July 14, 2025

I Grew My Business by 657% in One Year, Here’s How

Send us a text 👉 Ready for the next step? Book a call: https://program.www.entremd.com/call Download your 24-hour action worksheet for this episode here I grew my business by 657% in one year. Yes, you heard that right. 657%. Wondering how I did it? You’re in luck! Today, I break down the five key steps that helped me go from $120K in revenue to $1M in a matter of months. From being visible and investing in the right community, to focusing on the 20% that moves the needle, these t...

Send us a text

👉 Ready for the next step? Book a call: https://program.www.entremd.com/call

Download your 24-hour action worksheet for this episode here

I grew my business by 657% in one year.

Yes, you heard that right. 657%.

Wondering how I did it?

You’re in luck! Today, I break down the five key steps that helped me go from $120K in revenue to $1M in a matter of months. From being visible and investing in the right community, to focusing on the 20% that moves the needle, these tips will build the foundation for your growth.

Trust me, scaling a business has nothing to do with luck and everything to do with strategy and commitment. With the right mindset, anyone can do it. So, without further ado…

Let’s jump right into it!

—

Key Takeaways:

00:00 Intro
01:37 Growing my business by 657% in one year
05:41 The importance of visibility
13:17 Investing in community
17:01 Pathways thinking
21:56 Living in the 20%
25:37 Owning your goal
27:14 Are you willing to do what it takes?
32:43 Outro

—

Additional Resources:

Learn more about my 12-month program.
Interested in 1-on-1 coaching? Apply here.
Grab a copy of the "The EntreMD Method" book.

When you are ready to work with us, here are three ways:

EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - Committed to Execution Despite Fear

03:12 - Setting an Impossible Million-Dollar Goal

08:37 - The Power of Visibility

12:47 - Investing in the Right Community

20:32 - Pathways Thinking and Strategy

25:17 - Living in the 20% Activities

30:37 - Owning Your Goals Until the End

WEBVTT

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I was committed to executing, even if I felt scared, even if I was unsure, even if somebody said something, somebody left a weird review.

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I was just committed to executing on what I know to be true, because I was going to hit this 1 million.

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I was going to do it.

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Hi docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

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I'm your host, dr Imna.

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I am so committed to seeing you win.

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I literally sat down to think about something that will make a huge, huge, huge difference in your business.

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I find that a lot of physician entrepreneurs think they can't launch businesses, think they can't grow them, think they can't scale them.

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There's a lot of last ceilings that you know that are there and people are like I just can't, I can't overcome that.

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But I have watched my businesses grow massively.

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I've watched many of my clients do the same thing.

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I just celebrated so many of my clients who said to me my count is at 10 now.

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Who said to me I have generated more in the first six months of 2025 than I generated at all of 2024.

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I have seen people who have gone from employee to a multi seven figure business in three years.

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I've seen all of these things over the last seven years, and so I sat down and thought like, okay, let me break down how I have done this and come and share it.

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So I thought about the first time that I had a 657% increase in business year over year.

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Okay, and I want you to think about that number.

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It's pretty wild, but I sat down to think what were all the things that happened.

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Now there are other principles, but I just want to pull out one story and walk you through exactly what happened for us to pull that off.

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Okay, so this was our first year in EntreeMD.

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Our first year, we did about $120,000 in revenue, okay so.

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So 2019, we did about that.

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And then 2020, we did about 260.

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Towards the end of 2020, I started thinking about my goal for 2021.

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And I had this nudge it's almost like an invitation, like why don't you do a million dollars in 2021?

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And I thought I mean 120 to 260, I get that right.

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That's doubling your business and all of that stuff.

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I get how that can happen.

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But from 260 to a million, like nobody does that, like this is what I was thinking to myself, like this is not a thing that happens, but for some reason, I was willing to explore it.

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I was willing to say, okay, well, I mean, how could that happen?

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What would need to happen at that time for that to happen?

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And I didn't have a pathway, I didn't know how we could, but I decided I mean, let's go for it.

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What do we have to lose?

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And so 2021, I started that off that year with a goal to do a million in revenue.

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Okay, january, I was still thinking about it, trying to think about a pathway, and all of those things Couldn't work it out, like in my mind.

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I just couldn't work it out.

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February, I couldn't work it out.

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March was when things started to click, okay, but what I want to do is walk you through all the things that happened and the things that created these results.

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Now, one of the things that you must have in order to experience massive growth in your business is that you need to be able to get people results, and so that piece I'm not going to talk about because that's a given, and so, for me, my commitment has always been to up-level the way I serve my clients, even on the podcast up level, the way I serve you.

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So you're listening to this and I'm trying to normalize seven figure businesses and normalize multi seven figure businesses for physician entrepreneurs, and so I'm like what is the highest value content I can bring to you?

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Right, and so my clients?

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I'm like, okay, let's normalize six figures, let's normalize multiple six figure, let's normalize seven figures, let's normalize multi seven figure businesses, while having more time off and having the bandwidth to be a better spouse and a better parent and able to take care of your health better and all of those things.

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So I am so laser focused, I am obsessed healthy obsession but I am obsessed with helping my people get bigger and bigger results and the people who are in the Entremet Business School can attest to this where it's almost like every 90 days.

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The wins are bigger, right, and that's by design, right.

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So we keep pushing for that.

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So I'm not going to talk about that piece.

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That's a huge, huge, huge part of it, because that's a great part of the reason why when people come into the Entremet Business School, they tend to stay.

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They tend to stay because they're getting world-class mentorship, they're getting accountability, they're getting community, and these three elements keep getting better and better every 90 days.

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Okay, all right.

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So I'm not going to talk about that piece.

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I'll talk about the others, all right, and I'm going to give you five things that happened, five things you need to have, because I'm not telling you the story to tell you the story, right, I'm a very private person.

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If I had a way of imparting this without telling you the story, I'd do that.

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So I'm not telling you the story to tell you the story.

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I'm telling you the story, for you to hear it and then take the principles and go and apply it in your own business.

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Okay, all right, and this will work.

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Whether you're growing your, your scaling, you have a different vertical you're working on and all of that stuff, it will grow, cause, for me, this was my second business, this wasn't even even my first business, okay, okay.

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So a number of things happen.

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So, number one a friend of mine and when I say a friend, this is somebody that I met on social media and we connected and all of those things a fellow physician entrepreneur.

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One of my friends introduced me to a group and it's called the Trust.

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It's run by Allie Brown.

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It's a group of women who are CEOs and founders of companies doing over a million in revenue Okay, so a million was the floor and she introduced me to this, to this group, and I'll tell you why.

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That was very, very like critical in a moment, but she introduced me to the group.

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But what put me in a position where this person was able to introduce me to the group is a number of things that happened, right.

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So one was I was in a Facebook group that was a physician only Facebook group and I was a major contributor in that group, right.

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So I'd come and I share concepts that I'm learning and practicing in my business was creating wins and all of those kinds of things, and so I had a lot of visibility in the group, okay.

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And then one day the owner of the group then comes on Facebook and says oh wow, dr Una, she wouldn't talk about these things, but let me tell you about her.

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She runs a seven figure practice.

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She's been retired from it.

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All of that stuff.

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She does this post.

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And that post goes on to create a lot of opportunities for me, right, people invite me for speaking gigs, people invited me for guest coaching spots and all of those things, right, like, there are a lot of things that happen.

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I got clients from that one post and then I also acquired another network of physician entrepreneurs as friends, and so it was that post in that group where I had built visibility, that led to this person who then tells me about this group.

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Okay, see how I'm tracing all of that Now.

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I'm tracing that to say, when you don't have visibility, you're hurting yourself, right.

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Like there are people who could open doors for you, but they won't open doors for you because they have no clue you exist, right.

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They have no clue you're qualified to be in the room.

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They have no idea.

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If you don't have visibility, you limit opportunities for you to get referrals, you lose the opportunity to get clients and patients.

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And so whenever you have an opportunity to be visible and you don't take it, it's important that you understand that you are hurting your brand, you're hurting your business, you're slowing down your success.

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I have clients in the entrepreneur business school who have had doctors come apply to work for them really great hires because of their brand.

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Okay, so you must be visible.

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This was the starting point of a lot of these things.

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You must be visible.

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Okay, you must be visible wherever you find yourself.

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So I see people show up in Facebook groups full of physician entrepreneurs and they're and the people they serve are physician entrepreneurs, and they're hiding.

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And I'm like, if you're hiding, like who's supposed to put your name out there?

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Like, stop lurking.

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I like this is the first thing you need to get Stop lurking.

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Don't lurk in Facebook groups, don't lurk when you go for events, don't be quiet when you show up in meetings.

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You never know who opened doors for you.

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In the EntreMD Business School there was a doctor who said I opened up my practice, this is where I am.

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I expected my volumes would be higher at this time.

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Can anybody give me some ideas what I should be looking at differently?

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And somebody else is like what You're in my I know the person who's in charge of XYZ, which is literally the person has access to probably thousands of patients that could, of people who could be her patients.

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It's like hang on, let me send.

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Let me send her a text real quick.

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And just by showing up and being visible, this other doctor has probably set herself up for hundreds and hundreds of patients and it'll be a gift that keeps giving.

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We cannot afford to not be visible.

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Like why are we hiding?

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Why are we saying we want our businesses to grow and we're hiding?

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So 656% growth in a year if that sounds great to you.

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The first principle I have for you is get more visible.

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Get more visible.

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Show up live.

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Show up on other people's platforms.

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Do the thing right, and I'm not talking about being yucky and being icky.

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I did a whole podcast episode on how to show up in other people's Facebook groups, like how to behave.

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We create win-win situations.

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We don't go there to create a pitch fest, okay, okay, so that's the first thing.

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Is visibility.

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Visibility, that's the second thing.

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All right, so I got introduced to this group called the Trust and they had a meeting, and I remember it was in Miami, florida, and at this point I was probably seeing patients three to four days a week in my practice.

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I had to take the time off, I had to pay for the trip, had to pay for my accommodations, I had to do all of those things, okay, but I went for the meeting and I went for that meeting in March.

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Okay, so many of you have heard me tell this story before, but it's super powerful, so I'm going to share it.

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Right?

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And so I went for the meeting and there was a lady.

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If I remember correctly, she was 32 years old.

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She just had a baby.

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Baby was like four months old or something like that.

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And then she starts talking about her company.

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She says somebody has come to acquire a company for nine figures, but I think that we can probably get the company to that point on our own in a few years.

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So I declined the offer and I remember thinking I'm like wow, first of all, they're trying to buy your company for nine figures.

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Second of all, it was not that amazing to you that you took the offer right.

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And then she proceeded to say something that absolutely blew my mind.

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She says I think we can get there on our own because we're doing an easy million a month.

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Okay, so I remember thinking I'm like easy million a month in the same sentence, and there's no, not or no in the sentence.

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Like what in the same sentence?

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And there's no, not or no in the sentence like what in the world?

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Now, what was happening in that space was it was an expansion of what I thought was possible.

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Because here I was, I had a private practice.

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I was very successful, doing well over seven figures.

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I had started on TreyMD and I didn't really start it as a side hustle it's not a thing I do, but it was my second business, right, like it was my second business, I was testing it out, let's see how we do this thing.

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And like we doubled.

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That's awesome, but I could not conceptualize taking it to a million, right, I just couldn't conceptualize it at the time.

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And so when she said that, I was like wait, if she can do an easy million a month, I can do some kind of million over the course of a year.

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And that's a thought that stayed with me.

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Okay, so it stayed with me for three days and at the end of the three days I had planned to stay for an extra day I started thinking about it.

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So, not easy million a month, but we can do a million a year.

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I was like I got to figure out how to own this goal and all of this stuff.

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And so after I heard her say that, I was like okay, we're going to do a million a year.

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And this is very important to note, right, because this is very, very important, because you can write anything you want to write as a goal at the beginning of the year, the beginning of a quarter or whatever.

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But you know, when you own it I hadn't owned it.

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I was like, let's try, let's see, let's explore, let's.

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You know like I'm willing to do the work.

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I don't know what the work is, I don't know if I can really pull this off.

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In that moment I owned it.

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I was like, okay, we're going to do a million, okay, we're going to do a million, all right.

00:13:03.962 --> 00:13:17.457
So after we did that, after that right, the meeting was over I was like okay, I'm going to do the million and I pull out the second principle and then I'll tell you what happened after that.

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The second principle here is investing, especially investing in community.

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Okay, because the thing is, yes, you can learn one-to-one, but there's something about being in a room with people who are where you want to be.

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There's something about being in a room with people who are doing what you're trying to do and I don't mean they're doing the exact same thing.

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Like this person was in a completely different industry this was a product-based industry, right.

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Like she was not.

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She was not a physician or anything like that.

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And there's something about being in those communities that activates what is on the inside of you, that helps you see pictures you couldn't see before, helps you think bigger, think you can show up bigger, think you can do bigger, think you can have bigger, and you can't escape the impact of the environment.

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So you're going to be like your environment when you're younger.

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Your environment when I say environment, I mean the people in your world it can change, it's almost automatic.

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It's like a default right, or your parents control it, or whatever.

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But when you become an entrepreneur, it's very important that you strategically put yourself in the right environments, because you will take the shape of your environment.

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And so that's why, for instance, in the EntreMD Business School, one of the biggest things I push for is community, and in the beginning people are like, oh no, I just want one-on-one.

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I'm like, trust me, trust me on this one.

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You want community, you want to be in a community of people.

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Their dreams are so big.

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You're like wait what and what they accomplish is so big and they're willing to talk about it.

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And so at the time of this recording this is the beginning of the third quarter of the year and one at the time of this recording, this is the beginning of the third quarter of the year, and one of the things we do is we review the quarter and people come out and post about the wins they had and all.

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It's so inspiring Even to me it's so inspiring.

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You're just looking at like, oh, I surpassed my 2024 revenue, or I grew my business by 250%.

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Or you see someone who's struggling in business and you see them cross their first six figures, first multiple six figures.

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You see someone who's running a multi seven figure business talking about growing by 16% At that level.

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16% is a whole other number and you see someone launch a course, almost did $600,000 in revenue.

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It's like so wild, so wild, and you're just looking and you're like, wait what?

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What is happening here?

00:15:42.053 --> 00:15:44.240
Right, and of course you have options.

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Right, you could choose to be intimidated or inspired.

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But, like I always tell them, I'm like please, choose inspiration over intimidation, because how many of the communities will you be in where people are willing to share their numbers and their challenges and all of these things?

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Right, and so, anyway, so is the investment for community.

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If you notice, for me, first of all, I invested to join the community.

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I invested to go to the event, I invested to pay for the travel, I invested to pay for the hotel rooms and all of those things.

00:16:14.081 --> 00:16:20.549
But you have to understand that community will change you, community will change you.

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So it brought me to the point and I didn't know that's what would happen when I went there, but it brought me to the point where I owned the goal Okay Again.

00:16:28.279 --> 00:16:31.844
This is why in the entrepreneur business school, we have two events every year.

00:16:31.844 --> 00:16:43.105
We have the business makeover mastermind that happens in Atlanta in April, and then we have the vision retreat that happens by a beach somewhere in October, right, and people will tell you like this was a defining moment for me.

00:16:43.105 --> 00:16:48.309
This was the moment that changed everything for me, and it was some conversation they were just having at a table.

00:16:48.309 --> 00:16:50.916
It didn't even have anything to do with me, right?

00:16:50.916 --> 00:16:53.769
That's the power of having the right people in one room.

00:16:53.769 --> 00:16:54.631
That was the second thing.

00:16:54.631 --> 00:16:57.475
That's, the second principle is investing for a community.

00:16:57.635 --> 00:17:00.740
Now we stopped at where I had made the decision.

00:17:00.740 --> 00:17:07.038
So now that I had made the decision and I had owned this goal, I now ran into another challenge.

00:17:07.038 --> 00:17:09.712
And the challenge here was but I don't know how to get there.

00:17:09.712 --> 00:17:14.875
At the time, the Entremet Business School was $597 a month or $6,500 for the year.

00:17:14.875 --> 00:17:21.192
I always knew I was building a $25,000 school, but I just couldn't bring myself to charge that Right.

00:17:21.954 --> 00:17:28.185
And at 597, we were seeing all kinds of wins, like unbelievable wins, and people are like I can't believe you're charging so little for it.

00:17:28.185 --> 00:17:33.817
But I was working through my own mind, drama or whatever, and so it's like I don't, I don't see the strategy to this.

00:17:33.817 --> 00:17:36.019
I don't see how we're going to do it.

00:17:36.019 --> 00:17:36.902
I do the math.

00:17:36.902 --> 00:17:40.372
I'm like 597, get to a million, it's too many people.

00:17:40.372 --> 00:17:42.057
I don't want that number of people in business school.

00:17:42.057 --> 00:17:43.972
How am I going to find that number of people, all this stuff?

00:17:44.173 --> 00:18:01.673
So, because I had the extra day in Miami, I put my sneakers on, I put my AirPods in and I headed to the beach and I decided I was going to take a walk here and I'm going to do what I need to do Pray, meditate, run the numbers through my head, do all the things.

00:18:01.673 --> 00:18:06.770
But I was not going to leave the beach until I had the number.

00:18:06.770 --> 00:18:09.355
I had the pathway, like how am I going to get there?

00:18:09.355 --> 00:18:16.173
And so I go at it, right, pacing, I'm walking, I'm doing math, I'm reverse engineering it, I'm doing all these things.

00:18:16.252 --> 00:18:17.173
First hour passes.

00:18:17.173 --> 00:18:21.777
Second hour I'm praying, I'm trying to figure out what this strategy is on all this stuff.

00:18:21.777 --> 00:18:30.904
Second hour passes and then third hour I continue, I'm praying, I'm meditating, I'm visualizing, I'm doing all the things and then trying to do this math.

00:18:30.904 --> 00:18:33.426
And the third hour comes to an end.

00:18:33.426 --> 00:18:41.971
I have no answer, I haven't figured it out.

00:18:41.971 --> 00:18:42.712
And then I had a series of thoughts.

00:18:42.732 --> 00:18:56.188
At the third hour, I walked away with the confidence that I could charge $9.97 a month or $10,000 for the year for the EntreeMD Business School and, to be very clear, people were getting wins.

00:18:56.188 --> 00:19:02.097
They were getting wins that were more than 10X $5.97a month, because sometimes people are like I'm just going to charge my worth.

00:19:02.097 --> 00:19:05.759
I don't look at it that way, right, because your worth, you're priceless.

00:19:05.759 --> 00:19:10.736
So it's not about charging your worth, it's about bringing value to the marketplace.

00:19:10.736 --> 00:19:13.402
That is more than whatever you're charging, right?

00:19:13.402 --> 00:19:16.676
That's ethical pricing and I did a whole episode on that.

00:19:16.676 --> 00:19:18.981
It's called ethical pricing, so you can take a look at it.

00:19:19.462 --> 00:19:30.359
Okay, so I walked away, because the thing was, if I said $9.97, but I didn't have confidence in it, like if I wasn't sold on it, I wouldn't be able to sell it.

00:19:30.359 --> 00:19:32.597
You can only sell what you're sold on, right?

00:19:32.597 --> 00:19:35.259
And so me staying there was like I need to find the path.

00:19:35.259 --> 00:19:48.768
I need to find the path, I need to be sold on the path, and so I walked away with oh my goodness, it's a steal at 10 grand a year, can you imagine?

00:19:48.768 --> 00:19:49.836
Right, because did we have a pathway to get people to six figures?

00:19:49.836 --> 00:19:49.932
Yes.

00:19:49.932 --> 00:19:50.855
Did we have a pathway to get people to multiple six figures?

00:19:50.855 --> 00:19:51.075
Yes.

00:19:51.075 --> 00:19:53.381
Do we have a pathway to get people to seven figures?

00:19:53.381 --> 00:19:53.601
Yes.

00:19:53.601 --> 00:19:56.574
Did we have a pathway to get people to multiple seven figures, yes.

00:19:56.574 --> 00:19:57.695
So what does that mean?

00:19:57.695 --> 00:20:03.523
We can happily charge $10,000 and it's still a steal like unbelievable steal.

00:20:03.523 --> 00:20:07.880
And if you're like, you've had my drama around this, I hope this is helping, helping you too.

00:20:07.880 --> 00:20:13.181
All right, and so I walked from the beach, so this is probably three and a half hours.

00:20:13.221 --> 00:20:16.477
At this point I watched from the beach right back to my hotel room.

00:20:16.477 --> 00:20:23.551
Go to my page, the page for the untramed business school, change the pricing on the page, call my team, tell them this is the new price as of today.

00:20:23.551 --> 00:20:25.213
And boom, that was it.

00:20:25.213 --> 00:20:27.758
And so that was in April.

00:20:27.758 --> 00:20:35.727
And in June I had my next big launch, because then we didn't have rolling admission and stuff like that.

00:20:35.727 --> 00:20:40.040
With the untramed business school, which we do have now, I did my next launch in June.

00:20:40.040 --> 00:20:44.080
We brought 42 doctors in at 10 grand.

00:20:44.080 --> 00:20:50.539
That was the biggest launch we had had till date and it was the biggest launch at the highest price, right?

00:20:50.539 --> 00:20:59.097
And so if you do the math, that's 420,000 plus whatever revenue that we had created in the first three months, which I think was about 120,000.

00:20:59.097 --> 00:21:01.443
So when you think about it, mind boggling.

00:21:01.443 --> 00:21:02.748
But again, what happened?

00:21:02.748 --> 00:21:06.778
The visibility got introduced to this group, heard a conversation.

00:21:06.778 --> 00:21:08.102
It wasn't even what the owner said.

00:21:08.102 --> 00:21:11.878
Like, just heard this conversation that triggered me owning my goal.

00:21:11.878 --> 00:21:15.414
And then I go walk the beach to get the pathway right.

00:21:15.454 --> 00:21:16.838
So what is the third principle?

00:21:16.838 --> 00:21:24.515
There's pathways thinking, and so there is something that sometimes I see entrepreneurs do like, yeah, we're going to have a seven figure year, blah, blah, blah, blah.

00:21:24.515 --> 00:21:30.297
And when you ask them how they're going to get there, they have no clue and they're not working on the pathway.

00:21:30.297 --> 00:21:37.700
Right, you set a goal, right, that's wonderful, but when you're done, you need to apply pathways thinking right.

00:21:37.700 --> 00:21:40.325
So that's what I call the third principle is pathways thinking.

00:21:40.325 --> 00:21:48.095
In the entrepreneurial business school, we call it EBS math, right, the EBS math puzzle, and you're just reverse engineering it, like, how am I going to get there?

00:21:48.095 --> 00:21:54.772
You play that game as many times as you need to play it till you get the equation that creates the goal that you want.

00:21:54.772 --> 00:21:56.615
Okay, so that's the third thing.

00:21:56.796 --> 00:21:57.696
Now the fourth thing.

00:21:57.696 --> 00:22:20.336
I already alluded to it a little bit and you know, even though I had the confidence that, okay, the Outstanding Business School is absolutely worth 10 grand a year, and having that confidence and knowing that this is a steal, and being giddy and excited about it does not mean, as I got closer to my launch, that all these fears didn't come up, like, oh my goodness, what if nobody says yes?

00:22:20.336 --> 00:22:24.039
What if people find out, oh, maybe it's not as good as you think it is.

00:22:24.039 --> 00:22:30.239
What if people are like, well, when it was 597, I would have joined, but I'm not going to join for 10,000, and all of those things.

00:22:30.239 --> 00:22:32.214
So the fears came up.

00:22:32.214 --> 00:22:33.679
Right, the fears came up.

00:22:34.471 --> 00:22:48.853
But this is the thing when I walked away from Miami, I was committed to executing, even if I felt scared, even if I was unsure, even if somebody said something, some naysayer or somebody left a weird review or whatever.

00:22:48.853 --> 00:22:56.454
I was just committed to executing on what I know to be true, because I was going to hit this 1 million.

00:22:56.454 --> 00:22:57.738
I was going to do it right.

00:22:57.738 --> 00:23:03.363
What I call that is living in the 20%, because what did I have to do?

00:23:03.363 --> 00:23:06.270
If I changed it on my website, does it mean 42 people came?

00:23:06.270 --> 00:23:07.314
No, that's not what it means.

00:23:07.314 --> 00:23:13.253
What it means is I did a workshop, and so that was EntreeMD Live right, EntreeMD Live 2021.

00:23:13.535 --> 00:23:14.957
So I did a live event.

00:23:14.957 --> 00:23:18.063
It was virtual, so you can think about it as a workshop, whatever.

00:23:18.063 --> 00:23:19.444
But I did a live event.

00:23:19.444 --> 00:23:21.651
I sold the live event hard, like.

00:23:21.651 --> 00:23:27.369
I invited everyone I knew and everyone they knew to come attend the event.

00:23:27.369 --> 00:23:34.858
And I know, like, of course, we deliver such great value that they're going to be changed whether they join the EntreMD Business School or not.

00:23:34.858 --> 00:23:44.656
But for the people who do join the EntreMD Business School, now they're going to take that change to a whole other level, and so I invited everyone and then, when it came to making my offer, I owned it.

00:23:44.656 --> 00:23:53.114
I'm like this is the school, this is what you'll get out of it, this is why it's a non-negotiable, it's a no-brainer and all of those things.

00:23:53.114 --> 00:23:58.298
And people said yes and, of course, a few people said yes.

00:23:58.298 --> 00:24:01.359
Well, a good number of people said yes, like during the event.

00:24:01.619 --> 00:24:09.405
But we left enrollment open for probably four or five days after that and there were so many people who waited till the very last minute.

00:24:09.405 --> 00:24:10.047
So, guess what?

00:24:10.047 --> 00:24:16.180
I had to keep selling, I had to keep sending the emails, I had to keep sending testimonials and doing all those things.

00:24:16.180 --> 00:24:20.000
So I stayed in the 20% which we talk about this all the time.

00:24:20.000 --> 00:24:22.137
These are the activities that actually move the needle.

00:24:22.137 --> 00:24:25.996
In my case, it will be speaking, it will be selling, it will be promoting on social media.

00:24:25.996 --> 00:24:29.220
I'm going to be following up with the people we've already talked to and all of those things.

00:24:29.220 --> 00:24:33.194
So I kept doing that until we ended up with 42 people.

00:24:33.194 --> 00:24:34.718
That was huge.

00:24:35.159 --> 00:24:37.163
The principle there is living in the 20%.

00:24:37.163 --> 00:24:43.734
So if you're going to say I'm going to build a seven figure business, you have to ask yourself what are the things that actually move the needle?

00:24:43.734 --> 00:24:45.981
Does playing on Canva move the needle?

00:24:45.981 --> 00:24:49.503
Does tweaking your business plan for the 7,000 time move the needle?

00:24:49.503 --> 00:24:53.178
Does tweaking your website for the 45th hundred time move the needle?

00:24:53.178 --> 00:24:54.181
Are you spending?

00:24:54.181 --> 00:25:09.270
Do you have 17 goals in three different businesses, instead of zeroing your focus on the one thing that you want to see work, like there's so many things that need to be done and these are 20% things we need to be selling, we need to be making offers.

00:25:09.270 --> 00:25:11.516
We need to be making a whole lot of offers.

00:25:11.516 --> 00:25:13.618
We need to be leading our team to make offers.

00:25:13.618 --> 00:25:17.953
Like that's what is required and if you don't do it, you won't get the result.

00:25:17.953 --> 00:25:20.402
If you do it a little, you're not going to get the result.

00:25:20.402 --> 00:25:22.759
You must do what is required, right?

00:25:22.759 --> 00:25:28.298
So ask yourself for the goal that you set for yourself for this year, for your business, what is required?

00:25:28.298 --> 00:25:31.233
Not what you would like to do, not what you're comfortable doing.

00:25:31.233 --> 00:25:33.921
What is required, that's your 20%.

00:25:33.921 --> 00:25:37.309
Okay, so, living in the 20% is the is the fourth principle.

00:25:37.309 --> 00:25:45.678
But if you look at it right, like, so, 420,000 from that launch, 120,000 January through March, that puts us at 540,000.

00:25:45.678 --> 00:25:48.086
So we still, like, have almost half a million to go.

00:25:48.527 --> 00:25:50.111
Okay, but I will tell you what I did.

00:25:50.111 --> 00:25:56.922
I kept promoting again, I'm notice, I'm not talking about the serving part because I'm like, yes, we served our people at the highest level and all that.

00:25:56.922 --> 00:26:05.419
But I kept promoting and kept promoting and kept inviting and kept putting it out there until we got to December.

00:26:05.419 --> 00:26:13.590
It was the middle of December when we hit a million right In revenue and then we got a little higher than that before the year closed out.

00:26:13.590 --> 00:26:16.878
But I didn't stop until and what is that?

00:26:16.878 --> 00:26:18.671
It is ownership of the goal.

00:26:18.912 --> 00:26:23.060
If you're like, yeah, it'll be nice if I, chances are you won't hit it.

00:26:23.060 --> 00:26:23.910
Could you hit it?

00:26:23.910 --> 00:26:25.855
Yes, but chances are you won't.

00:26:25.855 --> 00:26:35.876
If you're going to crush, when you started the year, what was an impossible goal or something that you'd never done before, or something that was 10X or any of those kinds of things.

00:26:35.876 --> 00:26:38.057
You're going to have to hold it until.

00:26:38.057 --> 00:26:39.440
You're going to have to keep at it.

00:26:39.440 --> 00:26:47.507
You're going to have to keep the goal in front of you and keep executing until If the goal isn't nice to have, chances are you won't hit it.

00:26:52.630 --> 00:26:54.964
If you have set it where I'm going to do this, I'm not from an obsessive crazy.

00:26:54.964 --> 00:26:55.809
I must have a million dollars, kind of way.

00:26:55.809 --> 00:26:58.714
It's more so proving to yourself that you can do what you set out to do.

00:26:58.714 --> 00:27:06.660
It's more so who you become in the process of pulling that off, which you always hear me say is the biggest reward for entrepreneurship.

00:27:06.660 --> 00:27:10.395
And so if your goal is it will be nice, chances are you won't.

00:27:10.395 --> 00:27:14.530
If it's I'm going to mow this down, chances are you will Okay.

00:27:14.530 --> 00:27:18.737
So I want you to think about the goal that you have in front of you and think about these things.

00:27:18.737 --> 00:27:20.079
Are you willing to be visible?

00:27:20.079 --> 00:27:22.740
Are you willing to be 10 times more visible than you are now?

00:27:22.740 --> 00:27:24.247
Are you willing to let go of?

00:27:24.247 --> 00:27:24.608
Oh?

00:27:24.608 --> 00:27:26.551
I don't like being a guest on people's podcasts.

00:27:26.551 --> 00:27:28.115
I don't like being on social media.

00:27:28.115 --> 00:27:29.375
I don't like speaking at events.

00:27:29.395 --> 00:27:33.382
I don't like, like are you willing to let all of that go so it can be 10 times more visible?

00:27:33.382 --> 00:27:35.785
Are you willing to invest in community?

00:27:35.785 --> 00:27:38.855
Are you willing to invest, to be in the right rooms?

00:27:38.855 --> 00:27:41.803
I highly recommend the Entremity Business School.

00:27:41.803 --> 00:27:49.763
It is one of the best rooms for physician entrepreneurs because the people you're looking for, the people who will be vision boards for you, they're in there.

00:27:49.763 --> 00:27:51.570
They're vision boards for each other.

00:27:51.570 --> 00:27:53.555
This person is like, oh, you're on my vision board.

00:27:53.555 --> 00:27:57.142
Like literally right, okay, so investing for community.

00:27:57.461 --> 00:28:01.390
The third thing is are you willing to engage in pathways?

00:28:01.390 --> 00:28:04.577
Thinking Like the opposite is magical.

00:28:04.577 --> 00:28:08.778
Thinking, oh, I'm going to hit seven figures, I'm going to hit 10 million in revenue, how are you going to do it?

00:28:08.778 --> 00:28:11.810
I don't know, I don't know, I'm just hoping it happens.

00:28:11.810 --> 00:28:14.678
Not a strategy, not a winning strategy at all.

00:28:14.678 --> 00:28:18.095
You must be willing to engage in pathways, thinking like how could that happen?

00:28:18.095 --> 00:28:22.476
And start playing it until you find your equation, until you find your equation.

00:28:22.476 --> 00:28:25.651
This is something we do a lot of work on in the Entrepreneurial Business School.

00:28:25.971 --> 00:28:28.417
Okay, the other thing is living in the 20%.

00:28:28.417 --> 00:28:31.371
So the way I describe it is that I do frog fests.

00:28:31.371 --> 00:28:32.512
What is a frog?

00:28:32.512 --> 00:28:34.896
It's another word for 20%, right, like, eat that frog.

00:28:34.896 --> 00:28:39.564
Brian Tracy is the person who made that really popular and so your 20% activities.

00:28:39.564 --> 00:28:43.257
They're like frogs and so you, since you have to eat the frog, just just eat it.

00:28:43.257 --> 00:28:48.221
And if there's more than one frog, eat the uglier, yuckier, slimier, more disgusting one.

00:28:48.221 --> 00:28:49.284
First right.

00:28:49.284 --> 00:28:52.511
Okay, I know there's discomfort with eating frogs.

00:28:52.511 --> 00:28:55.096
I know there's discomfort with these 20% activities.

00:28:55.096 --> 00:28:55.797
I know many of them.

00:28:55.797 --> 00:29:01.972
I'd rather not until I'm okay with it, until I become comfortable with it, but I don't let that vote.

00:29:01.972 --> 00:29:02.836
It's not a thing.

00:29:02.836 --> 00:29:06.013
The fact that something's uncomfortable doesn't mean I'm not going to do it.

00:29:06.013 --> 00:29:15.181
Right, because I'm living this life where I live in the 20%, where I spend 80% of my time doing 20% activities, and so, because of that, I'm in a frog fest.

00:29:15.181 --> 00:29:17.733
I just eat frogs all day, every day, and twice on Sunday.

00:29:17.733 --> 00:29:20.221
Which is a t-shirt in the merch department.

00:29:20.221 --> 00:29:25.702
You can check it out on trendycom forward slash merch right, I eat frogs all day, every day and twice on Sunday.

00:29:25.990 --> 00:29:29.598
Are you willing to adopt that, or are you going to fight for comfort?

00:29:29.598 --> 00:29:34.175
Because you can only fight for your great goal or fight for comfort.

00:29:34.175 --> 00:29:37.282
There's no greatness to be found in comfort.

00:29:37.282 --> 00:29:39.576
Now, when I say that I need to understand this.

00:29:39.576 --> 00:29:45.519
If you spend enough time living in the discomfort of the 20%, you get comfortable there.

00:29:45.519 --> 00:29:47.207
I'm comfortable being uncomfortable.

00:29:47.207 --> 00:29:55.553
Discomfort doesn't make me uncomfortable, it's just like oh, okay, well, this is what we need to do to get to where we want to be.

00:29:55.953 --> 00:29:58.480
I'm far more interested in hitting my goal.

00:29:58.480 --> 00:30:05.022
I'm far more interested in becoming all I'm designed to be than I am with being comfortable, far more right.

00:30:05.022 --> 00:30:06.957
And so, are you willing?

00:30:06.957 --> 00:30:08.396
Are you willing to live in the 20%?

00:30:08.396 --> 00:30:11.859
Are you willing to be in the middle of a frog fest like your new normal?

00:30:12.181 --> 00:30:18.034
Okay, and then the fifth thing is are you going to own your goal?

00:30:18.034 --> 00:30:23.315
Do you own your goal or are you like yeah, I just wrote it down, and if it happens, great, if it doesn't, no, no harm, no foul.

00:30:23.315 --> 00:30:25.019
Are you going for it?

00:30:25.019 --> 00:30:27.029
Now, to be clear, I want to put this out here.

00:30:27.029 --> 00:30:30.895
It will help you, because sometimes people set goals and they get completely bent out of shape.

00:30:30.895 --> 00:30:36.943
I have many, many, many, many, many, many goals that I set and I don't hit Many.

00:30:36.943 --> 00:30:38.144
Am I bent out of shape?

00:30:38.144 --> 00:30:40.256
No, why am I not bent out of shape?

00:30:40.256 --> 00:31:03.271
Because the goal is important and I own the goal, because I know I have to become a different person to pull off that goal and I know I like that person right, and so my job is to set the goal and give him my absolute best shot, not fighting for comfort, not not doing what I'm supposed to do, wasting all my time, all of that stuff.

00:31:03.271 --> 00:31:07.231
And if I gave him my absolute best shot and I didn't hit it, I don't worry about it.

00:31:07.231 --> 00:31:08.796
I just said it again and go for it.

00:31:08.796 --> 00:31:14.939
I don't get bent out of shape at all, but while I have it, I own it and I own it to the very end.

00:31:15.098 --> 00:31:16.182
The first year we did.

00:31:16.182 --> 00:31:18.013
The first year we did 2 million.

00:31:18.013 --> 00:31:23.452
We got to 2 million on December 27th and I was added to December 27th.

00:31:23.452 --> 00:31:24.355
That's the way it is.

00:31:24.355 --> 00:31:28.833
If, for some reason, we didn't hit it, I'll be like whoopsie Right and I would set a bigger goal for the next year.

00:31:28.833 --> 00:31:29.773
I would have gone for it.

00:31:29.773 --> 00:31:34.260