March 24, 2023
The Category Leader & Disruptor in the Alcoholic RTD Market with Andrew Rodbell, Co-Founder, Post Meridiem Spirit Company
The Ready To Drink category (RTD) is set to explode past $10 billion in the next 5-10 years. The fastest-growing segment within RTD is the spirits category. Andrew Rodbell and his co-founder identified a "whitespace" in the marketplace 6 years ago. ...
The Ready To Drink category (RTD) is set to explode past $10 billion in the next 5-10 years. The fastest-growing segment within RTD is the spirits category. Andrew Rodbell and his co-founder identified a "whitespace" in the marketplace 6 years ago. Today they are the category leader, and Andrews joins me today and reveals his #1 business philosophy that guides their decisions.
Origin story
Whitespace
Trends
Market size
Going against the norm
Canning line
Sales strategy
Marketing and Influencers?
Points of Distribution
Who is the target market - the buyer persona?
Where to find these cute little cans
Season 3, Episode 14
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE