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You want to train, you want to coach, you want to onboard, you want to have those weekly meetings, you want to do all of those things.
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Otherwise, you're not going to have a rockstar team.
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Rockstar teams are built.
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Rockstar teams are created Rockstar teams.
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Do not come from the street and become rockstar teams, hi docs.
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Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
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I'm your host, dr Imna.
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If you want to massively increase the impact in your business and you want to do it in less time, not more time you want to do this while creating freedom for yourself.
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The secret is a rockstar team, but one of the things that would be most painful about your journey as an entrepreneur is building a rockstar team, especially when you don't understand how to do it.
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I have seen people who have built practices or built businesses taking them to multiple, six figures, seven figures, multiple, seven figures and they got to a point where they started sabotaging their own growth because they knew that growth will mean more team members and, based on their experience, more team members meant more pain, less profits, more frustration, more burnout and I want to show you how to build a team without having to do that.
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And so you may have a team and you're like you know, my team is not performing, and all of that.
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You're going to find out why, you're going to find out how to fix that.
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And just to put this in front of you, in my own life and with the businesses, the companies that I run, I will tell you that the more companies I have, the less physical work I need to do.
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Right, like it built in such a way that for every team, every company, there's an arrowhead, there's somebody who's manning the project, there are people who understand the vision, there are people who are leveraging all of their creativity.
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In fact, we just had Entremity Live and my job was the transformational content.
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I really didn't have to do anything else.
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I set the vision.
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This is what I want it to be like, these are the outcomes I want us to get, and then this is my role.
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I was very clear on my role, what I, and only I, could do, and the team really did take care of the rest and is because of this kind of team, and so I'm going to show you those things, and also with my clients, with the doctors in the Entree MD Business School, I've seen people go from you know, I don't know how to lead a team I'm so scared of doing meetings and all of these things to being people who have built teams.
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Where I'm, I kid you not, they have significant family events happen and they send a text and they're like team, I will not be there for the next two weeks, take care of it.
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Can you send your team a text like that and they take care of it?
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Do they even know what taking care of it means?
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Right, yeah, and they've been gone and the people took care of what they needed to take care of and all of those things where people are brought team members on and they brought their weights, leading to exponential growth, like growth that the founder could not have created because their team members are unlocked and all that stuff.
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So this is something that is very possible, is very possible in your business and it will give you a version of your business you will love.
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And if you don't learn to do this, then as you grow it becomes more and more painful and you become like some of the people I was talking about who sabotage, and I don't want that to be, okay.
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Okay, so let's first of all talk about some symptoms of you know, an underperforming team, like how do I know my, my, my team is underperforming?
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Okay, if you find yourself micromanaging right, like you have to spell out every single thing and you have to follow up on every single step, and all of those kinds of things that your team is, your team has not performing.
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If you find yourself redoing work, or, worse still, I've seen this and, oh my goodness, if you do it, you must stop immediately.
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It's not just that the work is being redone, it's that they're like oh my goodness, this person is not pulling their weight, so let me go hire another person to do what they should be doing.
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So not only is this person not pulling their weight, you're paying twice as much for one role.
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Okay, dr Eynn, don't get excited.
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Come back here.
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Okay, so redoing the work when you find you cannot go on vacation.
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You cannot leave the building, you cannot leave the business, you cannot not be there, you cannot not check everything, you cannot go on vacation, or maybe you can go on quote, unquote, right Vacation.
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But if you go, everything falls apart and you have to work from wherever you are, or you find your team celebrating things that make you cry.
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So, for instance, if your schedule is light and your team is celebrating, you're a private practice owner, your schedule is light and your team is celebrating, they're not performing.
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They have no clue why they're there when they do not respect what you respect For instance, you understand the value of taking care of a customer and getting results and all of that stuff.
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And when you have team members who are harsh to your customers and don't treat them right and do all of those things, they don't understand that's their paycheck.
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They think their paycheck comes from your 401k or some bank you have at the back of your house.
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They do not realize that money comes from taking care of customers and taking care of clients.
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We do this in a profitable way and we get paid.
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That's what happens, right?
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And so those are symptoms.
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Right, those are symptoms that your team is not performing.
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It's not performing, they're not proactive.
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They don't come with all of them to work.
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You know what I mean.
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And so the ones who are even in your company, who you consider high performers, are people who, if you tell them to do something, they do it.
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But what if you didn't tell them what to do, and they knew what to do.
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Like how magical would that be, right?
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So, anyway, so those are some symptoms.
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Okay, let's talk about what we do that creates that Right, and this is so important.
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Guys, listen when I run audits for companies and they say you know our team, blah, blah, blah, blah, blah.
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Where I start looking from is from the leadership, it's not from the team, because, if you think about it, the leaders hire them, the leaders onboarded them, the leaders trained them, the leaders kept them.
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Like, this is a leadership thing.
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Now, could it be?
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There's something unfixable about the employee, of course, but it starts from leadership.
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And so, as a CEO, as a physician CEO, you want to take responsibility for your team.
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Your team is the way it is because of you, and this is not for you to judge and say, oh, that must mean I suck or anything.
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It's not that, because if it's you, then you can fix it.
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If it's not you, then there's nothing to be done, right, and it doesn't mean you're responsible for every single thing, but you are the leader.
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The buck stops with you.
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Let's look at why they're underperforming, and I'm going to give you five reasons here.
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And I don't want you to just listen to this and say this was interesting.
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As you listen to it, I want you to think about your business, and as you think about your business, I want you to think about what needs to change immediately, right, okay, all right.
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So first is that you hired for help, not results.
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I did this a lot when I first started.
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Right, I just like, oh, my goodness, I'm so stressed, I hire somebody.
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Oh, my goodness, it's so busy.
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Oh, I just get an MA.
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Right.
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And because you do that, there are other things that are consequences of that.
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But because you do that, you cannot have rock stars.
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Rock stars don't function that way.
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And so in the Entree into Business School, when we're talking about hiring, the starting point of a great hire is a great job description, and most people don't want to do this.
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You know what they want to do, what I did and what did I do?
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Google job description of an MA, okay, and I'll look at someone like, ooh, that's nice.
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And then I copy it and I paste it, and then I edit it and then that's my job description.
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The only problem is that company doesn't mirror my company.
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That company may have copied and pasted it from someone else.
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I have what I want.
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I have what I have pet peeves about.
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I have all of this stuff.
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And so when I hire the person based on that because I'm not clear what I want this person to do and the results I want them to create guess what I mean?
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Chances are you hire the wrong person, right?
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And so the starting point is deciding right, like even before the job description is what do I want this role to be responsible for?
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And so let's say that you are a coach and you're bringing somebody in who is an assistant or a business manager of sorts or whatever, and you're like okay, well, I know that where I get most of my clients from is from them finding my, you know, from them listening to my podcast, and the people who listen to my podcast tend to find my podcast from other podcasts.
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As you're like, okay, one of the results of this person is that they are going to book me on four podcasts a month, right, do you see how?
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That's not a task, that's an outcome.
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Now, there are tasks they're going to need to do, right, they're going to create a database of all the podcasts that the person could be a guest on and they're going to pitch them and they're going to follow up and they're like there are all these things that they get to do, right, but this is the outcome For a practice administrator.
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You may say one of their core results you want is that, you know, say you have four doctors, I want them seeing 20 patients a day.
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So you want to say, in this practice, every day, we see 80 patients, right.
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And again, you see how that's an outcome.
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It's not a task, right.
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And so now to do that, oh, the person is going to need to make sure the confirmations are done, they're going to need to hit the recaller and they're going to need to build relationships with referral sources and all these things that they need to do to pull off that outcome, right.
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And so you now need to start start thinking like we don't just want people to help, but like help us do the vitals.
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No, we want them to have results, like outcomes that they're responsible for, that they're owners of, right.
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And then, when you do that, then you have people that know what it is to win, and then they can try to win Right.
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And so that's the first thing, and if you're not doing that, you want to take some time after this episode and sit with it and say, hey, what are the outcomes I want for this role?
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Think three, five or seven I like five and seven, but you know at least five like what are the outcomes for this role, this role, right, and stuff like that.
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Okay, that's the first, the first reason.
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The second reason is that they have no clue what the vision is.
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They have no clue what the vision is.
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They have no clue where this company is going.
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They have no clue on the impact it will have in the world.
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And because they're unclear on that, they just show up and they do whatever and they think their work is mundane and they think it's just a job and the worst kind of job is just a job, right.
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And so I'll give you an example I have, like with my executive assistant, right, there could be a whole post, oh, my goodness.
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Like in the entrepreneur business school, there could be a whole post about somebody who is so great.
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They're.
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Like, you know, like two years ago when I joined the entrepreneur business school, you know I was joining it to grow my business and all of those things.
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It didn't occur to me that not only will I grow my business and grow my team and have more time off.
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But now I have more time off to be with my family and I just lost a family member and I had the freedom to be there for them and freedom to be there as they walk through all of that.
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And I've had the freedom to go on these vacations.
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I've had the time to focus on my health.
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I've lost X number of pounds, I've been able to work out consistently for X amount of time and I've acquired a whole network of friends that are like really family that I never knew I needed and stuff.
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Like you know, people post things like that and so I would take that, like you know, copy the link and stuff.
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Nobody outside the group can see it, and I'd send it to my EA.
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I said, go read this post, see it.
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And I sent it to my EA.
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I said go read this post.
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And they go read it.
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They're like, oh my goodness and all of that, and I'm like that's the work you do.
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I know sometimes you think you're booking me on podcasts.
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I know sometimes you think you're handling my email.
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I know sometimes that's what you think you're doing, but I need you to understand the impact of your work.
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You are changing these doctors' lives, and these doctors are the vision boards for the rest of the physician community, and so when people see examples of their lives, they're changed too.
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And so I'm telling my executive assistant like the ripple effect of your life probably can't be measured on this side of eternity, what is that?
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That's part of vision casting, and so it's not just work and it's not mundane, and it's not just doing tasks.
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It's like I'm changing the world, and so it's not just work and it's not mundane, and it's not just doing tasks.
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It's like I'm changing the world.
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And so you want to cast vision.
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Where are we going?
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What are we doing?
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What change are we trying to make in the world?
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Why does our work matter?
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Right, and things like that?
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You want to do that, and many times we shy away from that because we're like I don't want to impose my vision on somebody else or I don't want to feel like I'm controlling.
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Sometimes it's that.
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Some other times it's flat out like why would anybody believe this?
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Right, you may never have uttered your vision because you think it's silly or foolish or not like somebody else's.
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And I'm telling you you're a CEO and your business is important, and what you do in the world is a requirement for us to get, whatever result it is that your business creates.
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And so I want to invite you to own that vision and start taking steps, Even if it starts with the results it's already created.
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Like.
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Start from that, and so your team can see they're part of something big and great and amazing.
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Okay, okay.
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So that's the second thing.
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The third reason why teams are not performing is that the leader is not willing to lead.
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The leader is not willing to lead, and how do you know?
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You're not willing to lead.
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You're not willing to cast vision, you're not willing to hold meetings, you're not willing to.
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I mean, like, when it comes to working with your people, you're like I shouldn't need to do that, they should know this already.
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It doesn't take all that.
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Maybe you're mad because they can't read your mind.
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You haven't equipped them to win.
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You haven't told them how to win.
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You barely even onboarded them.
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You just show them like this is how you get into the building, this is how you log into your account, but nothing.
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And so if you don't show people how to win and train them to win, they can't win.
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They just cannot win.
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They cannot win Right, and again, is that starting point of leadership?
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And so you want to ask yourself like am I having weekly meetings with my team and if you have a really large team, it may not be your entire team, but at least it will be your direct reports, right, but am I having weekly meetings with them?
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Am I checking in with them?
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This is the one that it took me a while to get Like are you coaching them?
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Because I'm like if they can't deal with it, that's their problems.
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They're human For me.
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I may have people in my company and everybody in my company sells.
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You're not going to work here if you're not going to sell.
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That's just not going to happen.
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And so I know people have stuff around that and I have to coach them through it.
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I have to coach them through it.
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There may be people who maybe they're scared of certain demographics, of your patients and stuff like that.
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You have to coach them through it.
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You have a front desk person who's terrified of asking people for money and holding them accountable.
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You're going to coach them through it because you're the business owner and you don't want to collect the money.
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So what do you think about the person who's your front desk.
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They don't want to collect it either, and so you want to train and you want to train and you want to train.
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These are the things you want to have.
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A rockstar team Rockstar teams are built.
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Rockstar teams are created.
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Rockstar teams do not come from the streets and become rockstar teams.
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Think about the NBA, for instance.
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You can get as many rockstar players as you want and put them on a team, but they're not going to come on as a championship team.
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They're going to become a championship team as you bring them in and you build culture and you build a connection between them and you build the chemistry and all of that stuff.
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Otherwise, you can have a lot of stars and they'll never have a championship like ever, and that's the reason why.
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Right, okay, so you got to be willing to lead.
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All right, number four.
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Number four is no systems.
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We bring the team in, which is one part of it, but we don't have the processes.
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So we're just like, yeah, go do this, but we haven't defined what that is.
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So it's time for you to start looking into SOPs, standard operating procedures.
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How do we get things done?
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How do we check somebody in?
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How do we collect co-pays?
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How do we send out statements for outstanding balances?
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How do we pitch podcasts?
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How do we respond to this kind of email?
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Like there is a way and you say we just do it, it's common sense.
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No, it's not Like you already have a system.
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The system just needs to be documented so your people can execute using the system.
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Right.
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And you might go like, oh my goodness, then it's a thousand things I need to do.
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Start from somewhere.
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Start with the thing that comes up the most or the thing that has the highest opportunity cost and start training people from there.
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Start documenting your systems and there's ways, right, you can train people and have it recorded and they create the system.
00:15:47.136 --> 00:15:49.698
You can do that too, but you need to direct that right.
00:15:49.698 --> 00:15:51.585
Like that needs to be happening in some kind of way.
00:15:51.585 --> 00:15:55.743
So, whether you're there or not, you kind of have a feel for how things are happening.
00:15:55.743 --> 00:15:58.288
Otherwise, you don't know right, you don't know, okay.
00:15:58.447 --> 00:16:03.143
And the fifth thing, which was one of mine as well, which is you hate holding people accountable.
00:16:03.143 --> 00:16:12.321
Rather than fire somebody or hold the person accountable and put them on a performance improvement plan or things like that, you just hire someone else to do what they should have done.
00:16:12.321 --> 00:16:19.067
This comes up all the time, where doctors say Dr Una, you know this is happening, that's happening and I'm like okay, so what is this person's?
00:16:19.067 --> 00:16:20.590
What are their key result areas?
00:16:20.590 --> 00:16:21.532
What are we going to do about this?
00:16:21.532 --> 00:16:22.072
They're like you know what?
00:16:22.072 --> 00:16:24.028
I think I'll just hire somebody else to do that.
00:16:24.028 --> 00:16:25.446
I just hire somebody else to do that.
00:16:25.446 --> 00:16:26.765
Okay, let me tell you the thing.
00:16:27.019 --> 00:16:31.366
There's some people who do not like being held accountable, and those are your underperformers.
00:16:31.366 --> 00:16:33.261
They don't like being held accountable.
00:16:33.261 --> 00:16:35.403
You have other types of team, but if you change this, you can win.
00:16:35.403 --> 00:16:35.585
Here too.
00:16:35.585 --> 00:16:49.081
They want to win.
00:16:49.081 --> 00:16:50.145
They don't want to just be there, they want to win.
00:16:50.145 --> 00:16:58.964
And so if you build an environment with a lack of accountability, what will end up happening is your high performers will leave and your poor performers will stay, and they will love it and they will poorly perform the entire time that they're there.
00:16:58.964 --> 00:17:00.365
It is called a disaster.
00:17:00.365 --> 00:17:01.285
That's what that's called.
00:17:01.726 --> 00:17:09.313
And so if you truly want to have this team that is a rockstar team, is a team of champions, then you want to start holding your people accountable.
00:17:09.313 --> 00:17:13.155
And this is pretty simple, right, like, if you define okay, for my practice manager.
00:17:13.155 --> 00:17:15.116
These are the five result areas.
00:17:15.116 --> 00:17:20.769
Then what that means is when you have meetings, those meetings are based on the five result areas.
00:17:20.769 --> 00:17:22.295
So in these areas we're meeting our targets, in these areas we're not.
00:17:22.295 --> 00:17:23.780
And where do you think you're having a roadblock?
00:17:23.780 --> 00:17:24.623
What can we fix?
00:17:24.623 --> 00:17:25.444
What can we shift?
00:17:25.444 --> 00:17:28.421
And once you shift those, then you can start winning there.
00:17:28.721 --> 00:17:29.564
They want to know.
00:17:29.564 --> 00:17:32.571
They want to know where you think they're doing it well.
00:17:32.571 --> 00:17:34.962
They want to know where you think they're not doing it well.
00:17:34.962 --> 00:17:37.385
They want to know what your ideas are for improving.