July 28, 2025

These 7 Proven Skills Turned Me Into a Multi-Millionaire

These 7 Proven Skills Turned Me Into a Multi-Millionaire

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call You became a doctor through years of training, but that alone won’t make you a multi-millionaire. Now, don’t get me wrong—being a physician already puts you in a powerful position. You've developed traits like the ability to learn fast and delay gratification, and those are incredible assets. But if you're going to run a seven, multiple seven, or even eight-figure business, you're going to need a...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call 

You became a doctor through years of training, but that alone won’t make you a multi-millionaire.

Now, don’t get me wrong—being a physician already puts you in a powerful position. You've developed traits like the ability to learn fast and delay gratification, and those are incredible assets. But if you're going to run a seven, multiple seven, or even eight-figure business, you're going to need a whole new set of skills.

In this episode of EntreMD, I’m sharing seven specific skills that transformed me from a shy, introverted pediatrician into the CEO of multiple seven-figure businesses. If you’re a physician entrepreneur who wants to scale, attract more clients, and finally experience the time and financial freedom you dreamed of, this is the episode for you.

Tune in!

—

Key Takeaways: 

  • 00:00 Intro 
  • 01:47 Speaking 
  • 04:55 Sales and ethical selling
  • 09:37 Imperfect action 
  • 15:15 Growing an audience and building trust 
  • 18:15 Engineering transformation 
  • 23:16 Delegation 
  • 25:11 Mind mastery 
  • 28:18 Pick one
  • 31:08 Outro 

—

Additional Resources:


When you are ready to work with us, here are three ways:

  • EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
  • EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
  • EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - Seven Skills Worth Millions

03:56 - The Power of Speaking

07:11 - Ethical Selling for Physicians

11:45 - Embracing Imperfect Action

17:25 - Growing Your Audience

20:32 - Engineering Transformation

25:28 - Delegation and Mind Mastery

31:20 - Focus on One Skill

WEBVTT

00:00:00.080 --> 00:00:13.310
Being aware of the seven, picking one and mastering that one over the next six months or the next year is going to translate to significant revenue in your business and if you have the business that's already established could be millions.

00:00:13.310 --> 00:00:15.885
Like with an S, could be millions.

00:00:17.710 --> 00:00:30.189
Hi docs, Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

00:00:30.189 --> 00:00:32.033
I'm your host, Dr Una.

00:00:36.781 --> 00:00:44.948
Your medical education was fantastic, and your medical education actually puts you in a position where you can create millions of dollars.

00:00:44.948 --> 00:00:45.710
Right, think about it.

00:00:45.710 --> 00:00:50.432
When I started my first job as a pediatrician, my salary was $120,000.

00:00:50.432 --> 00:00:54.229
And if I did that for 10 years, I would have ended up with $1.2 million.

00:00:54.229 --> 00:01:06.576
Okay, so you know great education, but if you are going to be a physician entrepreneur who is going to run a seven, multiple, seven or even eight-figure business, there are different skills that you're going to have to learn.

00:01:06.576 --> 00:01:11.786
All the things you did to become a physician, they're not going to get you to where you need to be.

00:01:11.786 --> 00:01:26.272
Now don't get me wrong being a physician already puts you in a position where you have learned a lot of traits that will help you thrive as an entrepreneur Things like your capacity to learn, things like your capacity for delayed gratification, and on and on and on.

00:01:26.272 --> 00:01:48.186
But to thrive as a seven and multi seven figure entrepreneur, you're going to need new skills, and so what I want to do is I want to walk you through seven skills I had to learn to be a person who can have multiple businesses, multiple businesses doing over seven figures in revenue, and you're going to decide which ones you're going to start working on and it's going to change everything for you, okay.

00:01:48.186 --> 00:01:55.090
Skill number one okay, and I think this is one of the earlier ones that I had to lean into and that's the skill of speaking.

00:01:55.090 --> 00:01:58.165
Okay, now, I've told you my story many times.

00:01:58.445 --> 00:02:07.727
When I started off, I started off as a super shy, socially awkward, introverted, introvert, so speaking is not a thing that I was really going to willingly go and learn.

00:02:07.727 --> 00:02:11.056
But what I found is business is all speaking.

00:02:11.056 --> 00:02:13.361
You're speaking to grow an audience.

00:02:13.361 --> 00:02:15.908
You're speaking to get new patients and new clients.

00:02:15.908 --> 00:02:17.600
You're speaking to your team.

00:02:17.600 --> 00:02:19.485
You're speaking to referral sources.

00:02:19.485 --> 00:02:20.930
You're speaking to vendors.

00:02:20.930 --> 00:02:22.581
You're speaking with collaborators.

00:02:22.581 --> 00:02:35.487
You're speaking, speaking, speaking, speaking right and being able to master the art of speaking is one of the things that will transform your life as an entrepreneur, probably the most right.

00:02:35.487 --> 00:02:38.943
And so you know, when I started off, I had to.

00:02:38.943 --> 00:02:40.969
I mean, I was terrified of being on stage.

00:02:40.969 --> 00:02:41.411
I was.

00:02:41.411 --> 00:02:47.125
I didn't think I had enough content to talk about, I didn't think people would want to hear what I had to say.

00:02:47.125 --> 00:02:54.272
So I understand all of that, but I will tell you that this is one skill that has changed everything for me, right?

00:02:54.272 --> 00:02:55.497
Because by speaking.

00:02:55.578 --> 00:03:02.860
I have spoken on so many stages at this point probably hundreds of stages which has made a huge difference in my business.

00:03:02.860 --> 00:03:11.872
Case in point, we had a doctor who has now been in the Ontario Business School for five years, and where did she first hear about me?

00:03:11.872 --> 00:03:13.362
I was speaking at a conference.

00:03:13.362 --> 00:03:17.802
She found out about me, then found out about my podcast and then binged on my podcast.

00:03:17.802 --> 00:03:21.259
In fact, she's one of the people who told me I'm done, I'm like done with what.

00:03:21.259 --> 00:03:21.819
I've listened to.

00:03:21.819 --> 00:03:23.301
Every podcast episode you've ever done.

00:03:23.301 --> 00:03:31.806
I'm like every, and probably at this point we had a hundred, you know, somewhere around there, but it's a lot of podcast episodes and we've been working together ever since.

00:03:31.806 --> 00:03:33.187
Where did that come from?

00:03:33.187 --> 00:03:40.573
That came from speaking at an event, right, and so it has created so many opportunities, so many opportunities for me.

00:03:40.573 --> 00:03:42.594
That's how you know I speak on stage.

00:03:42.594 --> 00:03:47.798
I have, my goodness, over 480 episodes of the EntreeMD podcast.

00:03:48.221 --> 00:03:50.068
I have multiple YouTube channels.

00:03:50.068 --> 00:03:56.445
One of the YouTube channels I have is called the Profitable Practice, the Private Practice Channel.

00:03:56.445 --> 00:03:59.487
You can go check it out and I talk about all things private practice.

00:03:59.487 --> 00:04:10.449
And, again, these are all things that have had direct impacts, and so you may say I'm shy, I'm socially awkward, I don't know how to speak on stage, I don't know what to say, all of those things, but it's a skill, you can learn it.

00:04:10.449 --> 00:04:31.045
And the thing important to remember about the things I'm talking about is that these skills they're like the skill of putting IVs, the skill of doing spinal taps, the skill of replacing hearts, the skill of running a code you didn't know them and you learned them, and you learned them because in order to be a doctor, you need to know them, and so, in order to be a great entrepreneur, you need to know these.

00:04:31.045 --> 00:04:33.971
Okay, so speaking is one super, super, super huge.

00:04:33.971 --> 00:04:46.925
And so that's the reason why and which is with every one of these skills, in the Entrepreneur Business School, one of the things we really, really focus on is helping people build these skills, and so almost everybody in the Entrepreneurial Business School is a speaker.

00:04:46.925 --> 00:04:54.625
They have a podcast, they have a YouTube channel, they've spoken on stages, they've done all these things, they've spoken on my stage, because that's what we do entrepreneurs are speakers.

00:04:54.625 --> 00:04:55.767
So that's number one.

00:04:55.767 --> 00:05:02.047
Number two is very close to number one, but it's probably a little more nerve wracking, and that is the skill of selling.

00:05:02.226 --> 00:05:06.894
Now, if you hear that and you cringed, I get it, because that was my response as well.

00:05:06.894 --> 00:05:11.088
Okay, when I think about selling, I thought about a used car salesman.

00:05:11.088 --> 00:05:20.745
I thought about pressure tactics, I thought about manipulating people so you force them to buy what they don't want to buy anyway, and all of those things.

00:05:20.745 --> 00:05:29.850
But the truth of the matter is this when you think about cringeingeworthy selling tactics, chances are they are bad selling.

00:05:29.850 --> 00:05:33.982
Okay, so selling is selling, and there's good selling and bad selling.

00:05:33.982 --> 00:05:40.202
Okay, so chances are those are it's bad selling, right, trying to manipulate you to get what you don't want.

00:05:40.202 --> 00:05:45.882
Now you might say, yeah, yes, dr Una, yes, that was cringeworthy and that was bad selling, but not always.

00:05:45.882 --> 00:05:48.023
Sometimes what it is is.

00:05:48.023 --> 00:05:52.567
You think about it, you just don't want to do it, right, you just don't want to do it.

00:05:52.627 --> 00:05:58.572
But I talk a lot about ethical selling, right, ethical selling, and what is that that is?

00:05:58.572 --> 00:06:04.136
You are literally leading somebody who has a problem to a solution.

00:06:04.136 --> 00:06:05.757
That's what you're doing, okay.

00:06:05.757 --> 00:06:19.742
So, for instance, in my companies, you know I have a private practice and in that private practice, you know I take care of kids, and so there will be a parent who is about to have a baby and they're looking for a doctor who can partner with them for the care of their baby.

00:06:19.742 --> 00:06:27.709
Right, if I come to that person and say, hey, my name is Dr Una, I'm with Ivy League Pediatrics, we'd love to partner with you to take care of your kid?

00:06:27.709 --> 00:06:30.672
I'm not trying to make them do something they don't want to do.

00:06:30.672 --> 00:06:32.834
I am introducing them to a solution.

00:06:32.834 --> 00:06:35.557
They're already looking for the solution to a problem.

00:06:35.557 --> 00:06:44.661
They already have physicians.

00:06:44.661 --> 00:06:45.523
Maybe they're already running businesses.

00:06:45.543 --> 00:06:48.130
Well, oh my goodness, they're not able to attract the number of clients or patients that they want, right?

00:06:48.130 --> 00:06:55.002
Then they're so afraid of showing up, so they're not building a brand, and so because of that, technically they're the world's best kept secret.

00:06:55.002 --> 00:06:58.129
They don't understand how to create money.

00:06:58.129 --> 00:07:00.180
So their cashflow problems in the business.

00:07:00.180 --> 00:07:05.392
And they know there's a cashflow problem, but they don't know how to strategically respond to it.

00:07:05.392 --> 00:07:07.387
So they're just not making enough money.

00:07:07.387 --> 00:07:14.767
Or their top line looks really good, but they're not making profits, so they're not able to pay themselves and they realize, oh, I need a team.

00:07:14.767 --> 00:07:22.408
The more people I hire, the more frustrated I get, because more people to manage and it's more work for me and my profit margin is even shrinking.

00:07:22.839 --> 00:07:41.021
And so somebody like that I know that we can take you from that to a person who is confident in their role as an entrepreneur, understands how to attract all the patients or clients that they want, understand how to create money Like, literally, we had a doc say this she's like, yeah, and if you know, if I need to let go of that job, that's not a problem.

00:07:41.021 --> 00:07:42.826
I know how to create revenue, right.

00:07:42.826 --> 00:07:52.713
So know how to create revenue, know how to build a profitable team, and so the more team members they have, the more impacts they have and all of that stuff.

00:07:52.713 --> 00:07:53.254
Right, I know I can do that.

00:07:53.254 --> 00:08:01.122
So when I talk to a physician who's running a business, who's feeling that pain, and I'm telling them about the Entremet Business School, I'm not trying to make them do something they don't want to do.

00:08:01.122 --> 00:08:02.605
I'm not manipulating them or anything.

00:08:02.605 --> 00:08:06.593
I'm leading them to a solution to the problem they know they have and they want to solve, right.

00:08:06.814 --> 00:08:11.829
And so I had to learn how to sell the skill of selling without feeling sleazy.

00:08:11.829 --> 00:08:15.564
Ok, that is a whole, that is a whole skill, ok, and so yeah.

00:08:15.564 --> 00:08:26.355
So, whether it's the Entremdi Business School, whether it's the Profitable Private Practice Movement, which, if you're a private practice doctor, you should just pause this and go check it out immediately on tramdycom forward slash movement.

00:08:26.355 --> 00:08:27.197
Want to see in the room?

00:08:27.197 --> 00:08:34.221
Okay, whether it's any of those things, I had to get comfortable, maybe it's an event, get comfortable, my books, get comfortable.

00:08:34.221 --> 00:08:35.604
Selling all of those things.

00:08:35.604 --> 00:08:52.287
Okay, so the skill of speaking has made me millions, the skill of selling has made me millions, and if you're going to be a person who's going to run a business right, whether it's a private practice, or a coach or a speaker or whatever, this is a skill that is you have to acquire, this is a requirement.

00:08:52.287 --> 00:09:00.243
Okay, funny story here In high school there are classes I liked, there are classes I didn't care for, but you know the rule, you know you just do all of them and you do them really well.

00:09:00.945 --> 00:09:04.971
And funny enough of the sciences that I did so physics, chemistry, all of that.

00:09:04.971 --> 00:09:07.263
The one I liked the least was biology.

00:09:07.263 --> 00:09:08.284
I liked math.

00:09:08.284 --> 00:09:11.272
I liked advanced math more than I liked biology.

00:09:11.272 --> 00:09:15.929
But this is the thing I could not find a pathway to medical school without biology.

00:09:15.929 --> 00:09:22.410
And so, whether I liked it or not, totally besides the point, whether I was, you know, like it didn't matter.

00:09:22.410 --> 00:09:33.333
The only thing is, the pathway to there is through here For entrepreneurship, the pathway to a business that is thriving, is selling, is speaking, okay.

00:09:33.780 --> 00:09:36.326
So these skills are skills you must acquire.

00:09:36.326 --> 00:09:37.450
They make everything easier.

00:09:37.450 --> 00:09:44.663
Okay, skill number three Skill number three is one of my favorite skills and I think I'm a master at it is the skill of imperfect action.

00:09:44.663 --> 00:09:49.551
Okay, so, as physicians, what we do is we wait and we make sure we have all the steps you know.

00:09:49.551 --> 00:09:55.793
Think about, like your pals or ACLS, you have the full pathway Before you even start running the code.

00:09:55.793 --> 00:09:57.302
You have the full pathway.

00:09:57.302 --> 00:09:58.547
If this happens, do this.

00:09:58.547 --> 00:09:59.570
If this happens, do this.

00:09:59.570 --> 00:10:02.562
If this doesn't happen, do this, like we have all of that stuff.

00:10:02.562 --> 00:10:06.909
And so a lot of times we come into entrepreneurship and we want to have the same experience.

00:10:06.909 --> 00:10:13.990
We want to know these are all the steps and this is how it will play out, and these are all the things that are guaranteed before we even start.

00:10:13.990 --> 00:10:16.703
We want to know everything before we start.

00:10:16.703 --> 00:10:21.301
Entrepreneurship is like the opposite of medicine when it comes to that.

00:10:21.301 --> 00:10:21.822
Okay.

00:10:21.822 --> 00:10:36.908
So if you're going to do brain surgery, if you're going to deliver a baby, like, please know all of these things Okay, but as an entrepreneur, the truth of the matter is you get clarity as you take action.

00:10:36.908 --> 00:10:39.774
You're able to take better actions as you take action.

00:10:39.774 --> 00:10:43.086
The next step becomes more clear when you take action.

00:10:43.086 --> 00:10:47.153
There's no pathway, and so if you wait for perfection, nothing happens.

00:10:47.259 --> 00:10:58.720
I always like to use the story of the iPhone, and because Apple is a trillion dollar company, okay, so let's take something out of the playbook for a trillion dollar company.

00:10:58.720 --> 00:11:05.994
Apple has never and will never try, make an attempt to make you a perfect phone.

00:11:05.994 --> 00:11:07.566
They're never going to do it.

00:11:07.566 --> 00:11:10.312
Their goal is to make you a better phone.

00:11:10.312 --> 00:11:11.900
That's their goal.

00:11:11.900 --> 00:11:14.999
We're going to make you a better phone, and next year we're going to give you a better phone.

00:11:14.999 --> 00:11:16.668
And next year we're going to give you a better phone.

00:11:16.668 --> 00:11:19.577
They have no intention of making you a perfect phone.

00:11:19.577 --> 00:11:27.667
And so, in the same way, we can decide I'm not going to wait till I can have a perfect podcast episode to give you an episode.

00:11:27.667 --> 00:11:30.736
I'm not going to wait till I'm perfect to selling to start selling.

00:11:30.736 --> 00:11:34.482
I'm not going to wait to have the perfect speech before I start speaking on stages.

00:11:34.482 --> 00:11:38.269
I'm not going to wait to have the perfect clinic or the perfect coaching program.

00:11:38.269 --> 00:11:47.442
Before I begin to coach, I am going to give you the absolute best I can give you at this moment in time, and then I'm going to give you something better.

00:11:47.442 --> 00:11:51.505
And so everything I've started as an entrepreneur, I have started imperfectly.

00:11:51.815 --> 00:11:55.986
This podcast you're listening to literally you know I had people do a challenge.

00:11:55.986 --> 00:12:02.642
I wanted them to do a challenge I'm very big on challenges because it helps the implementation and I wanted them to go pitch podcasts.

00:12:02.642 --> 00:12:10.177
This is literally how this podcast, I was like, is the podcast challenge, because I know, being a guest on other people's platforms what it would do for your platform.

00:12:10.177 --> 00:12:13.283
The only problem was I hadn't done that.

00:12:13.283 --> 00:12:14.966
I had maybe done it once or twice.

00:12:14.966 --> 00:12:19.402
I hadn't really done that, and so I don't teach people to do what I'm not doing.

00:12:19.402 --> 00:12:20.846
I think that's hypocrisy, right.

00:12:20.846 --> 00:12:32.398
And so I said, okay, before I let them do this challenge, let me go apply to be a guest on a number of podcasts, get on those podcasts, all those things, and then come let them know the impact that it had and then let them do the challenge.

00:12:32.398 --> 00:12:38.787
I applied for a number of podcasts to be a guest and, to my delight, many of them said yes.

00:12:38.807 --> 00:12:46.576
So I think I had done the first two or three and I got on the podcast, like this is actually really interesting, because I didn't listen to podcasts prior to that.

00:12:46.576 --> 00:12:52.219
I didn't really know a whole lot about podcasts prior to that, and I said this is very interesting, this is a cool concept.

00:12:52.219 --> 00:13:00.804
And so then I came back to my Facebook group, the EntreMD Facebook group, and if you're not there, come join us, okay, so just look for EntreMD on Facebook.

00:13:00.804 --> 00:13:03.900
I said hey, hey guys, how do you like to consume content?

00:13:03.900 --> 00:13:09.238
Now, to be very clear, I thought I knew I didn't think at the time.

00:13:09.238 --> 00:13:14.706
I knew that most of the people would say YouTube, right, and I used to create YouTube videos at the time.

00:13:14.706 --> 00:13:18.171
And so I said how do you guys like to consume content?

00:13:18.171 --> 00:13:22.018
Podcast, youtube, blog, okay, and I just put it.

00:13:22.018 --> 00:13:30.783
Just to put it, as far as I was concerned, I knew they were going to say YouTube, and it was like 99 or 97% of the people who were then like podcasts.

00:13:31.595 --> 00:13:32.416
I was initially.

00:13:32.416 --> 00:13:34.236
I was like what the nerve of you guys?

00:13:34.236 --> 00:13:39.022
I've been making all these videos all this time and your thing is podcast.

00:13:39.022 --> 00:13:39.721
What in the world?

00:13:39.721 --> 00:13:45.027
That was the way I thought about it, and so then I said, okay, well, let me look into podcasts.

00:13:45.027 --> 00:13:45.988
And so I started Googling.

00:13:45.988 --> 00:13:47.129
How do you start a podcast?

00:13:47.129 --> 00:13:54.998
I found an article by Buzzsprout and so I got that article and it talked about the microphone and that you needed to use on all of these things.

00:13:55.337 --> 00:14:00.945
In less than two weeks after I discovered this, I started my own podcast, and I didn't have the fancy mic.

00:14:00.945 --> 00:14:03.168
I used the earphones that come with the iPhone.

00:14:03.168 --> 00:14:06.432
I use that as my mic and my headphones.

00:14:06.432 --> 00:14:08.995
I recorded it on my phone, sent it to my brother.

00:14:08.995 --> 00:14:10.157
I'm like here you go, edit it.

00:14:10.157 --> 00:14:12.278
Okay, am I telling you to do that now?

00:14:12.278 --> 00:14:14.539
No, okay, I've done so many countries.

00:14:14.539 --> 00:14:42.091
It has changed the trajectory of the lives of so many physicians and all of this.

00:14:42.270 --> 00:14:50.735
I could have just not had it if I didn't start messy, right, and that's the same thing for the entre md business school.

00:14:50.735 --> 00:14:51.658
We started that message.

00:14:51.658 --> 00:14:53.143
That was the same thing for my practice.

00:14:53.143 --> 00:14:57.857
We started that messy, and I don't mean sloppy, I don't mean with a lack of excellence.

00:14:57.857 --> 00:15:07.785
We do the absolute best we can at the time, but the fact that we cannot do it perfectly or how the more established people are doing it, doesn't mean that we don't start, okay.

00:15:07.785 --> 00:15:11.928
So I really want to challenge you on this one, embracing imperfect action.

00:15:11.928 --> 00:15:14.792
It's a little challenging for physicians, but we can do it, okay.

00:15:15.192 --> 00:15:16.357
Okay, the fourth thing.

00:15:16.357 --> 00:15:18.870
The fourth skill is the skill of growing an audience.

00:15:18.870 --> 00:15:23.835
Okay, and skill of growing an audience, because this is the deal If people don't know you, they can't know like and trust you.

00:15:23.835 --> 00:15:26.118
If they don't know like and trust you, they can't work with you.

00:15:26.118 --> 00:15:28.201
Okay, so I'm going to use EntreeMD as an example.

00:15:28.201 --> 00:15:29.142
What does that mean?

00:15:29.142 --> 00:15:29.903
Growing an audience?

00:15:29.903 --> 00:15:33.347
Well, for me, it meant building this podcast, right?

00:15:33.347 --> 00:15:34.870
So I build this podcast.

00:15:34.870 --> 00:15:42.402
I have this community of physicians who come listen every week and, and they're growing, you know, they're growing with it, they're transforming their businesses, they're doing all of that.

00:15:42.402 --> 00:15:51.158
And he's growing an email list, right, and so I will send out emails every single week and I'm like you know, sharing my thoughts, sharing my idea, challenging people to do different things.

00:15:51.158 --> 00:15:55.484
Email that went out today, at the time of this recording, you know, was all about.

00:15:55.484 --> 00:16:03.642
You don't necessarily need more time, you need more implementation, right, because we don't have, we don't have all the time in the world to just stay the same.

00:16:03.642 --> 00:16:10.386
And I gave some resources, you know, some books and things to look at so you can start transforming your business right.

00:16:10.386 --> 00:16:14.057
And so I have people who are subscribed to the email list.

00:16:14.057 --> 00:16:16.778
I have people who are subscribed to the podcast.

00:16:16.778 --> 00:16:41.466
I have people who follow me on social media and I'm showing up and I'm delivering value and this is the thing my commitment is for everyone who comes to listen to my podcast or watch me on YouTube or my social media or email, that just by the content, which is free content, you're going to be in a position where you can create wilder wins in your result, even than some of the things you paid for right.

00:16:41.466 --> 00:16:44.341
They'll help you create results even better than those things.

00:16:44.341 --> 00:16:45.806
I don't come to do fluff.

00:16:45.806 --> 00:16:47.597
I don't come to just tickle your fancy.

00:16:47.597 --> 00:16:50.325
I don't come to kind of, you know, bait and switch you.

00:16:50.325 --> 00:16:52.597
I come to support my audience.

00:16:52.597 --> 00:16:57.908
I cannot tell you how many people have come and said you know, my business survived in the pandemic because of you.

00:16:57.908 --> 00:17:00.724
I built, I wouldn't have started my practice without you.

00:17:00.724 --> 00:17:08.481
In fact, I had a doc who, based on the podcast, started her practice and all of those things, and she's like, oh my goodness, I did this from just the podcast and now she's in the untrained business school.

00:17:08.481 --> 00:17:09.599
She's in her second year now.

00:17:09.599 --> 00:17:46.483
Right, no-transcript, trust you, you can't really sell to them, do you see what I'm saying?

00:17:46.483 --> 00:18:10.896
And so I'm growing this base of people who know me, who are like I get results from what I do with Dr Una and all of these things, and they're like, oh, my goodness, let me come into the school, let me come into PPPM, let me buy her books, let me come to her event and all of those things, right, and the bigger the audience is the audience is like the top of a funnel the biggest, bigger the base of clients we can have and with those clients I can help them get the biggest results.

00:18:10.896 --> 00:18:14.818
Right, Okay, so the skill of growing an audience.

00:18:14.818 --> 00:18:23.830
Okay, the next skill is the skill of engineering transformation.

00:18:23.830 --> 00:18:27.703
This is one of my, one of the fun things I identify as an engineer.

00:18:27.703 --> 00:18:29.469
Okay, engineering transformation.

00:18:29.469 --> 00:18:32.204
I'll tell you what I mean by that In my private practice.

00:18:32.244 --> 00:18:37.426
The way this looked is part of it is the clinical care, but the clinical care is kind of standard.

00:18:37.426 --> 00:18:41.644
What I was engineering was the experience, so my private practice has been around for 15 years.

00:18:41.644 --> 00:18:41.864
Okay, so the narrative that I was engineering was the experience.

00:18:41.864 --> 00:18:42.558
So my private practice has been around for 15 years.

00:18:42.558 --> 00:18:46.680
Okay, so the narrative that I was used to hearing was you know, it's a medical practice.

00:18:46.680 --> 00:18:50.431
When you come in, you wait, so that's what it is, and it's cold and all of those kinds of things.

00:18:50.800 --> 00:18:56.722
And I was like, wow, what if I could have something that was warm and friendly and the service was provided on time?

00:18:56.722 --> 00:19:02.213
Right, I started experimenting with that and we built this thing that I call the assembly line.

00:19:02.213 --> 00:19:17.066
We talk about it a lot in the Ontario Business School and we built the assembly line and I know it sounds very old and, you know, like very systematic, but what it is is how can we build a system where people can come in?

00:19:17.066 --> 00:19:22.846
You know they come in, they're checked in and all of that stuff and then leave, and that turnaround time is less than an hour.

00:19:22.846 --> 00:19:30.669
But it was a warm, meaningful experience and the way you do that is by removing waste right, it's identifying every spot along the way.

00:19:31.210 --> 00:19:34.345
And then you know ask yourself, like, does this need to be here?

00:19:34.345 --> 00:19:35.588
Does it need to be like this?

00:19:35.588 --> 00:19:36.490
Is this redundancy?

00:19:36.490 --> 00:19:37.201
Is this waste?

00:19:37.201 --> 00:19:38.402
Can this be automated?

00:19:38.402 --> 00:19:44.790
Can this be done at a different time, and all of that stuff, and so we spend time engineering that experience.

00:19:44.790 --> 00:19:46.374
Why is that important?

00:19:46.374 --> 00:19:54.746
Because when people are cared for in a certain way, or when people get a certain kind of results, then they come back and come back, and come back and come back.

00:19:54.746 --> 00:19:56.048
That's just the way that works.

00:19:56.048 --> 00:19:58.502
And so there you have this sustainable business.

00:19:58.542 --> 00:20:13.852
Because there are businesses where they're only focused on bringing people in, and because they're bringing people in and they're not looking at retaining people, at the end of the year they have the same number of clients, even though they attracted 200 new clients, right.

00:20:13.852 --> 00:20:17.826
And so this is something that we really focus on In the Entremet Business School.

00:20:17.826 --> 00:20:21.442
What that looks like is I'm building a container like the Entremet Business School.

00:20:21.442 --> 00:20:24.071
What that looks like is I'm building a container like the Entremet Business School is a container of transformation.

00:20:24.071 --> 00:20:25.015
That's what it is right.

00:20:25.015 --> 00:20:30.730
So when I bring people into this container, how can I help them get results bigger, better, faster?

00:20:30.730 --> 00:20:31.752
How can I do that?

00:20:31.752 --> 00:20:33.748
Then you start building the components.

00:20:33.748 --> 00:20:37.942
So there's no component in the school that's just there, because, oh, this is a nice thing to have.

00:20:38.344 --> 00:20:45.012
So every Wednesday, for instance, we have these live sessions with me right At the time of this recording.

00:20:45.012 --> 00:21:04.263
Today I'm going to show them how to build a profitable seven-figure team, how to build out job roles, kpis and training systems that scale right so they can have these teams that help them to have more impact, more financial freedom, more time freedom, right.

00:21:04.263 --> 00:21:16.723
And so in building out that session, I'm like, okay, how do I help them understand this is such a way they can go back to their offices the next day and start implementing these things so it creates results.

00:21:16.723 --> 00:21:22.065
I understand, like, what a high performing team can do for your business is just absolutely ridiculous.

00:21:22.065 --> 00:21:24.451
Like ridiculous in the best way possible, right.

00:21:24.451 --> 00:21:27.348
And so I engineer those Wednesday sessions.

00:21:27.348 --> 00:21:39.554
Last Wednesday I showed them how to become the rock star team leader that their team deserves, because your team will rise or fall to the level of your leadership, like at the end of the day.

00:21:39.554 --> 00:21:43.625
So how do I become that team leader who leads rock stars?

00:21:43.625 --> 00:21:44.386
You see what I'm saying.

00:21:44.386 --> 00:21:46.153
So this is engineering.

00:21:46.153 --> 00:21:48.124
And then I'm like, okay, so we have that.

00:21:48.124 --> 00:21:48.988
What else do I need?

00:21:49.249 --> 00:21:59.508
I knew they would need a community, because in the beginning of the untrained business school, people really fought for one-on-one and there's nothing wrong with one-on-one but I knew, in order to do what I'm trying to do.

00:21:59.508 --> 00:22:08.076
The people need to be quarantined almost in an environment of physician entrepreneurs who were bought into that ideology.

00:22:08.076 --> 00:22:12.451
Because the common ideology is oh, you know, private practice doesn't work.

00:22:12.451 --> 00:22:23.152
Physician coaches can't replace their income with the revenue from their businesses and, you know, burnouts is the order of the day and loss of autonomy is the order of the day, and you're a physician, you can never take four weeks off and the day and loss of autonomy is the order of the day and you're a physician, you can never take four weeks off.

00:22:23.152 --> 00:22:25.965
And yeah, and seven figure business is almost like a cuss word.

00:22:25.965 --> 00:22:33.787
I was like, if they come every Wednesday and they go back to where these philosophies predominate, I'm not going to be able to win with them.

00:22:33.787 --> 00:22:35.645
And so we built the community.

00:22:35.866 --> 00:22:36.348
What is that?

00:22:36.348 --> 00:22:43.806
It's engineering transformation and engineering transformation.

00:22:43.806 --> 00:22:44.891
And we build challenges so they stay in momentum.

00:22:44.891 --> 00:22:45.855
That is engineering transformation.

00:22:45.855 --> 00:22:47.480
So it's a whole engineering project, the Entree and Business School.

00:22:47.480 --> 00:22:48.923
But it's that skill.

00:22:48.923 --> 00:22:55.425
It's that skill of creating something that helps people experience a transformation, their change.

00:22:55.425 --> 00:23:05.250
So if you're a private practice owner, then you may be looking at the kind of results you get for your patients, right, and then they're getting the results and they feel like they heard, and all of those kinds of things.

00:23:05.250 --> 00:23:14.109
And for me, my job is to help doctors build profitable you know, seven and multiple seven figure businesses and building this container that makes that possible right.

00:23:14.390 --> 00:23:16.142
Okay, so that's number five.

00:23:16.142 --> 00:23:19.627
Number six is the skill of delegation.

00:23:19.627 --> 00:23:28.500
Okay, I struggled so much with this one, and I struggled with this one because, you know, I was a perfectionist and if he'll be, it's up to me and I'm the one who can do it right.

00:23:28.500 --> 00:23:37.884
And, and truthfully, I couldn't see, I didn't have enough good models of what it would look like to really delegate Right, and so I didn't do it for the longest.

00:23:37.884 --> 00:23:50.580
But I'll tell you this though building that skill of delegating as the CEO of my home and the CEO of my businesses, it has made it possible for me to sit in my zone of genius.

00:23:50.580 --> 00:23:54.348
Ok, you can probably guess what my zone of genius is.

00:23:54.348 --> 00:23:55.711
My zone of genius is three things.

00:23:55.711 --> 00:24:05.867
One of them is what I just talked about, which is engineering right, building, engineering, coaching systems that can give people radical results.

00:24:05.867 --> 00:24:07.612
That's a zone of genius for me.

00:24:08.079 --> 00:24:12.029
Zone of genius for me number two is creating transformational content.

00:24:12.029 --> 00:24:14.502
So not content, I'm not a content creator.

00:24:14.502 --> 00:24:21.526
I'm an entrepreneur who happens to use content, but nobody's going to come listen to the Entrepreneur Podcast and their life will be the same.

00:24:21.526 --> 00:24:23.148
Nobody's going to come listen.

00:24:23.148 --> 00:24:26.481
Go to my YouTube channel for private practice owners and watch that and remain the same.

00:24:26.481 --> 00:24:29.510
Nobody's going to read my books and remain the same, like it's just not.

00:24:29.510 --> 00:24:30.746
It's not going to happen.

00:24:30.746 --> 00:24:32.515
And then the third thing is collaboration.

00:24:32.515 --> 00:24:36.001
Right, either whether with team or, you know, with my Dream 100 and stuff like that.

00:24:36.122 --> 00:24:45.607
But what delegation has done is made me possible to do the things that only I can do and that I'm really good at anyway, and because of that we continue to grow.

00:24:45.607 --> 00:24:47.588
Because of that we continue to get wild results.

00:24:47.588 --> 00:24:50.270
Because of that we continue to support physicians.

00:24:50.270 --> 00:24:53.212
So that's through EntreeMD, and then we continue to.

00:24:53.212 --> 00:24:58.895
We have a system that helps patients you know, parents and their kids and that continues to go on.

00:24:58.895 --> 00:25:00.576
But it's because of delegation.

00:25:00.576 --> 00:25:01.617
If I didn't master that.

00:25:01.617 --> 00:25:06.902
There's no way.

00:25:06.902 --> 00:25:09.152
That's a skill Like, literally today, I want you to think what are three things I can get off my plate?

00:25:09.152 --> 00:25:09.634
Get them off your plate.

00:25:09.634 --> 00:25:10.759
Start practicing right, start practicing delegation.

00:25:11.339 --> 00:25:14.145
And skill number seven is a very important skill.

00:25:14.145 --> 00:25:16.771
It's very sneaky, but it's very important.

00:25:16.771 --> 00:25:20.367
And that skill is the skill of mind mastery.

00:25:20.367 --> 00:25:29.068
Mind mastery you can have the best strategy, you can have the best support, you can have the best raw material right.

00:25:29.068 --> 00:25:31.910
So really good business is doing well and all of that stuff.

00:25:31.910 --> 00:25:39.548
But if you haven't figured out how to work your mind, especially in the times that we live in, your thoughts will paralyze you.

00:25:39.548 --> 00:25:43.240
Your thoughts will make your strategy useless, right?

00:25:43.401 --> 00:25:47.251
And so I hear people say things like, oh, I don't want all that mindset stuff.

00:25:47.251 --> 00:25:50.071
And I understand what many of them are saying.

00:25:50.071 --> 00:25:53.624
They're saying, oh, I've heard all that mindset stuff, I just want the strategy.

00:25:53.624 --> 00:25:55.669
But they're Siamese twins.

00:25:55.669 --> 00:25:57.653
They literally cannot be separated.

00:25:57.653 --> 00:25:59.163
They can't be separated.

00:25:59.564 --> 00:26:09.480
In fact, there is so important that in the Entrepreneur Business School, when we have our sessions every month, we have a mindset mastery session.

00:26:09.480 --> 00:26:12.709
We call it the champion's mindset every single month.

00:26:12.709 --> 00:26:14.961
Every single month, no matter what we're talking about.

00:26:14.961 --> 00:26:19.932
And the reason for that is, if we don't master this, we can't move forward.

00:26:19.932 --> 00:26:21.403
We can't move forward.

00:26:21.403 --> 00:26:32.866
So all the habits you have to develop and some of them are very simple, things like being aware of what you're thinking, being aware of the things that trigger paralysis for you.

00:26:32.866 --> 00:26:41.790
Practicing gratitude, right, like all of these things, being able to see your limiting beliefs, being able to cultivate new beliefs.

00:26:42.352 --> 00:26:44.807
Sometimes it gets this thing of oh, that's woo, or whatever.

00:26:44.807 --> 00:26:45.770
I'm telling you.

00:26:45.770 --> 00:26:51.611
I'm telling you, I mean, I don't even know that I have to tell you that much, because this is like preaching to the choir.

00:26:51.611 --> 00:26:58.523
You're a physician, entrepreneur, and listening to this, and so what that means is you've had times where you knew exactly what to do.

00:26:59.005 --> 00:27:01.692
But there was one thought You're not good enough.

00:27:01.692 --> 00:27:04.794
One thought Other people are the people who should do this.

00:27:04.794 --> 00:27:06.721
You're not the kind of person who should be doing this.

00:27:06.721 --> 00:27:08.527
One thought who's fooling who?

00:27:08.527 --> 00:27:09.067
Like?

00:27:09.067 --> 00:27:12.583
I'm not an entrepreneur, I'm a doctor, right?

00:27:12.583 --> 00:27:17.632
One thought Like why would an A-team player come work with me?

00:27:17.632 --> 00:27:27.988
Right, like if you have that thought, you wouldn't even put out your job ad, talk less of hiring anybody, right, like it wouldn't even happen, right?

00:27:28.140 --> 00:27:31.470
So the skill of mastering my mind.

00:27:31.470 --> 00:27:34.727
That's skill number seven, and it's a must-have.

00:27:34.727 --> 00:27:39.479
Now someone may say, oh, I don't have any of these skills, when am I ever going to get there?

00:27:39.479 --> 00:27:47.523
But here's the thing, though there's no arrival with any one of these skills.

00:27:47.523 --> 00:27:48.365
Guess the seven skills.

00:27:48.365 --> 00:27:49.749
I'm still working on these seven skills, right?

00:27:49.749 --> 00:27:52.115
So it's about mastery of the basics, right?

00:27:52.115 --> 00:27:55.267
These are the basic skills that are required for entrepreneurs.

00:27:55.267 --> 00:27:56.710
You're not going to outgrow them.

00:27:56.710 --> 00:27:57.839
People tell me I got that.

00:27:57.880 --> 00:27:59.340
I'm like oh, what, what did you get?

00:27:59.340 --> 00:28:03.364
I talked to people running $500 million businesses and they're still trying to figure it out.

00:28:03.364 --> 00:28:04.904
They're still growing in their mastery.

00:28:04.904 --> 00:28:05.905
What did you get?

00:28:05.905 --> 00:28:06.865
What are you talking about?

00:28:06.865 --> 00:28:10.788
Okay, so I don't want you to feel oh, you know, I talked to all those things, not, true?

00:28:10.788 --> 00:28:18.473
You're somewhere, you're at a level and our job is just to keep getting better and better and better, but you understand that my job is to gain mastery of this stuff, right?

00:28:18.473 --> 00:28:22.596
So what I want you to do because you hear these seven things, you're like, oh, my goodness, this is so much.

00:28:22.596 --> 00:28:23.376
Where do I start from?

00:28:23.376 --> 00:28:24.641
This is what I want you to do.

00:28:24.641 --> 00:28:25.586
I want you to pick one.

00:28:25.586 --> 00:28:32.259
I want you to pick one that you're like wow, with where my business is right now, this is the one that has the capacity to give me the biggest growth.

00:28:32.259 --> 00:28:33.602
They have the biggest impact.

00:28:33.602 --> 00:28:34.103
Right?

00:28:34.103 --> 00:28:35.223
Then pick that one.

00:28:35.223 --> 00:28:37.748
And I know what you're thinking.

00:28:37.748 --> 00:28:46.448
You're probably thinking one like one, like I need all seven and yes, but I want you to pick what your master skill is Like.

00:28:46.749 --> 00:28:51.989
If I could devote the next six months, the next year, to building a skill, which one would it be?

00:28:51.989 --> 00:28:55.345
Because this is the thing when you do one, you become better.

00:28:55.345 --> 00:28:56.528
Like the way you do.

00:28:56.528 --> 00:28:57.871
One thing is the way you do everything.

00:28:57.871 --> 00:29:05.653
You're progressively getting better at all the other skills, but the ripple effect of getting really good at one of these would change your life.

00:29:05.700 --> 00:29:11.924
Like any of them, if you're here and your business is under a million especially under 500,000, you still have drama around selling.

00:29:11.924 --> 00:29:15.101
I would just pick selling and just go for it, right.

00:29:15.101 --> 00:29:18.431
But in the process of selling, you're going to have to get better in perfect action.

00:29:18.431 --> 00:29:24.294
You're going to have to get better at speaking.

00:29:24.294 --> 00:29:25.009
You're going to have to get better at imperfect action.

00:29:25.009 --> 00:29:25.363
You're going to have to get better at speaking.

00:29:25.363 --> 00:29:26.627
You're going to have to get better, much, much, much, much better at mindset mastery.

00:29:26.627 --> 00:29:27.076
Do you see what I'm saying?

00:29:27.076 --> 00:29:36.602
Like so you're not necessarily losing out, but if you don't have the focus, you're just going to get marginally better in all of them, instead of getting massively better in one and much better in all the others.

00:29:36.602 --> 00:29:39.984
You see what I'm saying Like, so you do want to pick one For me.

00:29:40.025 --> 00:29:45.190
My master skill for 2025 is persuasive speaking, and some will say are you kidding?

00:29:45.190 --> 00:29:47.711
Like people tell me you're a natural speaker and all that?

00:29:47.711 --> 00:29:51.155
Well, first of all, I'm not a natural speaker.

00:29:51.155 --> 00:30:11.589
I've done a lot of speaking, but in my role, that is the thing that will have the biggest impact on my entire business and, again, to become a master of that, I have to get better at all the other stuff right, and so I want you to pick the next one you're going to focus on, and this is the skill that I'm going to work on right, and let me show you why this is so important.

00:30:11.630 --> 00:30:15.645
Just imagine with me for a second that in that one skill so pick a skill.

00:30:15.645 --> 00:30:22.137
If you haven't picked it, pause this right now, okay, and then come right back, but pick a skill in that skill.

00:30:22.137 --> 00:30:28.981
If you became over the next three years, if you became 10 times better at doing it, think of what it would do to your business.

00:30:28.981 --> 00:30:33.171
Maybe you pick sales right and you become 10 times better.

00:30:33.171 --> 00:30:36.707
What would that mean in literal dollars for your, for your business?

00:30:36.707 --> 00:30:39.201
Pick delegation and you become 10 times better.

00:30:39.201 --> 00:30:49.008
What would that mean for the revenue you can generate through your team, the peace and quiet you can have, the time you can have, the white space you can have so you can even have higher quality ideas, and all of that?

00:30:49.008 --> 00:31:01.923
Think about it Picking one of these skills, being aware of the seven, picking one and mastering that one over the next six months or the next year is going to translate to significant revenue in your business.

00:31:01.923 --> 00:31:05.326
And if you have a business that's already established, could be millions.

00:31:05.326 --> 00:31:07.853
Like with an S, could be millions.

00:31:07.853 --> 00:31:08.500
Okay.

00:31:08.840 --> 00:31:11.528
So I want you to really take this assignment seriously.

00:31:11.528 --> 00:31:15.026
I want you to share this episode with another doctor in your life.

00:31:15.026 --> 00:31:19.803
I want you guys to hold yourselves accountable, like oh, my goodness, I'm going to go all in on this skill.

00:31:19.803 --> 00:31:26.294
If you need support with it, of course the Entremdi Business School is there and you can just go ahead.

00:31:26.294 --> 00:31:29.888
Turn the application, the team will talk with you, entremdicom forward, slash business.

00:31:29.888 --> 00:31:32.503
It's not a binding contract, it's just an application.

00:31:32.503 --> 00:31:36.560
We can talk with you to see if this is the best next step for you.

00:31:36.560 --> 00:31:46.332
But, guys, I want you to go do this, because this is the stuff that takes a physician and turns a physician into a really savvy physician, ceo, physician, entrepreneur.

00:31:46.332 --> 00:31:47.464
I am rooting for you.

00:31:47.464 --> 00:31:49.326
Never believe the lie that you can.

00:31:49.326 --> 00:31:55.310
You can become exactly who you need for the best version of your business to show up, and I'm rooting for you.

00:31:55.310 --> 00:31:56.333
Okay, all right.

00:31:56.333 --> 00:31:57.335
See you on the next episode.