Copywriting Episodes

July 12, 2021

32: On Copywriting, Listening & It's Always Sunny... (feat. K. Layne …

Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected era ever - which means that your voice can easily reach more people than ever before. But, what...

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April 26, 2021

21: On Confidence, Relatability & Lizzo (feat. Dre Valenzuela)

How much of you is too much? We hear about authenticity, transparency, and uniqueness all the dang time. But, what does it really feel like to show up as 100% you? Is resilience a prerequisite or is it earned? And, …

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Feb. 22, 2021

12: On Authorship, Encouragement & Doctor Who (feat. Alexandra Uth)

Does the sight of red ink give you flashbacks to Grade School English? Many of us carry that typo-trauma with us into adulthood and our entrepreneurial endeavors. How can we publish our brilliance without our voice being tain...

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Feb. 1, 2021

9: On Writing, Self-Protection & Rose Apothecary (feat. Kelsey Hoff) …

Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to come out exactly right every time - but don't trust our own skill. AND/OR the idea of letting some...

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