Derek, was absolutely atrocious because, you know, your 1st podcast always

Dave Jackson: is horrible. It's supposed to

Randy Black: be atrocious.

Jim Collison: I took and ran it through that and sent it to him,

Speaker 3: and he went, we actually sounded professional. I said, I know. We could clean this stuff up. I made it really good. So I thought I I thought I'd throw it out there for anybody else who uses Authonic that you might check it out.

I've switched all my processing in Authonic to it, and it is I mean, it's solid. It's really good. I hope it it actually does come out of beta, and they make it permanent. Based on the results, I have a feeling it's going to. And my camera didn't work this morning, that's why you get a look at my podcast logo or artwork there for Randy Unscripted.

Dave Jackson: That's alright.

Jim Collison: I don't see it there in my Affonic. I wonder if it's select users. Oh, I don't know. I I happened to

Speaker 3: just come across it, and I was like, oh, let's check this out and see how it does.

Jim Collison: It's pretty good. Just the regular, like default.

Speaker 3: Oh, yeah. Yeah.

Jim Collison: It's really good. I've had some lately. We've had some shows that we've been doing at work and, you know, a variety of different settings of folks coming in, some on a, you know, some on a headset, some on a microphone, then levels may not be just right. And then, and then 1 was in a room totally untreated on a microphone, but he was like 3 feet away from the microphone. And it just I flattened that right out, and it was actually very listenable.

Speaker 3: So I was yeah. I I even have I have another 1 where I talked to the former state superintendent here in West Virginia. He had left and went back to his to Maryland, and he was on a phone as well. And it cleaned it up, and then it sounded like we were just sitting right there together in a treated space. I was I was thoroughly impressed.

I figured some other people might find it interesting. And and if they use Authonic, maybe switch over if it becomes available and start using it.

Dave Jackson: Yeah. Craig asked, is StudioVoice the same as the plug in in the script? Same idea. I don't think it's the exact same thing. And, Chris from castahead.net, I can confirm StudioVoice is mostly great, but make sure you double check the results.

I've had a few artifacts show up with their AI. So as any with all AI, always get a human in there before it goes out to the public. But, dude, that that sounded a bit I

Speaker 3: was I was happy. I fig I figured once I once I heard it, I said, you know what? I think Dave and Jim might wanna hear this. They might wanna share it out there. The audience might enjoy it as a way to know, another way they can look at processing their audio.

And speaking of AI, I've I've discovered that, I mean, I've been

Jim Collison: using AI for stuff. It's what know, I'm a I'm a geek. It's what

Dave Jackson: I do.

Speaker 3: But I was able to use an AI agent to build 3 websites yesterday in about an hour and 0.5, and all 3 websites have their own RSS process or parser so that they update automatically from

Dave Jackson: the web more time for it now, says the guy from pod page. Thanks for having

Speaker 3: I have my old pod page, and it all runs on GitHub, and it publishes for free on Cloudflare pages. So sorry, Dave.

Dave Jackson: No. That's alright. No. I'm just kidding.

Speaker 3: But I'm a geek, so that that's what I do. And I've been trying to find a way to do this for a while, and I was like, I'm just gonna throw it in an agency what they do. It's but I didn't even I even had it build me a news what I'm calling a news desk. So it's doing my research and building a daily briefing every day. That's the thing

Dave Jackson: that's the thing I wanna do is have it go out to Reddit, and I go find questions from Reddit that aren't what's the best microphone? How do I make money?

Jim Collison: You know?

Dave Jackson: Yeah. Like, find me something different.

Speaker 3: What it's what it's doing for me is looking for news for education in West Virginia. Yeah. Builds a daily briefing. I even have it available that people can sign up and get that in an email every day. Automatically comes out.

And then on Friday evenings, it builds the episode for me to record, a new podcast I launched on West Virginia Educational News. Wow.

Dave Jackson: The other thing about Allphonic, and I'm using it on this show behind the scenes via, Buzzsprout, but I might like, if if this feature isn't avail because it's beta, but their, filler word removal is really pretty good because I've yet to really hear a bad edit. And because this is live, Jim and I are, and you know machines because we're, trying to figure out what we're gonna say next, and, I've always found that to be pretty cool. So Auphonic is, John Dremango here says works great on audio when people accidentally pick their pick their computer mic. Yes.

Speaker 3: Oh, yes.

Dave Jackson: Yes. Definitely. And then, Chris is saying to find studio voice in Auphonic, by the way, I should say, if you go to supportthisshow.com/auphonic, and that's a u p h o n I c, that's Dave's affiliate link, go to audio algorithms. Go to your production audio algorithms filtering and enhancements filtering method, and then select studio voice beta. It's just that easy.

So they kinda buried it a bit. But, I'm sure No.

Speaker 3: It's it it's it's where all their processing stuff's set up at.

Dave Jackson: That and if it's beta, you kinda don't want everybody to kick the tires. You wanna select few. Yeah. Yeah. So and I was just kidding.

This is but PodPage has so many other features, basic level, but for most of us, more than good enough. I'm a developer and could do it all myself. But who has time for that? Yeah. I was just kidding with Randy.

I know Randy. Randy, I always forget. Are you a nerd or a geek? I'm a geek. You're a geek.

Speaker 3: There you a geek. I am I am tech oriented. Therefore, I am a geek. Yeah. Exact I mean, look at Jim's show, home gadget geeks.

Geeks. Yes. There you go. We're geeks. That's what we do.

And

Dave Jackson: where can we find your stuff?

Speaker 3: You can you can link off, from randallblack.com and get to all my stuff. It's there. There are links there to all my all 3 of the podcasts I'm currently doing, so you can find those. Nice. And November 7, looking forward to seeing you in person, Dave.

I'll be at Pod Indy. I know Brad's in the chat. I told Brad I'll be there. So I'm looking forward to it. Probably even joining you guys for dinner on Friday night.

Cool.

Dave Jackson: Yeah. I'm I'm hoping to leave early and, get there in time for dinner because that's always a good time. So excellent, man. Anything else before we let you go?

Jim Collison: Nope. Appreciate it, guys.

Speaker 3: Great show as always every week, so keep it going.

Dave Jackson: Yeah. Wow. That's amazing, man. That was holy cow. Oh, by the way, Chris from Cast Ahead, an awesome supporter.

Somebody in Reddit this morning was asking for help with, video. They're like, I need a video producer. And I'm like, have you seen castahead.net? So, hopefully, we'll send some, video your way.

Jim Collison: We can't have this, Dave Jackson. Okay.

Dave Jackson: Oh, wow. Cats and dogs living together.

Jim Collison: I was my my heart was racing.

Dave Jackson: But, no, podcast movement, it was interesting because it was basically held in what for me, I walked in. I'm like, oh, it's the house of blues. It's a it's a rock venue. I would just say rock. It could be anything, obviously.

And so the lights are kinda dark. There was no, quote, vendor area, although you walk by and ART 19 and some other thing there. And it was the the deal where, at previous podcast movements, you would go into the vendor area, and then they had these other stages set up. And you would flip your headphones to, like you know, Rob Walsh was on the green stage. And, so I would turn my headphones to green, and I could hear Rob.

And that was fine because you were already in a room that was murmur central. Right? You got all the vendors, and everybody's talking about microphones and all that stuff. So it didn't seem quite as weird to talk while other people are doing an actual presentation. This kinda bumped it up the weird weird in quotation marks, level because I was, like, 35 feet from James Crindlin, and I was talking to the people from Beehive, and it just felt rude to be this close to James and be talking to someone because I'd set up this meeting not knowing that it was during James' talk.

Otherwise, it would've I would've flipped to purple and listened to James. So it took a little while because I was like, wait a minute. This isn't rude because anybody that wants to hear James is hearing James right now. I can see them. There's a bunch of people with purple headphones on.

It just took a little bit of getting over the weight. Should I be like, I when I 1st started talking to the people from Beehive, I was actually almost kinda whispering because I'm like, well, I don't wanna I don't wanna bug James, but I'm like, I don't have to because they have headphones on. And so when I ask people, I go, what do you think of the venue? And they all went, I don't know, because it was just different. So different isn't bad.

In the end, I had to you know, the the teacher and me, I was like, well, let's let's go, you know, old versus new. Okay. Hotel, Gaylord, $1,200 a night. New 1, was a Hilton Inn Express, $400 a night because it's New York City. So, of course, it's $400, but definitely cheaper within walking distance.

So I got my my steps in. Food, Gaylord, $30 cheeseburger, or you can walk anywhere, and there's a pizza for a dollar 50 a slice. Or I had I ate at McGee's. I did not know this. McGee's in New York is where the show how I met your mother was either filmed there, or they made a set that looked just like it.

So there are all these pictures of how I met your mother in that place. And the the networking was a little different because it was dark. So my advice to them is next year when it comes networking time, I've been in bars. They have the they flip on the lights, they're like, we don't know where you're going, but you can't stay here. It would have been easier because it was dark.

And you're like, I I think that's Lou Mangelo. It's way over there. So I would've turned the lights up during networking. That also would then be a nice clear thing of networking is over. Come to the stage.

Jim Collison: Yep.

Dave Jackson: You know? But but was I able to network? Oh, absolutely. And at the networking parties, hallelujah. Now I didn't go to the spreaker 1, but the I went to a Buzzsprout 1.

Pod page had a meetup. There was no, you know, and you're not screaming over people. So when you look at it, you're like, better, better, better, better. You know? Now the only thing it's gonna they already announced next year is gonna be in New York City, so my guess is it's always gonna be in New York City.

And it wasn't you know? So the the money I saved on hotels was a lot, and I had to pay a little more for an Uber because of New York traffic. My favorite was for my hotel. I was like, how long is it to walk to the venue? 12 minutes.

How how long is it to drive to the to the venue? 13. I was like, oh, yeah. New York traffic. So in the end, it was a good time.

It was, you know, and I got to see a lot of people, and I'm dying. They and this is what's really cool. They're putting all of the content from the conference, and I'm hoping it's all because I have I'm waiting for Rob Walsh's talk, and it's not there yet. But I saw Lou Mongello and so all the talks from the the event are on their YouTube channel, which I'll put a link in the show notes. So it was a good time.

So, let's see here. We've got questions coming in here. Dan says, how great would it be if people on the stage had the technology too? They'd be like, who's that guy in the blue shirt talking out? And they're yeah.

That would be interesting. My favorite was I've I've done that. I spoke at podcast movement. I've spoken at every podcast movement except this 1, and I show up myself in the foot. It's not their fault.

But when I talked with headphones, I had headphones on because what a lot of people don't realize is they are plosiving out of their minds. I don't know why, but there's no windscreen on the microphone.

Jim Collison: Hear themselves either.

Dave Jackson: Right? And they can't hear themselves. So I put a pair of headphones on and had 1 on and 1 off. So, yeah, Randy says speaking of Vibe websites, I have chapters and transcripts on the episodes pages, and they are clickable to jump to an item play. There you go.

It it pays to be a geek, my friend. Then this is the other thing I liked. Chris Nessie says, were you there all 4 days or just the podcast movement part? No. I wasn't there the 1st 2 days because I didn't wanna be there.

They gate where before everything was going on at the same time, this was brilliant. This was like so all the people that wanna do the advertising, the business side, but they didn't really care about the content side, could go the 1st day, and everybody you wanna meet is there. And then there was kind of a a little mini 0.5 day off in the middle of the week, and then Thursday and Friday, they had the indie stuff. And so and from what I understand, the I'll just call it the business days were really good because, again, it's it's kinda niching down in a way. And I heard all sorts of stuff where people if if you think about it, I feel bad for Dan Granger when he tried to do that amp accords thing, and he they kinda came out and they said, we think a play should be 30 seconds, and that lasted about 30 seconds.

Thanks to our good friends at at Spotify and, you know, YouTube. I love the fact I was talking to Tom about this that, have you seen any of the information about podcast movement yet, Jim?

Jim Collison: I haven't. No.

Dave Jackson: Okay. Guess what the we know the the number 1 and 2 for podcast consumption now. They're saying it's YouTube and Spotify. What would you guess would be number 3?

Jim Collison: 0, that's a good question. I don't

Dave Jackson: know. Because I I would have guessed Apple, and that would be wrong.

Jim Collison: Yeah. That would been a good guess.

Dave Jackson: Really? Net yeah. Netflix. And I was like, no?

Jim Collison: No. Netflix. Really?

Dave Jackson: Okay. What was cool about it Wow. And I finally got a little glimpse into because you know me. I'm the old, you know, curmudgeon, no RSSV, no podcast kinda guy. Right.

I'm like, how are we getting Netflix into this be besides the fact that Netflix said, hey. You know, this water bottle is now a podcast. But I love the way Tom explained it. If you think about it, YouTube, anybody can be on YouTube. Yep.

Anybody can be on Spotify. Not everybody can be on Netflix. You have to be selected, and they're usually selecting people who are already Oh. Got a big show. Yeah.

And they I just saw because I'm kinda mad. I I renewed my Netflix account to watch a football game. Because I was like, is this

Speaker 3: a new thing? We're gonna

Dave Jackson: have Wednesday night football on Netflix.

Jim Collison: Yeah. Yeah.

Dave Jackson: And it turns out is it every Wednesday?

Jim Collison: Because I don't know if it's every, but

Dave Jackson: I think it was just for that 1 game.

Jim Collison: I mean, I there'll be an NFL football game every night.

Dave Jackson: Every night. Yeah. It's gonna be, like, real housewives. Like, let's see what's happening this week in the n f yeah. But, I love the fact that because everybody can't be on Netflix, you know, Tom is like, this is not a podcast.

We should not call this a podcast. And I'm like, okay. Let's keep pushing back. While we're at it, YouTube is not a podcast, you know, but, we couldn't get there. Oh, yeah.

To be clear, yes. See, I'm getting my I'm I'm paraphrasing wrongly apparently.

Jim Collison: For coming, Tom.

Dave Jackson: Netflix is number 3 on the apps and services. There we go. Ever used to consume podcasts in the last 12 months. Thank you, Tom. Not the app used most or the most recent content, but there's no question a lot of people are trialing Netflix.

Yeah. So it was, that was a bit of a I was like, but I love the fact that I now get why some people call YouTube a podcast because anybody can be on it. And I was like, okay. And that is a thing of of podcasting. Again, the curmudgeon me wants to scream RSS feed, but it was, the fact that Netflix is I I just like, can we just I don't know.

And here's the thing.

Jim Collison: Spotify started this way. Right? I mean

Dave Jackson: Well, spot yeah. Spotify had well, Spotify had the weird thing where the only way you could get to Spotify was through Libsyn and Blueberry because we were their partners. And then we said, let us host the files, and they said, no. No. No.

We're Spotify. We're gonna do it. So we had all of our coders write all this stuff to to tie into their thing. And then after about, I don't know, 6 weeks, they went, never mind. You guys can host it.

And we're like, yeah. But we just we just paid thousands of dollars to do this technology. And then so we were hosting it, but you still had to kinda go through lips and with Blueberry, and then they bought Anchor. And we're like, you know what? And, so for all of you that are listening, I just flipped Netflix the bird.

Yeah. Stephanie says, did Netflix have an app to listen to podcasts on the phone? I would guess. I noticed when I logged in yesterday, they changed their interface to where, you know, they normally you know, it's the the content confetti. Here's 27,000,000 things you might like.

Although the the last thing you this drives me nuts. I'll be watching, let's say, doc season 2, and I'm watching because I'm bored and there's nothing on. And I will log in to Netflix. You think there'd be like, hey. Like, YouTube does this.

It's like, hey. The last video you watched is right here if you wanna pick up where you left off. Not Netflix. Or, what was the other thing I was watching? Paramount plus.

I'm like, why doesn't it say here's the last thing you were watching? Do you wanna continue? But they do now have a podcast button. So if you wanna go watch Pete Davidson or a bunch of sports things, you know

Jim Collison: Bridgerton's official podcast is out there.

Dave Jackson: Yeah. So, and then John says, yep. Anyone can be on YouTube until they cancel you. Yeah. That's why the old RSS feed is so important.

So, but all in all, it was a good time. And Good. You know? I'm I'm just hoping if if Tom is still around, did you guys have any technical problems? Because it may just be that they haven't got to uploading Rob Walsh's presentation unless and this always happens.

Right? The ones you're really dying to listen to are the ones that technology ate. I've I've been there, done that. When I was the the guy behind the

Jim Collison: Oh, yeah.

Dave Jackson: The New Media Expo, we had a couple I had to run around to every room and press record on re recorders, and then you go back later and you find out the, you know, the SD card is bad or something like that.

Jim Collison: Tom says soon. Tom says Soon.

Dave Jackson: Okay. Good.

Jim Collison: Coming soon.

Dave Jackson: All up soon. Yeah. Good. Good to hear. Ralph says, who cares about Netflix and podcasts?

People listen where they wanna listen. That's true. Why don't we just let the consumer get it, where they wanna get it and just pull out all the content and all the spots? Yep. The only thing that drives me nuts is, again, because I'm an old curmudgeon, is the stats.

In fact, since Tom's in the the the thing, there was a sounds profitable had this great report. And in 1 slide, it said video podcast, and then the other 1 was YouTube. And I was like, if YouTube is a podcast, what's a video pod unless that's Apple. I don't know. But that's that's the only part that drives me nuts is the report gets a little odd.

So if we wanna see I would love to see percentage growth of YouTube and then percentage growth, which, by the way, that was another stat that came out. We're not flat in terms of of growth, but we're real close. It's it's minuscule growth.

Jim Collison: Saturation for the most part. Yeah. I think we're pretty close. Right? I think we're pretty close to saturation at this point.

You're you're gonna see growth in different areas, and this is why you got to stay close to Tom and what they're doing over the same hospital, because you get the numbers that way. But I think I feel like that doesn't, like, I don't say that out of, in a bad way. This is actually good. Like for years, you know, it was always on the uptick, and we're reaching more people. And I just don't feel like, as I talk to people anymore, talk to a lot of people, they that like this whole podcast thing, if they to Ralph's point, if they want to get it, they're getting it, and they're figuring out the way to get it done.

And, you know, the bummer thing about Netflix, of course, it's not open, right? Again, Spotify started that way, and then it slowly opened up. Netflix may see that at some point, too, or they do this for a while, and they're like, Hey, you know, if we just open this up, we might get a few more people who come out and do this. So they could go I have no inside information they could go that direction as well. So I think we're going to continually see this.

We're in the podcasting space, it's kind of, I don't want to say it's become about the platform, but certainly part of distribution has become about the platform and what people are choosing to use. And do I want to go, do I want to listen to somebody on Spotify and then have to go over to Netflix to get that? A lot of folks don't want to do that. They're like, I'd rather have just 1 app that did it all for me. In this ecosystem, Dave, the way it is today, that's not, that's not true if I want to listen to Pete Davidson, right?

He's exclusive to Netflix, Right? Right. Go to Netflix. That's good for them, and it's bad for them in some ways too. Right?

Yeah. So because anyway

Dave Jackson: The z man asked, he's like, well, didn't Spotify start out the same way they picked and paid the most Yeah. Popcorn podcast? Joe wrote yeah. So they paid Joe Rogan, you know, hundreds of millions of dollars. I I think, yeah, if I'm gonna get my money back, I gotta promote that thing.

Now they didn't not promote other shows, but they definitely promoted his. And the reason they bought his is because he had a lot of listeners. So Still does. And if you notice, he's still on Spotify, but he's not exclusive anymore because Joe's a smart guy. Stephanie says, can we add our shows to Netflix?

No. Hence, why it's not released? Not Not yet. Yeah. So, yeah, Tom says you can't get on Netflix.

So if people replace their podcast app with Netflix, they will never encounter your podcast. Yeah. That is the problem.

Jim Collison: Though. That's the problem is for new people coming over, and it's like, oh, I really wanna listen to Pete Davidson, so to speak. It's another thing. Like in, in not a lot of folks, now this could change, but they're not, maybe not putting the Netflix app on their phone because they're watching it, it's on their TV. Right?

That's where they're consuming it. My wife does not have the Netflix. She's on, Listen, we watch a ton on Netflix, not off her phone. Right? So it's a, it's always a positive and a negative.

I, I wouldn't be surprised if in a year or 2, Netflix is like, Hey, here's a way to submit your podcast to Netflix, right? Because they're going to get that kind of feedback from you. Like, Hey, I'd really like all my podcasts here. And what executive, once they start getting feedback from the community of like, Oh, you mean we could just enable the Apple feed into R and then all these things start coming in? Right?

Dave Jackson: Or It's the same technology.

Jim Collison: Yeah. Start with a submission process. That always works too. Hand out codes to people. Here's 5 codes to give to people.

You know, you know how that works with Blab. Right?

Dave Jackson: Well, the thing that they have to be careful of, because it's video, is this 4 letter word called porn.

Randy Black: Oh, a 100%.

Dave Jackson: If you open up the door to anybody submitting your stuff

Jim Collison: True.

Dave Jackson: The next thing you know, little Johnny was looking for, you know, power pups or something and found, you know, something completely different. A whole different kind of doggy style that way. So Yeah.

Jim Collison: You're a role today. We're gonna have to mark this unsafe.

Dave Jackson: Right. Social confidence coach says my podcast isn't video. Is it worth to upload just the audio to YouTube? Well, here's the thing. And I heard this a lot, and I just go they'll go like, well, on on YouTube, there's a lot of the people aren't really watching the video on YouTube.

They're just hitting play, and they put it in their pocket. And from what I understand, that is definitely a thing. The part that makes my brain hurt is, but I just spent 1000 dollars on a camera. I've got a expensive backdrop, and I've been obsessing over what book to have in my bookcase. There's all this extra work.

If you're not gonna watch it, what's the freaking point of doing video? But the thing about YouTube is this is how I I use it. It's a discovery engine. That's a lot of people discover stuff. And then based on Tom's, again, soundsprofitable.com is where you can get all these great reports that Tom is doing.

And you'll see where not a lot, but, you know, 10 percentage, I think it was 11%. Well, there was, there was never, then there was maybe, and then there were sometimes. And if you take the maybe and the sometimes that will actually go from video to audio to find your stuff, it was like, I I wanna say somewhere between 1015%. And here's the thing that I've been kind of asking people, would you promote your show differently if your life depended on it? Now I don't wanna put that kind of high pressure stress on you.

Jim Collison: It's a lot of stress.

Dave Jackson: But there are times when people like, I've been doing these studies of myself, like a study of 1, and I really thought social media drove nothing to your podcast. It's a trickle. And it's a bigger trickle than I thought, and it took all of 5 minutes. I spent less than 5 minutes, networking online, and I had well, I'll be Neil Vaglio does, he's the podcast, let's see. I should know his website now.

Podcastmaster.co. Really great guy. And I just said I like to show, and he was like, holy cow. Dave Jackson mentioned me. So he mentioned me.

That took less than 4 minutes. And so hence my last episode about people waiting to to do the they're they're looking for that, you know, home run, not just a home run, but a grand slam. And I'm not swinging my bat unless it's a a grand slam. And I'm like, no. No.

Singles win as well. Yeah. Did you see

Jim Collison: Dan in the Dan Schultz came in?

Dave Jackson: Oh, I did not. Let's there we go. Danny. There he is. Good to see you, buddy.

Thank you.

Randy Black: Thank you. You know, Dave, listen to Jim. Jim understands what it's like to be back. He understands what it's like to be in your shadows. It's very cold in your shadows waiting to come up on the stage.

Dave Jackson: But it's it well, the bad news is is Dave is sitting here looking at the clock and the chat room. While I'm trying to listen to Jim. I need a producer to

Jim Collison: sit here and click Well, that's what I'm here for is to let you know.

Randy Black: That's right.

Jim Collison: Hey. Hey. Just so you know.

Dave Jackson: What's going on, buddy?

Randy Black: So it's it's kind of funny how the last question was like, is it even worth it to go on Yeah. To YouTube? And, I mean, I agree with what you guys are saying. It's obviously a big discovery tool. But 1 thing that is it it just dawned on me.

Then I was looking up some, Edison numbers. So, like, YouTube has, like, 42,900,000 people who say they primarily get podcasts from YouTube. And then Spotify is, like, at 20,000,000. Apple's way down at the bottom at 9,000,000. That, you know, they say, we get our Right.

Podcast episodes primarily from Apple. And when you look at the average podcast, the average number of listeners they have, you know, if you're doing pretty good, maybe have 100, hundred and 50. I bet a lot of the people here watching, maybe that's where they are. Some maybe have more, some maybe have less, but, you know, Joe Rogan's probably not in the audience watching, right, or Mel Robbins. So when you have that relatively small amount, and I'm not at all saying if you have a 150 listeners per episode, that's, like, really amazing because, you know, look at Buzzsprout.

They're always saying, like, the average podcast has, like, 23 listeners per download Right. Or downloads per per episode. But why I just man, I love Apple. I love audio 1st. And, I mean, I have a nice studio.

We record video. We're gonna use it, like, for our Patreon or whatever to get people as, you know, an incentive to join our our premium stuff. But the reality is, I think, that if you are audio 1st and you look at how you can simply grow a show, the easiest way to grow a show, it's, like, it's really hard to grow even though a lot of people might be on YouTube. But you're playing with the algorithm. It's always hard.

You gotta focus on those, you know, the 1st 3.5 seconds. You can't say anything. It's gotta be a hook. So you start playing like, well, this guy said that, so I'm gonna say what this guy said, except it's gonna be coming from my mouth, so that'll make it somehow different. Like, there are so many games you have to play.

When if if the average podcast has, like, a 100 downloads per episode, like, it's totally cool just to say screw off to every other you you don't have to be on video. You got 9,200,000 people focusing primarily on just Apple. It's pretty easy to game that system because you can really only move it 2 ways. The 1st is doing, like, you know, the platform optimization, the title, you know, the metadata, all that kind of stuff, the podcast SEO. Right?

It's pretty Yeah. If you kinda know how to do it. Well, there Make a change and actually be the top ranked show for whatever search term you want, depending on the search term. Within minutes, like, I changed things and had a sandwich and came back and it's like, look at that. I'm number 1 for this keyword.

Like, it's super easy.

Dave Jackson: Yeah. I, there was a a report that came out in 2025, and it was the total number of YouTube people. And then at the time, I looked at, the total number of podcasts from the podcast index. And to just get to the final thing, when you compare here's 1 YouTuber. How many people are here waiting for their YouTube?

Here's an audio person. How many people are waiting for their audio? Audio won 15 to 1. Yeah. There were more people waiting for because they're like, well, that can't be because YouTube is so in terms of audience versus creator, audio outperformed 15 to 1.

Randy Black: Now that's the conversation. Right? Like, it it's the content itself because with audio, it's such an intimate intimate, conversation you're having, whereas video, it's, like, performative. And even like most people, I do think you're probably right. I don't know if you actually said this or if I just hallucinated.

I came in when you started talking about doggy style. I'll be honest. You threw me for a loop, Dave. You understand?

Dave Jackson: Yes. It's well, as somebody said, what is this? Porn and doggy style. What are we watching? I what is this porn?

I keep hearing about it.

Randy Black: I let you what you mean. Watched it. I've never

Jim Collison: seen of it. Yeah. 1 week you're in New York City,

Randy Black: and I've watched you. Freaking Times Square.

Dave Jackson: But if if you take this show, not this exact episode, but I compared completion percentage because it's the same thing. It's a little edited on the audio side, but not by much. The best completion percentage on YouTube was 39%. The worst completion percentage in audio is 79. Yeah.

And I'm like, so for me, again, YouTube is a discovery engine. It's a it's a mile wide and an inch deep. On the audio side for this show, I should say, again, your your mileage will always vary. It's a mile deep and an inch wide. So it depends on what you're going for.

I'm not anti YouTube. It's just it's a like you said, it's different. So It's

Randy Black: just a thing. But let me just say 1 more point. So I think the easiest way to grow a podcast if you're audio forward is just figure out the SEO. Super easy. If you figure that out on Apple works on Spotify.

They basically track the same things. They index the same things or the little bit of work. Work on the AI, getting included in AI. That's actually surprisingly easy too. Like, when you kinda dig into it and find out.

I figured that out. It's like an idiot like me can figure it out. Anybody can do it. But if so you have it's easy to game that system. But what most people don't do is they they spend all this time going on social media, newsletters, everything to grow the show, and then people get to the show, and the show sucks, and then they leave.

So, like, why I like audio 1st is that you take 10 minutes, figure out how to do the SEO side. And then after that, it's like, just spend the rest of the time you were gonna spend dicking around with all this other stuff and just focus on the show. So when people come and they listen and they're like, this show doesn't suck. This is a really good show. Like, I do all the editing for our show.

And as I'm editing, I just have, like, a little idea bank, and I'm constantly writing stuff down to talk to my cohost about, like, we gotta do this next time because we really suck at doing this. Or I might be editing and saying, oh, Jennifer made a really funny joke 10 minutes from the point I'm editing. I wish I didn't have my head up my ass. I could have said this instead, and it would have made what she said 10 minutes later funnier. And then I'm like, why don't I just record me saying what I wanna say?

And and, like, it just Yeah. I do the editing, and then I, you know, just focus on making the show good. Probably rambling.

Dave Jackson: There's a novel idea. Make your show good.

Jim Collison: Dan, I think we see that right here is spend some time. You're you're right. You can spend a lot of time gaming the system, and you should, in some regards, making sure you're doing the right things for all the systems. But at the end of the day, work on your craft. Right?

Get that get better at what

Dave Jackson: you do. Another great Tom Webster presentation at podcast movement a couple years ago. He was like, master your craft. Yeah. We're Be good at your craft.

Randy Black: Tom, it's very cold, in your shadow.

Dave Jackson: You understand, Tom,

Speaker 3: if you're

Jim Collison: still watching?

Randy Black: It's very cold for the rest of us.

Dave Jackson: Oh, excellent. Well, Dan, thank you so much, Richard. Where can people find your stuff?

Randy Black: You can go to bandcamppodcast.com. Band like band books, not like band like

Dave Jackson: Ah, band. Snare drums.

Jim Collison: Yeah. Wouldn't

Randy Black: it be funny if there was a podcast about band books, but all we did was talk about snare drums?

Jim Collison: Oh. Trombones. Trombones and trombones.

Dave Jackson: Yeah. Excellent.

Jim Collison: Nothing better than a good trombone. Alright. Thanks, man.

Dave Jackson: Thanks, man.

Jim Collison: Good to see you. Good to

Dave Jackson: see You know what else I don't have set up? You you

Jim Collison: set that up. Let me let me add to the end. While you're setting up, let me add to the end of that. I talked 2 weeks ago about doing, you know, in this context of being on YouTube, my YouTube content doesn't do very well for the most part. And because it's 2 talking heads, and I just don't spend any time really promoting it.

And I mentioned that I was going to go through a process of starting to discover Shorts and now clips. And I've been working on those for the last 2 weeks, and I've gotten 4,000 new impressions on YouTube by doing that. Now, has that actually translated to anything yet? No. Like it's, as I've been working with the stats and stuff, it's still not driving massive traffic.

I'm just 2 weeks into it. But I do think, you know, for, like, for my content, that's variety. The, the advice I've been getting back is break that variety up into some dedicated clips on YouTube and make sure it's marked appropriately. That's actually would be good advice for us, Dave. We have about 4 or 5 topics that we cover throughout the show.

You could break up those topics on YouTube. Now they're not always clean, but not, well, in both ways. They're not always a clean-cut. And today, they're not always clean. But the point is you can, you can, if you've got that scenario, YouTube's got a lot of tools.

Boy, I tell you what, AskStudio on YouTube on getting your stats out. If you haven't figured that 1 out yet, I just figured that out last 2 weeks, you can get some amazing stats out of YouTube. The YouTube API to get stats, honestly, is kind of difficult to work with, and it's not very easy to do. But ask Studio now in on your YouTube Studio. When you're in the studio on YouTube is great.

But I say all those things to say that I'm, you know, in the midst of working like, Okay, I've got this content. How can I make it more valuable on YouTube? And so I'm, I'm going down that process. I told you last, 2 weeks ago, I'd need 50 before I would, you know, 50 shorts. I'm at 15.

So I've got a ways to go, and we'll we'll keep you posted on that as it goes. I'll wrap it with that. Let's thank our

Dave Jackson: Our awesome supporters. Yeah. I'm adding to the stage. I am. I've clicked there we go.

Except that's not what I want. I want to add do I have to remove this now? Okay. We'll do that, and we'll do that add to stage. There we go.

We're getting season

Jim Collison: all here. That time to get ready.

Dave Jackson: I was already clicked add to stage, and I was like, okay. But, yes, if you're an awesome supporter, thank you so much for your support. People like Craig at AI Goes to College, we'll pick a couple here. Creatornewslive.com. That's Jeff C.

Ralph is in the the chat room, so becomingfinanciallyconfident.com. By the way, that show is doing a giveaway now. You can go over and put in, like, $5, and I think you win up to a $150. So that's interesting. Shane right now is the, was the previous featured 1, at spyberry.com, and, you can be, an awesome supporter again by going over to askthepodcastcoach.com/awesome.

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Oh, it's Ralph. It's going to be, there it is, the 1 and only doctor Craig Van Slyke from AI Goes to College. If you, if you like AI, this is from a kind of a professor standpoint. You know, how should professors be using AI? But it's a lot just general AI news, and, it's, he's a great guy.

Knows a ton of stuff. If you wanna learn about AI, you can't go wrong by listening to, Craig Van Slyke. But if you would like to be an awesome supporter, you know, because maybe we saved you some time. We saved you some money. We saved you some headaches.

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I think it Ralph said, hey. You hang your hat on completion percentage. I do. More than I do downloads. I guess that's saying something.

But what, oh, what is people are just having it playing in the background and are aren't even listening. I did that last night. I was listening to YouTube. I was, rearranging my basement, and, they're I I'm finding it's interesting finding somebody way, way right and way, way left just to hear the difference between the 2. And I found these 2 people, Amir something, had, Brett Cooper on.

So there's 2 people, and they kinda comment on a little bit of politics, a little bit on kind of, I don't know, just weird things people are doing on the Internet. And it dawned on me. I'm sitting here watching 2 talking heads. And, yes, they play videos, but I could easily listen to this. So I went back to rearranging my my basement, but I did listen to the whole thing.

So that's

Jim Collison: Well but, Dave, list having a listener listen in the background greater than not listening at all. Right? Let me say it again. Having a listener listen to it in the background greater than not listening at all. So, Ralph, I understand what you're trying to say there, but there's 1000 things that can be different on that.

Right. The the completion stat is a good stat. Right? Because in most cases, someone's finishing all the way through and is hearing it. The fact that they they're putting it on in the background is actually a mark of is another mark of engagement.

Right now, do you know? No. And are we ever gonna know? No. And So it's kinda not I I don't know if I'd go down that path because there's 1000 different things that can happen there.

Dave Jackson: And I

Jim Collison: I would stick strongly to that completion percentage.

Dave Jackson: And are you still watching the guy do the woodworking thing?

Jim Collison: Oh, yeah.

Dave Jackson: Yeah. So that's a show Jim is never gonna put in his pocket and listen to. No. Maybe? No.

Yeah.

Jim Collison: No. Probably not listening to him.

Dave Jackson: Have fun to see. No.

Jim Collison: The satisfaction is in watching it from time to time. Right? The the fact that I actually put it on in the background may be a stronger sign of engagement than watching it. Right? Maybe.

I don't know. The fact that I trust it enough to have it on, I'm doing it there. I'm watching it every week. It is a desire to watch it. Now do we know?

No. We don't know. Like, we're never gonna know those things.

Dave Jackson: That's an interesting way of looking at that. The content's so good that I don't need to watch it because what they're saying is really where the value is, how they're you know? Yeah.

Jim Collison: The fact that I'm willing to put it on in the background, I think, says something about the content. Right? What whatever that is, good or bad, you don't know. Right? This is, again, where your audience survey, You can't know how can you know?

Ask them in a survey. Do you put this on in the background? Why do you do that? Right? There you go.

Dave Jackson: Preach. Here we go. Chris from castahead.net. YouTube Ask Studio is amazing.

Jim Collison: It's crazy good.

Dave Jackson: It can actually give you actionable items to make your content better on that. Okay. I know what I'm playing with.

Jim Collison: Friends use this is where friends, let other AI tools help them in Ask Studio, by the way. So tell them, Hey, I'm going to ask, ask Studio something about my content on YouTube. Help me form a prompt that will get the maximum amount of, you know, data out of there. Let ChatGPT or whatever you use create that prompt for you. Take it over to, to, Ask Studio and put it in there.

It's amazing. Like, it just I was I was I was I almost wanted to call YouTube like, hey. You know you're giving it all away. Right?

Dave Jackson: Yeah. Chris Nessie says, I finally checked out AI goes to college because, Chris is the the king of EdTech, and he goes, and I subscribed. So there you go. Craig, $20 well spent. Another reason why you should be an awesome supporter.

Plus, you get a big shout out when you join.

Jim Collison: And Dave's just a great guy. Why are you not doing that? Jeez.

Dave Jackson: The social confidence coach says this show has been 80% solo episodes. My downloads took a nosedive, but ratings are still 4.8. The next episode is, 300, and I'm considering going with an all interview format. My thoughts. Solo shows.

And when I do a solo show, none of this hey, guys crap, I talk to 1 person. Hey. Thank you so much for tuning in. I'm so glad you're here. I talked to 1 person.

Just a little more intimate. Solo shows grow your influence because you're talking to your audience. Interview shows grow your network. Both are good. The question you have to figure out is why are you doing this and what, how are you measuring your success?

Because some people go, well, I I guess I'm measuring success with downloads. So at this point, I bust out my magic back scratcher, and I go, good. Poop. You got 20,000 downloads. How is your life different?

And they go, I don't know. I guess I'd get some sponsors. Oh, so your why is monetization. You want money from this. And they go, well, maybe.

I'm like, well, if it is like, that's not a bad answer. If you go, I'm just doing this to help people. That's not a bad answer. You just have to know why am I doing this. So and that's the kind of things you get when you join the school of podcasting.

So I would

Jim Collison: I would add to that thought. What are you better at? Like, are you better solo? Are you better with a guest? Like, I I know for me, I'm better with a guest.

I just don't I am not great solo for that long. I've been asked, you know, folks ask me, Hey, will you do a keynote? I'm like, Nah, no, I'm not really good at keynotes. Like, I know. Now could I do it?

Sure. Do I want to do it? No. I do not like standing on a stage by myself talking solo to people for 30 minutes. Again, can I do it?

No. What am I better at? I'm better at this format, someone else interviewing people, those kinds of things. So the question isn't what I'm good at. The question is, what are you good at?

So are you better at interviewing someone? Are you better at doing solo? And listen, if you're equally good at both or you like both, keep doing both. Like, sprinkle the the solo show in from time or sprinkle the interview. Guess what?

You get to choose. I would say do what you're best at.

Dave Jackson: Yeah. I sprinkle in interviews. This week, at the school of podcasting is where I've asked my audience a question. That's kind of an interview. The thing with interviews, to do them right, they in my opinion, they take more time.

Because I wanna go listen to a couple episodes of them being interviewed before. So there might be some things like, when I had Justin Moore on, I told him, I said, dude, I'm gonna run you through your greatest hits. I said, this is not gonna be any different than any other, you know, interview, so I don't expect you to share this. But I heard him on other shows. I'm like, oh, I want him to say that on my show.

So there's a little more of that. Then you have to worry when somebody shows up, and they're like, yeah.

Jim Collison: Hi. I'm using my building microphone. Is this good now? And

Dave Jackson: you're like, yeah. You I can't. You know? So there's that whole thing. And then, oh, you're on eastern time.

I'm sorry. I missed our thing. Interviews can be quite time consuming as well. Now they're great when you grow your network and somebody goes, do you know somebody about could help me with a podcast? And they go, I just got in.

I know a podcast guy. So that's the big for me, that's the biggest benefit of interviews is you grow your network. And don't make the only time you talk to that person be the time you interviewed them. So, yeah. Wait a minute.

Nate the hoof guy? I could never listen to Nate the hoof guy. Oh, this is the guy that cleans

Jim Collison: Yeah. They clean out the yeah. They go in and put them in the machine and fill in

Speaker 3: the screen.

Dave Jackson: Yeah. That would not

Jim Collison: be good. Horribly satisfying horrible and horribly satisfying about watching. I've watched that. I haven't done that in a while, John, but you, you watch some of those. Yeah, there's some great satisfaction in, in some of that content.

Right? And so listen, not only podcast the way that you're best at, listen to your shows the way that you want to. Don't don't let anybody tell you you gotta watch it on video or you gotta watch it on audio. Right? Just watching the way it works for you.

Dave Jackson: Yeah. The social confidence coach says, I find it challenging to get potential guests to respond.

Jim Collison: Yeah.

Dave Jackson: Yeah. That's, again, that's why most of the like, I just interviewed on my last episode, I had Brad Miller from Pod Indy, and I had Mark Ronick from Empowered Podcasting Conference. And that actually we we made it to where we're all 3 together at the same time, and just scheduling can be kind of weird. And it's it's just and not on 1 hand, being a guest on a show is another thing that can be kind of fun. It's just it's it's all you've just anytime you say, I want to add this, just realize it's gonna add more time probably in most cases when you do something or add some sort of complexity or something like that.

But, man, an hour goes quick. Jim, what is what is coming up on, Home Gadget Geeks?

Jim Collison: I like it. Gavin Campbell is back from hometech.fm. He has a new Tesla, so we spent some time talking about that. And if you wanna be a real geek about the the, soil and moisture content of your front lawn and when you should water it and when you shouldn't, we have a discussion about redesigning your own personal like, sensor. So if you like that stuff, and it's not that geeky, head over there right now, the averageguy.tv, posted right now.

Dave Jackson: And on the school of podcasting, I just mentioned it's question of the month time. We're asking what's the best feedback you've received from someone, and what's the worst, like, detrimental? And because you're asked the podcast coach listeners live, I will give you guys till 02:30 today. Technically, the deadline was yesterday, but I am going over to my brother's house to help him close his pool so I won't be working on the show till about 02:30. So if you wanna go over to at, schoolofpodcasting.com/question, of course, that works all the time.

But if you wanna be on on this month's that's coming out on Monday, do it now. Schoolofpodcasting.com/question. And thanks to Mark over at podcastbranding.co and Dan over at basedonatruestorypodcast.com. And don't forget, we could be shouting you out next week when you become a brand new awesome supporter. Doesn't matter if you're $5.10, or $20.

Just go over and become a new supporter, and we will give you a giant shout out tomorrow or next week because there's a no no more until November, whatever the that weekend is, November 8 would be my guess. There we'll be here every week. So thanks for the chat room, the, the world's greatest chat room, and, we'll see you next week taking your questions live with another fun filled episode. I'm pausing for the music to catch up. Askthepodcastcoach.com.

We'll see you.

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