Race Graphics, Team Ownership, and Thermal Club Preview

In this episode of The Pits Are Open, host Will Marotti welcomes two dynamic guests for a deep dive into the world of motorsports branding, team ownership, and upcoming IndyCar action at Thermal Club. Whether you’re a young driver, a small team, or a fan of behind-the-scenes racing business, this one’s packed with valuable insight.

Featured Guests:

✅ Brent Cox (Owner, Abacus Racing) – Shares what it’s like to own a successful USAC race team, how he built a championship program, and what it takes to work with elite drivers like Logan Seavey, Santino Ferrucci, and Catherine Legg. Brent also explains his long-term dream of reaching the Indianapolis 500 and what it takes to run a financially sustainable race team.

✅ Ben Porter (Founder, Redline Ace) – A top motorsports graphic designer, Ben talks about the importance of professional branding for drivers and teams, including logo design, race liveries, and sponsorship decks. He also shares stories from working with Mazda MX-5 Cup, Rahal Letterman Lanigan Racing, and the creation of the Spirit of Speedway identity.

Also in this episode:

IndyCar at Thermal Club – Why Will’s not sold on it, and how IndyCar is trying to connect with ultra-high-net-worth individuals.

IMSA Pulls Endurance Race from Indy – What this means for the future of sports car racing at the Brickyard.

Social Media Strategy Tips – Why branding and consistency matter now more than ever for up-and-coming drivers.

Spirit of Speedway Book Promo – A children’s book to inspire the next generation of IndyCar fans.

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