Victor | vctr.co
CEO-in-residence @ UGC Creator
Victor specializes in growth hacking and acquiring websites. Currently, he is on a digital nomad journey while exploring unique experiences around the world.
The Initial Client Meet-up
As a first-time UGC Creator, this process can feel daunting. But this step of understanding their brand, target audience, and goals is necessary to make sure things go well!
This meeting is not just about gathering information, but it sets the tone & expectation of the project.
Sometimes client may expect more than agreed on, and often for free, it is a crucial point where we keep expectations realistic & be firm about your UGC rate.
Brainstorming UGC
Next, we come up with UGC content ideas with the marketing/content team itself, your UGC content will likely to be used as an ad set for instagram, tiktok or pinterest - so take into account of their target audience and demographic!
Project Planning
Next, we dive into the planning phase. This stage is crucial as the marketing team depends on your UGC content to get their campaign ready, I recommend using a Gantt chart software to ensure everyone is on the same page & moving in the same direction.
Content Creation
Once the plan is finalized, start creating!
Write your UGC Script according to the meeting briefs, shoot your content as per the storyboard, edit the video, and add necessary effects to make it engaging. Make sure your content aligns with the brand's image and connects with the target audience.
Client Approval and Revisions
After the content is created, present it to the client for approval. Some revisions may be made at this stage based on the client's feedback, which should be included in your contract.
Once the client is satisfied, we proceed to the distribution phase.
Distribution
The distribution could involve social media, the client's website, or other platforms where the target audience is likely to engage with it.
Performance Monitoring
Finally, we monitor the content's performance. Metrics like views, likes, shares, comments, and overall engagement are analyzed. This data is important in understanding & measuring what was successful and what could be improved.
Conclusion
And there you have it - a behind-the-scenes look into the a normal UGC creator process. From the initial client meeting to the delivery of the UGC video, it's a process that requires creativity, planning, and a lot of collaboration.