Welcome to This is Pickleball!

Why We Risked "Guaranteed Money" to Build Our Own Brand

The decision that shocked the pickleball world. Isaac and Scott from Friday Pickleball reveal the high-stakes drama behind their brand's launch. Imagine being 20 minutes away from signing a life-changing contract with the industry leader, Selkirk, only to get a "cease and desist" style DM from a startup with bananas on their paddles.

The guys walk us through the "spicy" first meeting, the "instant chemistry" with their now-partners from Yale, and why they walked away from guaranteed money to become entrepreneurs. If you've ever wondered how Friday Pickleball went from a Kansas City rec team to a household name, this is the story.