The Hospitality Hangout
The Hospitality Hangout
Join Michael Schatzberg aka Schatzy (The Restaurant Guy) and Jimmy Frischling (The Finance Guy) on The Hospitality Hangout as they explore hospitality, food service, and investment trends while connecting with industry leaders. Each week, receive insider insights and funny stories that shape the hospitality landscape. They live at the intersection of hospitality, food service, technology, and investment, connecting the biggest players and boldest ideas shaping the industry. Each week, they serve up funny, informative, and wildly entertaining conversations with the insiders who are leading a new era of hospitality. From emerging brands and breakthrough tech to industry trends and restaurant success stories, no topic is off the table. It’s where the who’s who of hospitality hangs out – packed with expert insights, laugh-out-loud moments, and must-know trends that keep you ahead of the game. 🍽️ Tune in, grab a drink, and let’s talk shop! 🚀
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Jan. 6, 2026

Scaling Dirty Soda: Alex Dunn, CEO of Swig, on Building a National Beverage Brand

Scaling Dirty Soda: Alex Dunn, CEO of Swig, on Building a National Beverage Brand
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Alex Dunn, CEO of Swig, shares insider insights on how Swig pioneered and scaled the dirty soda category from its Utah roots to a thriving national franchise. Explore key hospitality trends in the beverage and restaurant industry as Alex discusses personalization, premium fountain beverages favored by Gen Z, and how innovation drives brand authenticity and growth at scale. From franchising strategy to staying competitive amid major beverage players entering the space, this episode is packed with valuable lessons for food service professionals and hospitality insiders aiming to build bold, category-defining brands.

Episode Credits:

  • Produced by: Branded Hospitality Media
  • Hosted by: Michael Schatzberg, JImmy Frischling
  • Producer: Julie Zucker
  • Creative Director: Adam Levine
  • Show Runner: Drewe Raimi
  • Post Production: Three Cheers Creative

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Alex Dunn Profile Photo
Alex Dunn

CEO, Swig

Related to this Episode

The Rise of Dirty Soda: How Swig Pioneered a New Beverage Category

Welcome to a deep dive into the effervescent world of dirty soda! In this blog post, we'll explore the origins of this increasingly popular beverage and how Swig, under the dynamic leadership of Alex Dunn, transformed it from a regional curiosity in…