Stop wasting hours on manual tasks and start leveraging the same AI workflows the pros use. In this episode, Rich Brooks from flyte new media joins Lou Bortone to reveal the exact AI stack he uses to run his agency and scale his content.
AI is evolving faster than ever, and if you’re only using ChatGPT, you’re missing out. We break down the specific tools for podcasting, SEO, and meeting notes that can save you 10+ hours a week. Whether you're worried about AI taking your job or just overwhelmed by the "AI slop" in your inbox, this conversation provides a clear roadmap for human-centric AI integration.
What You’ll Learn:
The "Swiss Army Knife" of AI: Choosing between ChatGPT, Claude, and Gemini.
AI for Content Creators: How to use Descript for video and podcasting.
Never Take Notes Again: Why Fathom is a game-changer for Zoom calls.
The Future of SEO: How Google’s AI Overviews are changing search traffic.
The Human Edge: Why relationships still beat algorithms in a world of deepfakes.
Chapters
0:00 Intro: AI Today with Rich Brooks
0:45 The first AI tool that changed everything
1:45 ChatGPT vs. Claude: Which is better for writing?
2:55 The "Big Three" LLMs for business
3:15 AI tools for podcasting and video (Descript)
3:35 Mastering AI note-taking with Fathom
4:40 Building custom AI Assistants for post-production
5:35 AI policies in the workplace
7:35 How AI is disrupting SEO and Google Search
9:15 How to filter "AI Slop" and stay updated
11:15 Will AI take your job? The truth about white-collar layoffs
14:50 AI and the "Sora" impact on video production
18:00 Where to find Rich Brooks
AI video marketing, visibility strategy, and practical guidance for solopreneurs who want to get seen, trusted, and paid.
I’m Lou Bortone, The Video Godfather.
I help coaches, authors, speakers, and small business owners stop blending in and start showing up with confidence using video and AI.
👉 FREE Visibility Guide: Become Impossible to Ignore
https://become-impossible-to-ign-c0vdjbv.gamma.site/
Inside this free guide, you’ll learn:
• The 3 videos every expert needs to build trust fast
• How to stop “posting content” and start making offers
• Simple ways to stand out on camera without acting or scripting yourself to death
• A clearer path from visibility to clients
No fluff. No overwhelm. Just the stuff that moves the needle.
🔹 WHAT TO DO NEXT
👍 Like the video if it helped
💬 Drop a comment with your question or takeaway
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🔹 RESOURCES & LINKS
🎥 Video tools and training:
https://loubortone.com/video
🌐 Website:
https://loubortone.com
📺 YouTube channel:
https://www.youtube.com/@LouBortoneVideo
🔹 ABOUT THIS CHANNEL
This channel is for:
• Solopreneurs and small business owners
• Coaches, authors, speakers, and experts
• People who want clarity instead of chaos
Some videos may include AI-assisted scripts, visuals, or demos. No funny business. No fake humans. But lots of characters!
Quiet brands get ignored.
Make yourself visible.
#AIVideoMarketing #VideoMarketing #PersonalBranding