Feb. 24, 2025
I Got 10K Subscribers in 10 Months, Here’s How
👉 Ready for the next step? Book a call: https://program.www.entremd.com/call
Having knowledge is great… But it means nothing if no one is listening to you!
Grab a pen and paper because today, I’ll explain everything it takes to succeed on YouTube. You’ll learn how to leverage the YouTube algorithm, create killer titles and thumbnails, engage your audience, and produce content that will have your audience coming back for more. Whether you want to leverage YouTube for your business or just leave a lasting impact on the world, this video is for you!
I managed to get 10K subscribers in just 10 months, and you can do it too.
Tune in!
—
Key Takeaways:
- 00:00 Intro
- 01:08 My backstory
- 02:15 Every physician needs a dominant personal brand
- 03:43 My stats
- 04:33 The YouTube algorithm
- 08:08 How to get people to click
- 10:17 30-second retention
- 15:24 Your audience
- 18:39 Consistency
- 22:33 Vanity metrics vs. actual outcomes
- 28:17 Changes in the healthcare industry and how to survive
- 29:49 Outro
Additional Resources:
- Learn more about my 12-month program.
- Interested in 1-on-1 coaching? Apply here.
- Grab a copy of the "The EntreMD Method" book.
When you are ready to work with us, here are three ways:
- EntreMD Business School Accelerator - If you are looking to make a 180 turnaround in your business in 90 days, this is the program for you.
- EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
- EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.
To get on a call with my team to determine your next best step, go here ...
00:00 - Leveraging YouTube Algorithm for Success
12:00 - Optimizing YouTube Content and Engagement
21:07 - Building Legacy Through YouTube
30:37 - Maximizing Your Brand Potential
WEBVTT
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Having great knowledge is amazing, but at the same time, you have the responsibility of packaging it properly so that people will get the knowledge that you want.
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Now that I want to talk about it, the question becomes what is the thumbnail caption that will make somebody stop and watch this?
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What is the title that will further convince them?
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This is the video you want to watch.
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That's the packaging that then makes the people stay.
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That's the packaging that then makes the people stay.
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Hi docs, welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you, embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.
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I'm your host, dr Imna.
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Do you find yourself frustrated because you want to start a YouTube channel and you're not sure of the next step to take or how to make it successful?
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Or maybe you already have one, or maybe you've had one for over a year and you're just not getting the results you want to see.
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Well, on this episode of the Entree and Be Podcast, I am going to show you how I started a brand new channel 10 months ago and took it to 10,000 subscribers and 346,000 views in 10 months.
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So I'm going to give you all the beans.
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Okay, I want to give you a little bit of a backstory so you have the context.
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I started this YouTube channel 10 months ago and this is not for EntreeMD.
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I've gone really heavy on podcasting with EntreeMD, but I have a faith-based mentorship call that I would do every morning and I would not get the time.
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You know it's an hour long call and I just find I'd run out of time to teach people what I wanted to teach them and the things that I knew and all of that stuff.
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And so I thought, man, it would be nice for me to have a YouTube channel where I can, you know, just go all these things I want to train them on and teach them on.
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I can just, you know, teach them and put it on the YouTube channel so that way people can just go on for reference and when there are questions and stuff, I can just say go to this YouTube video.
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You know, you get a link, you get a link, everybody gets a link, right.
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So that was kind of the thinking behind it.
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And then the secondary reason is, you know, I am a big fan of teaching things that I've done and things that I know, as opposed to just theory Right, and so I was like this would be a great opportunity for me to practice with YouTube so I can come back and tell my clients, like you know, this is what works, this is what doesn't work, and all of those kinds of things, because I am a firm believer that every physician should own and build out and curate a dominant personal brand, and the reason for that is you're going to need that brand for everything.
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That brand will get you promoted at work.
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That brand will get you raises.
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That brand will get you clients and patients.
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That brand will be the foundation for any other business you want to go on and start.
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That brand will get you to the point where you have bestselling books.
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That brand will get you brand deals.
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That brand will give you opportunities to be on boards and to invest in things.
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It will open so many doors.
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It will get people coming to meet you to say I want to work with you.
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People find your brand and choose to work with you.
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It's amazing what a brand will do for you.
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And so I have podcasting down.
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I was like, okay, I can show them.
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You know about YouTube as well.
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And of course, I've started experimenting with blogs and all, and I'm going to have something for that in a little bit.
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But so I was like, okay, great, I get to get this legacy body of work for my mentees and then I also get to you know practice and play around with YouTube.
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So to you know practice and play around with YouTube so I can come back to show my clients.
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You know what to do and all of that stuff.
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Now I want to be very clear.
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If you notice, I did this with another organization and I've told you the reason why.
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And so if you have a podcast that is killing it, if you want to add on YouTube, you can do that.
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But please, we do not kill cash cows.
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We do not kill things that are working, okay, so make sure you don't take it that way, okay.
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So what numbers did we hit?
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What stats did we hit?
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We hit 10,000 subscribers in 10 months you know, actually a little under 10 months and then 346,000 views in 10 months.
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Okay, and you know so for me I was like that is absolutely phenomenal, and so I posted about it on Facebook.
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I said you know I'd been playing around with this and you know so grateful that we hit 10,000 subscribers, grateful for the opportunity to teach about the intersection between faith and success every single week.
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And then someone said, okay, well, I have a YouTube channel that I've had for over a year.
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Will you do a webinar, a masterclass, and teach us about all these things?
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I was like, well, turns out that it turns out that the next day is my recording day, so I'll just record it.
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So here we are.
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Okay, all right.
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So there are three things that worked.
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There are three things that I blame for this result.
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Okay, and I'll tell you what they are.
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The first thing is, this was the most shocking to me.
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I did not see this one coming, and that is the YouTube algorithm itself.
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Right, like, the YouTube algorithm itself is one of the big reasons why we hit these numbers, and I'll explain what that is.
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So at the time when we started the YouTube channel, I would have maybe 200 people come on live for these mentorship calls that I do every morning, you know.
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So, for me, I thought that the growth will primarily be, you know, from them, you know sharing and all of those kinds of things, and so in the beginning, when we'd have new videos come out and then they came out every Monday, I would say, okay, this is a new video for the week, go, check it out, make sure you're sharing all of those kinds of things.
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There's such an amazing, amazing group of people, right?
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So they're watching, they're sharing, they're doing all of those things.
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And so we had these videos go out and a lot of times, by the 30 day mark, the ones that did really well would have 400 views and things like that.
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And that was mind blowing to me, like when we hit our first thousand subscribers, when we had our first 10,000 views.
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It was all amazing, like I've learned to enjoy like every aspect of the journey, so absolutely enjoyed it and it was so grateful to them and I'll show you some stats as far as what they did.
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They're just a phenomenal group of people.
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Our best video after the 30 day mark would be about 400.
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And then I did.
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By the time we got to the 19th video okay, 19th we had a video that went, you know, for my channel viral, so it was an outlier, right?
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That video in the first 30 days did 37,000 views, right?
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So I want you to think about it.
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We had 400 for the best performing and this did 37,000, right, okay, so we had that.
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So 37,000 and there were 1,934 new subscribers from that video.
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It was just like absolute bunkers, you know.
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And so I started looking at it.
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I'm like, okay, what, what happened?
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What led to the virality of this video?
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And what I found is it was the algorithm.
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Okay, so, at a 30 day mark, the number of new viewers was like 2,138 new viewers and 29 returning videos.
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Like that's one of the days it like is peak, like the day had the most number of views, and so most of them are people who didn't know anything about the channel.
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So it wasn't necessarily from directly, from my audience, right.
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And so I started studying it, like okay, what, what just happened here?
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And I found out that, you know, the YouTube algorithm can be your employee, like it can be the chief marketing officer of your YouTube channel If you would give it what it wants.
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So what does the channel want?
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You have to remember that YouTube is a business.
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It's not just this place that just puts videos, so people.
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It lets people put videos so they can share their videos.
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No, it is.
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It is a business and they make money from ad revenue, right, and the more time people spend on the channel, on the platform, the more money they make.
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Okay, so, in order to have the algorithm work for you and show up like your employee, what you want to do is you want to give it what it wants, which is people on the platform.
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You want to partner with it to help it get what it wants.
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Okay, all right.
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So it wants people on the platform.
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It wants you to get people to click and it wants you to get people to watch, and it wants you to get people to continue to watch other videos, right?
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So if you have a video where people are clicking on it, they are watching it and they're going on to watch another video, chances are the algorithm will be like oh my goodness, this is.
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We love this person.
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Where has she been?
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Let's show everybody her stuff, right?
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Okay?
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So the question is then how do you get people to click, watch and continue to watch, right, okay?
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So, when it comes to clicking, I want you to think about your own behavior on YouTube.
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Right, you are most likely scrolling through and you are looking at the thumbnails, right?
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And when you look at a thumbnail, either the design of the thumbnail or the caption on the thumbnail catches your eye.
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Then you click on that video, like, hmm, let me see what's going on there, right, and so that's what happens.
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And the title complained to that as well, right, and so that meant to me that I need to become better at thumbnails.
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Now, not the design I didn't touch the design of it at all, I let my team do that but I started paying attention to the captions you're going to put there, right, like, what are the captions you put that make people want to watch the video?
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This is especially important for us as physicians, because, as physicians, we love to teach, and so sometimes we put some teachy things on there that nobody cares about, right?
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Some may say these are the normal colors of poop.
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I'm a pediatrician, okay, so yeah, they ask us about this all the time.
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These are the normal colors of poop on a thumbnail.
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Nobody cares, right?
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Is my kid's green poop normal?
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Then they're like yeah, is it normal?
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It needs to have some kind of intrigue, or you know, there's some curiosity to it, or it's contradictory, or it's provocative.
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And when I say provocative, what I mean is it makes people think it challenges their way of thinking, like the first viral video we did was why Christians are broke.
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It's like what?
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First of all, we're not broke, or are we broke, or we're supposed to be broke, or like you know, it's all these things and people are like, wait, what, what did she say about it?
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Right, and boom.
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So then people click on it.
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So you want to.
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Your thumbnails need to provoke some kind of emotion or curiosity or confusion, or you know what I mean, Like not confusion in a bad way, but like kind of challenging what they've always believed.
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That's where the thumbnail and then the title is kind of explaining the thumbnail.
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Right, and explain the thumbnail.
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The thumbnail became something I paid attention to.
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The title became something that I paid attention to, and the better I got at it, the better the channel did.
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Okay, okay.
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So that's how you get them to click.
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As far as getting them to watch, then you know how they talk about, when you're doing a talk, the hook.
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I didn't know this, but apparently there is a metric they measure on YouTube.
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That is your 30 second retention.
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Who thought you would need to work for 30 seconds?
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But your 30 second retention.
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So after 30 seconds of your video, what percentage of people are still watching?
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Now for the video that I told you about, the first one that went viral.
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That number was 78, 78%, which is a phenomenal, phenomenal number.
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Right Now, mr Beeson and the rest of them will shoot for 80, but 78 is wonderful.
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And so when you do that, that's their marker that you're able to get people to click.
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You're able to get them to watch it.
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You're kind of holding them right, like you're holding them in a way, and so I started paying attention to my hook.
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So when I want to do a video, I'm no longer like, oh, you know, I want to talk about this, I want to teach about that.
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What I started doing is like okay, I know what I want to teach, but I got to package it in such a way that people will get it.
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Please hear me when I say that I'm going to say that again.
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Right, as a physician, you have so much great information, you have so much great knowledge to pass on and all of those things, but great knowledge poorly packaged will not be received, and then you don't get what you want, which is people listening to the knowledge.
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So having great knowledge is amazing, but at the same time, you have the responsibility of packaging it properly so that people will get the knowledge that you want.
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So I can decide okay, I want to talk about this topic.
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You know that the one I just did was, like you know, the seven biggest money mistakes.
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Right, that's what I want to talk about.
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Now that I want to talk about it, the question becomes what is the thumbnail caption that will make somebody stop and watch this?
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What is the title that will further convince them?
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This is the video you want to watch?
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What is the 30-second hook that I use that will make them know in the first 30 seconds, this is going to be worth your while.
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Stay and watch it.
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Right?
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So that's the packaging that then makes the people stay right.
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Okay, good, so that's how we get them to watch.
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That's how we get them to click.
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That's how we get them to watch.
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And then, even within the video, like seven biggest mistakes, that already means they're seven.
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And then I would say something to the tune of and I'm not lying that, oh, you definitely want to stay for number seven because that's the most important one, right?
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Or you know, like I'll talk more about that, as we go along in this video, you're kind of taking them along.
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Now you may be thinking, like I used to think oh, we shouldn't take all that, but this is the deal right.
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Do you want to be somebody who creates content that's transformational or not?
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If you do want to be that person, then having the knowledge is one thing, but having the skill of influencing people to receive the knowledge is another thing, and you need both.
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Kind of like, we talk about serving and earning.
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You need both.
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Okay, all right.
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So we got them to click because of our thumbnail design, our thumbnail caption and our title.
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We got them to watch right, based on the 30 second.
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You know, retention, the hook, our strategies there and kind of keeping them till the end.
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And then we want them to watch another video.
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So then my strategy became, as I'm prepping the video, I'm then wondering what is the next video I'm going to recommend?
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So when they're done watching the one they're on, they go to the next one to watch that right, and so think about it.
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So I have my knowledge, and knowledge is great.
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I have my expertise, and expertise is great, and I also have what the thumbnail design is going to be, what the thumbnail caption is going to be, what the title is going to be, what my 30 second hook is going to be, what I'm going to do to hook them to watch the whole video and what the next video is going to be.
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I don't start recording a video until I have these six things.
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I don't even start right, because the knowledge is one, and then these six things make up the packaging.
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That makes the algorithm happy, because then what it does is it then shows that video to many other people.
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So when I looked at the stat for that video that went viral, 78% of the views came from YouTube recommending it to viewers, not from my audience.
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78% so, which means you have to have the audience.
00:14:35.096 --> 00:14:36.961
I'll talk about the audience piece next.
00:14:36.961 --> 00:14:46.725
But you also have to recognize that the YouTube algorithm is a whole machine and if you can get the machine to work for you, then that's amazing.
00:14:46.725 --> 00:14:48.399
Like that's so amazing.
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Okay, all right.
00:14:49.423 --> 00:14:53.405
So I hope you got this piece, because this piece is a huge part of it.
00:14:53.755 --> 00:14:57.504
I didn't know about it at all, so I didn't care about thumbnails, I didn't care about the caption.
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I just named it, what I wanted to name, and I just taught what I wanted to teach.
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But if you truly want to leave a legacy, if you truly want to have transformational content, then you got to do it right.
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You got to change the way you do it.
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The good thing about this skill is that you can use it for YouTube.
00:15:11.942 --> 00:15:14.360
You can use it for a podcast, you can use it when you're doing a talk.
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It just makes you a lot more strategic, right, like you're not only thinking about the knowledge, because it's only a portion of it, but you're also thinking about the packaging.
00:15:22.207 --> 00:15:23.068
So what made it work?
00:15:23.068 --> 00:15:24.188
Number one was the algorithm.
00:15:24.188 --> 00:15:26.490
Number two was my audience Okay, okay.
00:15:26.571 --> 00:15:44.730
So when I started this YouTube channel, I had about 200 people who come on every morning for this mentorship call, mentorship prayer call that I would do, and so we've run this call for four and a half years at this point, and I could say you know, like they know me well, I've served them for so long.
00:15:44.730 --> 00:15:51.197
I show up every morning.
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I shouldn't need to tell them to go watch the video.
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They know my work is good, so this is good, so they would just watch it.
00:15:54.168 --> 00:15:55.452
That is called entitlement.
00:15:55.452 --> 00:15:56.956
Okay, please hear me when I say this.
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Like people tell me this all the time I've.
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This person has been my my patient before.
00:16:01.238 --> 00:16:03.885
I shouldn't need to tell them that they need to continue with me.
00:16:03.885 --> 00:16:06.082
That is called entitlement.
00:16:06.082 --> 00:16:10.567
This person has been in my program before and it's time to renew.
00:16:10.567 --> 00:16:12.221
They should just know that they need to renew.
00:16:12.221 --> 00:16:14.620
That is called entitlement.
00:16:14.620 --> 00:16:16.285
Nobody cares.
00:16:16.285 --> 00:16:18.000
That's not the way the world works.
00:16:18.556 --> 00:16:22.866
If you want them to continue to work with you, you will sell them on that, okay, okay, okay.
00:16:22.866 --> 00:16:28.883
So when we first started this, we had videos going out every Monday.
00:16:28.883 --> 00:16:31.894
We have it a little more frequently now, but we had them every Monday, and every Monday I would sell them.
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I would have the thumbnail already.
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You know, upload this.
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I'll show it up as a slide.
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I will tell them why they want to watch the video.
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I will sell them on what I believe in right.
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I believe that you know, I can live a life of global impact.
00:16:46.427 --> 00:16:55.638
I can live a life that touches many other people, and one of the ways I do that is by sharing resources, and so I'm like okay, guys, this is what we're going to do.
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I tell them to do three things.
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I want you to watch it, because I want you to.
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I want you to get the content and I want you to use it to change your life.
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And then I want you to engage with it.
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So like it.
00:17:03.605 --> 00:17:06.229
Like the video, comment right Engage.
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Why are you doing that?
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For two reasons.
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One is I know you got to see it and all of that stuff.
00:17:14.201 --> 00:17:16.672
But the other thing is that you're telling the algorithm this is good stuff, show it to other people.
00:17:16.672 --> 00:17:23.175
And so there are people who you didn't even directly share it to, but they also get to experience it because you engaged with the video, right.
00:17:23.175 --> 00:17:25.702
So I tell them to do that, and then I tell them to share.
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So watch, engage, share, watch, engage, share.
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How often?
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Every time there was a video, every single time there was a video.
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Every time we had a new video, every single time.
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Why am I saying that?
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