Inside IndyCar History: Johnny Parsons, Road America Recap & Modern Sponsorship with Theresa Bennick

In this episode of The Pits Are Open, hosts Will Marotti and Alex Smith break down the action from Road America, where Alex Palou snagged another win and Santino Ferrucci impressed with another podium. Then, racing legend Johnny Parsons joins the show for a powerful segment full of raw, firsthand insight on the evolution of IndyCar, safety innovations, and his personal stories from over a dozen Indy 500 starts.

Later, marketing strategist Theresa Bennick shares expert advice on motorsports sponsorship in today’s racing landscape—why emotional connection matters, and how experiential marketing trumps logo placement every time.

Whether you're a die-hard open wheel fan or a team looking to attract sponsors, this episode is packed with insight, stories, and actionable takeaways.

Topics Covered:

Road America highlights and results recap

Scott Dixon’s fuel dilemma

Santino Ferrucci’s surge

Johnny Parsons on racing history, Indy 500 safety, and career milestones

The evolution of car technology and turbochargers

Theresa Bennick on experiential sponsorships, LinkedIn strategy, and team-brand partnerships

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