July 16, 2025
Ep 4 | How can AI help us maintain the humanity in consumer insights?
Can AI enhance rather than replace the human element in understanding consumers?
In this episode of The Humantel Podcast, Steve is joined by Tom Johnson, Senior Director of Consumer Insights at Jack In The Box / Del Taco, and Tracy Adams, Senior Director of Research & Insights at ARF.
Together, they’ll share what they’ve learned about how AI can amplify human intuition in consumer research, the balance between technological efficiency and authentic human understanding, and practical strategies for maintaining the humanity that drives meaningful insights in an increasingly automated world.
#humanintelligence #consumerinsights #artificialintelligence #consumerresearch
