Liquor Industry News 09-24-26
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Here is a summary of the key stories featured in Mark Lenzi's Liquor Industry News (09-24-26) collection:
🍻 Product Launches & Industry Trends
- Lawson’s Finest Liquids Releases Non-Alcoholic Beer:
- Source: WCAX
- Amid a broader decline in alcohol consumption as more Americans opt for sobriety or moderation at bars and restaurants, Vermont craft brewery Lawson’s Finest Liquids has introduced its first non-alcoholic craft beer.
- Hard Mountain Dew’s $1 Million Bigfoot Bounty:
- Source: The Drinks Business
- In a high-profile marketing stunt, the team behind Hard Mountain Dew offered a $1 million reward for anyone who can provide verified evidence of a Bigfoot sighting.
🍷 Business & Market Shifts
- California Winery Put Up for Sale After Canadian Ban:
- Source: The Drinks Business
- A family-run California winery has been placed on the market following regulatory challenges and trade bans affecting U.S. alcohol exports to Canada.
- World's Most Expensive Bourbons in 2026:
- Source: VinePair
- VinePair highlights the booming secondary market and collectorI cannot directly browse or access real-time external links or specific web pages.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 09-23-26
