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The Humantel Podcast

The Humantel Podcast

The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior.

Humantel is a private community of researchers a...

Recent Episodes

Oct. 3, 2025

Ep 7 | How do people feel about leisure travel in 2026?

Do current events and political tensions influence where you're willing to travel? In this episode of The Humantel Podcast, host Lolita Morrow is joined by Maria Henson, Sr. Director of Market Research & Insights at Visit Orl...
Sept. 19, 2025

Ep 6 | How do people think about food and sustainability?

In this episode of The Humantel Podcast, host Lolita Morrow is joined by Ananta Engineer, an insights professional with 20+ years in food insights, and Arwen Kimmell, Doctor of Anthropology and Founder of Insomnia Insights. T...
Aug. 6, 2025

Ep 5 | How do people's cognitive styles affect ad engagement?

Are you a facts-and-figures thinker, or do stories and visuals sway you? In this episode of The Humantel Podcast, host Lolita Morrow is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of Th...
July 16, 2025

Ep 4 | How can AI help us maintain the humanity in consumer insights?

Can AI enhance rather than replace the human element in understanding consumers? In this episode of The Humantel Podcast, Steve is joined by Tom Johnson, Senior Director of Consumer Insights at Jack In The Box / Del Taco, and...
June 25, 2025

Ep 3 | Why do people choose the snacks they eat?

What really drives our snacking decisions in a world of endless options? In this episode of The Humantel Podcast, host Lolita Morrow is joined by Hunter Thurman, founder of AlphaDiver and creator of the annual Snack50 report,...
June 9, 2025

Ep 2 | Data: Innovation, Ethics, and Superpowers

In this episode of The Humantel Podcast, CEO Steve Kantscheidt is joined by Justin Evans, a twenty-year veteran of the data and technology industry and author of "The Little Book of Data," a guide that reveals how data solves...