Oct. 14, 2025

Kelly Pfleiger on Building Racing Websites & Jason Vansickle on the IMS Museum’s Future

Kelly Pfleiger on Building Racing Websites & Jason Vansickle on the IMS Museum’s Future

This week on The Pits Are Open, host Will Marotti and producer Alex Smith dig into the evolving world of motorsports marketing and history. First, Kelly Pfleiger, President of P1 Web Development, shares how he’s transforming digital strategy for race teams—emphasizing LinkedIn networking, sponsor prospectus pages, and the power of purpose-driven websites. Then, Jason Vansickle, VP of Curation and Education at the Indianapolis Motor Speedway Museum, joins to discuss the museum’s stunning renovation, new lower-level galleries, and their growing STEM-based youth programs.

Presented by SpeedSport, Redline Ace, America’s Christian Credit Union, and Schaeffer Manufacturing.

  • 00:00 – 01:14 | Opening – SpeedSport & Redline Ace sponsors; Indy NEXT updates on Seb Murray and James Roe

  • 03:30 – 04:40 | NASCAR Roval & NHRA wrap-up – Shane van Gisbergen’s win, Doug Kalitta leading Top Fuel

  • 06:08 – 28:10 | Guest: Kelly Pfleiger (P1 Web Development)

    • Journey from IT director to motorsports web builder

    • Why drivers need LinkedIn and sponsor prospectus pages

    • How websites beat algorithms – “your home base never disappears”

    • Turning a racing site into a sponsor-facing business tool

    • Building trust & transparency – what sponsors actually want

    • Practical tips for young drivers: content, merch, and ROI tools like Autofluencers

  • 29:00 – 32:05 | IROC Returns – Chevrolet revives the International Race of Champions with Camaro legends

  • 32:30 – 33:40 | PRI Preview – The Pits Are Open confirmed for live broadcast at the 2025 Performance Racing Industry show

  • 33:41 – 40:07 | Guest: Jason Vansickle (Indianapolis Motor Speedway Museum)

    • Post-renovation success: 100K visitors this summer

    • New lower-level exhibits & elevated car displays for “closer than ever” access

    • Upcoming fall exhibitions and event expansions

  • 38:50 – 40:30 | STEM & Education – Middle-school camps, hands-on simulators, and the Innovation Workshop

  • Kelly Pfleiger – President, P1 Web Development; expert in motorsports web design & sponsorship strategy.

  • Jason Vansickle – VP of Curation & Education, Indianapolis Motor Speedway Museum.

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