Taco Bell 'Thank You For Suing Us' Campaign: The Real Story

When an Alabama law firm tried to take down Taco Bell, former CEO Greg Creed didn’t just call his lawyers—he got revenge. After a $3M advertising blitz to prove their beef was real, Creed took it a step further. He placed giant billboards directly on the commute to the Montgomery, Alabama golf courses and country clubs where the opposing lawyers played! 🏌️‍♂️ Imagine trying to relax on the 18th hole only to see a billboard asking, "Would it kill you to say you’re sorry?"