Nov. 6, 2025

UnitedHealthcare Dropped Thousands of Doctors… Here’s What to Do Next

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call In this episode, I talk about the recent news that UnitedHealthcare will be dropping thousands of physician-owned private practices—and why this isn’t the end of the story. Just like in a medical code, the first step is not to panic. Instead, we assess the situation, run diagnostics, and take strategic action. I share how you can turn what looks like a major setback into one of the best things t...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call

In this episode, I talk about the recent news that UnitedHealthcare will be dropping thousands of physician-owned private practices—and why this isn’t the end of the story. Just like in a medical code, the first step is not to panic. Instead, we assess the situation, run diagnostics, and take strategic action.

I share how you can turn what looks like a major setback into one of the best things that’s ever happened to your practice. This episode is all about shifting from fear to empowerment and learning to thrive as a true physician entrepreneur, no matter what challenges come your way.

—

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00:00 - Code Calm Mindset

00:28 - Show Welcome And Context

00:45 - The UnitedHealthcare Shakeup

01:17 - Thrive Despite The Cut

02:59 - Step One: Don’t Panic

04:32 - Run The Numbers Like Vitals

06:03 - Step Two: Patient Communication

07:04 - Step Three: Replace With Strategy

09:36 - Rank Services And Promote Winners

11:31 - Step Four: Play Full Offense

14:07 - Build Referral And Review Engines

16:43 - Step Five: Become Savvy Entrepreneurs

19:15 - The Entrepreneurial Identity Shift

WEBVTT

00:00:00.560 --> 00:00:05.360
The first thing a doctor does when there's a code is not to panic.

00:00:05.519 --> 00:00:08.560
The first thing they do is they look and say, okay, what's going on?

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What are the vitals?

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What are the ABCs?

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What are all these things?

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Like they're run diagnostics.

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I want you to rock this.

00:00:15.119 --> 00:00:25.920
I want this to be something that was thrown at you that was supposed to really be detrimental, but you turned it around and you made it one of the best things that happened to your practice.

00:00:27.839 --> 00:00:28.640
Hi Doc.

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Welcome to the Unchamp D podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

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I'm your host, Dr.

00:00:42.079 --> 00:00:42.560
Imna.

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So thousands of private practices owned by physicians just got notice from the United Healthcare that they're going to drop them.

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And so I think it's from January.

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And, you know, I'm on here because I still know that you can thrive.

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And I want to show you how to thrive in spite of this.

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Now I'm not going to talk about how unfair it is and all of those things, even though it is true, because right now my number one focus is you.

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I want you to have the confidence and I want you to have the tools to navigate this.

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If you've been in private practice for a good amount of time, you have navigated a pandemic, you have navigated a recession, you have navigated the great resignation, you have navigated all of these things, and you're still standing.

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And I don't want you to stand, I want you to stand and thrive.

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I want you to rock this.

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I want this to be something that was thrown at you that was supposed to really be detrimental, but you turned it around and you made it one of the best things that happened to your practice.

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I want you to think like, what if this push by United Healthcare is a gift given to me to innovate myself and innovate my practice?

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So I come up with a practice that is 10 times better without them than with them.

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Okay.

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So, United Healthcare, many people are like, this is the death of private practice, right?

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United Healthcare will not be the death of your private practice.

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This move in the grand scheme of events, when you turn back and look at it, you'll find out that it was a gift because of the way you navigated it.

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I'm gonna give you five things to do.

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Five things to do to navigate this, okay?

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Okay, so number one, let's go into it.

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Number one, do not panic.

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You are a physician.

00:03:06.159 --> 00:03:08.400
I love it when I watch the movies.

00:03:08.960 --> 00:03:14.319
Okay, and I mean in real life, but you know, it's easier than movies because it's not a real person having a real problem.

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Okay.

00:03:14.879 --> 00:03:21.599
So I I love watching the movies where there's cold blue because this is what always happens.

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There's cold blue.

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The relatives of the people, of the person who's in distress, um, they're frantic, right?

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They're crying, they're asking questions, you know, they're all riled up.

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And there's somebody who is by the patient, who is calm in the midst of all the alarms going off, all the things going off, they're just calm.

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And I check the airway.

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Do this, get the different like it's just so cool.

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Why is that?

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Why is that?

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It's because they know what to do.

00:03:56.879 --> 00:04:01.599
Okay, so I'm gonna start by telling you don't panic.

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Okay, you wouldn't panic in a code.

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I don't want you to panic when the United Healthcare wants to force a code on your practice.

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Don't panic.

00:04:13.759 --> 00:04:14.719
Don't panic.

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I'm gonna show you what to do so you don't panic, but this is the decision I want you to make.

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Okay, take your chill pill.

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Don't panic.

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Don't panic, but look at your numbers, right?

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Like and so I want you to run diagnostics.

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Don't panic, run diagnostic.

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Don't panic, look at your numbers.

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So, for instance, what percentage of your patients are actually United Healthcare?

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Because it's 3%, we don't have a problem.

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Okay, like there may be a problem, but you don't have a problem, right?

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Okay, it doesn't mean you won't do the like you some of the other things you'll still do, but you're right.

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If it's 50%, you're like, okay, we need to take actions with surgical precision because this is 50%, right?

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And that's your your patient base.

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Now take a look.

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The patient base is one number, but take a look, what percentage of your revenue comes from United Healthcare?

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Okay, because you might have 50% of the of the of the patient volume, but maybe it's 20% of your revenue that comes from them.

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Either because you have other you know procedures or things that pay much better or whatever, you have a cashway vertical or whatever that is.

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Look at your numbers to assess what kind of problem are we looking at here?

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What kind of problem?

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And that's like you looking at the vitals.

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When you look at the vitals and you're like, ooh, the heart rate is, you know, the heart rate is 40.

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You don't panic, you're like, start compressions.

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You know what I'm saying?

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Like, but you gotta know what the problem is.

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So don't panic.

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Take a look at your numbers.

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Take a look at your numbers.

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This will inform the decisions you need to make.

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In fact, if you will do the uncomfortable thing of take looking at your numbers, you will almost immediately know what to do.

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Well, we like to run away from our numbers, but you can't do that, not now.

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Okay, number two, communicate quickly and clearly with your patients.

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Okay, so and I would put it on them, I would put it on United Healthcare, right?

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I was like, this is your monkey, you stirred up this stuff, this is all on you.

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Meaning, I will say something like, We are still here for you.

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We are not leaving you.

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Your insurance company is leaving us.

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So we're still here to serve you.

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And hint, hint, it's time for open enrollment.

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So if you still want to see us, these are your options.

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Number one, change your insurance.

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Number two, go with our self-pay um option.

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Number, number, number three, like give them options, tell them what that is, and tell them I'm here for you.

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They decided to leave.

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Not because of anything we did, but that they just that's what they want to do.

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Right?

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Okay, so that's the second thing.

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So do that.

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So email, text, social media, whatever it is you have to do.

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So that's number two.

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Number three.

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Number three is replace volume with strategy.

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So don't just think, okay, you know, uh this volume is gone.

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Period.

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No, it's it's they is is it's going, it's not gone, right?

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Because you can recover it with what you do with your patients and the other stuff.

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But okay, so what am I going to do to replace this this revenue that was coming from United Healthcare?

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One of the things you could do, for instance, if you have cash-based verticals, you can ramp that all the way up, right?

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Ramp it all the way up.

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If you have some hybrids, you ramp, you ramp that up.

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Um, if you have, for instance, if you go direct to employers, like you don't offer insurance, but we can have this package that you pay cash, and then you can have your employees come to us, right?

00:07:58.879 --> 00:08:04.480
So they just have to on their own get you know insurance for catastrophic events and stuff like that, right?

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And emergency events.

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So you can do things like that.

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So just it's strategy, like think it through.

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What could I do?

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And also take a look.

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Like, you really want to rank like all the services we offer.

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You want to rank them like this is the one that pays us the most, this is the one that pays us the least.

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Now, I know many physicians will say, Oh, I don't do that, I just do what the patient needs.

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Hello, you are a physician and an entrepreneur.

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You gotta do both.

00:08:28.800 --> 00:08:32.879
Okay, so nobody's talking about making decisions based on money, but you gotta do both.

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You gotta know.

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Because for instance, if you have something that pays you 2,000, you have something that pays you 150, what are you gonna spend your marketing muscle on?

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2,000.

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Yes, ma'am.

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See, please and thank you.

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Right?

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Okay.

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So you wanna rank that.

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So you because you may find, oh, if I just turn up this like two degrees, we will make up for all this stuff we're supposedly losing from United Healthcare, right?

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So you gotta know these things.

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It's important.

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I had a client and we were doing an exercise, and I said, rank your services.

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Okay, and she ranked.

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I said, What's number one?

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And she told me what it is.

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I said, How much, how many per what percentage of your patient visits are for service number one?

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She's like, We only do like barely one a month.

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I was like, your highest paying thing.

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I said, Why?

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I just haven't promoted it.

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I was like, how about you do?

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And she's gone from barely one a month to I think she said three a day.

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Which imagine what that does to her bottom line for the same number of visits.

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It's your number of visits.

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Okay, anyway, let's go back.

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So you want to take a look, right?

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What is the strategy?

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What is the strategy?

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Number four.

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Um, you want to go, this is my favorite one.

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You want to go on full offense.

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So, what that means is let's say United Healthcare, you have a big panel, you had 500 patients that are United Healthcare.

00:10:01.279 --> 00:10:01.600
Okay.

00:10:01.759 --> 00:10:11.279
If I were you, I would play offense and say, what do I need to do to attract 500 new patients in addition to the regular cadence of new patients?

00:10:11.360 --> 00:10:14.159
So let's say you get 20, 30 new patients every month.

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Okay, let's say you get 30 new patients every month.

00:10:16.559 --> 00:10:22.799
And so you're like, okay, over the next three months, how do we attract 500 plus 90, right?

00:10:22.879 --> 00:10:24.000
Which would be the number of patients.

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So technically 600 patients.

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And I play full offense.

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If you stop talking to your referral sources, now is the time.

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If you have stopped asking your patients to write you reviews and refer their friends and family to you, now is the time.

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If you stop sending emails, marketing emails to tell people to book appointments and to refer to you, now is the time.

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If you're not leveraging social media, now is the time.

00:10:46.320 --> 00:10:49.279
If you haven't optimized your Google business profile, now is the time.

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Do you see what I'm saying?

00:10:50.480 --> 00:11:00.240
Like, if you don't speak in places where your people gather, um chamber of commerce, schools, churches, organizations, all of these things, again, now is the time.

00:11:00.399 --> 00:11:05.679
Okay, and you're playing full offense to replace what was quote unquote lost.

00:11:06.159 --> 00:11:07.679
Now I want you to think about this.

00:11:07.759 --> 00:11:27.200
If you don't panic and you look at your numbers, you communicate with your communicate with your patients, and some of them switch insurance, you replace the volume with the strategy, you get a high-level strategy that will replace the revenue that would be quote unquote lost from United Healthcare, and you play full offense to attract the patients that will probably go because they have United Healthcare.

00:11:27.360 --> 00:11:29.840
Do you see how you could be just fine?

00:11:30.159 --> 00:11:31.039
Will it be work?

00:11:31.200 --> 00:11:31.519
Yes.

00:11:31.759 --> 00:11:32.559
Is it good work?

00:11:32.720 --> 00:11:36.799
Yes, because this is a good thing for your practice, regardless.

00:11:37.120 --> 00:11:38.000
Regardless.

00:11:38.320 --> 00:11:41.120
So I know it's annoying.

00:11:41.360 --> 00:11:43.039
I know all of this stuff.

00:11:43.360 --> 00:12:06.480
The thing is this we cannot fight the healthcare industry until we become empowered, until we understand this business thing, until we build powerful practices, until we know how to thrive without them, where them saying that they're leaving is not a threat, where all of these things, like we have to become savvy entrepreneurs.

00:12:06.639 --> 00:12:21.039
Once we build a community, a large enough community of powerful, savvy physician entrepreneurs who are leaders, who know how to negotiate, who know how to talk on the biggest stages, who know how to galvanize communities and all that.

00:12:21.200 --> 00:12:23.919
Till we do that, we cannot win.

00:12:24.240 --> 00:12:33.200
So you doing this is you joining the fight, literally, because you're building a practice that's insured against this insurance company.

00:12:33.440 --> 00:12:36.000
So don't see it like it's not fair and all this.

00:12:36.159 --> 00:12:38.799
This is part of how you fight the injustice.

00:12:39.039 --> 00:12:42.879
And people see you do it, and they're like, oh my goodness, how did you do this?

00:12:44.159 --> 00:12:46.399
Okay, this is part of how we fight.

00:12:46.559 --> 00:12:50.480
So don't be so mad at United Healthcare that you kill your practice.

00:12:50.639 --> 00:12:54.320
Don't be so mad at United Healthcare that you let your practice die.

00:12:54.559 --> 00:12:55.600
Don't do it.

00:12:55.840 --> 00:12:56.159
Okay.

00:12:56.480 --> 00:12:56.879
All right.

00:12:57.120 --> 00:12:58.159
So that's number four.

00:12:58.320 --> 00:13:01.759
Number five, set yourself up to never let this happen again.

00:13:02.240 --> 00:13:10.320
Set yourself up to be such a savvy physician entrepreneur that you know how to generate revenue.

00:13:10.639 --> 00:13:13.360
You know how to build a stable practice.

00:13:13.600 --> 00:13:16.240
You know how to adjust in hard times.

00:13:16.559 --> 00:13:22.240
You understand, you're so you're like ambidextrous as an entrepreneur.

00:13:22.320 --> 00:13:26.080
Like if they close one door, you know how to flip another one open.

00:13:26.320 --> 00:13:27.600
How do you do that?

00:13:27.919 --> 00:13:32.399
You do that by becoming a savvy entrepreneur.

00:13:32.559 --> 00:13:37.840
You're not doing what you can do to run your practice, but you're the entrepreneur.

00:13:38.080 --> 00:13:47.279
You know how to set goals like an entrepreneur, you know how to build strategic plans like an entrepreneur, like a like a true entrepreneur.

00:13:47.440 --> 00:13:52.399
You understand how to lead teams, you know how to lead in challenging times.

00:13:52.720 --> 00:14:00.159
You understand the revenue creation system generation systems, you know how to create revenue.

00:14:00.399 --> 00:14:04.639
You have 12 ways to create revenue in this one way.

00:14:04.720 --> 00:14:07.120
So one way shuts, you're like, we're good.

00:14:07.279 --> 00:14:09.759
Let me tell you what happens in the entrepreneurial business school.

00:14:10.000 --> 00:14:16.080
When people say, um, ooh, I got fired, people are like, yeah, now you can do what you really want to do.

00:14:16.240 --> 00:14:20.799
When people are like, ooh, you know, I had a team member leave and all these things that throw people off.

00:14:20.960 --> 00:14:24.080
They're like, oh yeah, well, this referral source got cut off.

00:14:24.159 --> 00:14:25.600
Then they went and got another one.

00:14:25.759 --> 00:14:27.759
Like they are unstoppable.

00:14:27.919 --> 00:14:28.159
Why?

00:14:28.399 --> 00:14:35.200
Because they are not physicians who own practices, they are physician entrepreneurs who happen to own practices.

00:14:35.360 --> 00:14:36.639
They know what to do.

00:14:36.960 --> 00:14:37.919
They know what to do.

00:14:38.000 --> 00:14:38.320
Okay.

00:14:38.559 --> 00:14:38.960
All right.

00:14:39.039 --> 00:14:42.000
So never let set yourself up to never let this happen again.

00:14:42.240 --> 00:14:42.799
Become that.

00:14:43.039 --> 00:14:44.639
Become so savvy.

00:14:45.039 --> 00:14:48.639
Become a physic, a physician entrepreneur who's a weapon, right?

00:14:48.879 --> 00:14:49.200
Okay.

00:14:49.679 --> 00:14:51.279
So you can do that.

00:14:51.440 --> 00:14:57.840
The best way I know for you to do that is to put yourself in a container dedicated to helping you do that.

00:14:57.919 --> 00:15:00.080
And that's what we do in the entream business school.

00:15:00.159 --> 00:15:02.000
That's what it is all about, right?

00:15:02.399 --> 00:15:06.639
We work on helping you become a physician CEO.

00:15:07.039 --> 00:15:09.279
You don't become that because you started a practice.

00:15:09.360 --> 00:15:10.960
You become that because you become that.

00:15:11.120 --> 00:15:13.120
Where that is now the way you think.

00:15:13.360 --> 00:15:14.879
That is the way you set goals.

00:15:14.960 --> 00:15:16.159
That is the way you manage time.

00:15:16.320 --> 00:15:17.840
That's the way you handle challenges.

00:15:17.919 --> 00:15:19.200
That's the way you do all that.

00:15:19.360 --> 00:15:22.879
Your identity is I am a savvy physician entrepreneur.

00:15:23.120 --> 00:15:25.200
You let go of the hangups around money.

00:15:25.360 --> 00:15:27.919
You let go of the hangups around, ooh, this might be greed.

00:15:28.000 --> 00:15:29.440
You let go of all of those things.

00:15:29.600 --> 00:15:34.000
You understand that my role as an entrepreneur is to serve and to earn.

00:15:34.240 --> 00:15:40.879
We help you build a dominant brand that can stand, can stand whatever storm is thrown at it.

00:15:41.120 --> 00:15:44.159
We help you understand revenue generation systems.

00:15:44.320 --> 00:15:46.399
You know how to create money.

00:15:46.639 --> 00:15:47.919
You know how to create it.

00:15:48.080 --> 00:15:56.000
And we help you build profitable teams so you can expand your impact, expand your time freedom, expand your financial freedom.

00:15:56.240 --> 00:16:03.759
We have had people go from employed to multi-seven figures in revenue in two years, in three years.

00:16:04.000 --> 00:16:06.720
It is unbelievable the transformation happening.

00:16:06.799 --> 00:16:09.360
And they're not doing this and sacrificing family.

00:16:09.440 --> 00:16:11.200
They're not doing this and sacrificing their health.

00:16:11.279 --> 00:16:16.080
No, they're doing this and their family relationships are better and their finances are better and all of that.

00:16:16.240 --> 00:16:19.519
And let me tell you what they are doing with this storm.

00:16:19.679 --> 00:16:23.200
They will ride it, they will navigate it and end up better.

00:16:23.360 --> 00:16:25.519
That is exactly what is going to happen.

00:16:25.679 --> 00:16:26.000
Okay?

00:16:26.240 --> 00:16:28.799
So on traind.com forward slash call.

00:16:28.879 --> 00:16:30.639
You can book a call with my team, talk about it.

00:16:30.720 --> 00:16:32.720
We'll show you how we can support you and all of that.

00:16:32.879 --> 00:16:39.120
But this is the school for physician entrepreneurs who want to build profitable seven and eight-figure businesses.

00:16:39.279 --> 00:16:40.240
This is the school.

00:16:40.399 --> 00:16:41.360
It was built for you.

00:16:41.519 --> 00:16:44.559
There's a reason people joined it five years ago and have never left.

00:16:44.720 --> 00:16:45.039
Okay.

00:16:45.600 --> 00:16:48.480
There's a reason they created a hashtag that is EBS for life.

00:16:48.720 --> 00:16:56.559
And so even if you're like, I'm, I'm, if like the bottom line is if you're committed to your goals, this will be great for you.

00:16:56.639 --> 00:16:59.840
If you're committed to your goals and you're coachable, this will be great for you, right?

00:17:00.000 --> 00:17:02.480
So you can be committed, but you're not sure.

00:17:02.559 --> 00:17:03.120
That's okay.

00:17:03.200 --> 00:17:04.240
We'll show you pathways.

00:17:04.319 --> 00:17:06.160
You can be committed and a little fearful.

00:17:06.319 --> 00:17:06.720
That's okay.

00:17:06.880 --> 00:17:08.640
We'll show you how to think as an entrepreneur.

00:17:08.799 --> 00:17:13.680
You may be committed, but you're like, I've tried something, you know, I've tried to build a business and it didn't quite work.

00:17:13.839 --> 00:17:16.000
We have many people like that and they are thriving now.

00:17:16.079 --> 00:17:17.200
We will help you do that.

00:17:17.359 --> 00:17:23.119
What we need, like how you know this will be good for you, is you are committed to your goals.

00:17:23.279 --> 00:17:25.759
You're just like, I I had a dog tell me, she's like, Dr.

00:17:25.920 --> 00:17:29.359
Una, I I can do it.

00:17:29.440 --> 00:17:30.640
I just don't know what to do.

00:17:30.960 --> 00:17:32.160
I'm gonna accomplish it.

00:17:32.240 --> 00:17:33.279
I just don't know how to do it.

00:17:33.440 --> 00:17:34.799
I'm like, we got you.

00:17:34.960 --> 00:17:36.640
And she's crushing it.

00:17:37.279 --> 00:17:38.079
Crushing it.

00:17:38.319 --> 00:17:38.640
Okay.

00:17:39.359 --> 00:17:46.240
So if you are committed and you're coachable, like you, you can, you can think, you're like, huh, what if?

00:17:46.559 --> 00:17:46.960
Huh.

00:17:47.200 --> 00:18:00.880
Like you can listen to ideas, you are open to ideas, you have a growth mindset, not my way or the highway, and all I know what I know is true, and nobody else can tell me what not, like even show me what to do or show me something to explore.

00:18:01.039 --> 00:18:04.240
If you have these two things, you will thrive.

00:18:04.640 --> 00:18:11.599
You will thrive, and you will set yourself up where things like this don't throw you off track because you're like born for this.

00:18:11.680 --> 00:18:13.119
I know how to navigate it.

00:18:13.440 --> 00:18:14.640
Know how to navigate it.

00:18:14.720 --> 00:18:15.039
Okay?

00:18:15.279 --> 00:18:18.640
Okay, so that's what so for this episode.

00:18:18.720 --> 00:18:21.200
What I want you to do is take these five things, go do them.

00:18:21.599 --> 00:18:22.240
Go do that.

00:18:22.400 --> 00:18:25.759
Don't and and and pretty pleased with 17 cherries on top.

00:18:25.920 --> 00:18:29.359
If you know anybody who's in private practice, they're hurting right now.

00:18:29.680 --> 00:18:31.839
I want you to take this link and I want you to share it with them.

00:18:31.920 --> 00:18:35.279
If you're in groups where it's all private practice, take the link, share it with them.

00:18:35.839 --> 00:18:37.440
But do not panic.

00:18:37.839 --> 00:18:40.000
Do not throw away your practice.

00:18:40.240 --> 00:18:41.200
Do not panic.

00:18:41.440 --> 00:18:43.200
Do not throw away your practice.

00:18:43.440 --> 00:18:43.759
Okay.

00:18:44.319 --> 00:18:44.880
All right.

00:18:45.200 --> 00:18:47.359
So I want you to think about this.

00:18:47.519 --> 00:18:49.680
I want you to think it's a year from now.

00:18:49.839 --> 00:18:52.799
And we are all sitting together and we're having a conversation.

00:18:52.960 --> 00:18:57.599
Like, you remember when United Healthcare said they were gonna drop us?

00:18:57.839 --> 00:18:58.720
Oh my goodness.

00:18:58.799 --> 00:19:00.319
But look at where we are now.

00:19:00.480 --> 00:19:03.359
It is the best thing that happened to my practice.

00:19:03.599 --> 00:19:09.039
Because as a result of that, I did one, two, three, four, and we have not been, we have never been better.

00:19:09.200 --> 00:19:12.559
We've never been more um stable financially.

00:19:12.720 --> 00:19:14.240
I've never had more time off.

00:19:14.400 --> 00:19:17.920
I would never have brought this team on, I would never have discovered this vertical.

00:19:18.000 --> 00:19:19.920
Like this was awesome.

00:19:20.480 --> 00:19:22.880
That's what we get to have instead of the drama.

00:19:22.960 --> 00:19:25.920
So if United Healthcare wants to have drama, let them have drama.

00:19:26.079 --> 00:19:28.319
We're gonna win, and we're gonna continue winning.

00:19:28.400 --> 00:19:31.359
And when enough of us win, we're coming for them.

00:19:31.599 --> 00:19:34.079
All right, I'll see you on the next episode.