The Umami King Tim Hanni MW
The Wonderful World of Wine (WWW)
Episode 302
Hosts Kim Simone and Mark Lenzi explore all things wine with you!
The Umami King Tim Hanni MW
The Wonderful World of Wine (WWW) Episode 302 Hosts Kim Simone and Mark Lenzi explore all things wine with you! The Umami King Tim Hanni MW Join hosts Kim and Mark as they welcome a true icon of the wine world: Master of Wine (MW)Tim Hanni. Tim, the first American to earn the prestigious MW title in 1990, shares his incredible journey from chef and retailer to importer and a key figure at Beringer. He explains how his diverse background led him to become a pioneer in sensory and perceptional science, fundamentally changing how we understand taste. The Science of Taste and Wine The episode dives deep into Tim's groundbreaking work, highlighted in his book, "Why You Like the Wines You Like." He introduces the concepts of vertical versus horizontal models of taste, offering a fresh perspective on how we perceive flavors and aromas. Tim also provides a sneak peek into his upcoming book, which promises to build on these revolutionary ideas. Tim explains his Vinotype foundation. Champagne and a Master's Perspective The conversation isn't all theory; Kim and Tim share a lively discussion about the nuances of Champagne, exploring its history and unique characteristics. Tim also offers his take on the current state of the wine industry, providing a candid and insightful look at where it's headed. Personal and Professional Insights In a particularly moving segment, Tim opens up about his personal journey to sobriety since 1993 and how he has successfully navigated a career in the wine business without consuming alcohol. This heartfelt discussion reveals his dedication and passion for the industry. You'll also learn why Tim has earned the nickname "The Umami King", a testament to his 45 years of expertise in the science of taste. Whether you're a wine enthusiast, a food lover, or simply curious about the world of flavor, this episode is a must-listen. Find Tim on: www.winebusinesseducation.com www.myvinotype.com Cheers Kim And Mark 🍷🍷🍷 www.thewww.wine #WinePodcast #WineAuthor #WineTalk #TimHanni #TheWonderfulWorldOfWine
Tim Hanni MW
MW
Tim Hanni, MW, is a researcher, consultant, and educator whose work bridges perceptual science, consumer behavior, and wine business strategy. As the first American to earn the title Master of Wine, Hanni has spent over three decades challenging conventional thinking in the wine industry. His groundbreaking research into perceptual sciences, the interplay of genetics, neural conditioning, neural plasticity, and psychology, has reshaped how we understand taste, preference, and consumer diversity.
Hanni is the author of Why You Like the Wines You Like, a book that deconstructs wine snobbery and introduces a new framework for appreciating individual taste differences. He is also the founder of WineBusinessEducation.com, an educational platform used by universities and industry professionals worldwide to teach the fundamentals of wine business, marketing, and finance.
As a consultant, Hanni works with wineries, hospitality leaders, and entrepreneurs to develop consumer-first strategies that align with real-world preferences and behaviors. He is passionate about eliminating the intimidation and misinformation that often surrounds wine and promoting a more inclusive, evidence-based approach to wine enjoyment and communication. His current work continues to integrate perceptual psychology, neuromarketing, and adaptive communication into practical tools for the global wine industry.
