Creatively in Sync: How to Discover New Opportunities during Turbulent Times w/ Somara Jacques, Attorney

When the music business was turned upside down by the 2020 pandemic, it wasn’t just the musicians who were affected by the changes.

Professionals who support musicians and artists - lawyers, agents, and industry coaches - also found themselves having to find new ways to make a living while still helping their clients to cope with the massive changes.

Somara Jacques, a South Florida-based entertainment attorney known as “The Latte Lawyer”, has dedicated her practice to helping musicians, artists and creatives to make the most of their talents by properly protecting and monetizing their creative and intellectual property. When the pandemic’s effects began to spread in early 2020, she realized that she would have to change her own business model in order to help her clients to find new income opportunities.

Having already joined us in Episode 52 (right before things began to shut down!) to share the basics of music law, she returns to help creatives, musicians and independent artists to weather storm and take solid steps to keep our careers moving forward. Her practical and positive approach to the music industry is the perfect antidote to the fear and anxiety you might be feeling as you navigate through this brand new artistic landscape.

In this episode, Somara reveals:

• How she responded to the stresses of COVID as an entrepreneur and how she helped her clients to pivot
• Her advice of creating new income opportunities through sync licensing and other areas in the music industry
• Why it’s important to remain consistent with your plan to reach influencers and industry insiders
• Why pivoting and finding your niche is so important in a crowded online space
• Why you must think like an entrepreneur even if you aren’t used to being up front
• Why we have to prepare for major shifts in the industry before they happen (because they are inevitable)

Learn more about Somara’s services:

The Latte Lawyer - Instagram
Follow Somara on Facebook
Somara Jacques - LinkedIn

Links We Mentioned in this Podcast Episode:

• Godandgigs.com/livestream - learn how to plan livestream shows that wow your audiences and bring them back over and over again
• Creative Emergency Toolkit - resources for musicians and creatives who need assistance during COVID-19
• KarenMarieMason.com - Creative Talent Agent and Artist Services
• Morgan Rhodes - Music Supervisor
• Sync Community - Facebook Group for Sync License Opportunities
• Music Blvd Group - Sync Licensing Support
• IMDB - Movie and television database
• Upwork - Freelance Work Opportunities
• The 10 Day MBA - Business Book

More About the God and Gigs Show

Welcome to The God and Gigs Show, the podcast for Christian creators who want to build a creator lifestyle that honors God and gives you the joy and satisfaction you've always wanted.

This isn't a show about hustle culture or chasing the next algorithm trick. We go beyond surface-level tips to talk about what it actually looks like to create from a place of faith — practical strategies for podcasting, content creation, and growing a creative business that lasts. You'll hear conversations about staying consistent without burning out. We also dig into finding your creative voice along the way, even when ministry, family, and work are all pulling at the same hours.

Whether you're just exploring your creative gifts, or you've been creating professionally for years, this show gives Christian creators practical tools and spiritual encouragement to fully embrace God's creative calling - at any level of skill or vocational ability. The goal is to help you create consistently and embrace God's will for your creative life without sacrificing your calling.

Your host and founder is Allen C. Paul — podcaster, musician, author, and speaker based in South Florida.  We started this show to help creators thrive in faith, business, and creativity through simple, practical solutions.

We'll cover questions like:

• How do I work in secular arts and entertainment without losing my faith focus?
• What does it actually look like to build a creative business as a Christian?
• How can I stay consistent with content creation without burning out?
• What's the difference between hustle culture and sustainable creative work?
• How do I find my voice as a faith-driven or creator?
• How can I balance ministry, family, and creative work?
• What are practical first steps to working as a Christian creator?

If you've been searching for honest conversations about faith and creativity,  keeping your family and relationships as your first priority, or how to build a business that honors your calling, you're in the right place. Join us every week as we help you become the creator you were created to be.

Connect with us on Instagram at https://instagram.com/godandgigs and learn more about the God and Gigs 360 community at https://godandgigs.com/membership.

Have more questions? Check out our FAQ page on The God and Gigs Show