"If It's Broken, Why Fix It Now?"

In one of the most unusual moments in sports memories, what's 
happening in the NBA All-Star Game? Players shooting forty-foot three 
pointers? No defense, just unwatchable basketball for three hours. It's 
been a case study in trying to fix the NBA All-Star game. Commissioner 
Adam Silver MAY have found a simple fix moving forward. 

Remember when the game meant something to players? Back when 
fans were excited to see their favorite players represent the East and 
West? It was must see television during the apex of what used to be 
NBA All-Star weekend. Competitive basketball with a lot of media 
coverage. Now, its went total off the grid with changing concepts. 

As it was presented, Silver has put his stamp of approval for USA vs 
World players. USA having the superstars and competitive natures 
against World players who've been dominating for the last decade or so. 
American players such as LeBron James, Steph Curry, Kevin Durant 
are the last of their era. With the World players winning year in and out, 
Nikola Jokic, Giannis, Luka Doncic, this is what needs to happen in 
saving the all-star game.

Here's the pros and cons of this concept: 

Pros: 
Fans know every player in their respective country. 
Media coverage would increase with this new concept. 
Adds more excitement like Olympics or FIBA style basketball. 
Eliminating East vs West conferences. 

Cons: 

How the league can market this concept will be a challenge. 
Player engagement and dialogue in giving fans quality basketball. 
Lack of effort from players who'll be going half speed in an exhibition 
setting. 
Players sitting out to avoid an injury while participating in a meaningless 
game.

In a sense, Team USA vs Team World spotlights more than what you 
think. Something new and challenging will have trial and error. If this 
helps salvage the event, keep it moving forward. If it flops, just eliminate 
the weekend all together. Giving players time away for a week benefits 
them mentally and physically. With players already sitting out due to 
load management, the all-star game is that in real time. Players are still 
obligated to promote major brands such as Nike, Jordan Brand, Adidas, 
Under Armour and whatever other companies are connected to the 
NBA.

Players are exhausted and try to play through it, but the product is 
watered down and less enthusiasm. If truth be told, have it once the 
NBA Finals conclude late June... Or have a G-League All-Star game in 
place of it. I know it sounds crazy, but at least those guys will have 
something to play for. It would give fans an opportunity to see who can 
be added to the roster come playoff time.

If Silver's plan is a success and solving a decade old issue works, run it 
back in 2027. Something has to change and hopefully this will allow 
players to really take it more seriously. With Team World having the 
most dominate players, Team USA will have to show up to play. It may 
look and sound complicated, but hopefully a step in the right direction to 
save this event.