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How to Nab Local Sponsors For Your Podcast w/Rich Bennett
June 29, 2023

How to Nab Local Sponsors For Your Podcast w/Rich Bennett

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Rich Bennett is the creator and host of 4 podcasts.  In this interview, he talks about his experience as a serial podcaster, creating multiple podcasts. He also shares how he got sponsors from local businesses for his podcasts even before he launch his show.

Rich,, a Marine Corps veteran and seasoned podcaster, shares his journey from working in radio to becoming a successful podcast host. He discusses his love for meeting people, the freedom podcasting provides, and the joy of constantly learning from his guests. Rich emphasizes that monetizing your podcast is not as challenging as it seems, sharing his experience of securing local sponsors without relying solely on download numbers. 

Rich explains how he got his first sponsor before he even started his first podcast.

He provides valuable insights into creative podcast sponsorship strategies, the effectiveness of host-read ads, and the long-lasting impact of podcast advertising compared to traditional media. Rich's practical advice and success stories inspire aspiring podcasters to think outside the box and confidently monetize their own shows.

Top Takeaways:

  • Downloads doesn’t equal listeners
  • Don’t be afraid to approach local businesses
  • How to create naming rights opportunities

If you’re unsure of whether anyone will sponsor your podcast this episode is for you.

Bio: Rich Bennett is a Marine Corps Veteran, Professional DJ, Entrepreneur and Professional Podcaster. 

Rich started the podcast “Harford County Living” in 2015, 3 years after launching the positive news website A few years later I started getting requests from people outside of Maryland to come on the show as guests and the podcast became "Harford County Living with Rich Bennett". Needless to say, more requests came in and a few people suggested that I expand the podcast and change the

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