How to Fund a Race Team: Inside Sponsorship, IndyCar Growth & Industry Secrets
In this special edition of The Pits Are Open, host Will Marotti dives deep into the business side of racing — how teams get funded, land sponsors, and stay on the grid. Joined by industry experts Reid Mobley (Momentum Sports) and Don Cusick (Cusick Motorsports), this episode gives you rare, behind-the-scenes access into how real motorsports partnerships are built.
From NASCAR and IMSA to the Indianapolis 500, the guests pull back the curtain on:
🔧 How small teams and young drivers can pitch sponsors
💰 What sponsors are really looking for
🏎️ Why experience and access matter more than logo space
🚦 The unique business models behind teams like Juncos Hollinger and Cusick Motorsports
📈 Whether IndyCar’s charter system helps or hurts team growth
🔋 The hybrid controversy — what insiders are really saying
🏁 What it takes to grow new partnerships and secure long-term sponsors
Whether you’re a racer, a team owner, or just fascinated by the business behind motorsport, this episode is packed with actionable insights you won’t hear anywhere else.
Watch or listen now on YouTube, Spotify, and all major platforms. And don’t forget to like, comment, and subscribe to The Pits Are Open Podcast for weekly motorsports coverage.
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