Mission Possible: Building an unparalleled DTC Flash Sale model with Wine Spies’ Top Operative, CEO Agent Cru

Wine Spies CEO, Addison “Agent Cru” Rex shares the unique twist to the flash sale model. Now the oldest wine flash sale retailer, they navigated through an industry with super niche products, specific needs & thousands of SKUs, by building their own unique system. 

As a discount retailer, how do you deliver on the promise of great quality and great taste? How do you reach, engage AND cater to all of the different tastes within the marketplace? 

These spies do it 365 days a year... Grab a glass as we uncork the declassified matter. 

• Flash Sale Model
• Two core competencies: tech company (that develops an unparalleled product) & e-commerce marketing company
• Profit Margins as a discounter 
• $400 billion industry 
  • DTC over ~$20 billion
• 3 Tier System 
• E-commerce 
• Brick-and-Mortar
• Merchandising ~2,000 SKUS 
• Copyright
• Their Subscription model vs the “Freemium” Model
• Trends

Season 3 Episode 11

Become an Operative

Connect with Addison Rex 

Connect with Tony Moore

Sampling is the best effective way to boost sales and expand your brand! You wouldn't only give a prospect a spec sheet!  Let the marketplace SAMPLE your BRAND!  Here is a NOVEL approach to ATTRACT people (DEMO)

About me and my mission and the podcast:

Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.

I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.  My skills are in leadership, talent acquisition strategies, corporate hiring, sales, entrepreneurship, and backseat driving. I created a novel 6-week candidate attraction program talent acquisition that engages the 70% of the workforce not actively applying for jobs. See the DEMO. Say goodbye to traditional! 

Contact me: Tony@timpl.com

Follow me on LinkedIn: Different, Better, Special Brands

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