In this revealing discussion on The God and Gigs Show, Dre Marshall explains the essential mindset needed to  successfully promote and market your musical and creative projects, and breaks down the limitations and self-defeating tactics that will derail your success as a performing artist.

Is successful music marketing and promotion all just a game of luck or being ‘connected?” Is it possible for the independent artist to get the word out about projects without a ton of money or a huge team?

According to label executive Dre Marshall, any independent artist and creative can effectively market to their audience and promote their projects.They just need to employ the right strategies and continue to keep the right attitude even when starting small.

Dre Marshall has worked in all areas of the music and entertainment industry, both as an artist and as a label executive and management leader. As an artist, he released influential independent projects in the hip-hop genre, and collaborated with artists such as Grammy nominated gospel artist Canton Jones, singer / songwriter Leon Timbo, and the legendary rapper Kurtis Blow.

As a partner and co-founder of The Thirties with Grammy-Award winning songwriter and producer Breyan Isaac, Dre Marshall has seen the benefits of fostering authentic relationships in the industry. The Thirties has now been a part of several Top 10 Billboard-charting singles in pop and hip-hop as well as producing songs for huge Hollywood movie releases such as the Spider Man franchise. Now in their second decade of existence, The Thirties continues to collaborate with some of the biggest stars in music, linking up with artists such as Nick Jonas, Nicki Minaj, Travis Scott, Tyga, Damian Marely, Flo Rida, Pitbull, Lecrae, Kesha and countless others.

In this revealing discussion on The God and Gigs Show, Dre Marshall explains the essential mindset needed to successfully promote and market your musical and creative projects, and breaks down the limitations and self-defeating tactics that will derail your success as a performing artist. .

Topics covered in this interview with Dre Marshall

  • Why artists must learn how to build teams and get help in the areas that they are weakest in
  • How his upbringing helped him understand the importance of different roles in the music and recording industry, including management and marketing
  • Why artists must know basic selling and marketing techniques to build their careers
  • The importance of knowing your audience and what they will respond to
  • How to build a team and focus on the partnerships
  • Why investing back into our creative careers is crucial to building a sustainable platform
  • Why small victories and goals can help you continue finishing your project.

Get connected with Dre Marshall

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More About the God and Gigs Show

Welcome to The God and Gigs Show, the podcast for Christian creators who want to build a creator lifestyle that honors God and gives you the joy and satisfaction you've always wanted.

This isn't a show about hustle culture or chasing the next algorithm trick. We go beyond surface-level tips to talk about what it actually looks like to create from a place of faith — practical strategies for podcasting, content creation, and growing a creative business that lasts. You'll hear conversations about staying consistent without burning out. We also dig into finding your creative voice along the way, even when ministry, family, and work are all pulling at the same hours.

Whether you're just exploring your creative gifts, or you've been creating professionally for years, this show gives Christian creators practical tools and spiritual encouragement to fully embrace God's creative calling - at any level of skill or vocational ability. The goal is to help you create consistently and embrace God's will for your creative life without sacrificing your calling.

Your host and founder is Allen C. Paul — podcaster, musician, author, and speaker based in South Florida.  We started this show to help creators thrive in faith, business, and creativity through simple, practical solutions.

We'll cover questions like:

  • How do I work in secular arts and entertainment without losing my faith focus?
  • What does it actually look like to build a creative business as a Christian?
  • How can I stay consistent with content creation without burning out?
  • What's the difference between hustle culture and sustainable creative work?
  • How do I find my voice as a faith-driven or creator?
  • How can I balance ministry, family, and creative work?
  • What are practical first steps to working as a Christian creator?

If you've been searching for honest conversations about faith and creativity,  keeping your family and relationships as your first priority, or how to build a business that honors your calling, you're in the right place. Join us every week as we help you become the creator you were created to be.

Connect with us on Instagram at https://instagram.com/godandgigs and learn more about the God and Gigs 360 community at https://godandgigs.com/membership.

Have more questions? Check out our FAQ page on The God and Gigs Show

01:06 - Intro and Encouraging Thoughts

04:53 - Interview with Dre Marshall

08:27 - Info on The Thirties and Dre's Role

11:23 - Dre's deep musical background and how he got into the business

18:02 - Keys to stay motivated in music business

22:09 - Breakdown of what a Call to Action is

33:30 - The importance of building relationships

41:42 - ConvertKit - A Great Marketing Tool for Creatives

44:25 - Dre's team and his proudest moments

55:31 - Little known secrets to selling merch and products

01:06:44 - Closing Thoughts