The Power of Setting Compelling Goals
Welcome to Episode 002 of The Most Incredible Marketing Show Ever! In this episode of The MIMSE, our guests - Ben Thole, Becky Auer, Joe Norcott, Steve Sipress, Dan Cricks, Richelle Shaw, Mark Imperial, Chuck Trautman, and our host himself, Craig Valine - dive deep into the topic of setting compelling business goals for the year. The discussion covers the importance of having a meaningful "why" behind goals, the need for specific action plans to accompany goal setting, the importance of thinking big and aiming high, and the value of taking action rather than just having ideas. With insights shared on the importance of discipline, adaptability, and the necessity of continually striving for success, this episode is packed with practical advice for anyone looking to elevate their business and achieve maximum profit. Join us as we explore the art of setting ambitious yet achievable goals and the essential steps to take in order to turn these aspirations into reality. Key Takeaways from This Episode:
1. How does Dan Cricks' approach to selling customers what they want versus what they need impact the concept of setting compelling business goals? 2. What are the main differences between setting realistic and ambitious goals, and how should business owners navigate between the two approaches? 3. How does Becky Auer's emphasis on setting specific goals and focusing on profit-generating activities align with the idea of taking relentless action to achieve those goals? 4. What role does flexibility play in goal setting, as discussed by Chuck Trautman in relation to adapting goals as situations change and exploring new revenue streams within businesses? 5. In what ways can personal desires and motivations be incorporated into setting business goals, as highlighted by Craig Valine? 6. How does Richelle Shaw's approach to breaking even in business challenge traditional mindsets and encourage business owners to aim higher than just breaking even? 7. What are the potential downsides of setting overly ambitious goals, as discussed by Dan Cricks, and how can business owners strike a balance between ambition and realism? 8. How do the anecdotes shared by Dan Cricks and Richelle Shaw highlight the importance of discipline, action, and hard work in achieving business goals? 9. What strategies, such as visualizing future achievements, focusing on the process, or offering rewards for goal achievements, can motivate business owners to take necessary action steps towards their goals? 10. Can you share a personal experience related to setting and achieving business goals that aligns with the advice and insights discussed in this episode? Resources Mentioned in This Episode: Free Gift Pack from the Guest Panel of Experts on This Show Available at https://MostIncredibleMarketingShowEv... Visit our show website to get deeper into each episode: http://bit.ly/themimse "Like" and Follow Us on: https://www.facebook.com/themimse
"The $100 Million Woman"
They call her "The $100 Million Woman." For many years she was the only female African American Public Utility Owner in the nation. She owned a telephone company and built it from$300k to $36M and sold over $100M in 3 years. She lost it all after the 9/11 tragedies and then built back her million dollar business in about 5 months. She now is a consultant, coach, and speaker helping entrepreneurs. She has helped entrepreneurs in 97 different industries and over 12,147 entrepreneurs build their own million dollar businesses. She is the author of five books (The Million Dollar Equation series) and her story has been featured in USA Today, Entrepreneur, Smart Money, NerdWallet and Black Enterprise.
Free Gift from Richelle: Get your FREE Million Dollar Partnership Accelerator Kit, where you will get everything you need to create your own Million Dollar Partnerships. http://www.MillionDollarPartnerships.com
Marketing Automation Expert
Ben Thole's zone of genius is making your marketing automation work more effectively for your business. As the former Dan Kennedy Independent Business Advisor in the Raleigh/Durham area of North Carolina, he has a proven track record in streamlining complex marketing automation for efficient online direct response marketing. Those from the Dan Kennedy world may remember him for leading the tech/automation of Dan Kennedy's "The Phenomenon". One client recently described him as "a global thinker and strategic player, adding value beyond the tech environment and throughout our marketing and operations functions." He is passionate about empowering coaches and subject matter experts, helping them make a significant impact in the world while growing scalable businesses. Elevate your marketing automation and discover more at MarketingFunnel.com.
Sales & Marketing Consultant
Steve Sipress turned his law school hobby into a business and built it into the world's largest fantasy sports game company back in the 1980's - his first multi-million dollar business success. He has since become recognized as one of the most-requested, in-demand small business sales and marketing consultants in the world, helping thousands of other ambitious and aggressive business owners in all 50 US states and 26 countries worldwide, in over 165 different industries. He is the behind-the-scenes, go-to marketing advisor for many well-known business owners, entrepreneurs, authors, experts, and thought-leaders, and has hosted The All-Star Entrepreneur Mastermind™ since 2019, bringing together some of the world's most-successful and most well-connected entrepreneurs.
The $6.5M Woman
Becky Auer, aka The $6.5M Woman is a seasoned hands-on entrepreneur. She made millions fast because she knew how to position herself. Since 2006, she's been teaching business owners just like you to do the same thing. It’s not hard. It’s a specific process. A set of steps you go use and it always works!
Using her process, she started and sold three multi-million dollar businesses. One was a restaurant she started and grew to $6.5M a year in 10-months. It had an “in-her-pocket-net-profit” of $1.6 million a year. And she had no restaurant experience!
🚀 Her Journey & Your Advantage: With over 427+ live training events under her belt, she brings you strategies that convert prospects into loyal customers. Her experience is your pathway to exponential growth. Whether you're aiming to broaden your customer base, boost revenue, or solidify your brand, Becky's methods are tailored for your growth. Based initially in Pittsburgh, her No BS Masterclass now extends its reach globally online, making these powerful resources more accessible.
Author / Coach
Mark Imperial is an acclaimed author whose success has landed him on best-seller lists. He was privileged to train under the renowned Dan S. Kennedy, becoming one of the select few to be certified as an Independent Business Advisor. Over the course of eight years, Mark led Dan Kennedy's Chicago SW Mastermind Group, and wrote the “Grow Your Local Business” monthly column in his No BS Marketing Letter, providing guidance to tens of thousands of business owners.
Mark has been instrumental in driving success for thousands of businesses and professionals. He has done so through the innovative deployment of ActionBrand Marketing, the unified branding and direct response marketing system for accelerating profits and winning hearts. Mark honed this technique while collaborating with Dan Kennedy, further refining it through his work with leading global brands.
Currently residing in the western suburbs of Chicago, Mark shares his home with the love of his life Shannon, bonus children Max and Felix, a turtle, a bearded dragon, and Fortune, his beloved French Bulldog. To learn more about Mark Imperial's groundbreaking work or to contact him, visit his websites: www.markimperial.com
Entrepreneur / Marketing Strategist
Chuck Trautman has owned and operated his own businesses for over 47 years. He has owned successful brick and mortar businesses for years and shares what he's done right (and wrong) with his clients. He provides “outside eyes” to business owners and provides them with proven, winning marketing strategies. Chuck is also a former U.S. Marine Sergeant. (Semper Fi)
Marketing Strategist / Coach
Dan works with professional practice owners, business owners of all types, entrepreneurs and sales professionals. He has worked in 141 different business categories, and specializes in Auto Repair Shop Owners to help them grow their car count and profits.
Dan provides marketing ideas, strategies and help for businesses of all types to help them find the low hanging fruit in the business and then to grow their sales and profits.
Author / Marketing Performance Strategist / Rapid-Growth CMO
Craig Valine is a Marketing Strategist and Business Growth Expert. He is known as "The Rapid Growth CMO." For 27 years, Craig has specialized in helping entrepreneurial-driven businesses who are experiencing slow or stagnant growth to break-free from growth plateaus and elevate their revenues to a whole new level.
Craig is the [former] Certified Independent Business Advisor for GKIC in the Los Angeles area, personally trained by marketing gurus Dan Kennedy and Bill Glazer. Since 2007, Craig has led a large group of LA-area entrepreneurs and professionals in monthly and annual events who want more success and growth from their business.
Business Growth Advisor
Joseph Norcott is the owner of Norcott Business Business Advisors.
Since 1996 Joe has worked with business owners who are frustrated with their sales and marketing results. He reviews their business processes and then streamlines, improves and automates the marketing and sales efforts of a business so they can grow faster and be more successful.Joe Norcott is a Certified Business Growth Advisor as well the co-owner of Business Technologies of New England, Inc.
Joe holds additional certifications in Act!, Zoho CRM and Infusionsoft and has a working knowledge of other CRM software platforms. He also works with other email marketing systems which include ConstantContact and MailChimp as well as holding additional certifications in e-Marketing.
Having a combined knowledge and experience in Marketing and Automation his clients have experienced a more complete marketing and sales solution which have grown their businesses year after year.
Norcott Business Growth Advisors also consists of a team of specialists in Website Development, SEO, eMarketing and Direct Marketing.