Episodes
Nov. 11, 2025
Building and Scaling an Experiential Adventure and Lifestyle Brand With Chris Lynch
Chris Lynch is the Co-founder and CEO of Everyday California, a La Jolla, California-based ocean adventure and lifestyle brand offering ocean adventures along with eco-friendly gear and apparel. Under Chris’ leadership, Every...
Nov. 4, 2025
Unlocking Sustainable Growth Through Integrated Facebook and Google Ad Strategies With Heidi Sturrock
Heidi Sturrock is a Search Marketing Advisor and Funnel Fixer with 24 years of experience in paid search, working independently with brands and agencies to optimize ad performance on Google, YouTube, and Microsoft. She is rec...
Oct. 17, 2025
How To Build a YouTube “Closer” That Turns Viewers Into High-Ticket Clients With Ian Garlic
Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, where they help brands with the strategy and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps business...
Sept. 25, 2025
Building a Premium Tradesmen Brand Through Innovation and Customer Feedback With David Kestner
David Kestner is the Vice President of Marketing and E-commerce of Diamondback Tool Belts, a company that designs and manufactures premium modular tool belts, vests, and work gear for tradespeople. He has held senior roles in...
Sept. 2, 2025
Eliminating Chaos and Saving Time Through AI Efficiency With Greg Butler
Greg Butler is the Founder of Growth-OS, an AI-powered plug‑and‑play business operating system designed to help founder-led coaching and course-creation businesses scale without added complexity. He helps install strategy, st...
Aug. 25, 2025
Why One-Liner Ad Copy Fails at the Top of Funnel (And What To Do Instead) With Hugo Patrão
Hugo Patrão is the Director of Creatives at Spotlight Social Advertising, a results-driven agency that helps brands scale with high-converting social media campaigns. He specializes in crafting ad copy and creative strategies...
July 30, 2025
The Pioneer of Social Media With Michael Houlihan of Barefoot Wine
Michael Houlihan is the Co‑founder, President, and CEO at Barefoot Wine, a brand known for making wine fun, affordable, and accessible. He and his partner Bonnie Harvey launched Barefoot Cellars in a laundry room in 1986 with...
July 22, 2025
Using AI and Attribution To Turn Marketing Data Into Profit With Scott Desgrosseilliers
Scott Desgrosseilliers is the CEO of Wicked Reports, a SaaS company that helps small to midsize businesses accurately track and optimize multi‑touch marketing attribution across paid ads, email, SEO, and offline channels. He ...
June 2, 2025
The Facebook and Pinterest Ad Playbook for Explosive Ecommerce Growth With Jason Smith
Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown ...
May 19, 2025
Turning Cold Traffic Into High-Ticket Buyers Through Paid Social With Jason Smith
Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown ...
May 12, 2025
The Ultimate Social Ads Playbook: Proven Tactics, Tools, and Strategies for Growth
Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown ...
April 28, 2025
Why Facebook Ads Get Blamed for Failing Businesses (And What’s Really Going On)
Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown ...
April 21, 2025
Why Your Facebook Ads Aren’t Working (And How To Fix Them) With Jason Smith
Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown ...
April 9, 2025
From the Streets to Social Ads: How Jason Smith Went From LAPD To Leading a Top Marketing Agency
Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown ...
Feb. 21, 2025
Why Is Organic Traffic is Important for the Eco System of your Brand
In this episode of The Truth About Social Ads podcast, host Jason Smith sits down with Audra Brim, founder and CEO of Brim Media, to uncover the power of organic social media and why businesses can’t rely on paid ads alone. W...
Feb. 14, 2025
Pro Wakeboarder Shaun Murray Talks About How Social Media Changed His Career and Coaching
In this episode of The Truth About Social Ads , host Jason Smith sits down with professional wakeboarder and four-time world champion Sean Murray to discuss how social media has transformed his career and the wakeboarding ind...
Feb. 7, 2025
Is SEO Important for your Brand with Tyler Lane
In this episode of The Truth About Social Ads , host Jason Smith sits down with SEO expert Tyler from Session Interactive to uncover the crucial connection between SEO, paid social media, and business growth. While many busin...
Jan. 31, 2025
How Do You Know When To Hire An Agency To Help Grow Your Business
In this special episode of The Truth About Social Ads , host Jason Smith dives into a lively discussion with agency experts Steve and Cassie about when hiring an agency is the best move to grow your paid ad strategy. Together...
Jan. 24, 2025
How to Craft High Converting Ad Copy with Hugo
In this episode of The Truth About Social Ads, host Jason Smith welcomes ad copy specialist and Director of Creatives, Hugo, for a deep dive into the art and science of crafting high-converting ad copy. With over 18 years of ...
Jan. 17, 2025
Is Your Podcast Working For You with Dr. Jeremy Weisz From Rise 25
In this engaging episode of The Truth About Social Ads , host Jason Smith welcomes Dr. Jeremy Weiss, co-founder of Rise25. The conversation takes listeners behind the scenes of building a successful podcast agency and reveals...
Jan. 10, 2025
Three Chord Bourbon - How Liquor Brands Can Work On Meta with Michael Nanula
In this episode of The Truth About Social Ads , host Jason Smith sits down with Michael Nanula from Three Chord Bourbon for an insightful conversation about branding, scaling, and navigating the challenges of the spirits indu...
Dec. 31, 2024
Let's Talk Audiences And Why Audience Segmentation Is Important
In this episode of The Truth About Social Ads , Jason Smith dives deep into the critical topic of audience segmentation and explains why it’s a game-changer for successful ad campaigns. While it may not seem like the most exc...
Dec. 24, 2024
Full Funnel Ads, Is It Really That Important?
In this episode of The Truth About Social Ads , Jason Smith dives deep into the concept of full funnel ads and why they’re essential for any successful ad strategy. Whether you’re in e-commerce, lead generation, or any other ...
Dec. 17, 2024
Are Your Meta Ads In Learning? Is It Good Or Bad?
In today's episode of The Truth About Social Ads , Jason Smith tackles a question he hears almost daily: “Are your Meta ads stuck in the learning phase, and is that a bad thing?” With insights gleaned from countless conversat...