March 17, 2025

Why Smart Physicians Are Creating Content (And 7 Reasons You Should Too)

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It's time for doctors to stop hiding.

I don’t know who convinced us that we’re not the kind of people who should speak up, launch YouTube channels, start podcasts, or write blogs. Meanwhile, we are some of the most educated people in the world. We have the experiences, we have the expertise, and we have incredible stories to share.

If anyone should be loud and proud, it’s us! But somewhere along the way, we were convinced to play small. Today, I want to challenge that.

In this episode, I’m sharing 7 reasons why every physician should start creating content. It’s time to rise above the noise. It's time to create more than we consume. It's time to publish. It's time to do all those things because the world needs your voice. And it will benefit you, too!

Tune in.

—

Key Takeaways:

00:00 Intro
00:38 Why we need to come out of hiding
05:36 Reason #1
08:34 Reason #2
10:13 Reason #3
11:37 Reason #4
13:40 Reason #5
16:17 Reason #6
18:52 Reason #7
20:36 Final thoughts and outro

Additional Resources:

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To get on a call with my team to determine your next best step, go here ...

00:00 - Stop Hiding, Take Up Space

03:38 - The Challenge to Stop Hiding

07:18 - Seven Reasons to Own a Headquarters

11:08 - Attract and Convert Clients

14:35 - Become Referable and the #1 Choice

18:23 - Streamline Operations Through Content

20:48 - Personal Development and Unexpected Opportunities

23:49 - Your Legacy and Call to Action

WEBVTT

00:00:00.080 --> 00:00:00.802
Don't hide.

00:00:00.802 --> 00:00:02.085
Take up space.

00:00:02.085 --> 00:00:03.670
You're an expert.

00:00:03.670 --> 00:00:05.977
It's 10 years, a minimum of training.

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You're an expert and you have the expertise and you have the experience and you have the stories and you have the wisdom and you have all of these things.

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The world needs what you got and that's your legacy.

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That's a huge part of your legacy.

00:00:17.265 --> 00:00:18.568
So stop hiding.

00:00:18.568 --> 00:00:31.564
Hi dogs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

00:00:31.564 --> 00:00:33.409
I'm your host, dr Una.

00:00:38.180 --> 00:00:45.091
It is time for doctors all of us to come out of we hide and I think about it.

00:00:45.091 --> 00:01:00.790
I'm like I do not know who convinced us that we should stay in our lane, where we should be seen and not heard, where we're not the kind of people who can speak or the kind of people who could have YouTube channels, or kind of people who could podcast, who could have blogs and all of this stuff.

00:01:00.790 --> 00:01:04.686
Meanwhile, we are some of the most educated people in the world.

00:01:04.686 --> 00:01:10.037
We have the best experiences, we have the best expertise, we have amazing stories.

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If anybody should be out there loud and proud, it should be us, but for some reason, we've been convinced that we should go hide and I want to challenge you.

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This is my challenge to you.

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Like we're done, no more hiding.

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I'm in the middle of a workshop.

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It's called the Profitable Private Practice Workshop.

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That's one of the workshops I do for the private practice community as part of our commitment to help private practice owners win in 2025.

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One of the things I talked about, which is something I said you know what?

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I'm going to be so much more.

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I'm going to be so much louder about this, and it's about launching YouTube channels.

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I'm, like you're a private practice owner.

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This is one of the things that will distinguish you the most, and I explained it all, like the ROI on it how easy it is to do it, all of that.

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And I asked the doctors.

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I said, if you did this, what would happen in your practice?

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Right and like, it will explode.

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It will definitely work.

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You're not need to hire new doctors and all of these things.

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But why aren't you doing it?

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Right?

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And what came up is fear, fear, fear, fear, fear.

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Right, like putting myself out there.

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I don't like the way I look on camera, I don't like all this other stuff and guys, this is the deal right.

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Nature hates vacuum and every time there's vacuum, something else will come to fill it up.

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Else will come to fill it up.

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We are living in a time of unprecedented misinformation, and we talk about this all the time and we're mad about it.

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But the thing is this as long as we are silent, misinformation will continue to win.

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The louder we are, the more we can get the truth out there.

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The more we can get the accurate facts out there, the better for everyone.

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But nobody's going to do it for us.

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That's our job.

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We're the ones who got the education, we're the ones who got the expertise.

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We're the ones.

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And so we've been hiding from social media, and I want to tell you that it's done.

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We've been hiding from blogging.

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We've been hiding from being on YouTube.

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We've been hiding from podcasts.

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We've been hiding from writing books.

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We've been hiding for all of this, and I want to challenge you.

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This is my challenge for every physician.

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It doesn't matter whether you work a job and you're never planning to leave, you're an entrepreneur or you run a private practice, whether it's insurance-based, whether it's direct specialty care, direct primary care, whether you are a speaker, whether you run events.

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Whatever it is you do.

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It is time for you to own what we call an HQ, a headquarters for your brand either a blog, a YouTube channel or a podcast.

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It is time.

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It is time.

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If we don't do this, our businesses suffer.

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If we don't do this, our patients suffer.

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If we don't do this, our clients suffer.

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If we don't do this, misinformation is going to win.

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If we don't do this, we give up so many opportunities and we literally close the door on millions of dollars in lost revenue, lost opportunities, right, and oh my goodness, it's time for us to stop.

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Okay, it's time for us to stop.

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I've been podcasting now for five, going on six years.

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I've been running a YouTube channel on and off for six years, but in my faith-based organization, I went all in on YouTube, right, and got to 10,000 plus subscribers in less than 10 months over 350,000 views.

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I had a video that did 82,000 views and stuff like that, and it exploded that organization, like completely In 10 months we went 5X.

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I want you to think about it.

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5x it was nuts, it's been nuts.

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It makes such a huge difference for you, right?

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And so this is the deal.

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I want to take a moment to show you seven reasons, seven reasons why you want to embrace an HQ right.

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But the reasons are great.

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But before we get into the reasons, I want you to make a decision.

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I'm going to do this right.

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We first of all make the decision.

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Then we make the decision right.

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We make the decision the what and then we determine the how right.

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The first part is the decisions, the commitments.

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I'm going to do this.

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Okay, all right.

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So I want you to make the decision.

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We can't hide anymore.

00:05:11.685 --> 00:05:12.528
Like why would we hide?

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We have the answer.

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Why would we hide?

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Our countries need to hear what we have to say.

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Why would we hide?

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Our clients need us.

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Like, why would we hide?

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Why would I hide?

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I have a mission to help a hundred thousand physicians.

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Why would I hide?

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I have a private practice with thousands of patients in a community, in a county with almost a million people.

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Like, why would I hide when I have what they need?

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Okay, all right.

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Reason number one why would we do this If you would own an HQ YouTube podcast blog?

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And maybe I should even stop here and say this.

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I know some people say well, I'll do a podcast.

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At least I don't have to show up on camera.

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Pick the one that works.

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There's an intersection, it works for your people and it works for you.

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I'll give you an example.

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For EntreeMD, I picked a podcast.

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And I picked a podcast because at that time I was already doing YouTube.

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And then I did a survey and I said what is your preferred way of learning?

00:06:05.733 --> 00:06:07.562
Is it podcast, youtube or blog?

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And I did that to be cute, because I was like everybody wants video, so I'm just doing this to fulfill our righteousness.

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And then I do the poll and, to my shock, the majority wanted podcasts.

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I'm like what?

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At that time I did not listen to podcasts.

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I don't know anything about starting a podcast.

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I'd never been a guest on a podcast, like nothing.

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I said, oopsie, daisy, I guess we have to figure this out, okay, and then so I go and literally Google how to start a podcast.

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Okay, so that's where I start from and I get the information.

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And I started from where I am.

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I was right at the time.

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So I use my cell phone, I used my iPhone with the earphones that come with the iPhone, and I recorded it my first four episodes in the basement, which, you know, the HVAC unit was there, so not the quietest place in my house.

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But that's where I went and recorded the first four episodes, recorded the intro, outro and then gave it to my brother and said, okay, edit this.

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And he's like I've never edited a podcast.

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I'm like, if I'm a physician, I can figure out how to record a podcast.

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You're a keyboardist the least you can do is figure out how to edit it.

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Okay, so he figured out how to edit a podcast and that's literally how the podcast started.

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And now we're what?

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We're going close to 500 episodes and changing lives everywhere, right, and so I didn't choose a podcast because that was my preferred thing.

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But that's the way you want it to listen to, that's the way you want it to consume the content.

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So here we are, right, and for private practice, I straight on recommend YouTube.

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Like that your face be seen, let the know, like and trust factor grow.

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It's just nuts what it can do for for a private practice, but anyway, let's talk about this.

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Okay, why?

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Number one?

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Number one you attract all the patients and clients you want.

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You will attract them right, because, like, especially, let's talk about YouTube.

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For instance, the algorithm is the one that does the most heavy lifting, right, and so you have a thumbnail title topic that people are actually looking for.

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It will push it everywhere.

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It will push it everywhere, and so this puts you in a position where people will find your stuff.

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You become more findable.

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Same thing with a podcast.

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People are like I was just looking and your podcast came up and stuff like that.

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So you become more findable.

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You already offer a great service, you already serve people in an amazing way, but they don't know where you are and this makes you so much more findable, right?

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So this is why we say yes to an HQ.

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This is why we don't say no to it.

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How much is it costing you in impact, time, freedom and financial freedom to not have an HQ?

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So that's the first thing.

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The second thing it does is that it converts your clients, and you might say well, you just said attract, yes, very different from convert.

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It converts your clients and your patients.

00:08:43.025 --> 00:08:43.808
How does it do this?

00:08:44.000 --> 00:08:50.966
Well, I want you to think about two private practice owners, dr Smith and Dr Anna, and they're both dermatologists and they're both amazing.

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They both have websites.

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And you go to look at one website and it's a traditional website and static images, all that stuff, beautiful office, beautiful everything.

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And then you're like, wow, that's amazing.

00:09:01.086 --> 00:09:02.326
Let me check out Dr Anna.

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If I don't like her as much, I'll just go with Dr Smith.

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I've already liked Dr Smith.

00:09:05.759 --> 00:09:15.403
And then you go to Dr Anna and then Dr Anna, on there, has her YouTube channel embedded there, and so all the questions you have, like this mole I have, could it be cancerous?

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What I have?

00:09:15.663 --> 00:09:16.124
Could it be cancerous?

00:09:16.124 --> 00:09:17.926
What do I do with my teenager's acne?

00:09:17.926 --> 00:09:18.606
All of that stuff.

00:09:18.606 --> 00:09:23.611
She has video after video after video after video, addressing every single one of these.

00:09:23.611 --> 00:09:27.134
With every video you watch, what is your conclusion?

00:09:27.134 --> 00:09:33.019
Oh man, I can't wait for the like.

00:09:33.019 --> 00:09:36.149
Can I find a place to schedule this appointment online, since it's 11 PM and I'm sure our office is closed?

00:09:36.149 --> 00:09:37.392
Like, I need to work with this person.

00:09:37.392 --> 00:09:39.837
I need to work with this person, like, so.

00:09:39.857 --> 00:09:46.421
Dr Anna has a full-time employee, which is her YouTube channel, who's working on convincing you to come work with her, and she's asleep, right, like.

00:09:46.421 --> 00:09:46.662
So.

00:09:46.662 --> 00:09:52.208
One is that you attract patients or clients, and then two is that you convert them.

00:09:52.208 --> 00:09:53.625
Same thing you're a coach.

00:09:53.625 --> 00:10:01.326
I want you to imagine being a coach and you know the top reasons why people don't want to work with you, and you have YouTube videos on all of this stuff.

00:10:01.326 --> 00:10:05.705
You have YouTube videos featuring the results that people get from working with you and all of that.

00:10:05.705 --> 00:10:10.470
With each video they watch, they're like man, I need to work with her, I need to work with him, I need to work with her, I need to work with him.

00:10:10.470 --> 00:10:13.583
It's a full-time employee in your business, right?

00:10:13.583 --> 00:10:14.904
Okay, number three.

00:10:14.904 --> 00:10:16.847
Number three is it makes you more referable.

00:10:17.248 --> 00:10:18.950
Listen, nobody's sitting at home.

00:10:18.950 --> 00:10:30.024
Okay, maybe the random person, okay, but most people are not sitting at home thinking, wow, what can I do to grow your business?

00:10:30.024 --> 00:10:31.527
This is not a thought that they have.

00:10:31.527 --> 00:10:38.284
They're thinking about themselves, right, but when they know, oh, I watched Dr So-and-so's video about when I should be concerned about my child's poop.

00:10:38.284 --> 00:10:40.000
I'm a pediatrician, so you know.

00:10:40.000 --> 00:10:48.851
There goes that and the friend is like I'm worried about my kid's poop and they're like my doctor said that if it's not black, white or red, there's nothing to worry about here.

00:10:48.851 --> 00:10:49.821
I'll send you the video.

00:10:49.860 --> 00:10:54.807
Boom, you become so much more referable, so much more referable.

00:10:54.807 --> 00:10:55.527
I like my doc.

00:10:55.527 --> 00:10:56.989
You could come see my doc.

00:10:56.989 --> 00:10:57.830
I don't know about that.

00:10:57.830 --> 00:11:00.273
I'm serious Like, check out his YouTube channel.

00:11:00.273 --> 00:11:03.976
Boom, right, become so much more referable.

00:11:03.976 --> 00:11:06.748
You're a coach and you're talking about things people want to know about.

00:11:06.748 --> 00:11:10.956
You're a speaker, right, and people are like listen, I'm telling you she'll kill it on stage.

00:11:10.956 --> 00:11:11.860
She killed it at events.

00:11:11.860 --> 00:11:13.123
Check out her YouTube channel.

00:11:13.123 --> 00:11:15.605
It just works magic for you.

00:11:15.605 --> 00:11:21.760
Okay, it makes you so much more referable, so much more referable People who are, you know.

00:11:21.780 --> 00:11:25.250
Like, you have referral sources and I'm looking for a doc.

00:11:25.250 --> 00:11:27.202
I don't really know and all this stuff.

00:11:27.202 --> 00:11:28.004
I'm having a baby.

00:11:28.004 --> 00:11:31.706
I'm looking for a pediatrician, whatever, and an OBGYN is like yeah, check out this doc.

00:11:31.706 --> 00:11:32.972
She has a whole YouTube channel.

00:11:32.972 --> 00:11:35.482
She talks about all the newborn things you want to know about.

00:11:35.482 --> 00:11:38.250
It just makes you more referable, okay, number four.

00:11:45.700 --> 00:11:46.926
Number four is that it positions you as the number one choice.

00:11:46.926 --> 00:11:47.730
Listen, the speaker is always the winner.

00:11:47.730 --> 00:11:49.336
The person who is visible is always the person who knows the best.

00:11:49.336 --> 00:11:53.009
Whether they know the best or not, this is the interpretation in the minds of the people.

00:11:53.009 --> 00:11:55.684
Like, if this person is speaker, they must know what they're doing.

00:11:55.684 --> 00:11:59.014
If they have a YouTube channel with all these followings, they must know what they're doing.

00:11:59.014 --> 00:12:02.124
We see that with influencers everywhere, they'll come up with some challenge.

00:12:02.124 --> 00:12:04.981
Everybody in the world is doing the challenge and you're like what is wrong with you guys.

00:12:04.981 --> 00:12:05.844
This is so stupid.

00:12:05.844 --> 00:12:07.990
But give them the alternative.

00:12:07.990 --> 00:12:09.440
You tell them what to do.

00:12:09.440 --> 00:12:14.788
Right, at the end of the day, the speaker is the person who's number one.

00:12:15.649 --> 00:12:17.592
So want to be the number one pediatrician in your area?

00:12:17.592 --> 00:12:18.173
Youtube.

00:12:18.173 --> 00:12:21.004
Dermatologist YouTube Gynecologist.

00:12:21.004 --> 00:12:22.408
Youtube Ear, nose and throat.

00:12:22.408 --> 00:12:23.991
Just show up Ear, nose and throat doc.

00:12:23.991 --> 00:12:27.129
Just show up and clean ears on camera.

00:12:27.129 --> 00:12:27.671
That's it.

00:12:27.671 --> 00:12:28.914
Then you become the doc.

00:12:28.914 --> 00:12:31.740
That's how the human mind works, right?

00:12:31.740 --> 00:12:33.741
You want to be the speaker who's known for stuff.

00:12:33.741 --> 00:12:35.163
Kill it on YouTube.

00:12:35.163 --> 00:12:37.062
Kill it on YouTube.

00:12:37.062 --> 00:12:39.004
It positions you as number one.

00:12:39.004 --> 00:12:40.164
You host events.

00:12:40.164 --> 00:12:41.505
People are like you, mean.

00:12:41.785 --> 00:12:46.008
Let me tell you something From my faith-based organization where I have the YouTube channel.

00:12:46.008 --> 00:12:49.210
If I came on that YouTube channel and said you know what I was thinking of doing?

00:12:49.210 --> 00:12:50.610
It's called Success by the Book.

00:12:50.610 --> 00:12:51.951
That's the name of the YouTube channel.

00:12:51.951 --> 00:12:53.532
If I said you know what I was thinking?

00:12:53.532 --> 00:12:57.874
I was thinking we should do a Success by the Book conference.

00:12:57.874 --> 00:12:59.034
We'll call it success by the book.

00:12:59.034 --> 00:13:03.917
Live, right, and maybe we'll do it in Houston and all of these things.

00:13:03.917 --> 00:13:13.725
I'm telling you I'll fill up the place because it's like oh, we hang out with you twice a week on YouTube and we get to see you in person.

00:13:13.725 --> 00:13:15.448
Let's go Right, and so that's just the way it is.

00:13:15.448 --> 00:13:18.315
It positions you as number one.

00:13:18.315 --> 00:13:19.878
That's what it does.

00:13:19.878 --> 00:13:21.604
I want you to think about it.

00:13:21.744 --> 00:13:32.008
I've not even gone through all seven, but when you say no to an HQ, you're saying no to attracting clients, you're saying no to converting clients, you're saying no to being more referable, you're saying no to being positioned as number one.

00:13:32.008 --> 00:13:36.506
How much is that costing you in impact, time freedom and financial freedom?

00:13:36.506 --> 00:13:38.051
How much is it costing you?

00:13:38.051 --> 00:13:38.672
Too much?

00:13:38.672 --> 00:13:42.571
That's the answer Way too much, okay, all right, number five.

00:13:42.571 --> 00:13:46.123
Number five is it helps you streamline operations.

00:13:46.123 --> 00:13:48.291
Okay, it helps you streamline operations.

00:13:48.852 --> 00:14:01.448
So, for instance, you are a private practitioner, I'm a pediatrician, okay, and in the fall and in the winter, you're like oh my goodness, if I have to talk about what to do about snotty noses one more time, right.

00:14:01.448 --> 00:14:04.192
But they're talking about all day, every day.

00:14:04.192 --> 00:14:10.061
If you're an allergist, you're talking about the allergies, the purifier, which one is the right brand, over and over.

00:14:10.061 --> 00:14:10.861
Which medication?

00:14:10.861 --> 00:14:12.803
Is it Claritin or is it Zyrtec, which is better?

00:14:12.803 --> 00:14:14.105
Blah, blah, blah, flonase.

00:14:14.105 --> 00:14:15.046
Which one is over the counter?

00:14:15.145 --> 00:14:26.075
And you're answering the same question over and over and over and over how many hours could you save if you just made a series of YouTube videos and when people call in or whatever you're like, you get a link.

00:14:26.075 --> 00:14:27.736
You get a link, everybody gets a link.

00:14:27.736 --> 00:14:30.761
What if you could do that?

00:14:30.761 --> 00:14:31.562
What if you could do that?

00:14:31.562 --> 00:14:37.894
You're a coach and before people come to work with you, they have the same questions over and over and over and over again.

00:14:37.894 --> 00:14:41.200
Come to work with you, they have the same questions over and over and over and over again.

00:14:41.200 --> 00:14:43.485
What if those could be videos that you make?

00:14:43.485 --> 00:14:45.214
People are like, well, has somebody with this kind of problem had a win with you?

00:14:45.214 --> 00:14:46.399
And you just get all your testimonials and you record them.

00:14:46.399 --> 00:14:53.380
And when people are like, oh, you know, I don't know, you're like, boom, here are seven testimonials, here are 25, a hundred testimonials recorded.

00:14:54.221 --> 00:14:56.842
Right, so you streamline your operations.

00:14:56.842 --> 00:15:01.344
What are those questions that come up again and again and again and again and again?

00:15:01.344 --> 00:15:02.764
For you, for your team?

00:15:02.764 --> 00:15:04.105
That's all content.

00:15:04.105 --> 00:15:05.625
You can create it and be done.

00:15:05.625 --> 00:15:09.767
You can create it like with a newborn my baby's cross-eyed Is that normal?

00:15:09.767 --> 00:15:12.168
My baby's poop is green Is that normal?

00:15:12.168 --> 00:15:14.548
Breastfeeding and formula feeding which is better?

00:15:14.548 --> 00:15:17.409
Over and over and over and over.

00:15:17.409 --> 00:15:20.095
That's content, and it'll streamline operations.

00:15:20.095 --> 00:15:20.996
You save hours.

00:15:21.238 --> 00:15:21.941
I'll give you an example.

00:15:21.941 --> 00:15:28.038
We didn't quite do it with the YouTube channel because I didn't know what I was teaching at the time, but it's the same principle, right?

00:15:28.038 --> 00:15:29.634
And so we did.

00:15:29.634 --> 00:15:36.557
As pediatricians, we did ear piercings for our patients, and outsiders too, and our phone would ring off the hook.

00:15:36.557 --> 00:15:37.802
What kind of earrings?

00:15:37.802 --> 00:15:40.192
How old should they be before they do that?

00:15:40.192 --> 00:15:41.335
What is the procedure?

00:15:41.335 --> 00:15:42.576
How do you manage the pain?

00:15:42.576 --> 00:15:47.745
And I remember walking by my front desk person answering these questions over and over and over.

00:15:47.745 --> 00:15:52.631
I said no, ma'am, no sir.

00:15:52.631 --> 00:15:55.485
I was like here you go, pen and paper, make a list of the questions they ask you, and I took all of them and converted them into content.

00:15:55.485 --> 00:15:57.913
And the same place where they would go to book the ear piercing appointment.

00:15:57.913 --> 00:15:59.215
Everything was there.

00:15:59.215 --> 00:16:00.197
Guess what happened?

00:16:00.197 --> 00:16:05.794
Those phone calls disappeared, every last one of them, right, they just disappeared.

00:16:05.794 --> 00:16:08.302
And so that's the same thing you can do with your YouTube channel.

00:16:08.302 --> 00:16:15.996
And so now my front desk person is freed up to do her work, as opposed to sitting on the phone answering questions about ear piercing all day, right?

00:16:16.238 --> 00:16:18.431
Okay, so streamline your operations Number six.

00:16:18.431 --> 00:16:20.679
Number six is personal development.

00:16:20.679 --> 00:16:25.897
Man, there is something beautiful and magical about doing something that you're not comfortable doing.

00:16:25.897 --> 00:16:28.030
Absolutely beautiful, okay.

00:16:28.030 --> 00:16:30.479
So let me use my daughter as an example of this.

00:16:30.479 --> 00:16:42.816
So, my daughter her name is Cheta and she's 16 years old at the time of this recording she's homeschooled, and one of the things that I thought about I said what are the evergreen skills that I could give my kids?

00:16:42.816 --> 00:16:48.638
And so, no matter what profession they try to pursue or whatever, they'll be fine.

00:16:49.038 --> 00:16:53.196
And I have a number of things right, but two of them are communication and selling.

00:16:53.196 --> 00:16:56.222
You can learn to speak and you can learn to sell.

00:16:56.222 --> 00:16:58.173
You can figure the rest out.

00:16:58.173 --> 00:17:01.741
And these are two things that I really struggled with, right.

00:17:01.741 --> 00:17:04.638
And so I made up a thing.

00:17:04.638 --> 00:17:13.480
I said okay, entremd, we have a merch department and I want you to go live every week in my Facebook group and you're going to talk, and then you're going to sell.

00:17:13.480 --> 00:17:21.343
And so I trained her on this, and so, after everyone will come, we'll do a postmortem what worked, what didn't work, what could we have done better, all of those things.

00:17:21.343 --> 00:17:27.994
So what are you going to do differently next year?

00:17:27.994 --> 00:17:28.476
Boom, she's going.

00:17:28.496 --> 00:17:29.057
She has done this nine times.

00:17:29.057 --> 00:17:46.313
She's done this for nine weeks, right, and in these nine weeks I have watched her become a much better speaker, much more comfortable speaking, able to deliver stories, able to give a talk and still do four strong calls to action in the course of the talk, making sales.

00:17:46.313 --> 00:17:49.999
Every time she does it it's beautiful to see, right.

00:17:49.999 --> 00:17:52.176
And so sometimes people are like, oh, youtube.

00:17:52.176 --> 00:17:58.421
And I'm like, really, it's not about YouTube, it's about what happens to you because you have to pull YouTube off.

00:17:58.421 --> 00:17:59.955
It's not about the podcast.

00:17:59.955 --> 00:18:01.635
People say, oh, you're a natural speaker.

00:18:01.635 --> 00:18:02.439
I'm like, no, ma'am.

00:18:02.439 --> 00:18:05.057
No, oh, you're a natural speaker.

00:18:05.057 --> 00:18:05.352
I'm like no, ma'am, no, sir, I am not.

00:18:05.249 --> 00:18:05.854
I've put in the reps, though.

00:18:05.854 --> 00:18:29.211
You know, somebody in the EntreeMD business school asked a question about doing Facebook Lives and I told her everything about doing Facebook Lives and I had done a training on the Facebook Live framework years ago I didn't know how long ago, but I was like, yeah, I'll tag you on it.

00:18:29.211 --> 00:18:30.334
So I tag her on it, and then I'm looking at the video.

00:18:30.334 --> 00:18:30.615
I let it play.

00:18:30.615 --> 00:18:31.676
I did this video in 2020.

00:18:31.696 --> 00:18:33.461
So almost five years ago, almost five years ago, and I was watching myself speak.

00:18:33.461 --> 00:18:35.726
I was like my goodness, like, wow, I'm a much better speaker now.

00:18:35.726 --> 00:18:36.627
What was that?

00:18:36.627 --> 00:18:39.631
That's like I'm going to go ask her.

00:18:39.631 --> 00:18:40.570
I was like what did you think?

00:18:40.570 --> 00:18:42.551
Like you didn't know that version of me.

00:18:42.551 --> 00:18:43.313
You know what I mean.

00:18:43.313 --> 00:18:46.835
You become this massive personal development massive.

00:18:46.835 --> 00:18:51.518
There's a great speaker on the inside of you, but you'll never know until you put in the reps, right.

00:18:52.417 --> 00:18:56.760
And then number seven, finally, is it opens the door for unknown opportunities.

00:18:56.760 --> 00:18:58.382
You never know, right.

00:18:58.382 --> 00:19:03.744
I've had speaking opportunities that landed in my lap because somebody saw a video that I posted on LinkedIn.

00:19:03.744 --> 00:19:17.096
I've had clients who have had paid board positions, paid medical advisory positions, paid writing positions for Medscape and companies like that.

00:19:17.096 --> 00:19:19.910
I had a client who was flown out to Atlanta she lived in a different part of the country to come create a course for Baby Center.

00:19:19.910 --> 00:19:22.422
You don't know what comes out of it.

00:19:22.461 --> 00:19:25.012
Like everything is not just tied to the business you have now.

00:19:25.012 --> 00:19:28.622
There's unknown opportunities and it's just because you show up.

00:19:28.622 --> 00:19:31.974
So the bottom line here is don't hide.

00:19:31.974 --> 00:19:33.017
Don't hide.

00:19:33.017 --> 00:19:34.299
Take up space.

00:19:34.299 --> 00:19:35.903
You're an expert.

00:19:35.903 --> 00:19:40.518
It's 10 years, a minimum of training, right, multiple six figures in debt.

00:19:40.518 --> 00:19:42.894
You're an expert and you have the expertise.

00:19:42.894 --> 00:19:47.820
And you have the expertise and you have the experience and you have the stories and you have the wisdom and you have all of these things.

00:19:47.820 --> 00:19:51.417
The world needs what you got and that's your legacy.

00:19:51.417 --> 00:19:53.762
That's a huge part of your legacy, right?

00:19:53.762 --> 00:19:55.592
So stop hiding.

00:19:56.253 --> 00:20:00.423
If you have a podcast or a blog or a YouTube channel, it's time to relaunch it.

00:20:00.423 --> 00:20:02.815
And I don't mean go make an announcement, I'm relaunching.

00:20:02.815 --> 00:20:03.797
That's not what it's about.

00:20:03.797 --> 00:20:05.401
It's like change the energy around it.

00:20:05.401 --> 00:20:06.772
Maybe you weren't showing up consistently.

00:20:06.772 --> 00:20:08.461
Now it's time to show up consistently.

00:20:08.461 --> 00:20:09.286
Maybe you are holding back.

00:20:09.306 --> 00:20:12.571
It's time to forget holding back All of those things like relaunch it.

00:20:12.571 --> 00:20:14.233
Give it a facelift if you need to.

00:20:14.233 --> 00:20:16.355
If you haven't launched one, it's time.

00:20:16.355 --> 00:20:18.557
Every doctor needs a platform.

00:20:18.557 --> 00:20:19.859
You know too much.

00:20:19.859 --> 00:20:21.121
You have too much to give.

00:20:21.121 --> 00:20:27.507
If you're listening to this podcast because you want to give right, give them right, but it's time to do that.

00:20:27.507 --> 00:20:32.556
It's time to do that, and if you need support with it, you know where to find us.

00:20:32.556 --> 00:20:35.832
We'll be happy to support you along that journey, but it's time to do that.

00:20:35.991 --> 00:20:39.998
Okay, I know we're living in challenging times, but it's time to rise above the noise.

00:20:39.998 --> 00:20:41.820
It's time to create more than you consume.

00:20:41.820 --> 00:20:45.286
Right Content is time to create more than you consume.

00:20:45.286 --> 00:20:46.515
It's time to publish.

00:20:46.515 --> 00:20:49.516
It's time to do all those things right, like the world needs your voice.

00:20:49.516 --> 00:20:50.996
It's time to make your voice heard.

00:20:50.996 --> 00:20:56.477
I've made a commitment and you're going to see me go wild with this stuff, man, because I'm telling you our world is waiting for us.

00:20:56.698 --> 00:20:59.013
Okay, so I'm looking forward to celebrating you.

00:20:59.013 --> 00:21:07.588
I'm looking forward to you telling me about how you started a YouTube channel, podcast or blog, and because of that, you have more clients, because your audience has grown.

00:21:07.588 --> 00:21:09.473
Because of that, you're so much more referable.

00:21:09.473 --> 00:21:12.260
You saved off hours of time in operations.

00:21:12.260 --> 00:21:15.118
Because of that, you're you're a much better speaker.

00:21:15.118 --> 00:21:16.846
You're positioned as number one.

00:21:16.846 --> 00:21:24.480
You're a household name, and it opened up doors you didn't even know about, didn't even make it to your vision board, but you have them now because you stopped hiding.

00:21:24.480 --> 00:21:27.263
Okay, so, rooting for you, go start it.

00:21:27.263 --> 00:21:35.338
Dm me to let me know how it goes on Instagram, facebook, linkedin, wherever you follow me, and I'll see you on the next episode of the I'm Trending Podcast.