May 12, 2025
The Healthcare System Is Dying: 3 Things Doctors Should Start Doing NOW
Send us a text š Ready for the next step? Book a call: https://program.www.entremd.com/call Hospitals are closing, insurance companies are denying claims, private equity is taking over, and patients are suffering the consequences. Day by day, it becomes clearer that our healthcare system is on the brink of collapse. For years, we've watched from the sidelines as it faltered. But the truth is ā we are the solution. Not private equity. Not insurance companies. We are the only ones who can...
š Ready for the next step? Book a call: https://program.www.entremd.com/call
Hospitals are closing, insurance companies are denying claims, private equity is taking over, and patients are suffering the consequences.
Day by day, it becomes clearer that our healthcare system is on the brink of collapse. For years, we've watched from the sidelines as it faltered. But the truth is ā we are the solution. Not private equity. Not insurance companies. We are the only ones who can save this failing system before it's too late.
In this episode, I break down three actionable steps that will not only help you thrive but position you as a leader in the fight for better care.
Tune in and become part of the solution!
ā
Key Takeaways:
- 00:00 Intro
- 00:41 The healthcare crisis explained
- 04:44 The role of physicians in addressing the crisis
- 07:01 Building dominant brands
- 12:27 Supporting doctors in private practices
- 14:00 Becoming a part of the Profitable Private Practice Movement
- 19:04 A better future
- 20:53 Outro
Additional Resources:
- Learn more about my 12-month program .
- Interested in 1-on-1 coaching? Apply here .
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
00:00 - Time to Build a Dominant Brand
02:54 - Healthcare Crisis: Hospitals Closing
05:28 - Building a Business You Love
07:52 - Effective Brand Building Changes Healthcare
10:27 - Three Necessities for Physician Leaders
16:34 - The Profitable Private Practice Movement
18:31 - Growing in Capacity for Healthcare
22:01 - Invitation to Join the Calvary
WEBVTT
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The time to build a dominant brand has come.
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Will it work for your business?
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Yes, will it attract new clients and patients for you?
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Yes, would it create the door for opportunities you didn't even think of?
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Absolutely, and in the time that we're in, in the crisis we're in, you get to be one of the people rewriting history.
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You get to be one of the heroes of history because you change things with your brand.
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Hi docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
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I'm your host, dr Imna.
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I've been saying this for a few years now.
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I just want to say it a little louder Private equity is not going to change health care for us.
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The insurance companies are not going to turn around and change health care for us.
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The health care space is literally looking for saviors, is literally looking for a Calvary, and the truth of the matter is it's us.
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Now we have an opportunity to say yes, to answer the call and get stuff done, or we will say no and watch everything just go to blazes.
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Okay Now, this is a very important episode for the private practice people, but for everyone really everyone but more especially for those of us in private practice.
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Now, what got me really started on this is I was looking at the doctor's profile and somebody who was an acquaintance of hers posted about how he just did his last shift at a hospital that he's been at for 15 years.
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You know very reputable hospital and things like that that got bought out by private equity and then private equity had signed a deal.
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You know, according to his post, that they were going to keep the hospital open for at least 10 years.
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Ok, but in the course of all of this, what happened was they acquired the hospital, they sold the land that the hospital was on, they took out a multibillion dollar loan right, because the hospital is a huge asset.
00:02:02.120 --> 00:02:07.587
They could do that and ultimately got the hospital in so much debt and then shut it down.
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And that's bad enough, okay, because I want you to think of a whole hospital system.
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He talked about the different service lines that had been created.
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Think about how long it takes to create that.
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Think about the number of people it serves, think about all of those things.
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And that's gone, like completely gone Now.
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He then said something that made me go like, oh my goodness, like we have to figure this out.
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And he said that seven hospitals in the Philadelphia area have closed in the last six years.
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That's more than one a year, but let's just say it's one a year.
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And we're not talking about Pennsylvania, we're talking about Philadelphia, right, and we have a hospital a year shutting down, and there are 50 states.
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What does that translate to?
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Right, and what happens to the people who go there to get care, right, to get help, and so we're talking about a crisis of unprecedented proportions.
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Okay, now, this is the deal.
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You know that I am a relentless supporter of physicians everywhere.
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You know that I have been talking about this for almost seven years, about us building profitable businesses so we have the freedom to live life and practice medicine.
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I want to extend this.
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Okay, so we can see this now, when you build your business with the model that we talk about, the model we talk about is one that allows you to build a business that is profitable so that you are able to take care of a lot of people.
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Right, take care of a lot of people, whether they're clients or patients you know have.
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Whatever your business is set up at, you're able to do that, you're able to create financial freedom for yourself, able to create time freedom for yourself from the ground up, from you picking out your business model before you even start your practice, or to start your coaching business or speaking business, whichever.
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We are constantly looking at these three things.
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That way, you end up with a business that you love.
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It's interesting I was talking to a doctor who is in the Entree MD Business School scale, which is the tier for doctors, doing over a million in revenue, and I was talking about this concept and she's like you're absolutely right.
00:04:06.996 --> 00:04:10.664
When I started building my business, I you would talk about building with an exit in mind.
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I'm like I just got in I'm not thinking about an exit and all of those things but I did what you told me, but I was just like, well, I'm not ready to walk away from this yet, but now I'm in a season where I need to lean on my team because I'm doing more speaking, I'm out more, I want to take time off.
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I have stuff going on with my family and stuff like that, and I can because I built it that way.
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Okay, so we want that for you, we want you to have time freedom, want you to have financial freedom and all of that.
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We want that for you.
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So building a business will rock your world in the best way possible is just a beautiful experience, but this is the thing.
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Beyond that, there is a reason why you are a physician in this time.
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You could have been a physician, you know, 70 years ago.
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You could have been a physician 45 years from now, but you're a physician now, and the reason you're a physician now is because you have the capacity to handle what is here and you have the capacity to be part of the team that will turn it around, and there's so many different ways we can do this, but this is kind of my call to say all hands need to be on deck, not just because of us as individuals, but because of what is going on with healthcare in the United States.
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So if we have all these hospitals going out of business, what happens to the people that are being cared for?
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It is the same thing.
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There was a report this was many months ago where Walmart said, oh, 51 locations, we're going to shut them down Again.
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What happens to the patients who've been going there?
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Okay, so let's go back to Philadelphia, right?
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And you have seven hospitals that have closed down, have shut down, actually have been gutted, have been killed, okay, in the last six years, in the last six years.
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So the question then becomes where are those patients?
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Who's taking care of them?
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And if you think about it, then you know that there is unnecessary suffering, unnecessarily delay of care and unnecessary deaths that are happening.
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And so my question to you is do you want to be part of a group of people who will prevent unnecessarily delays, right, unnecessary suffering and unnecessary deaths?
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Okay, we can no longer go like, oh, what's going on with the system and all that?
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Hello, it's called a doctor patient relationship.
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We have to take responsibility for this.
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We have to ask what is my part to play?
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And we have to start playing that part.
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So I talked about this earlier.
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The second I saw it, I went live in the EntreMD Facebook group and if you're not a part of the group, come join us in the group, okay, and I started talking about this.
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I said, well, there are some things that you can do.
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And, guys, we no longer have the luxury of rolling over and playing dead For our lives as individuals, we don't have that luxury.
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But, oh my goodness, for patients, and that patient could be you, it could be me, it could be my family, it could be your family.
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It's real people.
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Okay, so let me give you three things that you can do, and not even you can do, three things that are a necessity.
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It would have been great if you started it five years ago, but if you didn't, today's the best next day.
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These are not optional things.
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These are not cute to have.
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These are things that need to happen.
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Number one Number one is doctors.
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It is time for us to build dominant brands.
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I've been saying this for seven years it is time for us to build dominant brands.
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It doesn't matter if you're employed, it doesn't matter if you're a coach, it doesn't matter if you run a private practice.
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It doesn't matter if it's insurance-based private practice.
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It doesn't matter if it's a cash-based private practice.
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It doesn't matter if you're a speaker.
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You're a consultant, it does not matter.
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I mean right.
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What does the saying say?
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That bad things happen when good people keep quiet, like we have been too quiet.
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We know what is going wrong and we are too quiet.
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We're too quiet, we haven't built the brands.
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So when we do speak, it doesn't have a huge impact.
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It is time for us to build dominant brands so we can rise up to speak up against what is going on in our healthcare space, what is going on with the insurance companies, what is going on with the hospitals, what is going on with big pharma.
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All of these things we have to address it.
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We have to.
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But this is the thing we have to build the dominant brand.
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So when we do it, it has an impact.
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Okay, we're here to be disruptors that we make what is going on right, like the healthcare space.
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We're the ones that are going to right the ship.
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But we can't do that if we're silent.
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So maybe you've said I'm an introvert, so am I.
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Maybe you said, oh, you know, I'm super shy, so was I.
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Maybe you say I'm a private person, so am I.
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We cannot use those excuses anymore.
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We cannot say, oh, you know, I'm a professional person, I don't want to be on social media, I don't want to be on YouTube or whatever.
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We can't do that anymore.
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First of all, like if we even got off this conversation the level of misinformation but why is that there?
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Because we are quiet.
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Right, we're quiet.
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So it is time for us to build dominant brands.
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Now I want to give a really, really big shout out to Dr Rachel Rubin.
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She is a urologist fellowship trained in sexual medicine, and she has built a brand around menopause, around perimenopause, around the use of vaginal estrogen and preventing UTIs and all of these things, and she has been so vocal about it.
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Now, this is a thing that people weren't talking about.
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This is a thing that where women weren't getting the help that they needed, and this is a thing where people women were having recurring UTIs and having sepsis and dying.
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They were literally dying.
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Okay, now she builds a brand, she builds an Instagram following, she does the speaker circuit, she has a YouTube channel, she has an email list and she has talked about it over and over and over again.
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And then she decided, well, let's make a change.
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And then she reaches out.
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She's like how do we change the guide?
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How do we create guidelines for this?
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How do we create guidelines for the general urinary syndrome of menopause?
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How do we do that?
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And it started a process.
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It started a process in 2021 and she kept at it and they kept at it.
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You know there's a whole committee.
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They did all the things, they wrote it and they finally, in 2025, published guidelines.
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And so, instead of saying, oh, nobody's taking care of the paramenopausal women and nobody said like, instead of doing that, she's like, okay, let's go make some guidelines and get this done.
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And what she has done since then is she has promoted it and promoted it.
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The last I checked her posts to talk about, it had a million eyeballs.
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She has a million eyeballs on this.
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Why does she have a million eyeballs?
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Because she had built the brand, because she had built the referral base, because she has built her dream 100.
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That's what we call it at the business school.
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Because she had done all these things.
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She's not one physician, right, there are many physicians who were involved in this, but I mean, she threw everything behind it and she was able to make a significant change.
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That is what a brand will do for you.
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Now, when I started talking about entrepreneurship, I got dragged on social media all the time for talking about it.
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Right, and people are like you know, we will always have jobs, we will always have job security, and you're just, you know, like whatever they had to say, but I've been at it and at it, and through our company, through our brand, we have helped thousands of physicians.
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Through the entrepreneur business school.
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We have helped hundreds and hundreds of physicians through the profitable private practice movements.
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We've done that right and all of this and things are changing and the narrative is changing.
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That is the power of a brand.
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Now I've given you an example with two brands and I could go on and on.
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There's so many.
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We've had so many clients who've built phenomenal brands.
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But the question I want to ask you is there are a million licensed physicians.
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If 10% of us leveraged our brands 10% of us imagine what would happen, because everybody has a part to play.
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Like I'm entrepreneurship, she is menopause and all of that stuff.
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You may be advocacy and government and all of those things, and like all kinds of things someone else is exposing.
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Like really running a narrative of what is really happening with private equity.
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Like there's so many things that can be done, but we need all hands on deck.
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The time to build a dominant brand has come.
00:11:53.873 --> 00:11:55.255
Will it work for your business?
00:11:55.255 --> 00:11:57.631
Yes, will it attract new clients and patients for you?
00:11:57.631 --> 00:12:00.721
Yes, would it create the door for opportunities you didn't even think of?
00:12:00.721 --> 00:12:01.392
Absolutely.
00:12:01.692 --> 00:12:08.150
And in the time that we're in, in the crisis we're in, you get to be one of the people rewriting history.
00:12:08.150 --> 00:12:09.211
You get to be one of the.
00:12:09.211 --> 00:12:14.077
That's the first thing.
00:12:14.077 --> 00:12:17.304
So the era of oh, you know I can like, learn it.
00:12:17.304 --> 00:12:19.157
You learn the crap cycle.
00:12:19.157 --> 00:12:20.721
You learn to intubate babies.
00:12:20.721 --> 00:12:22.205
You learn to deliver babies.
00:12:22.205 --> 00:12:24.839
You learn to replace knees you can do this too.
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You're so excited, dr Luna.
00:12:26.844 --> 00:12:28.548
Calm down, all right, number two.
00:12:28.548 --> 00:12:39.705
Number two is and this is especially for people in private practice, but for everyone else let me tell you, there has never been a time more challenging for people to run private practices.
00:12:40.024 --> 00:12:44.707
So, whether you're in private practice or not, I want to invite you to support the doctors who are in private practice.
00:12:44.707 --> 00:12:52.240
For instance, you have private practice people in your world who don't know about the OnTermD podcast, don't know about the private practice YouTube channel that we have and all of those things.
00:12:52.240 --> 00:12:54.126
Share the resources with them.
00:12:54.126 --> 00:12:55.827
Don't ask them if they need it.
00:12:55.827 --> 00:12:56.587
They need it.
00:12:56.587 --> 00:12:57.067
Now.
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If you're in private practice, I want you to understand that you have an opportunity.
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You have an opportunity to serve the American people and help them to stay alive, to help them to decrease suffering, to help them to decrease delays in access to care.
00:13:12.601 --> 00:13:14.346
And how are you going to do that?
00:13:14.346 --> 00:13:17.881
You are going to do that by treating your private practice like what it is.
00:13:17.881 --> 00:13:19.384
It is a healthcare system.
00:13:19.384 --> 00:13:20.947
It is a healthcare system.
00:13:21.268 --> 00:13:28.893
It is time for you to rise as a CEO of your private practice and make it work to bring it to the point where it can serve the number of people you want it to serve.
00:13:28.893 --> 00:13:30.500
It's financially stable.
00:13:30.500 --> 00:13:31.644
It is profitable.
00:13:31.644 --> 00:13:32.940
You are leveraging your team.
00:13:32.940 --> 00:13:34.217
It can work without you.
00:13:34.217 --> 00:13:36.884
So you have the bandwidth to do even more.
00:13:36.884 --> 00:13:38.677
You have the bandwidth to disrupt.
00:13:38.677 --> 00:13:40.485
You have the bandwidth to do all of those things.
00:13:40.485 --> 00:13:49.942
So an example of what is possible so other people can see it and come into private practice, so that we can have enough empowered private practice owners, so we can go after the insurance companies.
00:13:49.961 --> 00:13:56.870
Because, guess what, without the brand and without stable private practices, we're not going to do that because everybody's figuring out how to survive.
00:13:56.870 --> 00:13:58.596
We have to go beyond that.
00:13:58.596 --> 00:14:00.259
We have to go beyond that.
00:14:00.259 --> 00:14:05.822
So please hear me when I say this Okay, even if you're, like you know, at this time I don't want to do entre empty business school.
00:14:05.822 --> 00:14:06.615
I don't want to do all of that.
00:14:06.615 --> 00:14:12.535
We built something that every private practice owner can be a part of and we did not hold anything back.
00:14:12.856 --> 00:14:14.418
It is a very valuable program.
00:14:14.418 --> 00:14:19.145
It is called the Profitable Private Practice Movement and I want to invite you to be a part of it.
00:14:19.145 --> 00:14:23.177
Listen, it is a place where you will learn how to fill your schedule.
00:14:23.177 --> 00:14:25.183
You'll learn how to get paid for the work you do.
00:14:25.183 --> 00:14:34.015
You'll learn how to leverage your team so your team is bearing the weight of the responsibility of generating revenue in your practice.
00:14:34.015 --> 00:14:43.678
It's a place where we'll show you how to optimize your revenue management system with your billers and all of those things, and how to turn the profits that you do generate into wealth.
00:14:43.678 --> 00:14:47.976
Guys, these five things like are there a million things to learn in private practice?
00:14:47.976 --> 00:14:51.966
Yes, if you master these five things, you will have a very profitable practice.
00:14:51.966 --> 00:14:54.740
You will so entremdcom forward slash movement.
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Go be a part of the movement.
00:14:56.003 --> 00:14:58.307
The investment is less than a cappuccino a day.
00:14:58.307 --> 00:15:02.886
It's $197 a month or $19.97 for a year, which is ridiculous.
00:15:02.886 --> 00:15:06.044
I still have friends till today telling me I've lost my mind for doing it.
00:15:06.495 --> 00:15:12.668
Go, sign up and learn what you need to learn to build a healthcare system that can work, because, guess what?
00:15:12.668 --> 00:15:14.596
The American people are depending on it.
00:15:14.596 --> 00:15:15.697
They're depending on it.
00:15:15.697 --> 00:15:17.557
Hospitals are closing left, right and center.
00:15:17.557 --> 00:15:19.538
Private practices are closing left, right and center.
00:15:19.538 --> 00:15:20.980
Where do you think these people go?
00:15:20.980 --> 00:15:22.461
Where do you think they go?
00:15:22.461 --> 00:15:25.383
Okay, so build it so it works.
00:15:25.383 --> 00:15:28.745
Okay, I don't know how to do this, no problem, learn.
00:15:28.745 --> 00:15:31.046
You're the CEO of a healthcare system.
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Learn, okay.
00:15:32.907 --> 00:15:36.990
The third thing we need to do is we need to grow in our capacity.
00:15:36.990 --> 00:15:42.893
Guys, it is so amazing that we spent 10 years we spent over a decade, becoming the physicians that we are.
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It was such a sacrifice and all of that, but we have not arrived.
00:15:46.104 --> 00:15:47.187
We have not arrived.
00:15:47.187 --> 00:15:51.525
The healthcare space is going to come knocking and it's going to say are you going to save the day?
00:15:51.525 --> 00:15:54.001
Are you going to come and save us?
00:15:54.001 --> 00:15:55.500
Are you going to come and help us?
00:15:55.500 --> 00:15:56.221
Are you going to come and save us?
00:15:56.221 --> 00:15:56.942
Are you going to come and help us?
00:15:56.942 --> 00:15:57.884
Are you going to come and roll up your sleeves?
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Guys, don't get me wrong.
00:15:58.565 --> 00:16:01.307
This is not about sacrificing yourself and you won't be rewarded for it.
00:16:01.307 --> 00:16:04.735
You know I talk about serving and earning, so I'm not talking about going to die or whatever.
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But this is the thing the healthcare space is looking for a Calvary.
00:16:08.144 --> 00:16:09.696
Will you be part of the Calvary?
00:16:09.696 --> 00:16:11.980
It may mean you need to learn to speak.
00:16:11.980 --> 00:16:17.668
You need to learn to network, you need to learn to negotiate, you need to understand how to buy practices.
00:16:17.668 --> 00:16:20.863
You need to look into advocacy at a national level.
00:16:20.863 --> 00:16:23.250
Whatever it is, you know what it is.
00:16:23.250 --> 00:16:31.336
But the thing of just saying, oh, it is what it is, we're not victims, guys, we're not victims, we're not helpless, we're not stuck.
00:16:31.336 --> 00:16:34.224
In fact, we're so not stuck that we're the answer.
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So we got to grow in capacity.
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We have to get out of this fixed mindset and into a growth mindset.
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