July 21, 2025

The 7 Social Media Posts That Made Me MILLIONS

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call Have you been avoiding using social media for your business? You are certainly not alone! Social media is one of the things doctors love to hate. They think it's a time-consuming distraction with no benefit, or they fear they will lose their professionalism. But here’s the truth: when you use it right, it can unlock a world of opportunities. In this episode, I’m sharing the exact blueprint ...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call

Have you been avoiding using social media for your business?

You are certainly not alone! Social media is one of the things doctors love to hate. They think it's a time-consuming distraction with no benefit, or they fear they will lose their professionalism.

But here’s the truth: when you use it right, it can unlock a world of opportunities. In this episode, I’m sharing the exact blueprint I’ve used to turn social media into a powerful business-building tool. I’ll break down seven types of posts that have helped me grow my business, attract clients, and make millions of dollars.

If you’ve been hesitant to show up online, this episode is for you. I’ll show you exactly how you can leverage social media to serve your audience, boost your brand, and grow your business.

Tune in and get ready to crush it on social media!

—

Key Takeaways:

00:00 The role of social media in business success
02:26 The neutral nature of social media
04:58 Why I’m on social media
06:18 The debrief post
09:10 The how-to post
09:51 The client testimonial post
14:05 The mission message post
16:46 The call-to-action post
21:03 The reality TV post
23:24 The myth buster post
26:50 Encourage social media
28:43 Outro

—

Additional Resources:

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To get on a call with my team to determine your next best step, go here ...

00:00 - One Post, One Like, $18,000

02:50 - Why Doctors Resist Social Media

04:48 - Social Media: A Tool for Good

08:27 - The Seven Post Types Explained

20:14 - The Most Profitable Posts

29:20 - Using Your Voice to Change Healthcare

31:18 - Call to Action for Physicians

WEBVTT

00:00:00.100 --> 00:00:01.461
I had a post that I did.

00:00:01.461 --> 00:00:04.527
I had one like on that post.

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One From that one post I got one one-on-one client who worked with me for a year.

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She was paying me $1,500 a month.

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That's what, $18,000 from one post that had one like.

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Hi docs, Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

00:00:34.304 --> 00:00:36.149
I'm your host, Dr Una.

00:00:41.000 --> 00:00:44.731
One of the things that doctors love to hate is social media.

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Okay, I have had times where people have actually walked up to us and they have said I want to come to the EntreMD Business School.

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I know that it will work for my business.

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But I also know that Dr Una is going to make me show up on social media and I don't want to.

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Is there a way that I could run my business without showing up on social media?

00:01:01.209 --> 00:01:03.112
Okay, and I get it.

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I get it, I get it.

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I started off again as a socially awkward, super shy, introverted, introvert and I wanted nothing to do with putting myself out there.

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In fact, the time between when I found out that I could really crush it by showing up online and when I actually showed up online was almost two years.

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So I get it, I understand it.

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But I also know that social media is something that can deliver millions of dollars in your business.

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Whether you're a coach or whether you're on a private practice, whether you're insurance-based or you're a cash base, whether you're a speaker, it can open so many opportunities for you.

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I've personally made millions of dollars on social media.

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I have many contemporaries who are entrepreneurs who have done the same.

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I have many clients who have done the same as well.

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I have many clients for whom not only have they made money on social media, but that is how they attracted their rockstar team members, and it has opened opportunities for them that they didn't even think they would need.

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Okay, so this is something really good.

00:02:01.123 --> 00:02:17.300
So what I want to do on here is I really want to deconstruct the kinds of posts that I do on social media that have been responsible for bringing in again millions of dollars, and this way you have a blueprint, a cheat sheet of sorts, so you don't have to be overwhelmed by social media.

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You can literally look at what I've done.

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You can model and paste right, you can take it, you can make it your own and you can go for it.

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Okay, all right.

00:02:25.181 --> 00:02:27.026
So let's talk about these things Now.

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Before we get into this, I want to, you know, kind of clear up the air a little bit too.

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Sometimes people are like social media is so evil and all of those things, and social media happens to be like money.

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So if you've listened to the podcast for any length of time, you know that I talk about.

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Money is neither good nor bad.

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It is mercury paper with dead men's faces on it.

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Literally, that's what money is, and so it takes the shape of whoever has it.

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And if it's somebody who is prone to doing good in the world and all of those things, that's what the money would do.

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And if it's somebody who does all kinds of wrong stuff, then that's what the money would do.

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The money just amplifies whoever the holder is.

00:03:00.362 --> 00:03:02.787
And it's the same thing with social media.

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Now, are there dark sides to social media?

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Of course.

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Are there great sides to social media?

00:03:07.134 --> 00:03:07.575
Of course.

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I have so many phenomenal relationships that I've built that started off of social media.

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Most of the people that I've worked with the first few years I never met them in person, and then you know it was all off of social media and it has been such a game changer for me.

00:03:21.765 --> 00:03:24.692
So social media is kind of neutral in a way.

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You can use it for a lot of good in your business, or it could be your biggest distraction, right.

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And so the way I like to look at it is I show up on social media to serve.

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I show up on social media to collaborate.

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I show up on social media to leave good in the world.

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I show up on social media to put out my message, to let doctors know that they can build profitable businesses, they can live life and practice medicine on their terms.

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This is what I do on social media.

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Otherwise you could be someone who's a consumer on social media and so we do the doom.

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You know people do the doom scrolling and you know they're just looking on there and they're just so mad because everybody's life looks perfect and theirs is not perfect and all of those things.

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So you could serve or you can consume, right, like these are extremes, of course, right, there's some overlap and stuff like that, but you know how you choose to show up determines what you'll get out of it.

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Okay, and so for me, I've chosen to serve and through that I've been able to help thousands and thousands of people.

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And there are people some are clients, some are not who've started businesses, who've changed their lives, who've changed their finances, who've negotiated like bosses.

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For instance, there was a doctor who you know talked about how you know she'd been binging on the podcast and all of those things and she was able to negotiate a 40% raise while doing 20% less work, like.

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There's stories of that everywhere and for so many of them, the starting point is social media.

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So, again, social media is neutral, but you can use it to do so much good and you can use it to grow your business and you can use it to create all these changes.

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Okay, so that's the way I want us to think about it.

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So it's not like, oh, it's bad, it's really neutral.

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Depends on how you use it.

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Okay, now I'm going to talk about these kind of post.

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But it's not only about the post, right.

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It's about why am I on there when I show up on social media.

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I am on there for physicians.

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I am on there to help physicians understand that what we are experiencing is not the norm and we can have a new norm.

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I'm there to show physicians you can have freedom, and that's financial freedom, time freedom to practice medicine on your terms, freedom to live life on your terms, freedom to pursue your purpose.

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I'm there to show them that.

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I'm there to give them tactics that can work in their business.

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I'm there to dispel myths.

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I'm there to showcase things that have been possible for me or for my clients, so they can see what is possible for themselves.

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I'm there to serve.

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And so these posts, it's not just about posting, it's about creating containers that I can use to serve the lens through which I see.

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Everything that I do is helping doctors move forward.

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And so for you, if you have a private practice, this is your patients, your coach, these are your clients.

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Like, that's who you have at the back of your mind, that's who you're creating content for.

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I always tell people, like I'm not a content creator, I'm an entrepreneur.

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Content just happens to be one of the tools that I use to get the job that I want done.

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Okay, okay.

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So let's talk about a few things here.

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Okay, let's talk about these seven posts, okay.

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So the first type of post is what I like to call the debrief post.

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Okay, this is so fun.

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And the reason why this is so fun is that you're doing this all day, every day, so you're not needing to make this up.

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This is something you're already doing.

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So what is a debrief post?

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It's you talking about something that you did.

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It's like you're teaching through your experience, right, and it's really wonderful.

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So I'll give you an example.

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Recently, right before this recording, I had looked at my YouTube channel and we've had like a viral moment of source, if you will, and we've had 112,588 views in a 28-day period.

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Now, to put this in context, in the first 10 months of my YouTube channel I had 100,000 views, okay.

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So to go from 100,000 in 10 months to 112,000, almost 113,000 28 days, is like pretty impressive.

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And so I come on social media.

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I'm like, okay, guys, in the last 28 days I've had 112,000 views.

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I've had, you know, 2,900 subscribers.

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I've had, you know, 2,900 subscribers, 28,000 watch hours.

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And who wants to know how I did it?

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Right?

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So I did that post.

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And then you know lots of comments like, yes, I want to know.

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So when I go then do the post, what is that?

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It's a debrief post.

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So these are the seven things that I did.

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And the response was overwhelming enough that I was like I'd probably just make a podcast episode out of it.

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So I will make a podcast episode out of it, but that's called a debrief, okay.

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So, for instance, if you are private practice and you're talking about patients, if you and your patients share what you're going through, so, for instance, let's say, you're like man, I wanted to gain X pounds of muscle, okay.

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And you're like, over the last, you know, six months, I gained four pounds of muscle.

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This is how I did it right.

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Or you're like I've been struggling to eat clean and I was able to do this and that for 28 days.

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This is how I did it.

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Or maybe you guys don't share, right?

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So maybe they have hypertension, diabetes.

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You don't have any of those.

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You're like my client had this and we helped him reduce his medication burden by X.

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This is how we did it, right.

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So it's a debrief, okay.

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Now the debrief is a how-to in the context of something you went through.

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Okay, think of it that way.

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All right, why is this super powerful?

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It is so powerful because it resonates so deeply with your clients or your patients, right, because they have the same experience.

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And it also positions you as the person who can get those kinds of results.

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Right, because you're saying I did this, okay, and so when they think about who can I work with, who can help me do this, you're the person who comes to mind because you've done it.

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Okay.

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You have the receipts.

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So that's one and I've done it for everything, like I've done it for when we made the Inc 5000 list of fastest growing companies.

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When, like all of those things, I just you know, one debrief after the other.

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Okay, the second one is very close to the debrief, but I want to include it just because it's a little different, and that is a how-to post.

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And the how-to post is literally saying this is how you do this.

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Okay, it doesn't have to have the story.

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Okay, it doesn't have to have the story.

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For instance, if I come and I say you know you have a book and you want it to be a bestseller, this is what you need to do, right?

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And I'm like number one, number two, number three, number four, number five, or it could be just one point, I drill home, but I'm saying this is how to, okay, so it's really like the debrief post, but it doesn't have to have the story with it.

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Okay, so that's number two, really like the debrief, but it's a how to, okay, so that's the second one.

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The third one is one of my favorites, okay, and it's the client testimonials.

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It's one of my favorites because it's a win-win.

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Okay, your clients or your patients, you know they feel honored that on their platform you would put them on blast and say all the amazing things that they're doing and things like that.

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They love that.

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Like I have clients when I do that, they get new clients or new patients or new referral sources, or they get invited to be a guest on another podcast or whatever.

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So that's like me leveraging my credibility to put them in a great light.

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Okay, those work.

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And then for you as well you, the entrepreneur it works for you because again, it's telling people like I'm not just talking here, like these are real results that I got for a real person.

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Okay, so it's wonderful.

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You know, both parties win with it.

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I'll give you an example.

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And it's really just featuring the wins of your clients, the things that you say you're going to do for people.

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So recently we just stepped into the third quarter of the year and in the Entree MD Business School we live a quarter at a time.

00:10:43.751 --> 00:10:47.974
So each quarter we come, we set new goals and then we reflect on the preceding quarter.

00:10:47.974 --> 00:11:06.643
And so, as people began to do this, on one day this is not a total number of clients who said this, but on one day I had three people say, oh, my goodness, I just looked at my numbers and as of today so two quarters of the year, six months of the year I surpassed all the revenue from all of the previous year, all of 2024.

00:11:06.643 --> 00:11:09.349
And for me to see that right.

00:11:09.349 --> 00:11:13.369
Like remember, for years I've been screaming like you know, entrepreneurship is the path.

00:11:13.369 --> 00:11:26.056
We can build profitable businesses, we can build businesses that are growing, we can scale them, we can build businesses we can walk away from all of these things and to see them create the results Just blows my mind, okay, okay.

00:11:26.096 --> 00:11:34.923
So I then came on and I said you know when your client said you know, when three of your clients in one day say this right, and I'm like hashtag, ebs works or something like that.

00:11:34.923 --> 00:11:44.589
And you know this was a lot of fun for me, because then in the comments somebody said another student from the entrepreneur business school says make that four Right.

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I was like, oh my goodness, congratulations, yes.

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And then another student says make that five right.

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It was just so fun, okay.

00:11:51.298 --> 00:11:52.523
But what that does?

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You know it does a number of things right.

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So I told you that you know it makes them happy, it makes me happy.

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And then people are like wait, like she's not all talk.

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What she said that she can do, she actually does it right.

00:12:02.936 --> 00:12:04.581
So it elevates your brand.

00:12:04.581 --> 00:12:11.962
It positions your business as a business that gets people results and also makes people more likely to work with you, because people don't want.

00:12:11.962 --> 00:12:20.509
Like, if someone is coming to the Entremet Business School, they're not looking for calls, they're not looking for a portal, they're not looking for a workbook, they want results, okay.

00:12:20.509 --> 00:12:24.460
But now we're positioning ourselves as a person, as a people who get people results.

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Like you know, we don't just talk, we don't talk a good game, we're about it, right.

00:12:28.528 --> 00:12:37.337
So it could look like that, it could look like a shout out.

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Recently, dr Rachel Rubin, who is a urologist fellowship, trained in sexual medicine.

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She was featured on Peter Atiyah's podcast and I don't even remember the stats at this point, right, like over 100,000 views in a short period of time and all this stuff, and it did wonders for her business, for her Instagram page, all of that stuff.

00:12:51.227 --> 00:12:53.390
You know her following her client base.

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It was just a magical thing.

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And so then I take a screenshot of her on the podcast with a number of views circle that I'm like big congratulations to Roxar Entre Mne Business School student.

00:13:02.740 --> 00:13:05.722
Dr Rachel Rubin, who was featured here, and blah, blah, blah, blah, blah.

00:13:05.722 --> 00:13:07.945
Okay, and was it wonderful for her?

00:13:07.945 --> 00:13:20.438
Yes, because I lent her my audience, right, so there's a lot more people who saw it, who watched it, who shared it, who talked about it, who amplified it, right.

00:13:20.438 --> 00:13:28.743
And then it was a win for me because we're positioned as the people who help people build kind of businesses that are featured on those kinds of podcasts right, or have the kind of messages that are featured on those kind of podcasts right.

00:13:28.783 --> 00:13:30.525
So it could look like a shout out.

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It could also look like a case study.

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We've done those right.

00:13:33.256 --> 00:13:34.841
I think we had Dr Makedja.

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She's an endocrinologist.

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Then she comes in.

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She comes into the Entree MD Business School her first 90 days.

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Her private practice goes by 122%, right, I want you to think about that, right.

00:13:43.437 --> 00:13:44.438
And so we interviewed her.

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She's had all those things.

00:13:45.279 --> 00:13:46.741
Let me just create a post right Like.

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This is her, this is what the challenge was before she came to the untrained business school.

00:13:51.789 --> 00:13:53.678
These are the results that she got Okay.

00:13:53.678 --> 00:13:58.679
So there are many different ways of doing that, but at the end of the day, is client testimonials Okay.

00:13:58.679 --> 00:14:03.357
So we've looked at three, right, we looked at the debrief, we looked at the plain old how to.

00:14:03.357 --> 00:14:05.361
We've looked at a client testimonials Okay.

00:14:05.601 --> 00:14:09.269
Now the fourth one is one of my favorite and this is the mission message.

00:14:09.269 --> 00:14:17.846
Okay, this is the mission message and if you're like I don't have a mission message once we start talking about it, I want you to look and lean in, because you'll find it.

00:14:17.846 --> 00:14:24.042
Of course, you know my mission is to help doctors build profitable businesses so they have the freedom to live life and practice medicine on their terms.

00:14:24.042 --> 00:14:26.980
We believe that doctors are able to build great businesses.

00:14:26.980 --> 00:14:29.868
We believe they're able to build seven figures, multiple seven figure businesses.

00:14:29.868 --> 00:14:31.620
I cannot wait to start saying eight.

00:14:31.620 --> 00:14:33.616
Okay, all right and so.

00:14:33.616 --> 00:14:35.703
So that's my message.

00:14:35.703 --> 00:14:40.246
Right, and I'll come out and you know like, physicians are the answer for the physician community.

00:14:40.246 --> 00:14:41.600
There's no Calvary coming.

00:14:41.600 --> 00:14:43.020
We're the ones who are going to fix it.

00:14:43.020 --> 00:14:45.764
And so I have these mission based messages.

00:14:45.875 --> 00:14:46.836
I'll give you a few examples.

00:14:46.836 --> 00:14:48.900
Like so, for instance, I did a post.

00:14:48.900 --> 00:14:54.231
I said PE, which is equal to private equity is not going to save healthcare.

00:14:54.231 --> 00:14:57.681
Pe, which is equal to physician entrepreneur as well.

00:14:57.681 --> 00:14:59.407
Let the real PE stand up.

00:14:59.407 --> 00:14:59.668
Right?

00:14:59.668 --> 00:15:02.537
So it's very short, it's almost like you can fit in a quote graphic.

00:15:02.537 --> 00:15:03.918
It's really short, but it's very powerful and it's a mission based.

00:15:03.918 --> 00:15:11.150
Like yeah, we're the ones who are going to save healthcare, which is true, it's really short, but it's very powerful and it's a mission-based man Like, yeah, we're the ones who are going to save healthcare, which is true, it's not hype.

00:15:11.150 --> 00:15:12.932
We are the ones Private equity is not.

00:15:12.932 --> 00:15:15.722
They're there to invest and appease their shareholders.

00:15:15.722 --> 00:15:16.605
Very different narrative.

00:15:16.605 --> 00:15:20.501
So that's mission-based right and it's wonderful because it's galvanizing People.

00:15:20.501 --> 00:15:21.225
Get around it.

00:15:21.225 --> 00:15:22.782
People tend to share it more.

00:15:55.455 --> 00:16:00.615
No-transcript.

00:16:00.615 --> 00:16:02.120
A lot about.

00:16:02.120 --> 00:16:03.464
You know private practice.

00:16:03.464 --> 00:16:05.530
Physicians define the odds.

00:16:05.530 --> 00:16:10.620
How we can build private practices that work, that thrive, in spite of what is being thrown at us, right.

00:16:10.620 --> 00:16:25.216
How we can build seven-figure practices, multi-seven-figure practices, practices we can exit from practices without the burnout and all of those things, because we know how to fill our schedules, we know how to get paid for the work that we do, we know how to build profitable teams.

00:16:25.216 --> 00:16:30.542
So we're taking back our time so we can have more impact, more financial freedom, more time freedom.

00:16:30.621 --> 00:16:31.707
You're going to hear a lot of that.

00:16:31.707 --> 00:16:32.149
What is that?

00:16:32.149 --> 00:16:33.917
That's all mission based right.

00:16:33.917 --> 00:16:35.942
That's all mission message, right, okay?

00:16:35.942 --> 00:16:43.927
So, to think about it, those are the kind of things that we would talk about in a mission, in a mission message, right, okay, all right.

00:16:43.927 --> 00:16:44.268
So.

00:16:44.268 --> 00:16:45.336
So that's number four.

00:16:45.336 --> 00:16:46.339
Number five Okay.

00:16:46.339 --> 00:16:59.461
Number five is the one that most people will skip, okay, physician or not, most entrepreneurs skip this, and this is actually number one, two, three, four, five, six, seven, eight, nine, ten and then the rest Okay, it is your call to action post.

00:16:59.782 --> 00:17:05.586
Okay, this is the post that will get the least engagement and make you the most money.

00:17:05.586 --> 00:17:12.505
So you have to decide in this moment if you are a content creator or if you're an entrepreneur.

00:17:12.505 --> 00:17:19.708
A content creator will be mad because it's messing up with their metrics and they're like oh, my goodness, I did not get all the dopamine hits I wanted from the engagement.

00:17:19.708 --> 00:17:28.038
An entrepreneur is like wow, I only got seven likes on that post, but I got four consult calls and two new clients from it.

00:17:28.038 --> 00:17:35.117
Right, I didn't get all of that, but I had, you know, five people who made appointments on my private practice from that post, right?

00:17:35.117 --> 00:17:36.682
So it's a call to action post.

00:17:36.682 --> 00:17:45.405
You will have the least amount of engagement on your call to action posts, but it will make you the most money.

00:17:45.405 --> 00:17:46.548
Dr Yonah, why are you being dramatic?

00:17:46.548 --> 00:17:47.797
Because I want you to remember this.

00:17:47.797 --> 00:17:49.300
I don't want you to skip it.

00:17:49.821 --> 00:17:52.186
When I first learned this, this was so many years ago.

00:17:52.186 --> 00:18:00.136
Okay, I was doing one-on-one coaching at the time, so you understand how long ago that was, and I had a post that I did Okay, I don't even remember what it was about.

00:18:00.136 --> 00:18:03.539
I did a post and I linked it to a YouTube video.

00:18:03.539 --> 00:18:08.624
I had one like on that post, one One.

00:18:08.624 --> 00:18:14.808
From that one post I got one one-on-one client who worked with me for a year.

00:18:14.808 --> 00:18:18.500
She was paying me $1,500 a month for a year.

00:18:18.500 --> 00:18:25.183
That's what $18,000 from one post that had one like.

00:18:25.549 --> 00:18:36.137
So if you're not willing to stomach the one like because it's a thing that had a call to action, you're not going to be able to do it in the volume that is required for you to get the results that you want.

00:18:36.137 --> 00:18:41.001
You must be okay with the post that gives that's one like.

00:18:41.001 --> 00:18:44.155
Now, that's not to say we don't get better, more engaging, more of that.

00:18:44.155 --> 00:18:45.315
We're going to work on all that.

00:18:45.315 --> 00:18:54.676
But if you get thrown off because of the call to action post, because what people tell me is I don't get a lot of engagement on that, so I'm just going to do all this other stuff and post these funny cat videos.

00:18:54.676 --> 00:19:06.757
Funny cat videos are going to get you a lot of likes and stuff in the comments and laugh emojis and all that stuff.

00:19:06.757 --> 00:19:07.598
Rarely will they translate to dollars.

00:19:07.598 --> 00:19:08.000
You need to do this.

00:19:08.000 --> 00:19:08.701
Okay Now, with this kind of post.

00:19:08.701 --> 00:19:09.644
It's not only come work with me, okay so.

00:19:09.664 --> 00:19:16.842
Call to action is really it's whatever you use to grow your audience, nurture your audience or get new clients, okay so.

00:19:16.842 --> 00:19:19.553
Or get referrals, right Like you're just moving people along.

00:19:19.553 --> 00:19:25.084
So, for instance, in my world what that could look like is you know, listen to the podcast.

00:19:25.084 --> 00:19:31.855
Okay, that could look like, you know, for this podcast, we have a workbook, comments workbook in the comments.

00:19:31.855 --> 00:19:32.900
To get your workbook.

00:19:32.900 --> 00:19:37.394
It could be an invitation to a workshop or a masterclass that I'm doing.

00:19:37.394 --> 00:19:41.792
It could be book a consult, call or fill out an application for the EntreMD business school.

00:19:41.792 --> 00:20:04.345
It could look like go to EntreMDcom forward slash movement to join the profitable private practice movement where we are defying the odds and building private practices that thrive, right Like so it could be a whole range of them, but you just want to make sure that you're doing it in enough volume, like you're balancing it with the others, but you're doing it in enough volume to create the number of patients or clients that you want.

00:20:04.769 --> 00:20:06.753
Okay, that's number five.

00:20:06.753 --> 00:20:08.478
And why is this important?

00:20:08.478 --> 00:20:10.021
Because it's a requirement.

00:20:10.021 --> 00:20:11.992
There's no sales happening.

00:20:11.992 --> 00:20:19.497
There's no people moving from audience to you know, clients, repeat clients, referral, all of those things without doing.

00:20:19.497 --> 00:20:20.800
This must be done.

00:20:20.800 --> 00:20:30.756
The whole purpose of being in business is to acquire a customer or a client or a patient and serve them in a profitable way.

00:20:30.756 --> 00:20:31.998
This is the whole point.

00:20:32.439 --> 00:20:35.271
So asking is what we do as entrepreneurs?

00:20:35.271 --> 00:20:40.563
It's not something to try to avoid, it's something to learn, to become really good at.

00:20:40.563 --> 00:20:43.659
Okay, we ask people to join our communities.

00:20:43.659 --> 00:20:45.155
We ask people to work with us.

00:20:45.155 --> 00:20:46.836
We ask people to continue to work with us.

00:20:46.836 --> 00:20:50.237
We ask people for reviews, we ask people to refer to us.

00:20:50.237 --> 00:20:52.336
We ask people all kinds of things.

00:20:52.336 --> 00:20:54.478
We ask people to come join our team.

00:20:54.478 --> 00:20:59.813
It's all asking, okay, and so the more you put in the reps, the more comfortable you'll be with it.

00:20:59.813 --> 00:21:01.736
The more you do it, the more everything will be fantastic.

00:21:01.736 --> 00:21:02.678
Okay, all right.

00:21:03.179 --> 00:21:05.604
Number six is a reality TV post.

00:21:05.604 --> 00:21:07.192
Okay, okay, without the drama.

00:21:07.192 --> 00:21:08.075
It's not drama.

00:21:08.075 --> 00:21:12.412
I call it reality TV so you can kind of get the feel for what it is.

00:21:12.412 --> 00:21:16.781
It's behind the scenes, it's kind of involving people in your life and things like that.

00:21:16.781 --> 00:21:18.925
This is one I don't do a whole lot of.

00:21:18.925 --> 00:21:20.951
Remember Privates socially awkward.

00:21:20.951 --> 00:21:24.700
Yeah, I'm not socially awkward at this point, but still very private, right?

00:21:24.700 --> 00:21:26.332
So, yes, do I do it?

00:21:26.332 --> 00:21:26.953
I do it.

00:21:26.953 --> 00:21:30.611
And I'm saying this for the person who's like, oh, I don't want to do, I don't want to share all the details of my life.

00:21:30.611 --> 00:21:32.012
I don't share all the details of my life.

00:21:32.012 --> 00:21:33.994
I never have, I probably never will.

00:21:33.994 --> 00:21:36.416
Okay, it's just not my jam.

00:21:36.416 --> 00:21:47.267
So the way I want you to think about it is I want you to think of it in terms of I take people behind the scenes of what I do as an entrepreneur, which is what I do.

00:21:47.267 --> 00:21:52.807
Okay, so when I do photo shoots, a lot of times I will do some reality TV around that.

00:21:53.127 --> 00:22:01.242
You know, coming in for this photo shoot, fussing at my team because they want to have, you know, 40 other videos done, even though we've done 35 and all of those things.

00:22:01.242 --> 00:22:03.688
And I share it and it just humanizes everything.

00:22:03.688 --> 00:22:08.038
Right, like Dr Una is complaining because her team is making her do more videos.

00:22:08.038 --> 00:22:10.061
There was even one my team.

00:22:10.061 --> 00:22:13.795
They're so bad, like in a good way, but they're bad, and you know, they put a whole.

00:22:13.795 --> 00:22:21.286
They record me having not a fit, but I'm like, oh man, I got to do another video and they record all of that, right, and they make a reel.

00:22:21.710 --> 00:22:29.142
So I remember going on Instagram, just going there, and I'm like, wait, why do I have all these likes and comments and stuff Like what's happening?

00:22:29.142 --> 00:22:46.051
And I go and look at the post and, as opposed to me fussing at them because they told me to do more videos and stuff like that when I thought we were done with the video shoot for the day and it was so fun, there was so much engagement, it was so encouraging to people because they're like, oh, she fusses about doing this.

00:22:46.051 --> 00:22:48.698
Then this is awesome, right, this is awesome.

00:22:48.698 --> 00:22:53.662
And so those kind of posts, they're really good, they make you relatable and you'll be surprised.

00:22:53.662 --> 00:22:58.778
Sometimes people join because they're like, oh, this person is human and I like their humanness, okay.

00:22:58.778 --> 00:23:19.679
So, for instance, I have a few doctors in the Ontario MD Business School who have told me that the reason why they joined is because they you know they would read about you know my journey with you, know my kids and homeschooling them and it seemed like I had a lot of time for them and things like that and it just made them like if Dr Una is doing the business thing she's talking about that way and she still has this, then I want that right.

00:23:19.679 --> 00:23:21.340
And so it humanizes you.

00:23:21.340 --> 00:23:22.823
It's really great content.

00:23:23.202 --> 00:23:24.464
So that's the sixth kind of post.

00:23:24.464 --> 00:23:28.316
The seventh kind of post is what I call the myth busters.

00:23:28.316 --> 00:23:33.258
Okay, and if you're private practice, that could look like you know there may be myths around.

00:23:33.258 --> 00:23:40.281
Take this herb and you never have to take your hypertension medication ever again, or you know like all kinds of stuff that you know people believe.

00:23:40.281 --> 00:23:53.615
For me as a physician, one of the myths that I go after really hard is that we can't build successful businesses or we can't build seven figure businesses, and so I create content to directly confront that right.

00:23:53.615 --> 00:23:59.961
I remember when I did a post and it said the average admission rate into medical school is 3%.

00:23:59.961 --> 00:24:04.416
The percentage of entrepreneurs who take their businesses to seven figures is 9%.

00:24:04.416 --> 00:24:07.692
I'm like you've defied the odds before you can defy them again.

00:24:07.692 --> 00:24:08.355
What is that?

00:24:08.355 --> 00:24:09.198
It's a myth buster.

00:24:09.198 --> 00:24:12.273
It's just getting them to go like hey, wait, that is true, right.

00:24:12.273 --> 00:24:23.298
And so when I say things like oh, you've memorized, you know, you learned the Krebs cycle, you intubate, you know one pound babies, you replace hearts, you bring people back from the dead, which is what coding is.

00:24:23.298 --> 00:24:26.083
If you can do that, you can figure out a seven figure business.

00:24:26.083 --> 00:24:27.384
Again, what am I doing?

00:24:27.384 --> 00:24:28.365
I'm busting the myth.

00:24:28.365 --> 00:24:30.952
That's what I'm trying to do.

00:24:30.972 --> 00:24:37.703
People say, oh, lowly pediatrician, like as a pediatrician, you know, this is just what I'm subject to and that's why I talk about those things and I'm like.

00:24:37.703 --> 00:24:44.387
I will never use pediatrician lowly in the same sentence, except I'm saying pediatricians are not lowly.

00:24:44.387 --> 00:24:46.355
That's the only time I would say that.

00:24:46.355 --> 00:24:47.338
What am I doing?

00:24:47.338 --> 00:24:48.454
I'm busting a myth.

00:24:48.454 --> 00:24:51.819
I talk about being a pediatrician a lot, and probably why?

00:24:51.819 --> 00:24:54.838
So that somebody else can say, wait, she's a pediatrician.

00:24:54.838 --> 00:24:57.998
That's why, when pediatricians are talking about their wins, I come up, I'm screaming.

00:24:57.998 --> 00:25:00.124
Pediatricians are talking about their wins?

00:25:00.124 --> 00:25:01.508
I come up, I'm screaming.

00:25:01.508 --> 00:25:03.832
You go Peds, right, it's the same thing, okay.

00:25:03.832 --> 00:25:04.515
So I want you to think about this.

00:25:04.535 --> 00:25:12.711
If you think about what we talked about the debrief posts, we talked about the how-to posts, we talked about the client testimonials, the mission-based one, the call to action, the reality TV and the myth busters, I want you to hear me.

00:25:12.711 --> 00:25:26.923
Okay, if you have these seven things and you kind of started adapting them for yourself, again, irrespective of the kind of business that it is Like you run a private practice and you have reality TV posts oh my goodness, you're the doctor.

00:25:26.923 --> 00:25:33.157
Because it's like oh, that's my uncle who happens to be a doctor, that's my aunt who happens to be a doctor.

00:25:33.157 --> 00:25:36.673
It just gets people to say, yes, people work with people they know like and trust.

00:25:36.673 --> 00:25:39.718
Right, you may be thinking, well, what if they don't observe boundaries?

00:25:39.718 --> 00:25:41.760
It is the job of humans to test your boundaries.

00:25:41.760 --> 00:25:51.035
It is your job to hold your boundaries right, like, so that's not a problem.

00:25:51.035 --> 00:25:54.028
Okay, so if you can take these and then just start experimenting with them, I gave you seven so you can start experimenting with them.

00:25:54.087 --> 00:25:55.590
But you see, none of these are random.

00:25:55.590 --> 00:25:58.996
None of them are like oh, let's just go post for the sake of posting.

00:25:58.996 --> 00:26:05.545
It's not that every post is designed to do something to move things along in your business.

00:26:05.545 --> 00:26:07.556
Okay, these are the posts I've used.

00:26:07.556 --> 00:26:12.622
We actually do not run ads at all until we crossed a million in revenue.

00:26:12.622 --> 00:26:21.550
And I did it on purpose, to make a point, because when we first started, then I would hear people say things like this can't work for me because I'm not using ads.

00:26:21.550 --> 00:26:26.071
You know like, I have to find an ads guy, so I'm not going to market, I'm just going to find an ads guy.

00:26:26.071 --> 00:26:28.636
I'm like, guys, stop it, stop it.

00:26:28.636 --> 00:26:29.880
This is not the way this works.

00:26:29.880 --> 00:26:39.894
Okay, we've used organic content to bring in millions and did the same thing for my private practice, right, I told you guys about the live stream that I did every week and then the posts that we did.

00:26:39.934 --> 00:26:59.444
We got so many patients from that, so much so, that when I started shortening my clinical time, I had to shut those down because it just was working that well, play with it, don't make it a thing, just go like one, two, three, four, five, six, seven.

00:26:59.444 --> 00:27:08.550
I just, you know, just play around with it and create it, because the thing is this the more you write, the better you get at writing.

00:27:08.550 --> 00:27:10.132
The more you communicate, the better you get at communicating.

00:27:10.132 --> 00:27:10.913
And now you have a framework.

00:27:10.913 --> 00:27:17.818
Okay, there's no guesswork, there's none of that, okay, so I want you to do this and I want you to put those posts up and when you do it, tag us.

00:27:17.818 --> 00:27:22.803
Like, put up whatever tag you want to put there, and then also put a hashtag on tram D wins.

00:27:22.803 --> 00:27:26.185
Okay, like W I N S hashtag on tram D wins.

00:27:26.185 --> 00:27:27.886
I want to cheer you on.

00:27:27.886 --> 00:27:30.718
I want to amplify your posts, I want to do all of those things.

00:27:30.718 --> 00:27:32.040
Okay, I want to see you win.

00:27:32.410 --> 00:27:39.638
So put that, do that, and just know that there's so many opportunities waiting on you to show up.

00:27:39.638 --> 00:27:44.064
There's so many new clients waiting for you to show up, so many new patients waiting for you to show up.

00:27:44.064 --> 00:27:45.486
There are team members.

00:27:45.486 --> 00:27:54.095
I have clients who have had multiple doctors, multiple clients who have had multiple doctors, reach out to them and say I want to come work for you, I want to come work in your private practice.

00:27:54.095 --> 00:27:54.636
How come?

00:27:54.636 --> 00:27:55.840
Where do they find them?

00:27:55.840 --> 00:28:05.029
Literally, they found them based on their online presence, their online brand, the doctors I work in who are running seven figures and multi seven figure businesses.

00:28:05.650 --> 00:28:18.393
One of the things we focus on we focus on like I don't let them let it get out of focus is their brand, because I'm like and they've seen it, their brands have opened up so many doors for them, so many doors that are just beyond wild.

00:28:18.393 --> 00:28:20.616
We haven't even talked about them on the podcast yet.

00:28:20.616 --> 00:28:22.900
You cannot afford to play with your brand.

00:28:22.900 --> 00:28:32.865
It is so powerful and I did this so that you can confidently, systematically, show up on social media and crush it.

00:28:32.865 --> 00:28:35.270
Okay, and I'm rooting for you.

00:28:35.270 --> 00:28:42.904
I can't wait to share your story on the Entre MD Podcast, as you share what you have done, which has taken your brand to a whole new level.

00:28:43.390 --> 00:28:52.521
Now, as someone who is part of the Calvary, I want to invite you to take this podcast episode and share with at least 10 doctors in your world and say, hey, go listen to this, because, guess what?

00:28:52.521 --> 00:28:56.961
Our voices are not being heard because they're not out there.

00:28:56.961 --> 00:29:08.536
We're not showing up as much on social media and that is why misinformation is everywhere and that is why the things we're going through are still tolerated, because we're just not amplifying our voices.

00:29:08.536 --> 00:29:17.042
But that changes when you say yes to this and you invite other doctors to say yes to this, and we create a whole new narrative.

00:29:17.042 --> 00:29:18.435
So be part of the narrative.

00:29:18.435 --> 00:29:19.804