Erica Sietsma on Sponsorship Tech & Firefighter Racer Chris King
In this week’s episode of The Pits Are Open, host Will Marotti and producer Alex Smith deliver another high-octane hour of motorsports conversation — from Silly Season shakeups to stories of courage on and off the track.
Will kicks things off with the big news: Rinus VeeKay joins Juncos Hollinger Racing, bringing new energy to the IndyCar grid for 2026. Then, Erica Sietsma, founder and CEO of AutoFluencer, returns to share how her platform helps racers and brands simplify sponsorship reporting through automated social media tracking and data-driven analytics.
Later, NHRA Funny Car driver and firefighter Chris King joins the show to talk about balancing life at 300 mph with saving lives off-track. From building firefighter training props to running 4.07 seconds at 302 mph, King’s story is as inspiring as it is explosive.
Presented by SpeedSport, Redline Ace, Schaeffer Oil, and America’s Christian Credit Union.
IndyCar News: Rinus VeeKay signs with Juncos Hollinger Racing
Guest 1 – Erica Sietsma (AutoFluencer): How automation is changing sponsorship reporting and why racers should act like pros
Guest 2 – Chris King: Firefighter turned NHRA Funny Car driver on 12,000 horsepower, G-forces, and courage under pressure
PRI 2025 Announcement: The Pits Are Open will broadcast live from booth #6048 in Indianapolis
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