The Truth About Social Ads
"The Truth About Social Ads" goes beyond just tips and tricks; it's your pathway to truth and education. Elevate your brand or your agency's operations, run ads more efficiently, and embark on a journey to grow and scale your business. From dissecting failed ads to uncovering the secrets of successf...
Recent Episodes
Nov. 11, 2025
Building and Scaling an Experiential Adventure and Lifestyle Brand With Chris Lynch
Chris Lynch is the Co-founder and CEO of Everyday California, a La Jolla, California-based ocean adventure and lifestyle brand offering ocean adventures along with eco-friendly gear and apparel. Under Chris’ leadership, Every...
Nov. 4, 2025
Unlocking Sustainable Growth Through Integrated Facebook and Google Ad Strategies With Heidi Sturrock
Heidi Sturrock is a Search Marketing Advisor and Funnel Fixer with 24 years of experience in paid search, working independently with brands and agencies to optimize ad performance on Google, YouTube, and Microsoft. She is rec...
Oct. 17, 2025
How To Build a YouTube “Closer” That Turns Viewers Into High-Ticket Clients With Ian Garlic
Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, where they help brands with the strategy and goals for video case stories. Ian is also the Founder of StoryCrews, a company that helps business...
Sept. 25, 2025
Building a Premium Tradesmen Brand Through Innovation and Customer Feedback With David Kestner
David Kestner is the Vice President of Marketing and E-commerce of Diamondback Tool Belts, a company that designs and manufactures premium modular tool belts, vests, and work gear for tradespeople. He has held senior roles in...
Sept. 2, 2025
Eliminating Chaos and Saving Time Through AI Efficiency With Greg Butler
Greg Butler is the Founder of Growth-OS, an AI-powered plug‑and‑play business operating system designed to help founder-led coaching and course-creation businesses scale without added complexity. He helps install strategy, st...
Aug. 25, 2025
Why One-Liner Ad Copy Fails at the Top of Funnel (And What To Do Instead) With Hugo Patrão
Hugo Patrão is the Director of Creatives at Spotlight Social Advertising, a results-driven agency that helps brands scale with high-converting social media campaigns. He specializes in crafting ad copy and creative strategies...
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