How to Start & Build Your Ideal Creative Business w/ LaShonda Brown, Biz Expert

When it comes to starting and growing a successful creative business, many artists feel stuck between a rock and a hard place.

On one hand, they have a passion to pursue their creative gifts, and in the best case scenario, they want to make enough money to do so full-time.

On the other, creatives often feel stressed because there never seems to be enough time to devote to their craft, or they feel ill-equipped to handle all the details of social media, branding, marketing, and setting up their businesses properly. What's worse, they feel that they don't have enough money to even get started.

That's where our guest on this episode of The God and Gigs Show steps in.

LaShonda Brown is an award-winning film producer, Squarespace expert, and YouTube tutorial creator. Her passion is helping entrepreneurs to grow their businesses without breaking the bank.

With a wealth of experience as a solo entrepreneur in a variety of creative fields, LaShonda is uniquely equipped to show creative business how to save time, save money and make money online. Through her membership, the BOOTSTRAP CLUB, she helps thousands of small business owners worldwide do exactly that.

In this episode, LaShonda shares important and essential tips on both the mindset and the methodology behind starting and growing a successful creative brand, including the ideal tools she recommends for the busy creative professional. She breaks down the key elements of a sustainable lifestyle that honors a healthy work-life balance, and provides timely encouragement for any creative freelancer who wants to take their career to the next level.

What you’ll learn from this episode:

• Why mindset, method and movement must all be in balance if you want to move forward as a creative entrepreneur.
• How tools like Canva can solve the time crunch that so many creative entrepreneurs struggle with as they create content and social media graphics
• Why credibility and confidence are both important to the success of your business
• The keys to building a successful brand without spending a lot of money
• The need to have real products with truly representative prices
• Why rest and proper relaxation are a MUST if you want to succeed as a solo creative
• How word of mouth and social proof can make more impact than any digital marketing strategy

Learn more about LaShonda’s services

https://www.lashondabrown.com

Bootstrap Biz Advice on YouTube

Check out LaShonda’s reviews of the best tools to bootstrap your business

Try Canva Pro for 45 days FREE


Links Related to this Podcast Episode:

• Discover The 4 Questions you need to ask before going Full-Time and pursuing your creative calling for a living (FREE DOWNLOAD)
• Godandgigs.com/grow - FREE trainings where you’ll learn how to build your online audience and connect deeply with those you are called to reach with your creative work
• Creative Emergency Toolkit - resources for musicians and creatives who need assistance during COVID-19

More About the God and Gigs Show

Welcome to The God and Gigs Show, the podcast for Christian creators who want to build a creator lifestyle that honors God and gives you the joy and satisfaction you've always wanted.

This isn't a show about hustle culture or chasing the next algorithm trick. We go beyond surface-level tips to talk about what it actually looks like to create from a place of faith — practical strategies for podcasting, content creation, and growing a creative business that lasts. You'll hear conversations about staying consistent without burning out. We also dig into finding your creative voice along the way, even when ministry, family, and work are all pulling at the same hours.

Whether you're just exploring your creative gifts, or you've been creating professionally for years, this show gives Christian creators practical tools and spiritual encouragement to fully embrace God's creative calling - at any level of skill or vocational ability. The goal is to help you create consistently and embrace God's will for your creative life without sacrificing your calling.

Your host and founder is Allen C. Paul — podcaster, musician, author, and speaker based in South Florida.  We started this show to help creators thrive in faith, business, and creativity through simple, practical solutions.

We'll cover questions like:

• How do I work in secular arts and entertainment without losing my faith focus?
• What does it actually look like to build a creative business as a Christian?
• How can I stay consistent with content creation without burning out?
• What's the difference between hustle culture and sustainable creative work?
• How do I find my voice as a faith-driven or creator?
• How can I balance ministry, family, and creative work?
• What are practical first steps to working as a Christian creator?

If you've been searching for honest conversations about faith and creativity,  keeping your family and relationships as your first priority, or how to build a business that honors your calling, you're in the right place. Join us every week as we help you become the creator you were created to be.

Connect with us on Instagram at https://instagram.com/godandgigs and learn more about the God and Gigs 360 community at https://godandgigs.com/membership.

Have more questions? Check out our FAQ page on The God and Gigs Show