Spending, spending, spending. When the college sports model rewards athletics programs for acquiring more resources (while restricting paying the labor force beyond the cost of attendance), there are no guardrails. $10 million coaches are suddenly all the rage.
Someone who has been thinking a lot about the necessary spending changes college athletics needs to make joins podcast. Dr. Kevin Blue (https://kevin-blue.com/) , former Athletics Director (https://medium.com/@kevinablue/the-core-values-of-uc-davis-athletics-b9faa8fd1874) at University of California-Davis, a Senior Associate Athletics Director at Stanford University, and now the Chief Sport Officer of Golf Canada (https://www.golfcanada.ca) . Kevin has written quite a bit about the intersection of higher ed and college athletics, mixing in his financial acumen as well as a doctorate in sport psychology. His commentary is always thought provokin (https://www.athleticdirectoru.com/articles/kevin-blue-rising-expenses-in-college-athletics-and-the-non-profit-paradox/) g, and included in his writing have been a few case studies that challenge college administrator’s thinking when confronted with difficult personnel situations. Athletic Director U has called Kevin "The Millennial AD" (https://athleticdirectoru.com/video/the-millennial-ad-uc-davis-kevin-blue/#:~:text=The%20Millennial%20AD%3A%20UC%20Davis'%20Kevin%20Blue%20%7C%20Athletic%20Director%20U) .
We discuss his suggestions for reigning in college sports spending and the real challenge that so many institutions are facing today when assessing students fees for their Division I athletics programs.
