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The Makeshift CMO: Marketing Podcast For Early Stage Founders & Teams
This podcast is the founder's cheat code to understand marketing beyond unexplainable jargon. We talk about marketing as a strategic function and how it makes a true impact on an early-stage startup.
We don't just cover pure marketing, we also cover how marketing works with other startup functions such as sales, operations, product and more. If you're a founder or the leader of a small marketing team at a startup, this is the podcast you have been waiting for.
No fluff. Just value.
Recent Episodes
The State of Prop Tech & How You Can Take "Agency" Tactics and Scale it into a Specialized Mar Tech Company
Nov. 26, 2022
In this episode, Bruce has on Joshua Lipton, his buddy from the Prop Tech world who has transitioned from marketing, to sales, to Director of Product & Operations at Rentsync, which turned from a Marketing Agency to a Prop T…
The Lifecycle of an Email Marketer's Career, AKA How to Progress to Lifecycle Marketing Like a Boss with Lauren Lord
Oct. 11, 2022
In this episode, I thought I was going to talk to Lauren about email marketing and just simply ask her to define lifecycle marketing. Instead, we stump each other a bunch on tough questions on what lifecycle marketing actual…
How to Find the Value in Ungated Content & Marketing to Sellers with Camille Trent, Dooly
Sept. 25, 2022
Camille Trent it the Head of Content, AKA "that one girl from dully or something" who unlike most marketers, MATH was her best subject growing up. Perhaps that's what's given her her analytical, scienc-y approach to copy and…
Fighting Inequality and Creating A Better Workforce With Jake Hirsch-Allen, LinkedIn
April 3, 2022
Great episode alert!!! In this episode, Bruce chats with Jake Hirsch-Allen. Jake works with North America's governments, workforce development organizations, colleges, and universities to leverage LinkedIn Talent Solutions t…
Social Impact, Marketing and Brand Strategy and Merger Real Talk with Daniel F, King St Media
Feb. 12, 2022
In this episode, Bruce has on Daniel Francavila, who is passionate about helping others to create social change. After travelling to developing countries as a student, he formed a nonprofit to help children in the developing…
The Case For An MBA As a Founder with Kait M. Stephens, CEO of Brij
Oct. 2, 2021
Brij is a software platform that powers one-touch registration & reorder to connect brands to their customers with the simple scan of a QR code. You would think it is started by some e-commerce nerd on YouTube or maybe even …
