The LinkedIn Branding Show

The LinkedIn Branding Show

The LinkedIn Branding Show podcast empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés.

Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun and real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business branding.

Buy our new book and join our community at

Latest Episode

Recent Episodes

Numbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal Brand

June 8, 2023

IN THIS EPISODE: The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boom to your personal brand and content amplification. We discuss the benefits…

Personal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and Beyond

June 1, 2023

IN THIS EPISODE: Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is going through this exact process and we discuss the realities and lessons lea…

Are You (Inadvertently) Killing Your Brand? The Top Brand Busters on LinkedIn and Beyond

May 25, 2023

IN THIS EPISODE: Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top areas on LinkedIn where you can easily be swayed by shiny objects and hacks d…

How Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedIn

May 18, 2023

IN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The Linkedin Branding Book to start the foundational process the right way as …

The Brand Squared System: We Walk You Through Our 4 Steps to a Brand You Love on LinkedIn

May 11, 2023

IN THIS EPISODE: Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and six months since our book was launched. Learn our 4-step framework we create…

Are You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the Masses

May 4, 2023

IN THIS EPISODE: Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses vs following your brand purpose. We give examples of what it is and how to…