June 2, 2025
The 7 Keys to Having It All (And How to Use Them)
Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call You CAN have it all. However, it’s not going to fall into your lap or happen magically. In this episode, I share the seven keys every physician entrepreneur must master to truly have it all, whether that’s financial freedom, time freedom, clinical fulfillment, or a strong family life. I’ll walk you through why your medical degree isn’t enough to get you the freedom you want and why masterin...
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
You CAN have it all.
However, it’s not going to fall into your lap or happen magically. In this episode, I share the seven keys every physician entrepreneur must master to truly have it all, whether that’s financial freedom, time freedom, clinical fulfillment, or a strong family life.
I’ll walk you through why your medical degree isn’t enough to get you the freedom you want and why mastering your own values, building a rock star team, living in your zone of genius, and having the right mentors will change everything.
Tune in, take notes, and get ready to say YES to the life you deserve. Let’s go!
—
Key Takeaways:
- 00:00 Intro
- 00:37 Entrepreneurship and the reality of medicine
- 06:58 Be clear on what you want
- 09:49 Be clear on your values
- 14:29 Be clear on your dominos
- 18:27 Live in the 20%
- 19:28 Build a rockstar team
- 21:50 Master overcoming challenges
- 23:55 Have an army of mentors and coaches
- 30:36 Outro
—
Additional Resources:
- Learn more about my 12-month program .
- Interested in 1-on-1 coaching? Apply here .
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
00:00 - Nobody's Coming to Save You
02:46 - The Medical Education Misconception
07:18 - The Decision to Have It All
09:06 - Be Clear on What You Want
11:55 - Values as Your Decision Framework
16:37 - Finding Your Zone of Genius
21:34 - Building a Rockstar Team
23:59 - Mastering Challenge Recovery
26:04 - The Power of Mentorship
31:24 - Your Five Freedoms
WEBVTT
00:00:00.119 --> 00:00:02.487
You can have it all, but it's not going to come to you.
00:00:02.487 --> 00:00:03.931
Please don't believe that lie.
00:00:03.931 --> 00:00:05.363
It's not going to magically happen.
00:00:05.363 --> 00:00:07.008
Nobody's coming to make it happen.
00:00:07.008 --> 00:00:09.082
You're going to decide I want to have it all.
00:00:09.082 --> 00:00:11.910
And once you make that decision, you need to make the second decision.
00:00:11.910 --> 00:00:16.512
I am willing to find out and do whatever is required for me to have it all.
00:00:18.120 --> 00:00:30.611
Hi docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
00:00:30.611 --> 00:00:32.581
I'm your host, dr Una.
00:00:32.581 --> 00:00:40.432
I have finally figured out what you need to do.
00:00:40.432 --> 00:00:43.261
If you don't feel like recording content, just record it.
00:00:43.261 --> 00:00:49.594
So this is going to be an absolutely amazing episode and I was like, oh my goodness, I, you know, I need to go record an episode.
00:00:49.594 --> 00:01:03.889
And what I did was I thought I said you know, for my people, the people in my world, the doctors that you know I'm called to serve, and all of that, what is challenging for them, what is a problem that facing right now I can make go away.
00:01:03.889 --> 00:01:05.292
And I thought about that.
00:01:05.292 --> 00:01:06.162
It was very easy.
00:01:06.242 --> 00:01:13.706
I was literally in a Facebook group yesterday and there were a number of posts where people were like they were so upset.
00:01:13.706 --> 00:01:24.525
And they were so upset because maybe they're in a specific specialty, especially primary care and stuff like that, and they read a post about an orthopedic surgeon making so much more than they are.
00:01:24.525 --> 00:01:32.831
Or they read about somebody like a different kind of clinician, like a CNA, something like that, and they're like, oh my, not CNA, please scratch that CRNA.
00:01:32.831 --> 00:01:36.269
And they're like, oh my goodness, I can't believe they're making this much.
00:01:36.269 --> 00:01:38.027
I'm so upset and things like that.
00:01:38.027 --> 00:01:40.147
And I get it right, I get it.
00:01:47.239 --> 00:01:49.629
We, you know, we really you know trained to become doctors and we had seen a model of what life was like for doctors.
00:01:49.629 --> 00:01:59.203
Unfortunately, by the time we were done with our training, that model had gone right, like you know, when the people ahead of us, you know, practiced, it was really the doctor-patient relationship.
00:01:59.203 --> 00:02:01.930
We didn't have multiple types of clinicians.
00:02:01.930 --> 00:02:09.627
We didn't have private equity in the healthcare space, at least, if there was not in any way like what we have now.
00:02:09.627 --> 00:02:12.432
It was not as economic of a space.
00:02:12.432 --> 00:02:17.009
We had monopoly, even though that was not the intent, but that's just the way it was.
00:02:17.009 --> 00:02:22.741
And so you could hang a shingle and they would come, you could do good medicine and the money will follow and all of those things.
00:02:22.842 --> 00:02:25.087
But truth of the matter is that things have changed.
00:02:25.087 --> 00:02:29.401
It's not like that anymore and it's not going back to the way that it used to be.
00:02:29.401 --> 00:02:38.920
And I felt that and I, you know, I remember, you know, coming in the comments and saying, guys, listen, like like, first of all, there's so many people who make a truckload more than doctors make.
00:02:38.920 --> 00:02:56.066
I mean, when I'm in a room with entrepreneurs, you know like seven figure entrepreneurs, multi, seven figure entrepreneurs, like a hundred thousand, 200,000, 500,000, that's not a whole lot of money, like that's not the way they think about that, Right, and so there's so many people with much less education that are making more and stuff like that.
00:02:56.066 --> 00:03:04.557
And I said, listen, guys, like we got a really great education, but our really great education put us in a position to take really great care of patients, which we do.
00:03:04.557 --> 00:03:15.073
But being paid better, being paid what you think you're worth, and things like that, it answers to different rules, it answers to a different skill set, it answers to a different type of education.
00:03:15.073 --> 00:03:29.221
It is not our medical education, because they're like oh, my goodness, I'm so mad, I went to school for a gazillion years, which is true, but it makes us excellent at what we do, though we do need to stack on a different skill set, guys.
00:03:29.221 --> 00:03:34.072
This is the sole reason why EntreeMD exists, because I want you to think about this.
00:03:34.072 --> 00:03:38.229
Your clinical education got you ready to take really great care of people.
00:03:38.229 --> 00:03:44.573
The end it did not put you in a position to make better pay, to have financial freedom, to have time freedom.
00:03:44.573 --> 00:03:47.525
We learned nothing about that and we need to tell ourselves the truth.
00:03:47.525 --> 00:03:49.189
We learn nothing about that.
00:03:49.189 --> 00:03:56.503
Okay, so it's a different skillset, like if you want to be paid better or you want to have a, you know, like for my entrepreneurs, you want to be paid better.
00:03:56.503 --> 00:04:03.633
We had a doctor who was an employed physician, who learned the principles that we teach in the entrepreneur business school and six-figure bonus.
00:04:03.633 --> 00:04:06.181
Right, it didn't answer to his medicals.
00:04:06.181 --> 00:04:08.347
It's not because he did better surgeries.
00:04:08.347 --> 00:04:10.271
It's a completely different skill set.
00:04:10.271 --> 00:04:20.860
If you're going to run a business and it's going to be very successful and you run it in such a way that it is profitable, it can pay you, it can pay your team, it can give you your time back, it can work without you.
00:04:20.860 --> 00:04:23.444
That is a completely different skill set.
00:04:23.526 --> 00:04:31.202
We have a doctor who came into the EntreMD business school and she was burnt out in her private practice, which she'd had for over a decade, I think at the time.
00:04:31.202 --> 00:04:38.500
And you know she hated the practice and she was like, my goodness, I wish I could just get someone from private equity firm to come by this so I can be done with it.
00:04:38.500 --> 00:04:41.245
But you see, she was running that on her clinical skills.
00:04:41.245 --> 00:04:44.630
She comes into the Entremdi Business School, she starts learning the business skills.
00:04:44.630 --> 00:04:55.793
She starts learning you know how to hire the right people, how to lead your team, how to give them revenue generating activities, how to manage them by KPIs and all of these things.
00:04:55.793 --> 00:05:01.086
And now she has a practice where she's working two and a half days a week and she had her first million dollar month.
00:05:01.086 --> 00:05:01.869
What was that?
00:05:01.869 --> 00:05:02.884
Was it more CME?
00:05:02.884 --> 00:05:06.142
No, first million dollar month.
00:05:06.142 --> 00:05:06.423
What was that?
00:05:06.423 --> 00:05:06.745
Was it more CME?
00:05:06.745 --> 00:05:07.267
No, and the CME is not bad.
00:05:07.267 --> 00:05:08.110
It would just make her a better clinician.
00:05:08.130 --> 00:05:11.783
But if she's going to have a successful business, that answers to a different skill set.
00:05:11.783 --> 00:05:27.329
Guys, the education we got was fantastic for taking care of patients, but if we are going to win, if we're going to have financial freedom, if we're going to live life on our terms, if we're going to do all that, different skills are required.
00:05:27.329 --> 00:05:32.127
They're required, and we may go around and we may say it's not fair, and all of these things.
00:05:32.127 --> 00:05:33.692
When has that changed anything?
00:05:33.692 --> 00:05:36.324
We have an opportunity to change everything.
00:05:36.324 --> 00:05:39.411
Okay, so I decided right, like.
00:05:39.411 --> 00:05:39.651
So.
00:05:39.651 --> 00:05:40.560
I was like you know what.
00:05:40.620 --> 00:05:43.449
Let me come and talk about seven must haves.
00:05:43.449 --> 00:05:52.942
If you're going to have it all Because you can have it all you can have the great clinical career, you can have the time freedom, you can have the financial freedom, you can have the family you can have all of those things, right.
00:05:52.942 --> 00:05:55.833
But if you are going to, there is a price to pay.
00:05:55.833 --> 00:05:58.120
Guys, this is not going to fall in our lap.
00:05:58.120 --> 00:05:59.622
That's not the way this is going to work.
00:05:59.622 --> 00:06:00.663
We're going to do some stuff.
00:06:00.663 --> 00:06:06.031
If you have a business that you're running and it's not hitting certain revenue milestones, there's something needs to give.
00:06:06.031 --> 00:06:16.581
If you're running a business and the numbers look good, the profit and loss statement is good, but you're like I want to throw it all away because you're burnt out, your team is driving you nuts, you don't have time with your family, all of those stuff.
00:06:16.581 --> 00:06:21.711
Something needs to give, even if you don't get the seven things I'm going to show you, because I'm going to show you seven months have.
00:06:21.812 --> 00:06:32.596
Even if you don't get that, if you get this concept of if something is not going the way I want it to go in my life, I need to stop and I need to decide.
00:06:32.596 --> 00:06:33.536
I'm going to change it.
00:06:33.536 --> 00:06:36.963
I'm going to find out what is required for me to change it and I'm going to do it.
00:06:36.963 --> 00:06:42.526
If you can walk away with that attitude, you're not going to be a victim of the healthcare space we find ourselves in.
00:06:42.526 --> 00:06:45.956
But if you don't have that attitude, victim of the healthcare space we find ourselves in.
00:06:45.956 --> 00:06:51.533
But if you don't have that attitude, unfortunately you will be, because nobody's coming to save us, nobody's coming to help us, nobody's going to come in to make it stop.
00:06:51.533 --> 00:06:52.216
We're going to make that decision.
00:06:52.216 --> 00:06:57.012
I'm going to make that decision Like this is what I want to build, this is the way I want my life to be, and that's it.
00:06:57.012 --> 00:06:57.940
Okay, all right.
00:06:57.940 --> 00:06:58.982
So what is the first thing?
00:06:58.982 --> 00:07:01.766
The very first thing is this be clear on what you want.
00:07:01.766 --> 00:07:03.348
Be clear on what you want.
00:07:03.487 --> 00:07:09.115
Unfortunately, we're surrounded by so much noise that most people have lost touch with what they want.
00:07:09.115 --> 00:07:13.211
So people are like, oh, this person earns more than me, but is that what you want to earn?
00:07:13.211 --> 00:07:15.922
This person has 25 people on their team.
00:07:15.922 --> 00:07:17.625
Well, do you want a team of 25?
00:07:17.625 --> 00:07:19.711
Or do you want a small boutique business, right?
00:07:19.711 --> 00:07:22.283
Oh, this person went on X number of vacations.
00:07:22.283 --> 00:07:23.545
Do you even like traveling?
00:07:23.545 --> 00:07:28.714
The more you're in alignment with what it is you actually want, the happier you'll be.
00:07:28.714 --> 00:07:38.430
The more it is that you're like deriving what it is you want from what other people have, the more miserable you'll be, because it is a slippery slope that never ends.
00:07:38.430 --> 00:07:38.880
So you know.
00:07:38.880 --> 00:07:42.411
So for a doctor, they say, oh, you know, this doctor is making 500.
00:07:42.411 --> 00:07:43.701
I'm only making 200.
00:07:43.701 --> 00:07:48.848
Okay, but when you get to 500, let's say that's what you did there will be somebody earning 650.
00:07:48.848 --> 00:07:52.254
And when you get to 650, there's somebody else who's going to be making a million.
00:07:52.254 --> 00:07:58.023
And when you get to a million, there's somebody who's going to be making 5 million.
00:07:58.023 --> 00:07:58.904
This is a never ending story.
00:07:58.925 --> 00:07:59.425
You have to decide.
00:07:59.425 --> 00:08:01.329
What is it that I want?
00:08:01.329 --> 00:08:02.692
What do I want, right?
00:08:02.692 --> 00:08:03.355
What do I want?
00:08:03.355 --> 00:08:03.654
You know?
00:08:03.654 --> 00:08:09.137
For instance, you know when, with my private practice, we opened a second location, okay, and we're navigating the second location.
00:08:09.137 --> 00:08:11.550
We get a doctor for that location, whole team, all this stuff.
00:08:11.550 --> 00:08:14.942
You know, navigating the second one was closer to my home so I'm like, oh, that will even be easier.
00:08:14.942 --> 00:08:15.442
Blah, blah, blah.
00:08:16.062 --> 00:08:16.644
I didn't like it.
00:08:16.644 --> 00:08:17.685
This is not what I want.
00:08:17.685 --> 00:08:19.065
I don't want to have 10 locations.
00:08:19.065 --> 00:08:21.949
I don't want to have this big, ginormous private practice.
00:08:21.949 --> 00:08:31.463
I want to have a private practice that's a lab where I can come and experiment and I can come and help all these thousands of private practice owners and let them know hey, this works.
00:08:31.463 --> 00:08:32.625
This is what I did and it worked.
00:08:32.625 --> 00:08:34.309
So could I have?
00:08:34.309 --> 00:08:35.972
Yes, do I want it?
00:08:35.972 --> 00:08:37.760
No, so what did I do?
00:08:37.760 --> 00:08:38.501
I shut it down.
00:08:38.501 --> 00:08:41.687
No apologies, no remorse, no shame, no, nothing.
00:08:41.687 --> 00:08:42.488
I just shut it down.
00:08:42.488 --> 00:08:44.030
That's not what I want.
00:08:44.291 --> 00:08:46.835
So the question for you is what do you want?
00:08:46.835 --> 00:08:47.897
What do you want?
00:08:47.897 --> 00:08:52.190
Some people just build a big team, because they see people building a big team, but that's not what they want.
00:08:52.190 --> 00:08:53.394
That's not the kind of business that.
00:08:53.394 --> 00:08:54.703
What do you want?
00:08:54.703 --> 00:08:59.884
There's some people who don't want to, they don't want to work, they don't want to work clinically at all.
00:08:59.884 --> 00:09:02.890
Some people want to work clinically to the day they die.
00:09:02.890 --> 00:09:04.335
There's no right or wrong.
00:09:04.335 --> 00:09:05.538
What do you want?
00:09:05.538 --> 00:09:06.340
It's really important.
00:09:06.441 --> 00:09:13.437
So a lot of times, like in the Entrepreneur Business School, when I have live coaching sessions with them, you know, when we do our seven figure consults, I'm like, okay.
00:09:13.437 --> 00:09:15.466
They ask you know this, should I do this?
00:09:15.466 --> 00:09:16.885
I'm like, okay, let's stop.
00:09:16.885 --> 00:09:19.648
What is it that you want?
00:09:19.648 --> 00:09:33.152
Because the thing is this we can build a business system around it and you can get what you want, but when you want what you get, when you get what you want, I want you to want what you get.
00:09:33.152 --> 00:09:34.033
Right, like, what do you want?
00:09:34.033 --> 00:09:35.477
What somebody else is doing doesn't matter, it's immaterial.
00:09:35.477 --> 00:09:35.599
Okay.
00:09:35.599 --> 00:09:39.344
So get clear, because just saying, oh, I want to make this much money If that's not what you want, not going to make you happy.
00:09:39.344 --> 00:09:40.666
I want a job that pays.
00:09:40.666 --> 00:09:41.986
This may not make you happy.
00:09:41.986 --> 00:09:47.173
Maybe you'll be happier with a job that gives you more flexibility and a little less money, right, what do you want?
00:09:47.173 --> 00:09:48.895
You have to know what you want, okay.
00:09:49.301 --> 00:09:51.587
Number two you have to be clear on your values.
00:09:51.587 --> 00:09:56.413
Okay, you are always going to have more options than you can ever say yes to.
00:09:56.413 --> 00:09:58.620
You are always going to have that.
00:09:58.620 --> 00:10:03.663
In your business and in your life, you're always going to have more, and so the question is what are your values?
00:10:03.663 --> 00:10:04.980
What ranks above what?
00:10:04.980 --> 00:10:07.822
Because there are things that rank above other things.
00:10:07.822 --> 00:10:08.846
I'll give you an example.
00:10:09.075 --> 00:10:16.203
When it comes to me, when I think about my life and I start ranking things, number one, number one is my relationship with God.
00:10:16.203 --> 00:10:30.759
I am not willing to build a business that means I have to sacrifice that, because if I could only have one thing, that's what I want to have, and so saying no to certain things becomes very easy, saying yes to certain things becomes very easy.
00:10:30.759 --> 00:10:32.162
Why I'm clear on my values.
00:10:32.162 --> 00:10:34.067
Number two is my family.
00:10:34.067 --> 00:10:50.239
Okay, so right after that is my family, is my relationship with them and all of those things, which means what the business comes after my family, and so, when it comes to making decisions, if it is a decision that will favor my business, I hurt my family.
00:10:50.239 --> 00:10:54.528
I'm not going to do it, because my family ranks above my business.
00:10:54.528 --> 00:11:11.188
Right After that is what I call legacy, my legacy play, and so in that, business could be in it, ministry could be in it, like all kinds of things, but it's like when I'm gone, this is what I'll be known for when I'm 90,.
00:11:11.554 --> 00:11:13.679
This is the difference I created in the world.
00:11:13.679 --> 00:11:15.023
I'll be celebrating.
00:11:15.023 --> 00:11:16.404
That comes third.
00:11:16.404 --> 00:11:20.722
That even comes before what is traditionally known as business.
00:11:20.722 --> 00:11:29.606
For me, the business and legacy is kind of mixed together, because my business is my legacy play, but my business is my legacy play because legacy comes above business.
00:11:29.606 --> 00:11:42.701
And so if there's something that I will do today that will put a million dollars in my bank account but will hurt my legacy, I'm not going to do it, because I'm very clear on what comes before what.
00:11:42.701 --> 00:11:43.335
Okay.
00:11:43.335 --> 00:11:53.802
In my business, people come before profits, and so if I need to acquire profit and in the process I have to hurt a person, I'm not going to do it.
00:11:53.802 --> 00:11:54.725
I'm not going to do it.
00:11:54.725 --> 00:11:59.121
This is why I won't teach things I don't do, because I'm wasting people's time.
00:11:59.121 --> 00:12:01.606
I know I cannot give what I don't have.
00:12:01.606 --> 00:12:02.897
I'm not going to do it.
00:12:02.897 --> 00:12:06.986
This is why I don't make decisions to get a quick buck.
00:12:06.986 --> 00:12:14.065
I make decisions to transform the lives of people and then I receive a thank you notes called money.
00:12:14.065 --> 00:12:15.087
This was very interesting.
00:12:15.087 --> 00:12:18.062
I just got back from a meeting with my team.
00:12:18.062 --> 00:12:19.365
We're working on trendy live.
00:12:19.465 --> 00:12:22.571
One of the things I do is I attend the events many times before I attend the events.
00:12:22.571 --> 00:12:27.010
One of the things I do is I attend the event many times before I attend the event, and what I mean by that is I go from the beginning.
00:12:27.010 --> 00:12:30.363
Okay, so they come into the building, they walk through the door, what do they see?
00:12:30.363 --> 00:12:31.475
How does this make them feel?
00:12:31.475 --> 00:12:55.206
That's like I go through that as session one and session two, then at lunchtime, and this I go through everything, because what I want is, when somebody comes in, one way they may come in feeling stuck, and they may come feeling maybe even a little hopeless, or they may just maybe they're cynical, right, and they come in, and they come in with these limiting beliefs and they come in with strategy that they don't know and all of those things.
00:12:55.206 --> 00:12:56.860
I'm fine with that.
00:12:56.860 --> 00:13:00.504
But when they leave, I need them to leave inspired.
00:13:00.504 --> 00:13:02.702
I need them to leave knowing what is possible for them.
00:13:02.702 --> 00:13:06.687
I need for them to know like this is how it can be possible.
00:13:06.687 --> 00:13:11.847
I need them to know this is the absolute best resource to go with to make these things possible.
00:13:11.847 --> 00:13:15.485
I need them to have created some networks and all of those things right.
00:13:15.615 --> 00:13:21.697
So we're having the meeting and we're working through all these things, and she says this is very fascinating.
00:13:21.697 --> 00:13:24.301
And she says most people don't do events this way.
00:13:24.301 --> 00:13:31.289
Most people the leader is the money Like how can we maximize how much revenue we're going to make?
00:13:31.289 --> 00:13:34.604
And don't get me wrong, we are going to make revenue at the events, right.
00:13:34.604 --> 00:13:36.822
But she's like but you're leading with.
00:13:36.822 --> 00:13:38.100
How can I help these people?
00:13:38.100 --> 00:13:39.376
How can I help them change?
00:13:39.376 --> 00:13:41.400
How can I help them overcome limiting beliefs?
00:13:41.400 --> 00:13:42.943
What will be confusing?
00:13:42.943 --> 00:13:46.655
How do we overcome that piece that is confusing and all of that stuff?
00:13:46.655 --> 00:13:48.600
And she's like this is amazing.
00:13:48.600 --> 00:13:50.686
I haven't, I've not seen it done like this.
00:13:51.027 --> 00:13:55.624
And that's because in my value system is people above profits.
00:13:55.624 --> 00:14:00.964
Now, you know I talk about this all the time, so profit is right under people, so I'm not saying people.
00:14:00.964 --> 00:14:02.879
Then if there's any profit, we'll take it.
00:14:02.879 --> 00:14:04.184
That business doesn't work that way.
00:14:04.184 --> 00:14:05.250
It's an economic sport.
00:14:05.250 --> 00:14:11.065
But in my value ladder I know what comes first, right, and so you have to know your values.
00:14:11.065 --> 00:14:16.259
And that way, when you see all the shiny objects and stuff like that, it's so easy to say no.
00:14:16.259 --> 00:14:22.527
And a lot of times, the things that will ruin us are not the bad things, they're the good things that we shouldn't be doing at all, right.
00:14:22.527 --> 00:14:27.178
And so what helps you see those things and say no to them is your value system.
00:14:27.178 --> 00:14:28.643
So you want to be clear on what that is?
00:14:28.643 --> 00:14:29.745
Okay, all right.
00:14:29.905 --> 00:14:31.837
Number three is be clear on your dominoes.
00:14:31.837 --> 00:14:35.885
Guys, everybody has a zone of genius.
00:14:35.885 --> 00:14:41.500
Okay, there are places where you thrive, and when I say zone of genius, there's an intersection, right?
00:14:41.500 --> 00:14:48.859
The intersection is this is the thing that creates the biggest shift in my business and I'm good at it and I enjoy doing it.
00:14:48.859 --> 00:14:50.342
So we want to have these three things.
00:14:50.682 --> 00:14:57.115
Okay, you don't want a zone of genius that doesn't make any money, right, doesn't have any value in your business and stuff like that.
00:14:57.115 --> 00:15:14.581
These are things that make you a lot of money, you're really good at them and you enjoy doing them, in no particular order, but these three things need to be there, okay, the clearer you are on what those are, the more you can live a life that leads to massive growth, massive change, massive transformation, making quantum leaps.
00:15:14.581 --> 00:15:16.567
You know you get the business not profitable.
00:15:16.567 --> 00:15:21.202
The team helps you be even more profitable and gives you your time back so you can focus on other things.
00:15:21.202 --> 00:15:29.374
And so, because, if you're going to build, if you're going to have it all, you need the bandwidth to have it all, you need the team to have it all, you need the money to have it all.
00:15:29.413 --> 00:15:31.115
Like, there are a number of things that need to be in place.
00:15:31.115 --> 00:15:56.184
So you want to be clear on what those are and it may take you a minute to find out what they are, and if you looking till you do so, for instance, for me, you know I've taken time to look at this and when it comes to my zone of genius, there are three things there, and one is content creation, and not just any content creation, but transformational content, like how do you create content that changes people's lives, that people are like?
00:15:56.184 --> 00:15:58.177
My life was like this I started listening to your podcast.
00:15:58.177 --> 00:16:00.361
My life was like this I joined the entrepreneur business school.
00:16:00.361 --> 00:16:07.105
My life so even with you know the curriculum, all those things like it's all content, but it's transformational content.
00:16:07.105 --> 00:16:08.951
That is a zone of genius for me.
00:16:08.951 --> 00:16:21.645
It's a zone of genius and it's a zone of genius I've really worked on, and so you know, when people listen to my content, watch my videos, are in my programs and stuff, they change, they change Okay.
00:16:21.926 --> 00:16:41.451
The second one is coaching, and again it's somewhat similar to content, but of course it's different, right, and that is being able to pull out the greatness on the inside of people, whether those are clients or those are team members or people in our audience, in our ecosystem.
00:16:41.451 --> 00:16:49.109
But that ability to pull it out Again zone of genius for me I can see it when I come in contact with someone.
00:16:49.109 --> 00:16:54.707
I can see it and that's why they ask me oh, should I join the Entrepreneur Business School?
00:16:54.707 --> 00:16:55.275
Will it work for me?
00:16:55.275 --> 00:16:57.341
Absolutely, because I can see it.
00:16:57.341 --> 00:17:02.014
I can see what they're doing, the idea they have how it can become this thing that's so much bigger than they can imagine.
00:00:00.119 --> 00:00:02.487
00:00:02.487 --> 00:00:03.931
00:00:03.931 --> 00:00:05.363
00:00:05.363 --> 00:00:07.008
00:00:07.008 --> 00:00:09.082
00:00:09.082 --> 00:00:11.910
00:00:11.910 --> 00:00:16.512
00:00:18.120 --> 00:00:30.611
00:00:30.611 --> 00:00:32.581
00:00:32.581 --> 00:00:40.432
00:00:40.432 --> 00:00:43.261
00:00:43.261 --> 00:00:49.594
00:00:49.594 --> 00:01:03.889
00:01:03.889 --> 00:01:05.292
00:01:05.292 --> 00:01:06.162
00:01:06.242 --> 00:01:13.706
00:01:13.706 --> 00:01:24.525
00:01:24.525 --> 00:01:32.831
00:01:32.831 --> 00:01:36.269
00:01:36.269 --> 00:01:38.027
00:01:38.027 --> 00:01:40.147
00:01:47.239 --> 00:01:49.629
00:01:49.629 --> 00:01:59.203
00:01:59.203 --> 00:02:01.930
00:02:01.930 --> 00:02:09.627
00:02:09.627 --> 00:02:12.432
00:02:12.432 --> 00:02:17.009
00:02:17.009 --> 00:02:22.741
00:02:22.842 --> 00:02:25.087
00:02:25.087 --> 00:02:29.401
00:02:29.401 --> 00:02:38.920
00:02:38.920 --> 00:02:56.066
00:02:56.066 --> 00:03:04.557
00:03:04.557 --> 00:03:15.073
00:03:15.073 --> 00:03:29.221
00:03:29.221 --> 00:03:34.072
00:03:34.072 --> 00:03:38.229
00:03:38.229 --> 00:03:44.573
00:03:44.573 --> 00:03:47.525
00:03:47.525 --> 00:03:49.189
00:03:49.189 --> 00:03:56.503
00:03:56.503 --> 00:04:03.633
00:04:03.633 --> 00:04:06.181
00:04:06.181 --> 00:04:08.347
00:04:08.347 --> 00:04:10.271
00:04:10.271 --> 00:04:20.860
00:04:20.860 --> 00:04:23.444
00:04:23.526 --> 00:04:31.202
00:04:31.202 --> 00:04:38.500
00:04:38.500 --> 00:04:41.245
00:04:41.245 --> 00:04:44.630
00:04:44.630 --> 00:04:55.793
00:04:55.793 --> 00:05:01.086
00:05:01.086 --> 00:05:01.869
00:05:01.869 --> 00:05:02.884
00:05:02.884 --> 00:05:06.142
00:05:06.142 --> 00:05:06.423
00:05:06.423 --> 00:05:06.745
00:05:06.745 --> 00:05:07.267
00:05:07.267 --> 00:05:08.110
00:05:08.130 --> 00:05:11.783
00:05:11.783 --> 00:05:27.329
00:05:27.329 --> 00:05:32.127
00:05:32.127 --> 00:05:33.692
00:05:33.692 --> 00:05:36.324
00:05:36.324 --> 00:05:39.411
00:05:39.411 --> 00:05:39.651
00:05:39.651 --> 00:05:40.560
00:05:40.620 --> 00:05:43.449
00:05:43.449 --> 00:05:52.942
00:05:52.942 --> 00:05:55.833
00:05:55.833 --> 00:05:58.120
00:05:58.120 --> 00:05:59.622
00:05:59.622 --> 00:06:00.663
00:06:00.663 --> 00:06:06.031
00:06:06.031 --> 00:06:16.581
00:06:16.581 --> 00:06:21.711
00:06:21.812 --> 00:06:32.596
00:06:32.596 --> 00:06:33.536
00:06:33.536 --> 00:06:36.963
00:06:36.963 --> 00:06:42.526
00:06:42.526 --> 00:06:45.956
00:06:45.956 --> 00:06:51.533
00:06:51.533 --> 00:06:52.216
00:06:52.216 --> 00:06:57.012
00:06:57.012 --> 00:06:57.940
00:06:57.940 --> 00:06:58.982
00:06:58.982 --> 00:07:01.766
00:07:01.766 --> 00:07:03.348
00:07:03.487 --> 00:07:09.115
00:07:09.115 --> 00:07:13.211
00:07:13.211 --> 00:07:15.922
00:07:15.922 --> 00:07:17.625
00:07:17.625 --> 00:07:19.711
00:07:19.711 --> 00:07:22.283
00:07:22.283 --> 00:07:23.545
00:07:23.545 --> 00:07:28.714
00:07:28.714 --> 00:07:38.430
00:07:38.430 --> 00:07:38.880
00:07:38.880 --> 00:07:42.411
00:07:42.411 --> 00:07:43.701
00:07:43.701 --> 00:07:48.848
00:07:48.848 --> 00:07:52.254
00:07:52.254 --> 00:07:58.023
00:07:58.023 --> 00:07:58.904
00:07:58.925 --> 00:07:59.425
00:07:59.425 --> 00:08:01.329
00:08:01.329 --> 00:08:02.692
00:08:02.692 --> 00:08:03.355
00:08:03.355 --> 00:08:03.654
00:08:03.654 --> 00:08:09.137
00:08:09.137 --> 00:08:11.550
00:08:11.550 --> 00:08:14.942
00:08:14.942 --> 00:08:15.442
00:08:16.062 --> 00:08:16.644
00:08:16.644 --> 00:08:17.685
00:08:17.685 --> 00:08:19.065
00:08:19.065 --> 00:08:21.949
00:08:21.949 --> 00:08:31.463
00:08:31.463 --> 00:08:32.625
00:08:32.625 --> 00:08:34.309
00:08:34.309 --> 00:08:35.972
00:08:35.972 --> 00:08:37.760
00:08:37.760 --> 00:08:38.501
00:08:38.501 --> 00:08:41.687
00:08:41.687 --> 00:08:42.488
00:08:42.488 --> 00:08:44.030
00:08:44.291 --> 00:08:46.835
00:08:46.835 --> 00:08:47.897
00:08:47.897 --> 00:08:52.190
00:08:52.190 --> 00:08:53.394
00:08:53.394 --> 00:08:54.703
00:08:54.703 --> 00:08:59.884
00:08:59.884 --> 00:09:02.890
00:09:02.890 --> 00:09:04.335
00:09:04.335 --> 00:09:05.538
00:09:05.538 --> 00:09:06.340
00:09:06.441 --> 00:09:13.437
00:09:13.437 --> 00:09:15.466
00:09:15.466 --> 00:09:16.885
00:09:16.885 --> 00:09:19.648
00:09:19.648 --> 00:09:33.152
00:09:33.152 --> 00:09:34.033
00:09:34.033 --> 00:09:35.477
00:09:35.477 --> 00:09:35.599
00:09:35.599 --> 00:09:39.344
00:09:39.344 --> 00:09:40.666
00:09:40.666 --> 00:09:41.986
00:09:41.986 --> 00:09:47.173
00:09:47.173 --> 00:09:48.895
00:09:49.301 --> 00:09:51.587
00:09:51.587 --> 00:09:56.413
00:09:56.413 --> 00:09:58.620
00:09:58.620 --> 00:10:03.663
00:10:03.663 --> 00:10:04.980
00:10:04.980 --> 00:10:07.822
00:10:07.822 --> 00:10:08.846
00:10:09.075 --> 00:10:16.203
00:10:16.203 --> 00:10:30.759
00:10:30.759 --> 00:10:32.162
00:10:32.162 --> 00:10:34.067
00:10:34.067 --> 00:10:50.239
00:10:50.239 --> 00:10:54.528
00:10:54.528 --> 00:11:11.188
00:11:11.554 --> 00:11:13.679
00:11:13.679 --> 00:11:15.023
00:11:15.023 --> 00:11:16.404
00:11:16.404 --> 00:11:20.722
00:11:20.722 --> 00:11:29.606
00:11:29.606 --> 00:11:42.701
00:11:42.701 --> 00:11:43.335
00:11:43.335 --> 00:11:53.802
00:11:53.802 --> 00:11:54.725
00:11:54.725 --> 00:11:59.121
00:11:59.121 --> 00:12:01.606
00:12:01.606 --> 00:12:02.897
00:12:02.897 --> 00:12:06.986
00:12:06.986 --> 00:12:14.065
00:12:14.065 --> 00:12:15.087
00:12:15.087 --> 00:12:18.062
00:12:18.062 --> 00:12:19.365
00:12:19.465 --> 00:12:22.571
00:12:22.571 --> 00:12:27.010
00:12:27.010 --> 00:12:30.363
00:12:30.363 --> 00:12:31.475
00:12:31.475 --> 00:12:55.206
00:12:55.206 --> 00:12:56.860
00:12:56.860 --> 00:13:00.504
00:13:00.504 --> 00:13:02.702
00:13:02.702 --> 00:13:06.687
00:13:06.687 --> 00:13:11.847
00:13:11.847 --> 00:13:15.485
00:13:15.615 --> 00:13:21.697
00:13:21.697 --> 00:13:24.301
00:13:24.301 --> 00:13:31.289
00:13:31.289 --> 00:13:34.604
00:13:34.604 --> 00:13:36.822
00:13:36.822 --> 00:13:38.100
00:13:38.100 --> 00:13:39.376
00:13:39.376 --> 00:13:41.400
00:13:41.400 --> 00:13:42.943
00:13:42.943 --> 00:13:46.655
00:13:46.655 --> 00:13:48.600
00:13:48.600 --> 00:13:50.686
00:13:51.027 --> 00:13:55.624
00:13:55.624 --> 00:14:00.964
00:14:00.964 --> 00:14:02.879
00:14:02.879 --> 00:14:04.184
00:14:04.184 --> 00:14:05.250
00:14:05.250 --> 00:14:11.065
00:14:11.065 --> 00:14:16.259
00:14:16.259 --> 00:14:22.527
00:14:22.527 --> 00:14:27.178
00:14:27.178 --> 00:14:28.643
00:14:28.643 --> 00:14:29.745
00:14:29.905 --> 00:14:31.837
00:14:31.837 --> 00:14:35.885
00:14:35.885 --> 00:14:41.500
00:14:41.500 --> 00:14:48.859
00:14:48.859 --> 00:14:50.342
00:14:50.682 --> 00:14:57.115
00:14:57.115 --> 00:15:14.581
00:15:14.581 --> 00:15:16.567
00:15:16.567 --> 00:15:21.202
00:15:21.202 --> 00:15:29.374
00:15:29.413 --> 00:15:31.115
00:15:31.115 --> 00:15:56.184
00:15:56.184 --> 00:15:58.177
00:15:58.177 --> 00:16:00.361
00:16:00.361 --> 00:16:07.105
00:16:07.105 --> 00:16:08.951
00:16:08.951 --> 00:16:21.645
00:16:21.926 --> 00:16:41.451
00:16:41.451 --> 00:16:49.109
00:16:49.109 --> 00:16:54.707
00:16:54.707 --> 00:16:55.275
00:16:55.275 --> 00:16:57.341
00:16:57.341 --> 00:17:02.014