Season 1

Why Is Organic Traffic is Important for the Eco System of your Brand
Feb. 21, 2025

Why Is Organic Traffic is Important for the Eco System of your Brand

In this episode of The Truth About Social Ads podcast, host Jason Smith sits down with Audra Brim, founder and CEO of Brim Media, to uncover the power of organic social media and why businesses can’t rely on paid ads alone. W...
Pro Wakeboarder Shaun Murray Talks About How Social Media Changed His Career and Coaching
Feb. 14, 2025

Pro Wakeboarder Shaun Murray Talks About How Social Media Changed His Career and Coaching

In this episode of The Truth About Social Ads , host Jason Smith sits down with professional wakeboarder and four-time world champion Sean Murray to discuss how social media has transformed his career and the wakeboarding ind...
Is SEO Important for your Brand with Tyler Lane
Feb. 7, 2025

Is SEO Important for your Brand with Tyler Lane

In this episode of The Truth About Social Ads , host Jason Smith sits down with SEO expert Tyler from Session Interactive to uncover the crucial connection between SEO, paid social media, and business growth. While many busin...
How Do You Know When To Hire An Agency To Help Grow Your Business
Jan. 31, 2025

How Do You Know When To Hire An Agency To Help Grow Your Business

In this special episode of The Truth About Social Ads , host Jason Smith dives into a lively discussion with agency experts Steve and Cassie about when hiring an agency is the best move to grow your paid ad strategy. Together...
How to Craft High Converting Ad Copy with Hugo
Jan. 24, 2025

How to Craft High Converting Ad Copy with Hugo

In this episode of The Truth About Social Ads, host Jason Smith welcomes ad copy specialist and Director of Creatives, Hugo, for a deep dive into the art and science of crafting high-converting ad copy. With over 18 years of ...
Is Your Podcast Working For You with Dr. Jeremy Weisz From Rise 25
Jan. 17, 2025

Is Your Podcast Working For You with Dr. Jeremy Weisz From Rise 25

In this engaging episode of The Truth About Social Ads , host Jason Smith welcomes Dr. Jeremy Weiss, co-founder of Rise25. The conversation takes listeners behind the scenes of building a successful podcast agency and reveals...
Three Chord Bourbon - How Liquor Brands Can Work On Meta with Michael Nanula
Jan. 10, 2025

Three Chord Bourbon - How Liquor Brands Can Work On Meta with Michael Nanula

In this episode of The Truth About Social Ads , host Jason Smith sits down with Michael Nanula from Three Chord Bourbon for an insightful conversation about branding, scaling, and navigating the challenges of the spirits indu...
Let's Talk Audiences And Why Audience Segmentation Is Important
Dec. 31, 2024

Let's Talk Audiences And Why Audience Segmentation Is Important

In this episode of The Truth About Social Ads , Jason Smith dives deep into the critical topic of audience segmentation and explains why it’s a game-changer for successful ad campaigns. While it may not seem like the most exc...
Full Funnel Ads, Is It Really That Important?
Dec. 24, 2024

Full Funnel Ads, Is It Really That Important?

In this episode of The Truth About Social Ads , Jason Smith dives deep into the concept of full funnel ads and why they’re essential for any successful ad strategy. Whether you’re in e-commerce, lead generation, or any other ...
Are Your Meta Ads In Learning? Is It Good Or Bad?
Dec. 17, 2024

Are Your Meta Ads In Learning? Is It Good Or Bad?

In today's episode of The Truth About Social Ads , Jason Smith tackles a question he hears almost daily: “Are your Meta ads stuck in the learning phase, and is that a bad thing?” With insights gleaned from countless conversat...
Why Is MER A Better KPI Than ROAS For Your Business?
Dec. 10, 2024

Why Is MER A Better KPI Than ROAS For Your Business?

In this episode of The Truth About Social Ads , Jason Smith dives deep into one of the most controversial topics in digital marketing: why Return on Ad Spend (ROAS) is killing the profitability of your paid ads. While ROAS ha...
Should You Be Using Advantage+ Creative To Enhance Your Ad Experience
Aug. 20, 2024

Should You Be Using Advantage+ Creative To Enhance Your Ad Experience

In today's episode of "The Truth About Social Ads," host Jason Smith dives into the contentious topic of using Advantage Plus Creatives to enhance ad performance on Facebook and Instagram. Jason acknowledges that while some b...
Should You Send Traffic To Your Website and Shop or Just Your Website
Aug. 13, 2024

Should You Send Traffic To Your Website and Shop or Just Your Website

In today's episode of "The Truth About Social Ads," host Jason Smith dives into a crucial aspect of ad setup for e-commerce brands: deciding whether to send traffic to Facebook Shops or directly to a website. He explores the ...
Meta AI is Changing How They Show You Ads
Aug. 6, 2024

Meta AI is Changing How They Show You Ads

In this episode of "The Truth About Social Ads," host Jason Smith dives deep into the evolving landscape of social media advertising, specifically focusing on the significant changes in how Facebook and Instagram's AI algorit...
Why It Took So Long To Record Another Episode
July 30, 2024

Why It Took So Long To Record Another Episode

In this episode of "The Truth About Social Ads," host Jason Smith is excited to relaunch his podcast, bringing listeners invaluable insights and updates on social advertising across platforms like Facebook, Pinterest, TikTok,...