Aug. 6, 2025
Ep 5 | How do people's cognitive styles affect ad engagement?
Are you a facts-and-figures thinker, or do stories and visuals sway you?
In this episode of The Humantel Podcast, host Lolita Morrow is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of The Brainy Business.
Together, they unpack how literal and figurative cognitive styles can influence ad engagement and purchasing decisions — and what this means for brands looking to connect with different audience segments.
Curious how your brain processes advertising? Find out your cognitive style here:
https://humantel.sawtoothsoftware.com/cgi-bin/ciwweb.pl?studyname=HumantelSegmentation
