Liquor Industry News 03-29-26
Exploring all things wine with you!
The Flipboard "Liquor Industry News" collection for March 29, 2026, curated by Mark Lenzi, features the following top stories:
- Atlanta Bourbon Wins Top Honors: Shortbarrel Double Oak Bourbon(priced at $90) won "Best Whiskey" and "Best Overall Bourbon" at the 2026 WSWA Wine & Spirits Tasting Competition, scoring 96 points.
- The Rise of No- and Low-Alcohol Wine: A look at how technology is helping brands of all sizes remove alcohol from wine to meet growing consumer demand for "sober-curious" options without sacrificing flavor.
- Understanding Pechuga Mezcal: An exploration of Pechuga, a traditional celebratory mezcal distilled with poultry (typically chicken or turkey breast) and seasonal ingredients, highlighting its cultural significance.
- Cannabis "Vintages" in California: The cannabis industry in California’s Emerald Triangle is beginning to mirror the wine world by introducing "vintages," emphasizing the impact of specific growing seasons and terroir on the crop.
- Cracking Down on "Bourbon Taters": Distilleries are implementing new measures to combat "taters"—enthusiasts who hoard or flip rare bottles for profit—in an effort to ensure products reach actual consumers.
- Frank Sinatra’s Jack Daniel’s Connection: A historical look at the famous actor who first introduced Frank Sinatra to Jack Daniel’s, sparking the crooner's lifelong association with the brand.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief, American Single Malt Expert from American Single Malt Commission
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
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