Sept. 26, 2025

I Don't Have Time to Market | Marketing Myths That Keep Doctors Stuck

Send us a text If you keep telling yourself you don’t have time to market, this episode is for you. It’s time to face the truth: marketing is non-negotiable, and your business won’t wait for you to “find time.” This mindset is one of the biggest reasons practices fail to reach their potential and miss out on growth, revenue, and freedom. Learn how to shift your approach, take action even when you’re busy, and leverage your team to keep your business thriving no matter what. Tune in! A...

Send us a text

If you keep telling yourself you don’t have time to market, this episode is for you. It’s time to face the truth: marketing is non-negotiable, and your business won’t wait for you to “find time.”

This mindset is one of the biggest reasons practices fail to reach their potential and miss out on growth, revenue, and freedom. Learn how to shift your approach, take action even when you’re busy, and leverage your team to keep your business thriving no matter what.

Tune in!

Additional Resources:

Learn more about my 12-month program.
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Grab a copy of the "The EntreMD Method" book.

When you are ready to work with us, here are three ways:

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EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...

00:00 - The Harsh Reality of Marketing

05:47 - Marketing Is a Non-Negotiable Requirement

08:54 - Consequences of Neglecting Marketing

10:33 - Three-Part Solution for Busy Physicians

12:03 - Building Your Marketing System

WEBVTT

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If you don't have time to market, you do not have time to build a thriving business that will give you time freedom and give you financial freedom.

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You don't have time for it.

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You're too busy for it.

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Hi docs, Welcome to the EntreMD podcast, where it's all about helping amazing physicians just like you.

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Embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

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I'm your host, Dr Imna.

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And embrace entrepreneurship so you can have the freedom to live life and practice medicine on your terms.

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I'm your host, Dr Imna.

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Welcome back to the series where we are looking at the reason why physician entrepreneurs don't market their businesses, which by this time you'd have figured out, is a very, very dangerous habit.

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And we're going to look at the fourth reason, and that reason is I don't have time to do it, okay, I don't have time to do that, okay.

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So in this episode, I'm going to ask you to do something for me before we even get started, which is one I want you to.

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I want you to understand that I love you.

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I want you to understand that I'm here for you.

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I want you to understand that I'm rooting for you.

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And the reason why I want you to understand that is because I'm going to give you some harsh realities.

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Okay, these are realities.

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This is true, whether I say it or not.

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Um, I'm not, I'm not saying this to be mean or anything like this, but I need you to get it, because this is the reality of the life of an entrepreneur and this is the reality of business.

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Okay, so I want you to understand that I'm not coming against you.

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I'm coming against an ideology that will ruin your business.

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Okay, so, this is not against you.

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So I want you and I to come against this ideology.

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This is what we're doing now.

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It may sound a little harsh, but I'm on your side and I love you and I'm rooting for you and I'm here for you.

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But I cannot let this.

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I cannot sit idly by and let this ideology destroy you.

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Okay, okay, because if it destroys you, destroy your financial freedom, your time freedom, all of that stuff Nobody cares that you think you don't have time, nobody cares.

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Your business doesn't care, nobody cares.

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Okay, marketing is a requirement.

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Okay, marketing is non-negotiable Marketing.

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Your business is not.

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Like you don't have time.

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What does that mean?

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That's like me saying you know, like I don't have time to eat, I don't have time to sleep, I don't have time to pee.

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I'm a pediatrician.

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Okay, I don't have time to pee, I don't have time to poop, I don't have time to pee.

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I'm a pediatrician.

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Okay, I don't have time to pee, I don't have time to poop, I don't have to.

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What?

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Nobody cares.

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This is something that just happens.

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This is a non-negotiable.

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This is a requirement.

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This is a must.

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You don't get to not have time.

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This is not a thing.

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This is not a thing.

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Look at the most successful businesses in the world.

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They master this, because it is a foundational skill that must be mastered.

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It's like a sprinter saying I don't have time to work my core, what Nobody cares.

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You will be removed from the race.

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Once you start running, you'll be found out.

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Nobody cares, nobody cares.

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It's as ridiculous as saying I don't have time to breathe, you don't have time to be alive.

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Then, if you don't have time to market, you do not have time to build a thriving business that will give you time freedom and give you financial freedom.

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You don't have time for it, you're too busy for it.

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Time freedom and give you financial freedom.

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You don't have time for it.

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You're too busy for it.

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You are too busy and this is something that I've seen happen over and over.

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Like I don't have time for it, oh, I'll just outsource it.

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And I don't have any issues with outsourcing, except when you're not outsourcing, you're abdicating.

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Like I don't want to make this my responsibility, so I'm going to throw some money at it.

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And it doesn't work.

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And let me tell you what marketing companies that have no integrity love.

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They love doctors who want to abdicate their marketing, because you will never call them out.

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You will never see that they're not doing their job.

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You will continue to pay them for years and years, even though they're not creating a result, and they're going to publish some graph to show you that indeed they're creating your results, when you can't see that result in their business.

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No-transcript.

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You have time to market.

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If you don't have time to market, you don't have time to be in business.

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You don't have time for your business to grow.

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You don't have time for your business to be sustainable.

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You don't have time.

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You are just too busy.

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Nobody cares.

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Nobody cares.

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It's like guys think of it this way.

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It's like gravity.

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Okay.

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You're like I don't believe in gravity.

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Okay, you're like I don't, I don't believe in gravity, nobody cares, I'm just gonna jump off.

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You know, I just decided yeah, I can fly, I can fly.

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Like gravity, I don't.

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You know, I just don't believe in it and you know I just nobody cares.

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If you jump off the building, you will break your legs.

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If you don't believe in it, if you don't think you have time for it, your business will face the consequences.

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There are consequences of not marketing.

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There are consequences.

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So you don't get to choose like I don't have time.

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Like what do you mean?

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You don't have time, I don't have time to market.

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Oh, you need to find time, because guess what your business needs?

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It needs some marketing.

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Nobody's going to market it for you Whenever you feel like, oh, I can do this without marketing, just remember that the most successful businesses are still marketing.

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They still are.

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Trillion dollar companies are still marketing.

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It is a level of pride to think you can get away with it.

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So you say you don't have time.

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It's like it's optional.

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It's not optional If you don't have time for you, you too busy?

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Okay, all right.

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So I just said that, so you understand.

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And this is not me telling you something.

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Think this just is.

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I'm just telling you what is.

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So I need you to go like I have time, this is my job, this is my market is your job, it's your job as an entrepreneur, anyhow, okay, so let me give you the solution.

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Right, I just painted the picture so you can understand that.

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But you know I will never leave you without a solution and you may be saying, oh, my doctor, you know, my goodness, I had to tell myself this stuff.

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Okay, I run five businesses you don't run.

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Marketing is something that needs to happen.

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Selling is something that needs.

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It just needs to happen.

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Okay.

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So, solution I give you a three-part solution.

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First thing is you must recognize it as a non-negotiable.

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Marketing is non-negotiable as long as you fight that there is pain to be had because there will be consequences.

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There is pain to be had, okay, so you must recognize it as a non-negotiable.

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This is something that must happen, must happen in my business, must happen.

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Number two.

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Number two leverage your team.

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Okay, you might say, oh, dr Una, you don't get it, I'm so busy.

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Leverage your team, leverage every member of your team to be involved in your marketing system.

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So, in our world, we train you to have a marketing system.

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I'll talk about that because that's number three.

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But you don't have to do it by yourself.

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You can leverage your team, but you can't remove yourself from it.

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Put you know, hide your head in the sand at all.

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You can't do that.

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You got to know what it is.

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You got to be able to lead a team.

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You got to be able to know when people are praying you.

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You have to know what message, what resonates with your people.

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You have to have a voice out there.

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Okay so, number two but you can't just remove yourself.

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That's number two.

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Number three build a system around it.

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Okay, it's a non-negotiable, all right.

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So you build a system around it.

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So let me give you an example of some things that will happen with your marketing system.

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You know, building those relationships with your referral sources, email marketing, reviews.

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Maybe you speak on certain stages, your social media, your events, and all of those things.

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Like, for instance, okay, there's a whole system and we talk about this in all of our programs, but there's a whole system, and then you build a system around it.

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The same way, you have a system, you know, nine to five, let's say, in a private practice, we see patients.

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At this time we do our prior offset.

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This time we take lunch.

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At this time we do our prior office offset.

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This time we take lunch.

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At this time we do that Like.

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Hello, just build that too.

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Okay, like.

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So, for instance, in my private practice, we have a system for referrals.

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This is the number of contacts we make with them.

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This is the way we tell them thank you, this is the way we categorize them warm, hot, cold and all of those kinds of things.

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It's a system that runs.

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It runs, you know like, and I have my you know my team members involved in all of this stuff.

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Email marketing, like we send out an email what is that for you?

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Is it once a week?

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Is it twice a week, like in EntreeMD?

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We do it twice a week, right?

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You know, giving value and all of those things inviting people to work with, letting them know about our programs, our podcasts, our books, all of those kinds of things, right?

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So email marketing is twice a week, once a week, once every other week, once a month, whatever, but knowing that this is something that we do, right.

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Reviews, like you ask for reviews, is there a system around that?

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In all my companies there's systems around that, and so, because of that, we constantly get reviews right, constantly, like, for instance, watch me do it.

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Okay, you're listening to the Entree MD podcast.

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If this podcast has helped you in any way whether it was this big mindset shift, a big strategy that turned things around you figured out how to hire people better, all of those kinds of things.

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I've had people tell me my practice survived the pandemic because of you.

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I listened to this podcast episode, I was able to weather this storm and all of those things If it's been a gift to you at all, I want you to go to Google.

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I want you to type in Entree MD and you're going to see our Google business profile and I would love for you to leave us a review.

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I really love five stars, okay, but I'd love for you to leave your review and share a bit of your story, like what the podcast has made possible for you.

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Do that for us, okay.

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Did you see that?

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There you go Right, okay, but you have a system around it.

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Every one of our businesses, we have systems around this, like when we ask and how we ask and all of that stuff.

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Right, social media what are you doing?

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Are you posting?

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Like, again, you build a system around it so you're not needing to think about it.

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Like generate the plan every single time because there's already a plan.

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Right, there's already a plan.

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We're working the plan because of that.

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We're getting all these new patients, new clients, new, all of these things.

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Right, you are a coach or you're a speaker.

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Like, you can have a plan for the number of podcast episodes.

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I go to be a guest on right and I go to be a guest four times, four times a month, okay, how are you going to ask?

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Same way, like, hey, guys, this podcast episode if it's been a gift to you and you know the Entree and Be message needs to be in a community that you're part of or on a podcast that you listen to, please connect us with the leaders of the community, connect us with the hosts of those podcasts.

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We would love to, but we'll be a guest there.

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Okay, like, and I could say I don't do that on this podcast, but I can decide.

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I do this twice a month, okay, okay.

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So what I want you to do?

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I want you to do these three things today.

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I want you to do these three things today.

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I want you to decide marketing is a non-negotiable.

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I want you to decide to leverage your team.

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I want you to decide to build a system around it, and if you will do these three things, you will have time to market and you will not need to face the harsh consequences of not marketing your business.

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Okay, so, as always, if you need help, reach out to us on tramdcom.

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Forward slash call.

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We are all about helping you leverage your time the right way, building a marketing system, all of those things, because we know every physician can rock it as a marketer.

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We've helped hundreds and hundreds of docs do this.

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You will see the doctors in our programs in the EntreMD Business School crushing it, showing up on some of the biggest stages, having unbelievable impact, whether they're private practice, or their coaches or their speakers or whatever right.

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So, entrepreneurcom, for such call.

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We'll be happy to help you and and I want you to lean into this new version of you that has time to market, that is building a sustainable business that ends up having all the clients and all the patients that you know you want to have, having all the clients and all the patients that you want to have.

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You're hitting your revenue goals and you buy your time back.

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You build this team that can lead your business and you're just having the dream business and the dream life.

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I want that for you.

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I know you can have it.

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We've helped so many people do that, but as long as you say you don't have time for marketing, it can never happen.

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But now that you've decided that it's a non-negotiable, I'm excited for you because everything is about to change, waiting for you always.

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See you on the next episode of the EntreeMD Podcast.