Episodes

July 15, 2025

314 Expensive Lessons Learned Launching My Wellness Business

Dr. Stephen shares the real-world challenges and wins from launching Bonfire Wellness, a new family-run wellness center focused on recovery, vitality, and longevity. In this episode, he unpacks lessons from the first six mont...
July 11, 2025

How the Hughes Brothers Built a 7-Figure Family Business: TRP Case Study #001 (Part 1)

What happens when two driven twin-brothers stop playing small and go all-in on their vision? Dr. Stephen sits down with Dr. Michael and Dr. David Hughes to unpack how they transformed Gateway Family Chiropractic from a modest...
July 8, 2025

313 - Stop Hiring and Hoping: Start Training Like a CEO

Most chiropractors train their teams too little—or too late. This episode changes that. Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how trai...
July 1, 2025

312 - Stop Selling Chiropractic. Start Building Vitalists.

Vitalism isn’t just a philosophy, it's your advantage in the healthcare marketplace. If you want patients who stay, refer, and believe in what you do, stop selling care plans and start creating Vitalists. In this episode, Dr....
June 24, 2025

311 - Letting Go of the Operator Mindset to Lead as CEO

What got you here won’t get you there, and holding onto your old identity may be the reason you're feeling stuck. Learn how to make the transition from owner-operator to CEO by aligning your identity, behaviors, and responsib...
June 17, 2025

310 - Why Every Chiropractor Needs an Ideal Client Profile (ICP)

You can’t serve everyone, but when you get clear on who you’re really meant to help, everything changes. Dr. Pete and Dr. Stephen lay out a step-by-step framework for defining your Ideal Client Profile (ICP) and explain why i...
June 10, 2025

309 - Urgency Is the New Growth Strategy

Urgency isn’t pressure, it’s Purpose. And it’s one of the most overlooked drivers of growth in today’s fast-paced marketplace. This one thing changes everything: TIME kills all deals. Move! Dr. Pete and Dr. Stephen unpack w...
June 3, 2025

308 - How to Make Summer Your Biggest Season Yet

What if summer didn’t have to mean slower schedules and dropped volume—but instead became your most successful season? This week's conversation will break down how to prepare for and thrive during the summer shift by taking a...
May 27, 2025

307 - The AI Advantage: 5 Ways to Use Automation in Your Practice

Is AI about to replace the personal side of care or can it actually bring you closer to your patients? In this conversation, Dr. Stephen sits down with AI expert Brad Costanzo of Accelerated Intelligence to break down how chi...
May 20, 2025

306 - The Marketplace Is An Amplifier: Position Your Practice for Success (MAHA!)

Dr. Pete and Dr. Stephen reveal why chiropractic is perfectly positioned for today’s health-conscious, MAHA-culture and how to leverage growing demand. Learn why thinking bigger, acting faster, and focusing on resilience will...
May 13, 2025

305 - The Power of 3: How Visionary Leaders Create Lasting Success

Dr. Pete and Dr. Stephen reveal how visionary leaders think beyond the next quarter or even the next year—they think in threes: three generations, three decades, three years. You’ll discover how to align your vision with tang...
May 6, 2025

304 - How To Get Your Patients to WANT to Follow Your Recommendations for Care

What makes someone commit to care, not just for a month, but for a lifetime? Explore the missing link between compliance and conversion: helping patients want to follow through. It’s not about selling more visits—it’s about e...
April 29, 2025

303 - Why Chiropractic Patients Buy Outcomes, Not Adjustments

People don’t invest in services. They invest in outcomes. Dr. Pete and Dr. Stephen reveal the real reason conversion rates flatline and retention struggles: too much talk about features, not enough focus on results. You’ll learn the importance of restructuring your day one and day two processes …
April 22, 2025

302 - How to Get Paid To Adjust Employees (Yours and Others)

In this episode, you'll discover: New Tax Advantage Plan allows business owners to use employee tax dollars to pay for chiropractic care for their employees This applies to chiropractic businesses as well + get paid to adjust...
April 15, 2025

301 - Business Intelligence: Part 2

In this episode, you'll discover: The Rule of 72: How compressing the conversion process compounds long-term success Time Kills All Deals Stick rate: What it really means and why it’s crucial to your business You can’t manage...
April 8, 2025

300 - Business Intelligence: Part 1

In this episode, you'll discover: How to use business intelligence (data) to compress time and accelerate success Remarkable Standards (for KPI’s) create context for your Team for what a Win! looks like Unlock the 5 P’s: Iden...
April 1, 2025

299 - YOUR Business is a Reflection of Your Energy

In this episode, you'll discover: Your energy dictates your success—as your energy goes, so goes your business. Exclusive insight: Dr. Stephen and Dr. Pete share how they marshal their four limited resources for peak performa...
March 25, 2025

298 - Feelings vs Choices

In this episode, you'll discover: You can train your brain to do hard things Your brain (your will) can get “stronger” when you overcome inertia of not taking action around hard things The aMCC (Anterior Mid-Cingulate Cortex)...
March 18, 2025

297 - Opportunities vs Appointments

In this episode, you'll discover: Discover the clear difference between an opportunity and an appointment. Why actively creating margin in your life is critical for success. How the Hedgehog Concept becomes even more essentia...
March 11, 2025

296 - Operationalize Your Business

In this episode, you'll discover: How the Law of Entropy affects your business—and how to stay ahead of it. Why durability leads to optionality and true freedom. The key to scalability: Leveraging systems that drive sustainab...
March 4, 2025

295 - Professionalize

In this episode, you'll discover: How to leverage the accountability chart—and why a 3-year vision is critical for sustainable growth. The two stages of building a high-performing, professional team. Why investing in the righ...
Feb. 25, 2025

294 - Pirate Ship vs. Battleship

In this episode, you'll discover: Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business. Learn how the obstacles holding you back are directly tied to how much your business ...
Feb. 18, 2025

293 - What’s Good for Your Ego Is Bad for Your Business

In this episode, you'll discover: Truth: If it’s about the TOR, it’s not about the TIC. Identify where you struggle to let go—that’s the next mountain you need to move. The more you focus on growing your team, the more your b...
Feb. 11, 2025

292 - People & Process

In this episode, you'll discover: Why building a diverse team is both challenging and invaluable. The key to creating an environment where impatience with process leads to growth. Fact: The more process-driven you are, the mo...