From Pit Row to Boardroom: JP Murray Joins AJ Foyt Racing as Senior VP
In this exciting episode of The Pits Are Open, host Will Marotti welcomes back motorsports sponsorship expert JP Moery, who shares his incredible news: he’s been named Senior Vice President of AJ Foyt Racing. JP opens up about his journey from the nonprofit association world to the high-octane business of IndyCar sponsorships—and what it takes to deliver value at the top.
The team also recaps a wild weekend in Iowa, from Miles Rowe’s historic win in Indy NXT to ratings challenges, racing highs and lows, and a hauler fire that could change the game for Juncos Hollinger. Plus, Will offers his perspective on how IndyCar can boost ratings and audience engagement, including one key strategy: night racing in primetime.
🎯 Whether you're in racing, sponsorship, or just love a good underdog story, this is a must-listen conversation packed with insight, humor, and strategy.
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🕑 Timestamps:
00:00 – Welcome + Pit Stop Metaphor
00:31 – Sponsors: Speed Sport, Redline Ace, America’s Christian Credit Union
01:01 – Indy NXT history made: Miles Rowe wins
01:30 – IndyCar Weekend Recap: McLaughlin, O'Ward, Palou, and poor TV ratings
02:54 – Unfortunate hauler fire for Juncos Hollinger
03:56 – Tornado warnings, weather chaos, and a shaky Iowa future
04:46 – America’s Christian Credit Union sponsorship spot
06:06 – Guest Intro: JP Moery on joining AJ Foyt Racing
07:32 – The real cost and timeline of switching industries
08:41 – Building credibility in motorsports vs. nonprofit work
10:00 – Turning AJ Foyt Racing around: From legacy to rising star
11:13 – Why performance isn't enough—you must deliver
13:40 – JP’s focus: full team partnerships, not just Santino Ferrucci
14:35 – Aero screen branding: untapped value for sponsors
17:07 – Managing momentum: Building for 2026 now
18:42 – Getting hung up on by a prospect (and what it taught him)
22:07 – Landing a top team spot by producing results
25:00 – Why performance matters in sponsorship sales
28:33 – Could this be the year Santino or Malukas gets a win?
30:23 – Closing words + Upcoming episodes preview
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🎤 Guests:
JP Moery – Senior Vice President, AJ Foyt Racing
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🔗 Links Mentioned:
ThePitsAreOpen.com
America Christian u.com/Pits