Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected…

How much of you is too much? We hear about authenticity, transparency, and uniqueness all the dang time. But, what does it really…

Does the sight of red ink give you flashbacks to Grade School English? Many of us carry that typo-trauma with us into adulthood a…

Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to co…