Episodes
Dec. 12, 2025
Episode 567 - Break the Mold - Second interview with Alan Whitman
Ron and Ed welcome back Alan Whitman , former CEO of Baker Tilly and author of the new book Break the Mold . In his second visit to The Soul of Enterprise , we will talk about this book and the mold around the CPA profession....
Dec. 5, 2025
Episode 566 - From Numbers to Narrative - Interview with Dave Fionda
Ron and Ed sit down with entrepreneur, advisor, and educator David Fionda , founder of BizBreakthru.com , to explore what it really takes for business owners to break through their growth ceilings. With decades of experience ...
Nov. 21, 2025
Episode 565 - Rethinking the P in PE - Interview with Brent Beshore
Ron and Ed sit down with Brent Beshore, founder and CEO of Permanent Equity, to explore a radical rethinking of what "private equity" can mean. Instead of the typical buy-fix-flip model, Beshore's firm takes a generational ap...
Nov. 14, 2025
Episode 564 - 10x Joe: When Practice Meets Obsession - Tenth interview with Joe Woodard
Ron and Ed welcome back Joe Woodard — for the tenth time. Over the years, Joe has joined The Soul of Enterprise to challenge the accounting profession's comfort zone, rethink practice models, and remind everyone that transfor...
Nov. 7, 2025
Episode 563 - Apples, Oranges, and the Illusion of Measurement
In this conversation, Ron and Ed take a close look at economist Russ Roberts' critique of utilitarianism. Can moral choices can be reduced to calculations of pleasure and pain? "No," says Roberts (and say Ron and Ed). Drawing...
Oct. 31, 2025
Episode 562 - Phinance, Phans & Phun: The Beancounter Behind the Bananas: Interview with Tim Naddy
In this episode, we sit down with Dr. Tim Naddy — CPA, educator, entrepreneur, author-in-the-making — who serves as Vice President of Finance for the Savannah Bananas, a team that's rewriting the rulebook on sports entertainm...
Oct. 24, 2025
Episode 561 - What’s Changing in Pricing? An Update for Professionals
In this episode, we return to the pricing front lines. We’ll bring you up to speed on how pricing models are evolving in the experience, knowledge-work, and subscription zones — what’s working, what’s failing, and what you sh...
Oct. 17, 2025
Episode 560 - Kamayan - Interview with Christian Origenes
In this episode, Ron and Ed talk with filmmaker Christian Origenes , director of Kamayan — a documentary exploring the heart of Filipino identity through its cuisine. Origenes traces how communal meals, shared by hand on bana...
Oct. 10, 2025
Episode 559 - Against Empathy
In this episode of The Soul of Enterprise , Ron and Ed take on one of the most cherished virtues of our age — empathy — and ask whether it really belongs at the heart of moral or political reasoning. Drawing on Kevin D. Willi...
Oct. 3, 2025
Episode 558 - Economic and Relativity - Second Interview with Steven Landsburg
This week on The Soul of Enterprise , Ron and Ed sit down with economist and author Steven Landsburg for a wide-ranging conversation that spans the frontiers of economics and physics. Known for his provocative insights and cl...
Sept. 26, 2025
Episode 557 - An AI Interview with Karl Marx
What happens when 19th-century ideology meets 21st-century technology? In this provocative and irreverent episode, Ed and Ron “sit down” with none other than Karl Marx—resurrected through the magic of AI voice synthesis and l...
Sept. 19, 2025
Episode 556 - Interview with a Dragonslayer - Fourth Conversation with Dan Morris
In this episode, Ron and Ed sit down with Dan Morris, Chief Dragon Slayer at Morris and D’Angelo, for his fourth appearance on The Soul of Enterprise. Dan shares captivating stories from his decades-long career in internation...
Sept. 12, 2025
Episode 555 - On Trump's AI Action Plan: Second interview with Adam Thierer
In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis— AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional prio...
Sept. 5, 2025
Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: “ Superman, Sneaking Snacks into Movies, and the Mystery of Social Order ” . In it, Kimberlee reflects ...
Aug. 29, 2025
Episode 553 - The Soul of Strategy: From Answers to Imagination
We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise , Ron and Ed revisit the meaning of strategy through the lens of...
Aug. 22, 2025
Episode 552 - Gross Output (GO) vs. Gross Domestic Product (GDP): The Top Line of the Economy
For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. It’s like judging a business by gross margin while ignoring sales. Economist Mark Skousen’s in...
Aug. 15, 2025
Catchall Chaos
Sometimes the best conversations come from the stories that don’t neatly fit into a single theme—but are too good to ignore. In this week’s episode of The Soul of Enterprise , Ron and Ed bring you a lively grab bag of pricing...
Aug. 8, 2025
THRESHOLD and The Revelation
On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity ( THRESHOLD ), and their Jerry Maguire mission statement to the professions entitled The ...
Aug. 1, 2025
A New Beginning - Teaser Episode
Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available at thesoulofenterprise.com...
July 25, 2025
The Experience Dividend: Why Money is Time
Despite Ben Franklin’s witticism, time is not money. In economic reality, money is time. That’s because we buy things with money, but we pay for them with time. In this episode of The Soul of Enterprise , Ed and Ron explore h...
July 18, 2025
Memorable Mentors: Fred Smith, Founder of Federal Express
Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world’s most transform...
July 11, 2025
Recapping Scaling New Heights 2025 - Ninth interview with Joe Woodard
In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at next year! As always, the ...
June 27, 2025
The Road to Hell and Bad Marketing: Interview with Nick Asbury
Ron and Ed welcome Nick Asbury to a conversation about his book, . From the book jacket The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took...
June 20, 2025
The Power of Differentiation: Interview with Barry Labov
In this episode of The Soul of Enterprise , hosts Ron Baker and Ed Kless are joined by Barry LaBov, founder and CEO of LABOV Marketing Communications and Training. A two-time Ernst & Young Entrepreneur of the Year and inducte...