Liquor Industry News 03-24-26
Exploring all things wine with you!
The Liquor Industry News Flipboard for March 24, 2026, curated by Mark Lenzi (The Wonderful World of Wine), highlights the following key stories:
- Tequila Sales Trends: National sales data from Total Wine & More indicates that Americans are shifting their tequila preferences toward traditional production methods and provenance, driving rapid growth in that category.
- Michter’s "Unicorn" Whiskey: An exploration of how Michter’s Celebration Sour Mash has become one of the most sought-after and rare "unicorn" bottles in the American whiskey market.
- Historical Spirits: A look at the specific Pennsylvania whiskey that U.S. President James Buchanan reportedly ordered in 10-gallon increments every week.
- Beer Recommendations: A guide for fans of Samuel Adams, suggesting seven specific lagers to try that offer similar flavor profiles.
- Wine Lifestyle: Wine Enthusiast features a "Spring Refresh" guide, focusing on new glassware and accessories to update wine rituals for the season.
CSW,CSS,CWAS,FWS,IWS,SWS,IWM
Mark C Lenzi CSW,CSS,CWAS,FWS,IWS,SWS,IWM owner of Franklin Liquors, is a Certified Specialist of Wine (CSW) and Spirits( CSS) by the Society of Wine Educators. The first in MA to hold a California Wine Appellation Specialist (CWAS) title from the San Francisco Wine School. French Wine Scholar(FWS)/instructor, Spanish Wine Scholar (SWS) and Italian Wine Scholar (IWS) by the Wine Scholar Guild. Italian Wine Specialist (IWS) by the North American Sommelier Association. Oregon Wine Expert (OWE) by the Napa Valley Wine Academy, Italian Wine Maestro (IWM) Vinitaly International (First USA Class), AFNA™ Wine Certified. Beer Essentials Certificate from Cornell University, California Sustainable Ambassador, Associates Degree from Whiskey University, Executive Bourbon Steward from Stave & Thief
Franklin Liquors is a family-owned vintage 1978. https://www.franklinliquors.com/
Founder of the Franklin Wine Club https://www.meetup.com/franklin-wine-club/
Liquor Industry News 03-23-26
